Stephen Waddington

JULY 11, 2017

The 136 page report is available as a free download. Most organisations use more elements like online videos, infographics and instant photos in their messaging. Analysis is based on 20 countries and different types of organisations including companies, non-profits, governmental, and agencies. 1 Visualisation in communication.

Communications 115

Communications Publicity Survey Newspapers 115

Cision

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. Your aim in all of this activity is to spark your imagination, build a list of creative ideas and then innovate. Cool infographics. Then, download our free ebook, Listen: 5 Social Audiences Brands Can’t Afford to Ignore.

How To 198

How To Real Estate Web Case Study 198

Cision

NOVEMBER 27, 2015

Single words like “Download” or “Register” work well, but in general try avoid CTAs that are longer than five words. Test different images, headlines, body copy lengths or even the use of video on a landing page to find the sweet spot where you receive the most downloads or registrations. What are they being offered? Images: The U.S.

Strategy 120

Strategy How To Data Infographics 120

Cision

AUGUST 6, 2015

Travelers shared articles on Twitter or Facebook detailing best-in-class in-flight entertainment offerings, or links to download carriers’ IFE apps. Read the full-length white paper or check out the infographic below! Images: N i c o l a , Hideyuki KAMON , brendangates ( Creative Commons ).

Travel 120

Travel Technology Airlines Wireless 120

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” When you can, offer high resolution photos, videos or infographics. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

ISEBOX

SEPTEMBER 8, 2016

Either a) by being a thought leader in the space you’re in (typically manifested via blog) or b) by creating content for which your audience is willing to exchange contact information (think video, infographic, document, etc.). An infographic or infovideo highlighting the benefits of the merger: awesome for today’s visual world.

Infographics 105

Infographics Software Video Employee 105

ISEBOX

SEPTEMBER 29, 2016

At the beginning, when they first started creating and publishing releases, they were using these beautiful, rich infographics as their hero image for the releases. Their performance was great for the first four or so campaigns, and each one included the gorgeous infographics. Make That Multimedia Download-able.

Infographics 70

Infographics Comparison Energy Video 70

Public Relations Sydney

NOVEMBER 30, 2014

Do it yourself Taking your own images eliminates the need for acquiring permissions and allows you to be creative and take control of the final product. These websites contain millions of images ranging from animals, food and drinks, to people and infographics.

Banking 85

Banking How To eBook Infographics 85

ISEBOX

FEBRUARY 26, 2016

The integration of multimedia content (images, infographics, video, studies) has been a major boon to pharmaceutical media relation’s efforts. With a website you can present the content, but it usually can’t be downloaded and usually takes months to build, and typically has a hefty price tag. Saving Time with Digital Automation. “We

Pharmaceuticals 70

Pharmaceuticals Communications International Internal 70

Cision

NOVEMBER 2, 2015

Users must pay a monthly (12 euros) or annual fee (100 euros) to generate embedded graphs and download images of Datawrapper charts. Not only can you do some cool, creative things with Canva but you can also embed and embellish a graph there, too. Infogram – An intuitive infographic creation tool. Chartblocks.

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

Users must pay a monthly (12 euros) or annual fee (100 euros) to generate embedded graphs and download images of Datawrapper charts. Not only can you do some cool, creative things with Canva but you can also embed and embellish a graph there, too. Infogram – An intuitive infographic creation tool. Chartblocks.

Data 120

Data Tools Google Examples 120

Cision

APRIL 6, 2016

And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. Rohan Ayyar is a creative content strategist and CRO specialist at E2M , digital marketing firm par excellence.

How To 120

How To Tools Exercises Viral 120

Contently - Strategy

DECEMBER 4, 2018

This space is typically reserved for blog posts, infographics, social posts, and e-books. Marketers typically think of the top of the funnel as the place where they get to be most creative. Here’s an example of what we use to position Docalytics , a feature that helps customers manage and analyze all of their downloadable assets.

Case Study 110

Case Study Marketing Study Content Marketing 110

Contently - Strategy

MAY 9, 2024

Create enticing teasers to generate curiosity and drive traffic to a dedicated landing page where visitors can download the white paper in exchange for their contact information. Get creative, and think about ways to turn your white paper content into social media posts, videos, infographics, and even podcast episodes.

Writing 109

Writing Case Study Study Insurance 109

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Read more: Separating Creativity from Technology in Thinking about Marketing Innovation [UML]. Read more: Separating Creativity from Technology in Thinking about Marketing Innovation [UML].

Marketing 79

Marketing Publicity Survey Study 79

Newsfile

JANUARY 30, 2024

Download the report! However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas. Instead, it should only be used to supplement.

Trends 105

Trends YouTube Video Social Media 105

ISEBOX

MARCH 18, 2016

The upgrade to Advanced Project Management is $10, and the Full In-House version for creative teams is $15. Great PR content translates brand messages into the format journalists prefer: They’re more attracted to multimedia press releases that include video, images and infographics – rather than straight text.

Publicity 70

Publicity Enterprise Analytics Tools 70

The Proactive Report

JANUARY 30, 2015

Josh Rose, Chief Creative Officer, Weber Shandwick. However, the visuals have to be creative and well-designed and executed. When Weber Shandwick, long known as a PR agency, starts a section devoted only to paid media (Sawmill) and makes Josh Rose the Chief Creative Officer, you know things are changing in our industry.

Content Marketing 100

Content Marketing Facebook Groups Reputation 100

PR 20/20

MAY 17, 2018

There’s no shortage in creativity, so why the shortage in leads? This could be in the form of a visual checklist, infographic, SlideShare presentation, quiz or even a Facebook Live webcast. Don’t forget to include a visual CTA in your blog posts to download the full report. Or make it more interactive? Promote on social media.

LinkedIn 53

LinkedIn Pitching Facebook Infographics 53

Contently - Strategy

OCTOBER 4, 2023

” As an example of one way to engage over time on the same topic, Contently’s client, Coast Capital , leverages the creative marketplace and a dedicated managing editor to scale their content programs with a strategic focus on SEO growth.

Content Marketing 52

Content Marketing eBook Marketing Infographics 52

Communications Conversations

APRIL 4, 2016

They include infographics. It lists a media contact and the ability to download other media assets. Sometimes, Starbucks is finding a way to get creative with more mundane and recurring corporate news: Such as when the CEO speaks at the annual shareholder meeting. Blog posts, on the other hand, tend to be more visual.

Corporate 60

Corporate Strategy Pinterest Web 60

PR 20/20

JULY 11, 2017

Publishing blog posts that introduce the topic like a deep dive into a specific detail in the ebook, or outlining the key points with calls to actions (CTAs) to download the full content. Placing CTAs across your website that encourage visitors to download. Creating repurposed content from the larger asset. Paid Audiences.

eBook 43

eBook How To Pinterest Examples 43

PR 20/20

MARCH 30, 2016

As marketers, we are forever pressed for creative, performance-driven ideas. At the HUG, we brought together creative minds from all marketing disciplines and backgrounds to unlock the true value of results-driven ideas. 15 Free Infographic Templates in PowerPoint. 550+ Royalty-Free Stock Photos You Can Download Now.

Resources 40

Resources Marketing Pinterest eBook 40

Newsfile

JANUARY 24, 2024

Download the report! However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas. Instead, it should only be used to supplement.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Beyond PR

JUNE 16, 2016

Get creative with infographics, product demos, animation and other visuals to connect emotionally with readers. Download our white paper Evolution of PR’s Role in the Marketing Funnel and learn more about PR tactics that drive bottom-line results. Boilerplates. What appeals to your eye when you’re the reader and not the writer?

Infographics 40

Infographics Writing Video Storytelling 40

Beyond PR

JANUARY 11, 2017

Text, including data with explanatory videos and infographics is a great secondary step to help support your claim. Keep in mind which channels you will use to distribute your content. Your message might need to be tailored and optimized based on the channels you will use.

Case Study 40

Case Study Communications Infographics Video 40

Buzzstream

MARCH 13, 2024

For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. Tip: Brands get creative and overlap hero content types. For instance, a brand may utilize datasets to create a map or infographic and pitch it together. For example, agency Frac.tl

Digital PR 71

Digital PR Construction Case Study SEO 71

Contently - Strategy

APRIL 9, 2024

The stats from a recent white paper you published find new life as a shareable infographic. You don’t want your audience to feel like your content is repetitive across all channels, so you’ll need to get creative with your remixes and make sure you’re continuing to deliver value, regardless of the medium.

eBook 52

eBook Video YouTube Infographics 52

Beyond PR

JULY 12, 2016

It’s also always helpful to include images and infographics when explaining more complex ideas. Download our popular Buyer 2.0 Author Jamie Heckler is the Senior Creative Manager at PR Newswire. They could be new to the topic you’re covering or unable to focus their attention as much as the subject requires.

Infographics 40

Infographics Groups Education Strategy 40

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Create a short video to promote your next content offer with a clickable link in the YouTube description box that takes video viewers right to a download of the content described in the clip.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Contently - Strategy

OCTOBER 25, 2023

” Videos: “Introduction to Project Management for Creatives” Consideration: Exploring Solutions Now in the consideration phase, prospects actively research and weigh their options. Alex starts comparing project management tools, seeking features relevant to design agencies.

Content Marketing 52

Content Marketing Tools Analytics Agency 52

Contently - Strategy

MARCH 5, 2024

Believe it or not, financial content for a bank can be fertile ground for creativity. Each year, Deloitte surveys American families about the materials they find themselves buying for kids every time autumn rolls around, and they present their findings in a cool infographic.

Financial 52

Financial Content Marketing Examples Banking 52

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. To download slides from this content marketing panel event and to download our exclusive Q&A with content marketing expert Joe Pulizzi, go to [link].

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Beyond PR

SEPTEMBER 13, 2016

For far too long, brand communicators and marketers have been pushed to create, create, create – be it press releases, blog posts, videos, infographics, etc. Learn how to accurately connect your content and communications to results that matter by downloading Avoid the Numbers Trap & Give Your Clients Meaningful Reports.

Resources 40

Resources Analytics Measurement Infographics 40

Beyond PR

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. “I Your aim in all of this activity is to spark your imagination, build a list of creative ideas and then innovate. Cool infographics. Then, download our free ebook, Listen: 5 Social Audiences Brands Can’t Afford to Ignore.

Real Estate 57

Real Estate How To Web Case Study 57

Buzzstream

DECEMBER 13, 2023

Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects.

Digital PR 62

Digital PR Tools Google Pitching 62

PR Fuel

SEPTEMBER 18, 2018

You must always focus on finding a creative news angle. Instead of sending a regular press release, use an infographic to tell your story. Be creative. Download a free copy of the PR Checklist – a 24 point list of Press Release Dos and Don’ts here: [link]. Otherwise, what the heck are you writing about?

Writing 118

Writing Newspapers Report Data 118