The Proactive Report

JANUARY 6, 2016

This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. If anyone understands why content should be aiming at creating ongoing conversations, it’s PR folk. Great content must be meet the needs of your audience.

Digital PR 100

Digital PR Corporate Groups Training 100

Buzzstream

SEPTEMBER 27, 2024

At one point during the summer Olympics, I saw a compelling LinkedIn post from a fellow digital PR, Victoria Schmid. Digital PRs suddenly see open rates, click-through rates, and responses drop precipitously and scramble to meet KPIs and link goals. But it doesn’t have to be that way. Here’s how to do it.

Digital PR 118

Digital PR Pitching Radio Google 118

Buzzstream

SEPTEMBER 18, 2024

I didn’t know Darren Kingman before chatting with him , but I loved the work he produced at Root Digital , his UK-based digital PR, SEO, and content marketing agency. If you’re struggling to create interesting, creative content, this is an episode to pay close attention to. That’s a place to go.

Creativity 117

Creativity Digital PR Data Pitching 117

Buzzstream

JULY 24, 2024

I didn’t actually meet Abi Bennetts until this podcast, but I had been aware of her even back in my Siege Media days. Abi comes from digital marketing agency Propellernet, where some of my favorite, most creative campaigns come from ( dirty cars anyone? Unfortunately, as you’ll see, it’s on a bit of hiatus.)

Creativity 99

Creativity How To Automotive LinkedIn 99

Buzzstream

JANUARY 7, 2025

With interest in digital PR growing almost 30% in the past few years, we wanted to put together a snapshot of today’s industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025.

Digital PR 62

Digital PR Report SEO Data 62

Prohibition

JANUARY 4, 2023

Digital PR is a great tactic for driving traffic and brand awareness, which can be matched across your offline and online marketing campaigns. Social media helps to shape the image of your brand online, so by combining digital PR campaigns you’re able to create a more dominating and cohesive online identity.

Digital PR 62

Digital PR Strategy How To Marketing 62

Prohibition

AUGUST 8, 2022

Another month, another meet the team. For August, get to know all about our lovely, talented, digital PR specialist Account Manager, and cat mum, Danielle! Prior to Prohibition I worked at Epiphany/Jaywing for three years specialising in digital PR and link building through creative campaigns.

Meeting 62

Meeting Exercises Digital PR Instagram 62

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Branding Brand SEO 62

Prohibition

DECEMBER 13, 2022

Digital PR is a broad landscape, especially when it comes to campaigns. If you are still getting to grips with digital PR campaigns, it can be hard to know which type is best to bring your campaign to life and help you to reach your target audience. Reactive digital PR. Proactive digital PR.

Digital PR 62

Digital PR Analysis B2C Examples 62

Buzzstream

JUNE 14, 2024

Digital PR can help rankings, organic traffic and more. The term digital PR may differ slightly depending on who you ask. We recently discussed the differences between US and UK digital PR with Rise at Seven’s Will Hobson on our podcast. How Does Digital PR Help SEO? More on that later.)

SEO 62

SEO Digital PR Pitching Google 62

Buzzstream

MAY 2, 2024

In the digital PR world , journalists and reporters promote our content. We’ll use X’s Advanced Search feature, which allows you to be a little more creative with your searches. They also often run the morning and evening pitch meetings, sharing with the team the most exciting and relevant press releases they’ve seen.

Digital PR 62

Digital PR Report How To Pitching 62

Buzzstream

SEPTEMBER 4, 2024

In this episode, I spoke with Hana Montgomery , the founder and managing director of the digital PR agency Shout Bravo. I met Hana at Brighton SEO , and she gave a great talk about running global digital PR campaigns and earning links internationally. Is it changing digital PR? Hana: Yeah.

Internal 62

Internal International Digital PR Course 62

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Which were the last design updates we asked the creative team?

Software 151

Software How To SEO System 151

The Proactive Report

JUNE 18, 2021

All aspects of the campaign used similar creative so that the message was consistent across all platforms. How can small businesses create effective PR campaigns on a low budget? Get creative and get smart. Learn how to make great videos and how to use them effectively in your PR campaigns.

Small Business 213

Small Business Fashion Groups Local 213

The Resolution Blog

NOVEMBER 25, 2015

New tool ‘Automated Insights’ could be a game-changer for our future PR work-flows. That’s an hour back a week for creative! Watch our video to find out how to make your PR coverage more visible on Google. Ask yourself; Are all of your meetings today really necessary? We love [link]. Feel guilty.

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eBook Google Tools Analytics 120

Prohibition

OCTOBER 19, 2022

Channel 4’s in-house creative agency, 4Creative, unveiled a series of stunts as part of their campaign to promote their new reality TV show, ‘Make Me Prime Minister’ – including deploying a vending machine that sells fake drugs and a travelling 10 Downing Street lectern. The importance of storytelling in PR .

Social Media 118

Social Media Fashion Media Travel 118

Buzzstream

OCTOBER 23, 2024

Digital PR and PR, in general, are huge parts of this because they can help build brands with significant coverage and exposure. It’s an excellent conversation for SEOs, digital PRs, and agency leaders. When I was at Siege Media, we did link-building and digital PR assets with some of those brands.

SEO 62

SEO Study Branding Brand 62

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Josh Rose, Chief Creative Officer, Weber Shandwick. However, the visuals have to be creative and well-designed and executed. It’s a growing trend and it is definitely impacting the practice of PR.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Sword and the Script

MARCH 11, 2017

A little more than a year ago, I recommended four Chrome extensions for digital PR professionals and episode #75 of the Growth Marketing Toolbox podcast by Nicholas Scalice tipped me off to a few more. See these related posts: 10 Leadership Tips for 1:1 Meetings with Employees. 1) Visualize how people engage with your site.

Tools 74

Tools Marketing Advertising Advertising 74

Buzzstream

AUGUST 12, 2024

For instance, here it is helping me find data sources for a city study , a very popular digital PR campaign strategy. Victoria Schmid of KURU Footwear talked about how they utilized Midjourney for digital PR campaigns like this one that reimagined U.S. I’ve found it helpful for gathering, compiling, and analyzing data.

Tools 62

Tools Pitching Google Writing 62

The Proactive Report

FEBRUARY 13, 2016

Our guest was Mike Falkow, creative director for Meritus Media and Studio98. Q4: Can a smartphone take really the great photos that meet this need? Every Friday we do a Twitter chat on #DigitalPR. This week’s topic was visual content and how to improve your smartphone photography so you can take and make original images.

Training 100

Training Film Infographics Examples 100

The Proactive Report

FEBRUARY 13, 2016

Our guest was Mike Falkow, creative director for Meritus Media and Studio98. Q4: Can a smartphone take really the great photos that meet this need? Every Friday we do a Twitter chat on #DigitalPR. This week’s topic was visual content and how to improve your smartphone photography so you can take and make original images.

Training 100

Training Film Infographics Examples 100

Buzzstream

AUGUST 28, 2019

Surveys can be an appealing option to meet your content creation goals, but there are other successful types of content you can produce that will also meet your content goals and help you diversify the type of content you’re creating. The options for this type of content are endless, and your team’s creativity is the limit.

Survey 98

Survey Comparison Data Analysis 98

Prohibition

AUGUST 6, 2024

Connecting with Clients A PR agency should feel like an extension of their client’s marketing team, a seamless bridge between the brand and the media. Generative AI is not just a tool, it’s a catalyst for innovation in PR. Get in touch with us today to find out how we could support you with your Public Relations.

Publicity 62

Publicity B2C Crisis Management Ethics 62

Prohibition

AUGUST 6, 2024

Connecting with Clients A PR agency should feel like an extension of their client’s marketing team, a seamless bridge between the brand and the media. Generative AI is not just a tool, it’s a catalyst for innovation in PR. Get in touch with us today to find out how we could support you with your Public Relations.

Publicity 62

Publicity B2C Crisis Management Ethics 62

5W PR

JUNE 6, 2022

While the marketing and public relations departments used to operate separately in the past, these days they have to work together to ensure that the company is making unified promotional messages for the target audience and meeting its business goals. Digital PR. Consumer Focus.

Trends 88

Trends Data SEO Consumer 88

wiredPRworks

JANUARY 13, 2022

Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Are you looking for 2022 sales strategies – as a sales professional, sales exec, or a meeting planner? About Barbara Rozgonyi, Sales Performance Expert. Over to you.

Strategy 52

Strategy Insurance Insurance Training 52

Konnect Agency

MARCH 7, 2022

In today’s digital world, you want to be sure you’re reaching your customer at multiple touchpoints, creating a 360-campaign that includes digital, PR, and more. How A PR Agency Can Elevate Your Product Launch. To make the creative more enticing, work with your PR agency to develop a mailer showing off your new product.

Product Launch 59

Product Launch Consumer Agency Film 59

Bianchi Biz Blog

AUGUST 22, 2024

Sound PR is modeled around four core business divisions: PR & Digital PR Social Media Content Creation Events Top 3 advice for foreign companies navigating the communications environment in Italy Navigating the media and communications landscape in Italy requires understanding its unique dynamics.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

ZudePR

JANUARY 26, 2016

Most people would give their eye teeth to work in jobs as challenging, creative, and fast-paced as ours. . 12: On Meeting Clients. ” Dave, the PR: Just listen, will ya. People in this field need self-discipline to start projects on their own, to budget their time, and to meet deadlines and production schedules.

How To 65

How To Meeting Creativity Agency 65

ZudePR

SEPTEMBER 8, 2015

In the fast-moving world of digital media, you have to be on top of the latest developments and have a keen understanding of how the previously disparate elements of digital marketing fit together. I went to a meeting at my kids’ primary late last year. How the Most Successful Creatives Read. Back to Reading.

Blogging 75

Blogging Print System Sports 75

Konnect Agency

MARCH 7, 2022

In today’s digital world, you want to be sure you’re reaching your customer at multiple touchpoints, creating a 360-campaign that includes digital, PR, and more. How A PR Agency Can Elevate Your Product Launch. To make the creative more enticing, work with your PR agency to develop a mailer showing off your new product.

Product Launch 52

Product Launch Consumer Agency Film 52

Buzzstream

JULY 16, 2024

Why These Work for Digital PR City studies have proven to be a tried-and-true digital PR strategy because they make great news stories. SEO Rankings Digital PR and SEO work well together. You can also get creative by using search booleans like “‘Memphis’ AND “Expedia’ AND “art’.

Study 62

Study Pitching How To Local 62

Solo PR Pro

FEBRUARY 23, 2016

Jennifer has been recognized by PR News’ Digital PR Awards and PR Daily’s Social Media Awards. While sitting in a new business meeting, the prospective client tells me that they are already using Facebook Advertising in-house. Test New Creative. But we’re already running Facebook ads.”.

Advertising 40

Advertising Advertising Facebook Instagram 40

Prohibition

JUNE 2, 2023

This was a creative take on a Coronation campaign that ultimately falls in line with Uber’s own objectives, to be seen as the taxi company to choose. At Prohibition, we work with various brands across all sectors, B2B and B2C, to create innovative PR and social media campaigns that deliver real ROI and help meet business goals.

Transportation 62

Transportation B2C Retail Social Media 62

Prohibition

JULY 10, 2023

From ‘A mutant umbrella tree shaped like a nuclear bomb explosion’ to ‘A latte skatepark in the middle of the desserts in Mars’, the fake prompts are as creative as the photos themselves. It marks the first significant backlash against AI image generation, and we think this was the perfect way to do it.

Tourism 62

Tourism Fashion Social Media B2C 62

Communications Conversations

JANUARY 13, 2017

And, she’s done nothing but confirm that initial suspicion since that first meeting (even if I can’t remember it!). She’s an active networker (I saw her once at a local coffee shop meeting with a mentor she arranged all on her own). Let’s meet Laura!

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Insurance Insurance Social Media Corporate 60