Buzzstream

JANUARY 16, 2025

Embryo is an award-winning digital marketing agency based in Manchester, offering multi-channel services from Digital PR, Paid Social, PPC, SEO to Affiliates. Heres an example of how we A/B tested subject lines for a piece on Creating the perfect reading nook for interior client Dowsing & Reynolds.

Digital PR 62

Digital PR Creativity Pitching Automotive 62

Waxing UnLyrical

DECEMBER 11, 2013

However, I believe that the PR agencies should take this as an opportunity rather than a challenge. With such alterations in the media industry, PR agencies have a window to get more creative and embrace newer avenues, such as social media platforms, more aggressively than before. Will India See a Rise in Digital PR?

Digital PR 86

Digital PR Newspapers Advertising Advertising 86

Buzzstream

NOVEMBER 21, 2024

Then, a roundup of dozens of campaigns categorized by reactive PR, product PR, data-led PR, creative PR, and thought leadership. Next is a weekly interview with a PR expert interview, where experts share their tips and campaigns. Below, you can see examples of the hot topics of the week. Why Subscribe?

Digital PR 62

Digital PR SEO Web Resources 62

Rock the Status Quo

NOVEMBER 12, 2014

Try one of these ideas to leverage the instant gratification nature of digital PR. It doesn’t even matter if your client is b2b or b2c – getting creative with out-of-the-box thinking opens the door to a never-ending supply of relevant media opportunities. Do they have videos but no YouTube channel?

Real Estate 195

Real Estate Pitching B2C Fashion 195

Prohibition

JANUARY 4, 2023

Digital PR is a great tactic for driving traffic and brand awareness, which can be matched across your offline and online marketing campaigns. Social media helps to shape the image of your brand online, so by combining digital PR campaigns you’re able to create a more dominating and cohesive online identity.

Digital PR 62

Digital PR Strategy How To Marketing 62

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Brand Branding SEO 62

Prohibition

MARCH 15, 2023

When considering a social media strategy, video is likely to be front of mind. However, using video for your PR campaign may not be the first thing that comes to mind – but that shouldn’t always be the case. It only makes sense then, to use this ‘video technology’ to creatively highlight the issue of homophobia.

Video 62

Video Case Study Sports Creativity 62

The Proactive Report

JUNE 17, 2018

HerRoom.com, an online lingerie company, tested all the sports bras they sell and made a series of videos of women running in each bra. There were many images of the opening, but a short video of the “Fire Fountain,” shot on a phone and posted immediately after the fountain was first turned on, got a lot of attention.

B2C 157

B2C Study Exercises Sports 157

The Proactive Report

JUNE 18, 2021

All aspects of the campaign used similar creative so that the message was consistent across all platforms. How can small businesses create effective PR campaigns on a low budget? Get creative and get smart. Share some stories with us that will help small businesses to build a clear PR Strategy.

Small Business 213

Small Business Fashion Groups Local 213

The Proactive Report

DECEMBER 2, 2022

Design and video. Adding design elements to these short videos, and editing them with clever cuts and audio can set you apart from the rest and open up a huge new audience — TikTok has over a billion users in over 150 countries now. Making good use of these platforms can be a very smart move when it comes to promoting your brand.

Trends 147

Trends Instagram Small Business Creativity 147

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. The list is broken down by task. All pricing and features are based on the time of publication.)

Digital PR 62

Digital PR Tools Google Pitching 62

Rock the Status Quo

JANUARY 1, 2015

I came across this fantastic product review video recently when writing up a new business proposal. I was looking to understand a product’s digital presence and reputation, and fill in the proposal with some creative ideas on how to amplify and improve it. Digital PR' Check it out. Wouldn’t it be fun?

Brand 100

Brand Branding YouTube Social Media 100

The Resolution Blog

NOVEMBER 25, 2015

New tool ‘Automated Insights’ could be a game-changer for our future PR work-flows. That’s an hour back a week for creative! Watch our video to find out how to make your PR coverage more visible on Google. PR planning for 2016? 2 min video on Remote Working vs The Office. We love [link].

eBook 120

eBook Google Tools Analytics 120

Cision

APRIL 12, 2016

Taral Patel is PR Executive at PRmention , a digital PR agency for startups. Dove did a great job reaching their target audience through innovative and creative videos. Their campaign was highly successful, although the content hardly mentioned Dove in the videos. But how can you build an organic audience?

Infographics 120

Infographics eBook Content Marketing Video 120

The Proactive Report

JUNE 4, 2016

GUEST POST by Mike Falkow, Creative Director of Meritus Media. And unless you are a bikini model posting photos of yourself posing on a tropical beach somewhere, you will have to be creative in how you present your message. For more Digital PR Tips subscribe to our newsletter. Follow us on Twitter. mikefalkow.

Social Media 100

Social Media Media Infographics Pinterest 100

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. In March 2020, digital newsroom designer pr.co Media assets, including the logo, headshots of key employees, screenshots from the website, and product videos. • Creative Media Kit Ideas.

How To 176

How To Media Guidelines Pitching 176

Cision

OCTOBER 19, 2015

Take the topic and repurpose it by creating “cobblestones” like blog posts, videos, infographics and more, which all lead to the main, big piece of content. When you practice good digital PR and create great content, you can accomplish your search goals. The key to successful PR is no longer creating the best content.

Infographics 120

Infographics SEO Engineering Strategy 120

Presspage

OCTOBER 24, 2023

Download the whitepaper today >>> Digital PR: A Multifaceted Approach Digital PR demands a multifaceted approach, combining storytelling finesse, teamwork, and strategic communication to boost a brand's visibility and, consequently, its revenue. Businesses can no longer rely on a one-size-fits-all approach.

Analytics 78

Analytics Digital PR Storytelling Local 78

Buzzstream

JANUARY 30, 2020

Newsjacking should be a key tactic in any approach to digital PR but before I dive in, let me clarify how I see it. Recognisable logos are a great hook to demonstrate the power of a digital PR tactic, but you need the results to back it up. Knowing where to add value is where your creative juices can flow.

SEO 71

SEO Film Reddit Video 71

Presspage

NOVEMBER 10, 2017

Hereford Award is given to honor creativity, effectiveness in reaching audiences with a message, and the overall scope of an airport’s effort in marketing and public relations. This award is regarded throughout the airport industry as the highest honor an airport can earn for marketing and communications excellence.

International 0

International Internal Industry Infographics 0

Buzzstream

AUGUST 28, 2019

Video Content. What to watch for: Making videos too long; customize the length of the video shared based on the platform you’re using. Video content is great for engaging audiences on social media and building your brand awareness. The options for this type of content are endless, and your team’s creativity is the limit.

Survey 98

Survey Comparison Data Analysis 98

5W PR

NOVEMBER 25, 2019

What many do not know, however, is that most of the video content shared on the GoPro YouTube channel wasn’t actually shot by the firm. By populating its YouTube channel with a wealth of UGC, GoPro has championed the use of video to market the GoPro product line. The success of this strategy is testament to the power of UGC.

Strategy 88

Strategy Marketing YouTube Airlines 88

Prohibition

OCTOBER 19, 2022

We thought this was a really exciting move in the fashion industry, and apparently so did everyone else – with Coperni’s ‘The making of a dress’ video receiving 365k likes on Instagram. Fabrican have said that the fabric can be recycled and the texture can be changed depending on the fibres used. Watch out for the smiles! ??

Social Media 118

Social Media Fashion Media Travel 118

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Josh Rose, Chief Creative Officer, Weber Shandwick. Last year the amount of video from people and brands in Facebook’s News feed increased 3.6X Daniel Lemin, President, One Good Brand. year-over-year.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Critical Mention

OCTOBER 24, 2019

Its blog posts give readers a great understanding of ethical PR advice to help media personnel kickstart their profession. Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. Are you keeping up with the times? PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

Buzzstream

FEBRUARY 17, 2025

Digital PR has a problem. According to our most recent report on the State of Digital PR , the problem is measuring impact. There are many ways to measure digital PR impact. Backlinks are the most traditional way to measure digital PR performance. Not every campaign touches every metric.

Digital PR 112

Digital PR Report Google Radio 112

The Proactive Report

FEBRUARY 13, 2016

Our guest was Mike Falkow, creative director for Meritus Media and Studio98. Visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated. Every Friday we do a Twitter chat on #DigitalPR. You can follow him on Twitter @mikefalkow or visit his site [link].

Training 100

Training Film Infographics Examples 100

The Proactive Report

FEBRUARY 13, 2016

Our guest was Mike Falkow, creative director for Meritus Media and Studio98. Visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated. Every Friday we do a Twitter chat on #DigitalPR. You can follow him on Twitter @mikefalkow or visit his site [link].

Training 100

Training Film Infographics Examples 100

5W PR

JANUARY 4, 2020

What are the responsibilities of PR, marketing, digital and social media executives? What are the possible “creatives” behind the message to develop ahead of time. Take some time to develop a communications strategy tied to a potential newsjacking opportunity. Who will steer the effort? Relevant Messaging.

Sports 78

Sports Social Media Twitter Reputation 78

Prohibition

JUNE 17, 2021

TikTok creates new Business Creative Hub. To combat this and drive brands to use the platform more regularly, TikTok created the Business Creative Hub. This handy hub should prove super useful for both content creators who want to share their creative flare and for those who need a bit of inspo!

Social Media 62

Social Media Reddit Trends Pinterest 62

Prohibition

NOVEMBER 7, 2023

Canva – Your Creative Hub Best for: Visual content creation Canva is an easy-to-use content creation tool that’s super popular with marketers. Use a mixture of imagery, video/reels, designed assets and user-generated content (UGC) – this is where working with social media experts can really help your brand to stand out.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Prohibition

APRIL 29, 2017

While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a specialist PR agency. So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video creation and seeding.

Agency 54

Agency Creativity Hotels Social Media 54

wiredPRworks

JANUARY 13, 2022

As a speaker, he delivers over 50 live keynotes annually and has delivered over 600 hours of virtual training presentations (webinars, video training, and audio presentations). Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities.

Strategy 52

Strategy Insurance Insurance Training 52

Buzzstream

AUGUST 12, 2024

For instance, here it is helping me find data sources for a city study , a very popular digital PR campaign strategy. Zooming in, you can see that it is divided into subcategories such as media coverage, social media strategy, and video content. The tool searches the web, gathers relevant information, and summarizes it.

Tools 62

Tools Pitching Google Digital PR 62

Solo PR Pro

FEBRUARY 23, 2016

Jennifer has been recognized by PR News’ Digital PR Awards and PR Daily’s Social Media Awards. Test New Creative. Merging her background in PR and love of analytics, Jennifer specializes in creating engaging, on-brand Facebook Advertising campaigns that drive cost-efficient results and positive ROI.

Advertising 40

Advertising Advertising Facebook Instagram 40

Prohibition

JUNE 2, 2023

This was a creative take on a Coronation campaign that ultimately falls in line with Uber’s own objectives, to be seen as the taxi company to choose. It received great national coverage and got lots of people talking! Drop us an email: hello@prohibitionpr.co.uk or give us a bell on 0113 430 4160.

Transportation 62

Transportation B2C Retail Social Media 62

Bianchi Biz Blog

AUGUST 22, 2024

Sound PR is modeled around four core business divisions: PR & Digital PR Social Media Content Creation Events Top 3 advice for foreign companies navigating the communications environment in Italy Navigating the media and communications landscape in Italy requires understanding its unique dynamics.

Fashion 70

Fashion Automotive Marketing Public Affairs 70