Onclusive

JUNE 9, 2021

To determine the right creative angle, ask yourself—why would my audiences care about this topic? Ask these questions to create your messaging: What’s the right angle? How will it break through the noise? Which messaging and stories worked best in the past? What’s in it for them? What has worked well against your communications objectives?

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Onclusive

OCTOBER 3, 2017

Here is what they told us: “Your brand will no longer be defined by a logo or cute creative ad, but by your thought leadership: Content Marketing and the way we experience that content is the key to your brand identity.”. The answers resoundingly revolved around a single strategy: creating unique, differentiated content.

Brand 246

Brand Branding eBook Leadership 246

Critical Mention

FEBRUARY 4, 2020

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Several popular topics covered in their news & views section of their site are advertising, digital, diverse, creative and awards news.

Public Affairs 172

Public Affairs Creativity Nonprofit Radio 172

Cision

OCTOBER 7, 2016

What a show needs and what you may need for your client is a process, sometimes simple and straight forward, and sometimes it needs strategy so be willing to work creatively, be real with us and with your client, and remember that content is king so think about what can make for great moments. Be kind and be honest.

Pitching 275

Pitching Television Energy Social Media 275

Critical Mention

NOVEMBER 20, 2020

In case you aren’t convinced you should consider working with influencers just yet, here are a few other reasons this type of creative partnership can bring value to your business. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO.

Tourism 157

Tourism YouTube Radio Social Media 157

Critical Mention

MAY 13, 2020

Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Priscilla Osorio.

Communications 158

Communications Radio Sports Social Media 158

Cision

OCTOBER 3, 2016

With a little creative keyword searching, you can easily find people looking to purchase your product or service. Learn how to improve your media monitoring with Cision’s best-in-class solution and request a demo here. Find “Buying Signals” and New Selling Opportunities.

Software 0

Software Comparison Media System 0

Onclusive

DECEMBER 20, 2021

In addition, we partner closely with you in the long term, finding creative solutions, suggesting best practices, and ensuring you always get the most value out of the platform. Request a Demo today. User in Public Relations and Communications. Enterprise (> 1000 emp.). Ready to give Onclusive a test-drive?

Technology 195

Technology Comparison How To Software 195

Onclusive

JANUARY 28, 2021

Our Customer Success team not only holds your hand through onboarding, but we also partner closely with you in the long term, finding creative solutions, suggesting best practices, and ensuring you always get the most value out of the Onclusive platform. Request a demo today and see what we can do for your company.

Media 195

Media Customer Service Enterprise Technology 195

Onclusive

DECEMBER 16, 2020

As companies continue to capitalize on the power of livestream, there will be a lot of room for creativity and innovation around employee and customer communications, including hybrid events and programs for both virtual and physical participants. Request a demo of Onclusive’s industry-leading PR analytics platform today!

Industry 221

Industry Content Marketing Corporate Analytics 221

Offleash

APRIL 1, 2025

Walking the GTC show floor was an experience in itselfbuzzing with energy, packed with demos, and yes, full of robots. From agile warehouse bots to humanoid helpers and AI-powered machines doing everything from flipping pancakes to solving puzzles, the creativity on display was inspiring.

Energy 69

Energy Conference Healthcare Construction 69

Cision

MAY 23, 2017

South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression. It’s difficult to be creative on command, especially when you don’t know where to start. Be Imaginative.

Industry 195

Industry Trade Shows Marketing Film 195

Cision

SEPTEMBER 9, 2016

Be compelling and creative, but get to the point quickly. Think about how you can share your news in a creative way. For example, if your press release is about a product announcement, you will want to include photos of the product or even a video demoing it. Be careful not to be too promotional. Multimedia.

Infographics 120

Infographics Guidelines Creativity Pitching 120

Presspage

MARCH 18, 2025

Leverage AI (the smart way) AI can help craft better pitches, but its not a replacement for human creativity. Book a demo today! New research shows 60% of consumers prefer sustainable tech - heres what that means for [industry]. The key is using it strategically while keeping your pitch natural and engaging.

Examples 78

Examples Pitching Writing How To 78

Communications Conversations

OCTOBER 24, 2014

Just one (creative) part of a much larger campaign. Moms are a key demo for Target (alert the media, I know). Then, here comes Target creating content like this that’s inherently useful as parents and others seek creative ideas to celebrate Halloween. Kudos, Target. Halloween idea generator for Moms.

Instagram 146

Instagram Case Study Branding Brand 146

Contently - Strategy

SEPTEMBER 19, 2024

Brand voice exercises can help channel creativity where it’s most needed and develop a content strategy that hits all the right notes. If you’re a bold and creative brand like Ben & Jerry’s, Frida Kahlo could be a great fit. It encourages creativity and problem-solving without being overwhelming. Take Ikea, for instance.

Exercises 52

Exercises Branding Brand Airlines 52

Cision

SEPTEMBER 29, 2016

Both practice areas should be supporting each other to maximize campaign impact and fully leverage the creativity of both teams. I’ve worked with digital folks that have come up with brilliant pitch angles and PR team members who brainstormed creative digital campaign themes on multiple occasions. How has PR evolved over the years?

Pitching 120

Pitching Interviews Creativity Internal 120

Onclusive

JANUARY 10, 2018

I want marketers to think more creatively and broadly about what to measure. Schedule a demo to find out how AirPR Software can help you with content marketing and PR measurement. Shonali Burke, President, Shonali Burke Consulting: What’s in store for PR and content marketing measurement in 2018? Millennials leading the charge!

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Wadds Inc.

NOVEMBER 11, 2023

It’s an insight both in terms of the reputational impact to individuals and organisations, and the threat to creative and professional work. Entry-level and junior roles The AI Generation published by Demos suggest that AI productivity gains may be higher for lower-skilled roles and threaten graduate jobs traditionally done by trainees.

Report 119

Report Publicity Training Policies 119

ImPRessions - Crenshaw Communications

APRIL 7, 2017

Also to consider: provide a how-to with a colorful demo, or a Q+A. Brainstorm some of the best forms of humor and add creative topspin that can best tell a product or company story. Important to remember here: the viewing public loves creative twists on the latest relevant topics like this week’s Pepsi commercial fail.

Video 149

Video Measurement Survey Creativity 149

Critical Mention

FEBRUARY 22, 2019

In particular, all-in-one media monitoring platforms cut down time of sifting through millions of data sources, so marketers can spend more time applying what they learned from the data, allowing for the rise of more focused creative strategies instead of crunching numbers. Creative skills (26%). SCHEDULE A DEMO. None (27%).

Marketing 118

Marketing Data B2C Big Data 118

Cision

APRIL 15, 2015

Here are some ideas: For product launch announcement, create product demo video. Images: Paul Reynolds , Ronaldo Ferreira ( Creative Commons ). Ideas to Steal: If you don’t already have a video that’s appropriate to illustrate this particular news bit, create one. If you’re announcing media coverage, share the video interview.

Infographics 120

Infographics Product Launch Content Marketing Video 120

NewsWhip

JUNE 1, 2023

Musicians and actors speak out about AI In mid-April a song that used AI to clone the voices of Drake and Abel Tesfaye (professionally known as The Weeknd) went viral on social media, and as a result, ignited conversations around AI’s ability to extinguish human creativity in producing music.

Technology 147

Technology Film Viral Ethics 147

Marketwired

MARCH 1, 2016

While there are many creative ways to make your message grab attention, have you ever thought about creating a ‘pull’ rather than a ‘push’ pitch so others do the work for you? If you have industry events, think about how you can create something buzz-worthy during a panel discussion or product demo, for example.

Pitching 153

Pitching Media Conference Storytelling 153

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. But in recent years, data has shown its efficacy. 6 benefits of long form PR content. Business books create long-term opportunity.

Case Study 178

Case Study SEO Film Video 178

Flack's Revenge

APRIL 27, 2021

Realize you have to be smart and creative, and work hard to earn their attention. Take in demos, attend conferences. That said, sending and praying, optimistically, is not good; or is falling in love with your own ideas and pitches. How to do better? Read their articles. Follow them on social media. Be as skeptical as they are.

Storytelling 177

Storytelling Pitching Interviews Agency 177

ImPRessions - Crenshaw Communications

MARCH 1, 2017

Put a twist on the traditional product demo with a series of how-to snaps. Although most people associate Snapchat product demos with makeup, there are many other products that work well on the platform. And, even if you’re not, there are ways to make office work or any Snapchat video more creative and fun.

Video 120

Video B2B B2C Survey 120

Deirdre Breakenridge

AUGUST 21, 2015

Go the distance by booking competitor demos, talking to competitor sales reps, signing up for their newsletters, attending their webinars, visiting their trade booths. Research the competitors in the industry. It’s not enough to just know their names. You should be a mole and go deeper into competitor success and their struggles too.

Company 150

Company Meeting Crisis Management Government 150

Deirdre Breakenridge

AUGUST 21, 2015

Go the distance by booking competitor demos, talking to competitor sales reps, signing up for their newsletters, attending their webinars, visiting their trade booths. Research the competitors in the industry. It’s not enough to just know their names. You should be a mole and go deeper into competitor success and their struggles too.

Company 150

Company Meeting Crisis Management Government 150

PRSay

SEPTEMBER 19, 2017

Is the goal of throwing an industry event to secure at least 10 demo sign-ups? They are innately creative. The photos of these shoes are pure eye candy, and the creativity behind this campaign is undeniable. Instead, A-plus PR professionals ask questions until they have a strong understanding of organizational end goals.

Measurement 137

Measurement Analytics Data Conference 137

Cision

SEPTEMBER 4, 2015

Try setting up a product demo, giving a tour of your facilities or hosting a Q&A session. Images: Anthony Quintano , andreavallejos ( Creative Commons ). Your audience is tuning in to your live video to learn something. Viewers will get the information they want and learn more about you and your brand in the process.

Video 120

Video Film Training Creativity 120

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2017

But for a more involved morning broadcast interview involving a spokesperson, product demo and visuals, we have more success with a creative mailer with lots of color and detail about how a segment would work. This recent placement on digital shopping vs. brick and mortar was the result of just such an exchange.

Local 159

Local Pitching Interviews B2B 159

Flack's Revenge

MARCH 12, 2019

Small Players Get Creative. Their live 5G broadcast demo showed how operators will soon be delivering HD video quality on a large scale. These looked fun – but seemed to limit flow and traffic, as only a couple of people could participate at a time. So, what did work for the smaller exhibitor? A few tactics stood out.

Trade Shows 136

Trade Shows How To Enterprise Video 136

Cision

NOVEMBER 19, 2015

For example, the business goal may be to drive sales, whereas the marketing goal is to drive qualified leads to demo X product, enter X store, etc. Images: Todd Dailey , Food Group ( Creative Commons ). ’ Then, set a clear distinction between a business goal and a marketing goal. It takes two: functional and emotional.

Viral 120

Viral Content Marketing Consumer Social Media 120

Critical Mention

APRIL 9, 2020

This is the time to get creative and produce a wide range of online content. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. It is a great time to pitch journalists on stories, especially if they have a “feel-good” angle.

Healthcare 89

Healthcare Radio Sports Video 89

Cision

FEBRUARY 8, 2016

Amazon is one of the largest brands in the world, and it has the money to invest in award-winning creative, content licensing and brand partnerships that allow them to produce ads of such high quality. Request a demo of o ur social monitoring tools today ! Commenters on Twitter mentioned the ad more than 1.6 million times.

Brand 120

Brand Branding Viral Twitter 120

Deirdre Breakenridge

SEPTEMBER 25, 2017

Recess Fellows are provided a structured work day, demo days, collaboration sessions, and a strong culture that supports the curiosity and experimentation of its members to build their passion project, even if it isn’t a venture-backed startup. Unlike a startup incubator or studio, the program doesn’t take equity from participants.

Writing 171

Writing Journalism Travel Meeting 171