ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. PR and marketing are perceived very differently, especially in a corporate environment. PR and marketing are perceived very differently, especially in a corporate environment.

Marketing 310

Marketing Product Launch Corporate Viral 310

Prowly

FEBRUARY 18, 2025

A public relations (PR) campaign is an orchestrated series of strategic communication efforts designed to achieve specific objectives. Typically, this is to build brand awareness, improve brand reputation, manage a crisis, or promote products, services and ideas. But only if you've been in the industry for 10 minutes.

Examples 104

Examples How To Product Launch Print 104

Buzzstream

JANUARY 16, 2025

Embryo is an award-winning digital marketing agency based in Manchester, offering multi-channel services from Digital PR, Paid Social, PPC, SEO to Affiliates. Heres an example of how we A/B tested subject lines for a piece on Creating the perfect reading nook for interior client Dowsing & Reynolds.

Digital PR 62

Digital PR Creativity Pitching Automotive 62

Buzzstream

DECEMBER 15, 2021

Within Digital PR there are different types of tactics and formats used for creating content, each designed to achieve links and brand mentions. These different digital PR tactics range from surveys, commentary and quick pieces of data analysis through to large scale interactive campaigns. Is the data accessible?

Digital PR 83

Digital PR Data Survey Construction 83

Buzzstream

JANUARY 7, 2025

With interest in digital PR growing almost 30% in the past few years, we wanted to put together a snapshot of today’s industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025.

Digital PR 62

Digital PR Report SEO Data 62

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

Prohibition

JANUARY 4, 2023

Digital PR is a great tactic for driving traffic and brand awareness, which can be matched across your offline and online marketing campaigns. Social media helps to shape the image of your brand online, so by combining digital PR campaigns you’re able to create a more dominating and cohesive online identity.

Digital PR 62

Digital PR Strategy How To Marketing 62

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Brand Branding SEO 62

Prohibition

DECEMBER 13, 2022

Digital PR is a broad landscape, especially when it comes to campaigns. If you are still getting to grips with digital PR campaigns, it can be hard to know which type is best to bring your campaign to life and help you to reach your target audience. Reactive digital PR. Proactive digital PR.

Digital PR 62

Digital PR Analysis B2C Examples 62

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. The list is broken down by task. All pricing and features are based on the time of publication.)

Digital PR 62

Digital PR Tools Google Pitching 62

Presspage

OCTOBER 24, 2023

In the past, PR’s impact on the bottom line was treated as ambiguous at best. PR teams were seen as a necessity, a function crucial for managing a brand’s reputation but not directly linked to revenue. However, the rise of the digital era is upending these traditional perceptions.

Analytics 78

Analytics Digital PR Storytelling Local 78

Rock the Status Quo

JANUARY 1, 2015

I was looking to understand a product’s digital presence and reputation, and fill in the proposal with some creative ideas on how to amplify and improve it. Comments Do you think agencies should include creative ideas in their. Digital PR' Check it out. by CarrieMorgan.

Brand 100

Brand Branding YouTube Social Media 100

The Proactive Report

MAY 27, 2018

. ($14 billion to $19 billion) This means they’ll be hiring – the headcount at PR agencies is expected to increase by 26%. They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. Both agency and client-side PR pros point to. Brand Reputation (60%).

Industry 113

Industry Measurement SEO Corporate 113

Norton's Notes

OCTOBER 13, 2014

Digital PR Budgets. When it comes to the growth of digital PR, 62% of those surveyed reported that their budgets for digital and social media have risen in the last 12 months, while the same number expect budgets to increase in the next year. Agencies need to position themselves around client needs.

Digital PR 45

Digital PR Trends Training Media Training 45

The Proactive Report

MAY 27, 2018

. ($14 billion to $19 billion) This means they’ll be hiring – the headcount at PR agencies is expected to increase by 26%. They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. Both agency and client-side PR pros point to. Brand Reputation (60%).

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

. ($14 billion to $19 billion) This means they’ll be hiring – the headcount at PR agencies is expected to increase by 26%. They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. Both agency and client-side PR pros point to. Brand Reputation (60%).

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Josh Rose, Chief Creative Officer, Weber Shandwick. However, the visuals have to be creative and well-designed and executed. It’s a growing trend and it is definitely impacting the practice of PR.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Buzzstream

OCTOBER 23, 2024

Given all of Google’s wild things, like AI Overviews, Site Reputation Abuse, Helpful Content Updates, and ChatGPT’s emergence, his post resonated with me, so I asked him to come on the pod to discuss it. Digital PR and PR, in general, are huge parts of this because they can help build brands with significant coverage and exposure.

SEO 62

SEO Study Brand Branding 62

Buzzstream

FEBRUARY 28, 2025

If you missed it, Alice Walker-Gibbons , the Digital PR Lead at Embryo , an independent UK digital marketing agency, wrote a fantastic case study about how they used reactive PR to land some major links (using BuzzStream, of course ). Is reactive PR best as a supportive approach to other digital PR efforts?

Strategy 62

Strategy SEO Pitching Banking 62

Buzzstream

MAY 9, 2018

Digital PR – Here, placement rates are very low in the initial outreach campaign, averaging one or two placements. Digital PR – This approach is all about targeted outreach to very high authority sites and is great for established brands or agencies that can offer proprietary data or exclusives to publications.

Data 120

Data SEO Groups Pitching 120

5W PR

JANUARY 4, 2020

While you want others to talk about it, you do not want it to create a significant backlash or to tarnish the reputation of your company. What are the responsibilities of PR, marketing, digital and social media executives? What are the possible “creatives” behind the message to develop ahead of time. Relevant Messaging.

Sports 78

Sports Social Media Twitter Reputation 78

5W PR

JUNE 6, 2022

With the evolution of technology, companies have generated a lot more data, which can inspire the creation of a lot more ideas, as well as increase the reach of those creative ideas. This way they can ensure they have a data-driven approach, while also preventing any potential damage to their reputations. Digital PR.

Trends 88

Trends Data SEO Consumer 88

Prohibition

NOVEMBER 7, 2023

Canva – Your Creative Hub Best for: Visual content creation Canva is an easy-to-use content creation tool that’s super popular with marketers. Having various marketing strategies across multiple platforms can be hard to keep on top of – so having the right tools at your disposal can be a game-changer.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Reputation management.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Buzzstream

JULY 16, 2024

Like any reputable content, they inform a target audience. Why These Work for Digital PR City studies have proven to be a tried-and-true digital PR strategy because they make great news stories. SEO Rankings Digital PR and SEO work well together. These types of posts have many names.

Study 62

Study Pitching How To Local 62

Prohibition

APRIL 29, 2017

An integral part of the team, you need to be passionate about the media agenda, knowing what makes a great story and delivering innovative and creative campaigns that have a commercial impact for clients. RESPONSIBILITIES: *Devise creative public relations strategies that fit the client’s profile. Commercially aware and decisive.

Agency 54

Agency Creativity Hotels Social Media 54

Wildfire

AUGUST 1, 2018

While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work. PR has a reputation of being beastly to measure. But again, who cares?

Measurement 49

Measurement Analytics Google Advertising 49

Bianchi Biz Blog

AUGUST 22, 2024

Effective PR and communication strategies in Italy often hinge on building and maintaining strong connections with media representatives, influencers, and other key stakeholders, emphasizing trust and personal rapport. Milan Fashion Week (Sep.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Prowly

FEBRUARY 26, 2025

What is digital PR and does it need a rethink? However, now digital PR efforts are strong on mixing an SEO strategy focused on link building with actions that yield influence and online visibility. an effective digital PR strategy recognizes that the questions should be, "Did we change the conversation?"

Digital PR 104

Digital PR Case Study SEO Measurement 104

Doctor Spin

FEBRUARY 14, 2024

Here’s a breakdown of the main differences: Objective Public Relations: The primary objective of PR is to build and maintain productive relationships for a company or brand. PR strategies are designed to manage the public’s perception and ensure positive association and reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Communications Conversations

JANUARY 13, 2017

And, she’s got a great reputation as a valued counselor over at Blue Cross Blue Shield of Minnesota. I’ve transitioned from a more traditional senior PR specialist role to a senior PR specialist for digital and social engagement. In this role, I’m really focusing on building our digital PR capabilities.

Insurance 60

Insurance Insurance Social Media Corporate 60

PR in High Definition

AUGUST 21, 2018

The introduction of something new and a word we hear about all the time in the creative industry. Customer service is often considered to be the key to a brand’s reputation , but part of keeping the customer happy and loyal, is to bring something new and exciting to keep them engaged.

Brand 54

Brand Branding Trends Social Media 54

Doctor Spin

MAY 21, 2023

A PR agency with established relationships with media outlets, influencers , and key stakeholders. Get access to creative, out-of-the-box thinking. PR agencies often create creative and innovative strategies to get your brand noticed. They can help you stand out and significantly impact your PR efforts. Digital PR.

Agency 40

Agency Publicity Public Affairs Crisis Communications 40

Doctor Spin

FEBRUARY 22, 2024

PR professionals control the narrative, mitigate damage, and restore public confidence during a crisis. Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Source: Business Horizons 10 Coombs, W.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Landis PR

DECEMBER 18, 2023

How do today’s PR teams keep up? Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. For the original blog, please visit here. Photo courtesy of Pixabay Your audience’s attention is more fragmented than ever.

Conference 59

Conference Consumer Social Media Google 59

Buzzstream

NOVEMBER 10, 2020

Get creative: a recent study from the past six to 12 months could make your study or campaign relevant – the more recent, the better. Always ensure you use a reputable source that is as unbiased as possible. It forces you to get creative and can open up possibilities you would never have considered had you rushed it.

Pitching 164

Pitching Writing Digital PR How To 164

Deirdre Breakenridge

NOVEMBER 13, 2017

However, when you think about it, it’s not that the press release is dead, but rather it has been reinvented to reflect the shift towards digital PR. Today’s generation of PR professionals are more visual, they prefer graphics and images to help understand a message. Storytelling will become more creative. Conclusion.

Trends 0

Trends Storytelling Creativity Reputation 0