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How to Plan Content for Your Product Launch

Beyond PR

There’s a place in product marketing for telling people what your product does; your thought leadership content isn’t that place. Of course, this doesn’t mean blog posts, white papers and other content marketing pieces can’t support your product launch. How will your content support the product launch?

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Public Relations Review

PR for Anyone

If you’re a new business or have a new product, news service, new anything, that is newsworthy. Did you invent a new product, write a book, or win an award? You can also get creative with “new.” 3StepstoPRSuccess.com and download your no cost guide with more details on this process. For more information, go to www.3StepstoPRSuccess.com

Publicity 331
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5 Tips For A Successful Media Strategy

ImPRessions - Crenshaw Communications

Identify and map out potential media opportunities that could occur during the year, such as product launches, new service offerings, company-hosted events, and the like. Most technology companies are interested in driving traffic to their website, as well as downloads for content, and ultimately conversions of prospects to customers.

Strategy 287
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2024’s Top 5 PR Trends: What to Watch

Newsfile

Download the report! However, remember that AI should not replace human-written content and creativity. List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 105
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Virtual Trade Booths: 5 Insights from an Early Adopter

Bianchi Biz Blog

On a display board, the guest can see key topics, which can be a mix of downloadable product information, videos and 3D models. Get creative! This could offer huge potential for communication pros looking to host media events, to conduct smaller, more targeted product launches or to introduce a new executive.

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5 Things Every Company PR Plan Needs: The Details

Shift Communications

We work with them to look at the typical customer journey for a client’s industry, and develop creative strategies to ensure our clients are getting in front of their customers and potential customers with the right message on the right platform. Always make sure your metrics map back to the objectives outlined in your plan.

Company 60
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How to Pick the Best Content Promotion for Your Marketing

Beyond PR

You can see this for yourself in our new white paper Make Your Product Launch the Start of a Multichannel Content Promotion Plan. Download Make Your Product Launch the Start of a Multichannel Content Promotion Plan for more content distribution tips and multichannel use cases.