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5 Tips to Get in Your #Creative #PR Groove

Deirdre Breakenridge

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. We shared ideas, concepts and I was able to watch how creative ideas came to life.

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Behind the Headlines With Jody Fisher

Cision

This week, this award-winning professional sat down with me to discuss his new PR role, a specific definition of success and how to create results that don’t always translate to a number, as well as the importance of truth and kindness in a difficult industry. Probably overcoming a misguided definition of success.

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Reputation Marketing: How to Shape Public Perception

Prowly

Let Prowly handle that for you so you can stay focused on the creative work that matters. Definition First things first. Prowly: Includes print and broadcast monitoring in addition to online mentions, making it useful for comprehensive tracking. Reputation marketing: what is it? What is reputation marketing?

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Owning In-House Digital PR with Victoria Schmid from KURU Footwear

Buzzstream

Strike a balance between creativity and sales Create campaigns that capture attention without coming across as overtly advertorial. Actively seek creative opportunities or collaborate cross-departmentally to keep things dynamic and stimulating. So I definitely have had that. We want earned media and earned coverage. Vince: Yeah.

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How to Create a Media Kit

5W PR

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. While this is a definite perk, it also means that the media kit needs to be the best possible representation of the brand. Creative Media Kit Ideas. Evolution and History of Media Kits.

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#InnovateNow With Mercy Chikowore: The Power of Passion

Cision

The Zimbabwe native received her bachelor’s in print journalism from Claflin University, and later received her master’s in communication from Johns Hopkins University. ​​ How do you innovate PR? Full disclosure: I avoid e-stalking at all costs but I definitely do my homework. Want to see our other innovators?

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Digital PR vs Traditional PR: Why They Should Work Together

Buzzstream

Although digital PR can yield TV, radio, and print coverage, it is mainly concerned with digital coverage. With those definitions set, let’s get into the key differences. They often need to collaborate with other departments or hire freelancers to support tasks such as research, creative, strategy, and production.