Cision

AUGUST 8, 2016

“ In the Freakonomics podcast referenced above (and embedded below), an interesting observation is made: the promise of the Internet was to democratize information, yet over time intermediaries (such as social media platforms and search engines) have become content gatekeepers.

Instagram 120

Instagram LinkedIn Facebook Advertising 120

ISEBOX

NOVEMBER 18, 2016

It is, after all, where an estimated 52% of people get their news, where things go “viral”, and where your brand ambassadors can help you most effectively, by sharing with their own friends and family. The Well Written Press Release #4: Write for SEO (Search Engine Optimization). The Well Written Press Release #3: Write for Personas.

Pinterest 70

Pinterest LinkedIn Facebook Writing 70

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. Google has just announced one the biggest changes to the search engine in recent years. Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently.

Tools 136

Tools Publicity SEO Measurement 136

Buzzstream

OCTOBER 23, 2024

And it’s no matter who you are, an SEO, a Google ad specialist, or frankly, if you’re even working at a creative ad agency, like it just comes with a stigma and a kind of a, an aspect of it that not everybody knows what to think about brands in the first place, why do you think that is? Yeah, sure. That stuff does matter.

SEO 62

SEO Study Brand Branding 62

Buzzstream

SEPTEMBER 30, 2021

We thought we’d come out the other side of things as we headed into a New Year but there was something else at play that was affecting our efforts as a PR and creative team. Now, there’s nothing viral about those numbers but we know that the quality of the sites will have a positive impact on important search metrics.

Digital PR 71

Digital PR How To Reddit Engineering 71

PR in High Definition

DECEMBER 13, 2017

For example, Apple recently began hiring engineers with psychology backgrounds to help Siri have meaningful conversations and by 2020, Gartner has predicted that the average person will have more conversations with bots than with their spouse. Uber came under fire after an employee blog went viral, detailing a culture of sexism.

Trends 59

Trends How To Retail Google 59

Buzzstream

MARCH 13, 2024

Tip: Brands get creative and overlap hero content types. Digital PR provides a creative alternative to bring authoritative links and relevant traffic to a site primed to convert. This piece went viral, gaining major news coverage in the space due to the timeliness of the campaign and the creative way it came together.

Digital PR 71

Digital PR Construction Case Study SEO 71

Beyond PR

MARCH 23, 2016

A major reason for this is that search engine algorithms are continually giving more weight to human behavior. Fluffy walking a tightrope is not certain to go viral unless you make sure people can find it. Her team leads social media, PR, creative and blogging for the brand. Words are essential to any online content experience.

Video 40

Video eBook Viral Infographics 40

Beyond PR

DECEMBER 5, 2017

The blog is listed first for a reason; it’s the engine. Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out. Their finger-stopping content went viral – earning over 500 global media placements culminated with over 300 million impressions.

Infographics 72

Infographics Case Study Video Survey 72

Prohibition

JANUARY 24, 2022

What causes a crisis to go viral? At Prohibition PR, you will work with dedicated, multi-disciplinary staff: engineers, business analysts and researchers who are skilful in handling any kind of crisis communication formulate. And don’t forget that there’s a human on the other end of every incident.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Buzzstream

JANUARY 7, 2025

1 Based on these results, most believe digital PR mainly involves pitching data-led content, expert commentary, and creative hero content. With bigger creatives, there’s more of a gamble given it often uses more resource and might flop. So, to get everyone on the same page, thats the first section of our report.

Digital PR 62

Digital PR Report SEO Data 62

Beyond PR

AUGUST 4, 2016

Pinterest differentiates itself from the social media pack by providing a visual search engine with a social twist. Promote your high performing pins to help take them viral. At PR Newswire (and especially for our senior creative manager Jamie Heckler!), Check out this example from Mazda.). BONUS CHANNEL!

Social Media 40

Social Media Pinterest Media Marketing 40

Prowly

FEBRUARY 26, 2025

Unconventional, yet humorous, they've created viral content that resonated with audiences far beyond traditional PR. They've leaned into playful, meme-driven storytelling, and in turn the brand generated a massive increase in brand awareness, increased domain authority and a getting boost in search engines. Is PR for SEO dead?

Digital PR 104

Digital PR Case Study SEO Measurement 104

Cision

JUNE 2, 2017

Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. A laptop, the web, and a search engine and you have the starter tools to begin this spying caper. A laptop, the web, and a search engine and you have the starter tools to begin this spying caper. The Key Steps.

How To 198

How To Real Estate Web Case Study 198

Cision

DECEMBER 26, 2017

By maintaining a consistent poker face/brand identity across all messaging and creative, you can build an image that serves as your first interaction with viewers of earned media and public relations. If you’re always funny about it, your social accounts could become viral destination sites. The Benefits of Knowing Your Poker Face.

Brand 273

Brand Branding Consumer Social Media 273

Sword and the Script

DECEMBER 10, 2019

The high touch of creativity, big ideas and market smarts will reign over tech and hacks; we’ll all look to see what comes next after content.”. But I am curious if consumer trust has reached a point where more and more brands will look to intentionally create content that ‘goes viral’ due to its divisive or outrageous nature.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

MaccaPR

JANUARY 8, 2021

Startling fact: 90% of consumers say user-generated content influences their buying decisions more than promotional emails or search engine results, according to a TurnTo Network study. Leveraging a viral social media moment has to start with listening,” says Arik. You’re seeing brands forced to use more user-generated content.”

Social Media 62

Social Media Trends Viral Marketing 62

Buzzstream

DECEMBER 17, 2020

This will force you to get creative with the sorts of terms you think your coverage will fall under. In the best circumstances, a digital PR campaign will go viral (for all the right reasons), which is exciting but can also lead to a few days being spent gathering and discovering coverage. Catching missed coverage.

Digital PR 161

Digital PR Tools Pitching Film 161

Bad Pitch Blog

FEBRUARY 6, 2012

We''ve been wanting to reverse engineer pitches for awhile now -- initially to figure out wtf might posses someone to send us pitches about " Affordable Home Decor " and interview opps with Snooki. This connection is a critical strategy and the answer to a question: "How do we display superhuman abilities in a new and creative way?"

Analysis 54

Analysis Strategy Retail Viral 54

Beyond PR

JUNE 2, 2017

Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. A laptop, the web, and a search engine and you have the starter tools to begin this spying caper. A laptop, the web, and a search engine and you have the starter tools to begin this spying caper. How did Movoto do it?

Real Estate 57

Real Estate How To Web Case Study 57

Sword and the Script

OCTOBER 22, 2016

Viral Marketing: The Hope, Hype and Helplessness. What I do is a creative PR idea – borrowed from Letterman and Oprah – taking a drawback and transforming it into an opportunity. Does your B2B agency stopped bringing creative content ideas? Earning Attention: Cold Calls, Content and Ads [UML]. 2) How Persistence Pays off in PR.

Web 60

Web Google Mobile B2B 60

Buzzstream

SEPTEMBER 25, 2024

Um, but I find that clients who are more create, like, give me the creative freedom to come up with my own ideas first, uh, show the best results. Search engines are going to recognize your brands, like the mention itself. I’m not going to be on top of everything—I’m a human being—but those tools, in particular, help me.

Media 77

Media SEO Pitching Digital PR 77

Contently - Strategy

APRIL 9, 2024

You don’t want your audience to feel like your content is repetitive across all channels, so you’ll need to get creative with your remixes and make sure you’re continuing to deliver value, regardless of the medium. Did one of your white papers go viral or get backlinked by many notable websites?

eBook 52

eBook Video YouTube Infographics 52

Norton's Notes

SEPTEMBER 25, 2015

For those of you that don’t know what Growth Hacking actually is, according to Wikipedia, this is the definition: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking , and social metrics to sell products and gain exposure. [1]

Marketing 28

Marketing Employee Wikipedia Data 28

Buchanan PR

DECEMBER 22, 2024

Social platforms like TikTok, Instagram, and emerging contenders have become more than just tools for interactionthey are now essential components of global culture, commerce, and creativity. Creative polls, challenges, and real-time responses will remain key strategies, with standout examples like Duolingo leading the charge.

Social Media 90

Social Media Trends Viral Media 90

Masters in Communications

FEBRUARY 12, 2022

It is not known whether such creative works were disseminated widely as it is unclear how literate non-Elite Egyptians were. That year, Italian electrical engineer Guglielmo Giovanni Maria Marconi invented the "wireless telegraph" (16). Charles Francis Jenkins, American inventor, engineer, and television pioneer.

Ethics 52

Ethics Communications Print Television 52

Prowly

MARCH 6, 2025

There's nothing better than having your website rank higher in search engine results, which directly leads to greater visibility for your campaign or cause. Links from known media outlets and authoritative websites not only enhance your search engine ranking but also strengthen your brand's credibility. Consider high PR link building.

Strategy 104

Strategy SEO Engineering Data 104

Stephen Waddington

JUNE 22, 2017

Echo chambers and filter bubbles are undoubtedly real for some, but researchers found that users of social media, aggregators, and search engines experience more diversity than non-users. #3 The Reuters Institute Digital News Report has made date from the report available via its website under a Creative Commons licence.

Report 116

Report Mobile Viral Social Media 116