Prowly

MARCH 4, 2025

DOWNLOAD THE FULL REPORT FOR FREE Top 5 PR Trends for 2025 Trend: AI-powered PR Trend: Data-driven strategies Trend: Hyper-personalization Trend: Focusing on the niche Trend: Strategic partnerships Trend #1: AI-powered PR In 2025, AI will no longer be excluded from anyones workflows. Let's dive in! Youre not alonebut thankfully, AI can help.

Trends 104

Trends Reddit Pitching Data 104

Shift Communications

NOVEMBER 7, 2014

Critical and creative thinking are fast becoming the skills to develop and Google seeks to help with that with this product. Google’s new guide, “ Measure What Matters Most “, drives home the point of improving outcomes by focusing on the customer journey. Better Measurement. Measurement.

Google 107

Google Measurement Data-Driven PR Marketing 107

Shift Communications

MAY 16, 2017

In order to truly have a successful program, you’ll need a planning process that is comprehensive and creative, no matter how long the team has worked with the client or how much knowledge the team has about the industry. Include aggressive measurement : No PR plan is complete without metrics. However, not just any plan will do.

Creativity 141

Creativity Measurement Pitching Internal 141

Stephen Waddington

FEBRUARY 4, 2019

Unique downloads provide a measure of how many people downloaded a podcast but it’s not that useful if you want to know how many people have opened and actually listened to your podcast. In the absence of analytics podcasters have developed their own creative solutions.

Measurement 90

Measurement Analytics Comparison Advertising 90

The Proactive Report

JUNE 18, 2021

They created a Women’s Guide to Retirement Planning booklet – available for download. This was promoted on the homepage of their website, a landing page for the download was created with a form to capture interested names and emails. And they paid $500 a month for strategy and measurement. Download this PR Measurement Guide.

Small Business 213

Small Business Fashion Groups Local 213

The Proactive Report

NOVEMBER 14, 2022

Download the full PDF version of the infographic here . Short, animated videos can help you build long-term relationships with customers and promote your products and services creatively. . Set measurable goals and start tracking right away. 2023 is right around the corner. Affinity and Trust.

Digital PR 264

Digital PR Marketing Infographics Video 264

Sword and the Script

SEPTEMBER 17, 2020

For example, most marketers said they actively run campaigns and measure results for just a couple of months. The only thing left to help a brand stand out as different is often creative – but we don’t have time for it when we’re rushing from one campaign to the next. That’s always the case in B2B marketing , no? Try our services.

B2B 180

B2B Marketing Survey Creativity 180

Landis PR

MARCH 17, 2025

But with all the different ways to measure how do you pick the best one? Decide on metrics IN ADVANCE At the beginning of a particular campaign or new client relationship, sit down and decide how youll measure success based on objectives. Well, Id argue that our last win is a great starting point for the next creative idea.

Analytics 59

Analytics Measurement Data Software 59

Cision

NOVEMBER 22, 2017

Following the standards of engagement for each ambassador’s audience and keeping them consistent yielded incredibly strong quantitative results and millions of downloads for Amazon’s new photo storage application. Try to optimize conversions on a mobile test site before you send people through from Instagram and Facebook.

How To 284

How To Instagram Mobile Video 284

Stuart Bruce

MAY 20, 2016

Despite this appearing to defy logic and common sense it exists for a good reason to prevent ‘creative’ accounting. If accounting is to give value it should learn to measure and report them appropriately. You can download the Global Intangible Finance Report (GIFT) 2016 here. You can’t just create or build it.

Reputation 94

Reputation Measurement Brand Branding 94

Wadds Inc.

OCTOBER 14, 2024

The steps include assessment and planning, tool selection and implementation, capability development, process optimisation, and measurement and reporting. It also includes guidance on future-proofing the corporate communications function.

Corporate 52

Corporate Communications Study Tools 52

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? And one of the main reasons is that they find it difficult to measure. Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Unique Visits. Page Views. Average Time on Page.

Content Marketing 84

Content Marketing Measurement Marketing SEO 84

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. Traffic from earned media was 56% more likely to complete a goal (i.e.

Study 162

Study Media Relations Media B2B 162

Sword and the Script

JANUARY 21, 2025

That provides me with different tools to think about work problems and break them down in different ways to solve them; I think it stokes creativity. While there are free apps for this, I purchased this one because I like the way it allows me to customize podcast downloads. Pocket Casts is my podcast app of choice.

Google 157

Google Course Survey YouTube 157

The Resolution Blog

NOVEMBER 17, 2015

In the last few weeks I have seen new creativity, structures, strategies and tactics - PR teams are trying new things and the best part? He shares how Hotwire has been brave in trying new measurement and evaluation. John advises; "There is plenty of guidance out there on how to measure and evaluate communications programmes.

eBook 120

eBook Print Conference Measurement 120

Cision

OCTOBER 3, 2015

If a reporter is looking for pictures, send links to where the files can be downloaded, rather than attaching them directly to your pitch. Measure Your Success. Tracking whom you’ve pitched, what you sent and when is essential to measuring your pitching success rate. Attached files are often blocked by firewalls.

Pitching 120

Pitching Report Social Media Measurement 120

The Resolution Blog

NOVEMBER 25, 2015

That’s an hour back a week for creative! Sure, we’ve all heard of Google Trends and how it’s amazing for insight but what if we could use it in a different way for PR measurement? Measuring coverage success - Metrics on a mountain. Download #prStack now. Automated insight from excel spreadsheets?

eBook 120

eBook Google Tools Analytics 120

Polaris

JANUARY 13, 2015

Admittedly, it’s often hard to tell the difference since there are so many misconceptions about public relations, including what it contributes to your business and how to measure results. When hiring a PR agency, ask how they measure program results. One common belief is that PR practitioners are “good with people.”

Agency 100

Agency eBook Measurement Creativity 100

Sword and the Script

MARCH 24, 2015

The paper traces the use of pageveiws for measurement to online advertising, where CPM, or cost per thousand pageviews, became standard for advertising fees. Yet pageveiws became the default unit of measurement, according to Contently, out of familiarity as brands transitioned to the publishing focused model in content marketing.

Content Marketing 60

Content Marketing Measurement Marketing Web 60

Polaris

NOVEMBER 24, 2014

Question them on the approach they take to measuring results. It’s not appropriate to request creative ideas on spec. If your company is looking for a marketing and PR firm, download our free eBook, How to Avoid 7 Common Mistakes Companies Make When Hiring a Marketing & PR Firm. 5: Put them to the test. Public Relations'

Marketing 168

Marketing Policies Agency eBook 168

Wadds Inc.

JUNE 28, 2024

Clear objectives, research, creativity and authentic storytelling are key elements of award-winning public relations campaigns. These should be underpinned by planning and measurement. You can check out the winners and download the entries on the CIPR website. The results are outlined below with minor edits.

Analysis 80

Analysis Banking Storytelling Transportation 80

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. The content you should be creating 2018 plans are underway and creatives are about to be brought to life. But inspired by preeminent statistician, George Box, Orin also outlines why asking the correct questions in measurement and evaluation is key.

Tools 137

Tools Publicity SEO Measurement 137

Sword and the Script

OCTOBER 1, 2020

That’s clear in the findings from the annual marketing and creative salary survey conducted by The Creative Group and parent company Robert Half. Marketing and Creative Salaries The biggest findings in the survey are the salary benchmarks. The survey polled, 2,400 senior managers (U.S.) Try our services. Give our services a try.

Survey 104

Survey Trends Marketing Creativity 104

Cision

OCTOBER 8, 2015

To date , 23 states and the District of Columbia have legalized its use, and a number of marijuana-related ballot measures will be before voters in 2015 and 2016. For more insights and thought starters, download the full report. Images: Brett Levin , Damian Gadal ( Creative Commons ). Note that Timing is Everything.

Company 120

Company Newspapers Transportation Measurement 120

The Resolution Blog

OCTOBER 4, 2019

The Ability to Measure Sets Paid and Editorial Apart On paper, the glaring difference between paid and editorial PR is that one is paid, which means that placement is guaranteed. However, Jerrid claims the less obvious difference (and a major advantage) of paid media is the ability to measure it. Advertising is also learning from PR.

Advertising 120

Advertising Advertising Measurement Storytelling 120

Cision

DECEMBER 3, 2015

A: You have the science side of things (which I know makes right-brained creatives a little crazy, but it works). Can they download a larger piece of content? A: I’m pretty sure I said this last year, but I believe it still to be true: Communication pros will take control of content IF they can figure out how to measure effectiveness.

Content Marketing 120

Content Marketing Strategy Marketing How To 120

Marketwired

FEBRUARY 23, 2016

“Whether you’re planning, executing or measuring, there is a growing list of tools that can help with automation, optimization, productivity, granularity and more. Canva does an incredible job empowering everyone to be creative. social shares, blog sign ups, whitepaper downloads, demo requests). Try it out.

Tools 125

Tools Analytics Software B2C 125

Sword and the Script

MAY 13, 2017

3) Measuring an influencer marketing program. In B2B circles, PR, content marketing, social media and influencer relations all face the same measurement challenge: it’s non-linear. that she penned for Simply Measured : “A prospect might attend a webinar, watch videos, or download more content. Give our services a try.

Strategy 95

Strategy Marketing Measurement B2B 95

Wildfire

AUGUST 1, 2018

While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work. PR has a reputation of being beastly to measure. Tom Fishburne (@tomfishburne) August 5, 2018.

Measurement 49

Measurement Analytics Google Advertising 49

Waxing UnLyrical

MARCH 26, 2012

Since every good campaign begins with the end in sight , our discussions led us to agree on our objective: to pitch and secure posts featuring or highlighting the 2012 IWD campaign, that specifically asked readers to: send an OA 2012 IWD eCard , present OA’s downloadable 2012 IWD award to a woman who had inspired them, or. How cool is that?

Case Study 105

Case Study Internal International Study 105

Waxing UnLyrical

NOVEMBER 20, 2018

Data science and digital media are transforming the way companies tell stories and how they can measure success. Sales and Marketing are measured by their business impact, and PR will be, too. PR coverage has typically been measured by media outlet audience size. It is no longer acceptable to proffer low grade activity measures.

Measurement 56

Measurement Storytelling Data Television 56

Waxing UnLyrical

AUGUST 3, 2015

A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. Eight Great Myths Of Social Media Measurement. Communication Planning: Measurement Comes First And Last. AMEC’s Social Media Measurement Framework.

Measurement 40

Measurement Strategy Social Media Analytics 40

Waxing UnLyrical

AUGUST 24, 2011

As I said when I wrote up his previous “appearance,&# this is someone who eats, lives, breathes measurement, and that always makes for a good guest. Put it this way: the metrics and KPIs will be defined once you can define what it is you actually want know and measure. What is the best way to measure PR campaigns?

Measurement 68

Measurement Analytics Data Creativity 68

Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. Connect with Your Team: Collaborative Creativity in a Digital Space In PR, effective communication and collaboration are the foundation for success.

Analytics 78

Analytics Digital PR Storytelling Local 78

Cision

AUGUST 6, 2015

Travelers shared articles on Twitter or Facebook detailing best-in-class in-flight entertainment offerings, or links to download carriers’ IFE apps. Images: N i c o l a , Hideyuki KAMON , brendangates ( Creative Commons ). Check out how at [link] And don’t forget your ear phones!! – Facebook, April 2, 2015.

Travel 120

Travel Technology Airlines Wireless 120

Stephen Waddington

JULY 11, 2017

The 136 page report is available as a free download. of the organisations surveyed are already changing from postmodern to hypermodern with characteristics such as continuous change, decentralised IT, rapid adjustments of the workforce, creativity and ethics of perceived responsibility. 7 Measurement. 6 Change is a constant.

Communications 115

Communications Publicity Survey Newspapers 115

Sword and the Script

NOVEMBER 10, 2020

How ideas are surfaced, agreed upon, produced, reviewed and measured all needs to be documented – and enforced with an organization-wide SLA. Things like analytics, subscribers , mentions, backlinks , downloads and anecdotes the sales team, prospects and customers. The larger problem for marketing is a lack of process.

B2B 175

B2B Marketing Survey Case Study 175