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ESAs: The Fad-Free Way to Build Your Ethics Muscle

PRSay

Without a doubt, I dread the surgeon’s knife again — just nowhere near as much as I fear facing an ethical challenge professionally and getting it wrong. For nearly two decades, the PRSA Board of Ethics and Professional Standards (BEPS) has offered analysis on current practice issues and challenges through Ethical Standards Advisories (ESAs).

Ethics 178
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Minds Worth Meeting: The Best of Season 2

Stern + Associates

We chatted about the exponential speed of technology advancement, how to use generative AI like ChatGPT to maximize efficiency at work and the future of energy prosperity. The AI conversation this season turned to ethics when we welcomed AI ethicist and author of “Ethical Machines” Reid Blackman.

Meeting 118
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5 PR Trends to Jump On in 2025 (+ Tips and Tactics)

Prowly

3 Automate repetitive tasks Creative work is your oyster, but do you dread checking grammar and punctuation? We have created an AI Policy discussing how we have adopted AI in our business, how we ethically use it, and where we would never use it. Youre not alonebut thankfully, AI can help. Not showing tangible business impact?

Trends 104
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Meeting the COVID-19 agency start-ups

Stephen Waddington

It’s too early to understand the impact of the crisis but each entrepreneur tells a story of grit, energy, innovation and a distinctive proposition. We are working with eight different clients in a wide range of sectors including ecommerce, financial services, healthcare, technology and energy. Far better than we could have expected.

Agency 161
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Leaning In and Climbing Up: Cheers to Successful Women in PR

Cision

Getting others excited about moving forward to reach executive level positions in any industry motivates and inspires me to stay creative and open to what’s to come. Good competition helps keep you flexible, nimble and creative. In most, if not all, industries there is good and bad competition.

Sports 245
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How I’m organizing my first class on strategic communications at the University of St. Thomas

Communications Conversations

How would ethics have played a role in your decision-making? I know I’ll have to bring the energy and enthusiasm to these talks, but I also know the real-world, this-just-happened aspect to this will be powerful and relevant for the kids. What would you have done differently, if anything? What tools would you have used?

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Creativity in PR: Too Focused on the Big Idea?

The Hoffman Agency

I’ve been mulling the idea of creativity in public relations lately. It was prompted by a decision not to enter an award scheme specifically focused on creativity, not because I don’t think we do creative work — far from it — but because the awards sponsor stated that they aimed to reward “those who create the ‘big idea’ and make it happen.”.