Stephen Waddington

JUNE 29, 2021

Research and Development tax relief for small and medium-sized enterprises applies to enterprises with less than 500 employees and turnover under €100m or a balance sheet total under €86m. This is likely to be most applicable to agencies in the creative and professional services sector.

Agency 171

Agency Enterprise Software Financial 171

5W PR

FEBRUARY 9, 2025

Smart, strategic PR doesn’t require a massive budget – it demands creativity, relationship-building, and consistent execution. Many founders believe they need deep pockets to make an impact through public relations, but the reality tells a different story.

Strategy 78

Strategy Case Study Pitching Measurement 78

Prohibition

JANUARY 28, 2021

We’re absolutely delighted to share the news that we have been selected as one of the Digital Enterprise TOP 100. At Prohibition, we pride ourselves on being innovative, creative and transformational in our approach to the digital technology we use. You can find the full list of diverse businesses here.

Enterprise 62

Enterprise Agency Technology Creativity 62

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

He was previously a Director and has been with Crenshaw since 2012 where he has worked on B2B brands in cybersecurity, ecommerce, AI, and enterprise technology. She brings a wealth of technology PR experience to Crenshaw, offering deep expertise in SaaS, AI/ML, enterprise tech and cleantech, as well as fintech and blockchain. “As

Report 156

Report Communications B2B Enterprise 156

Onclusive

DECEMBER 20, 2021

In addition, we partner closely with you in the long term, finding creative solutions, suggesting best practices, and ensuring you always get the most value out of the platform. Enterprise (> 1000 emp.). User in Public Relations and Communications.

Technology 195

Technology Comparison How To Software 195

Onclusive

JANUARY 28, 2021

While Onclusive’s flagship Enterprise product is more powerful than anything else on the market and requires a more sophisticated setup and administration, our newest Pro solution for small and medium-sized businesses is simple and easy to implement in virtually no time. Don’t just take our word for it.

Media 195

Media Customer Service Enterprise Technology 195

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

This type of creative, highly effective activity makes a splash. SalesForce, well known as a differentiated SaaS brand, launched its employee giving program “ philanthropy cloud” in early 2018 – not only a dynamic idea, but also in line with its brand voice and stated purpose as a “self-sustaining social enterprise.”.

Branding 196

Branding Brand Reddit B2B 196

ImPRessions - Crenshaw Communications

MAY 22, 2023

Her industry experience spans the wellness, enterprise, cybersecurity, and advertising production sectors. This period saw the addition of new clients, notably A Million Ads (AMA), a dynamic creative audio leader, and Panorays, an IT Risk Management firm.

Agency 156

Agency Communications B2B Enterprise 156

Cision

JANUARY 2, 2018

And it’s killing your ability to be creative with your campaigns. My team and I have worked with numerous enterprise brands, so I understand the magnetic pull of Facebook’s return on investment (which overshadows most platforms besides Google AdWords ). Staying Creative With Content.

Facebook 0

Facebook Marketing Journalism Creativity 0

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

That Forrester Wave can influence purchase of enterprise software for years. Look at Lego Ideas , a creative online group for enthusiasts that allows them to submit ideas for new Lego designs. Today’s business customers are sophisticated, digitally savvy, and committed to researching their purchases.

Storytelling 233

Storytelling Education Software LinkedIn 233

ImPRessions - Crenshaw Communications

JUNE 28, 2017

A single analyst report can influence years of purchase for enterprise software, for example. Look at Lego Ideas , a creative online group for enthusiasts that allows them to submit ideas for new Lego designs. For other products – and other types of buyer journeys — it may come down to the power of peer recommendations.

Publicity 255

Publicity Storytelling Automotive Software 255

PRSay

MARCH 11, 2019

Writes thecompany10, “CEOs and boards are deepening their understanding that culture matters, and bad culture can destroy enterprises, even those with strong revenues and profits.” Though data and analytics are helpful for brands looking to measure the success of a campaign, they can also be a creative hindrance, reads the report.

Trends 151

Trends Communications Employee Enterprise 151

Flack's Revenge

JULY 11, 2018

In my previous role in enterprise software sales and consulting, we dealt with similar tech, and pitched it to prospects as software that turned your phone into a web browser. Salesforce did not invent CRM – but they pioneered enterprise software in the cloud. Unfortunately the team’s pitches went unheeded.

Insurance 204

Insurance Insurance Advertising Advertising 204

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. Cybereason recognized that the professionals doing the work of protecting organizations and defending the enterprise simply don’t get enough credit. execute them? Talk to Us !

B2B 74

B2B Creativity Film Trade Shows 74

Cision

MARCH 24, 2017

I have immensely talented colleagues at Austin & Williams: Madison Avenue veterans and young, inspirational creatives. There’s a sense of coming home — of being in the right place at the right time.

Enterprise 227

Enterprise Agency Radio Fashion 227

ImPRessions - Crenshaw Communications

MAY 22, 2017

Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. Looking to buy enterprise software? This is why earned media – the stories and interviews produced by PR – will always be relevant. How about a new car?

Branding 185

Branding Brand Marketing Wireless 185

PRSay

MAY 11, 2020

Sometimes, when creativity struck, or I had a lingering question from an earlier client meeting, I would forgo email and instead stand up and walk over to someone’s desk. She leads PR campaigns for enterprise technology companies in a wide variety of industries from food to robotics and more. Make time to connect with coworkers.

How To 167

How To Transportation Enterprise Meeting 167

Flack's Revenge

MARCH 12, 2019

Small Players Get Creative. Cloudify Spire connects and controls distributed networks, devices, and applications from the core to the edge – it is a great answer to the pressing need to bring sprawling IoT and other edge devices into the fold and help enterprises and telcos deploy SD-WAN and 5G. A few tactics stood out.

Trade Shows 136

Trade Shows How To Enterprise Video 136

Buchanan PR

DECEMBER 12, 2024

If you hand this assignment out at the beginning of the semester, the enterprising students will have three months or more to actually build the relationship. Students will be required to submit Facebook posts, LinkedIn exchanges and Twitter streams to demonstrate how well they have fulfilled the assignment. Thats true.

Interviews 52

Interviews Enterprise Exercises Course 52

Flack's Revenge

NOVEMBER 29, 2017

Through this collaboration I learned of Stone Temple’s very creative use of video. But these guys clearly got it down, and consistently produce compelling segments (one example – they actually duplicated the deck and garb of Star Trek’s Starship Enterprise in this one about Why Enterprise SEO is so Challenging ).

Video 153

Video B2B Film Marketing 153

Sword and the Script

OCTOBER 3, 2023

Like other solution providers in the space, Poppulo is careful to emphasize security with its AI development : “One reason enterprise organizations choose to partner with Poppulo is our proven approach to delivering on their security and governance needs,” said Poppulo CTO Abhi Anantharaman. PR tech mentions Video makers.

Analysis 173

Analysis Tools SMB Software 173

Sword and the Script

OCTOBER 1, 2024

The announcement says its generative AI is “powered by enterprise-level Google Gemini,” which would make it the second vendor I’m aware of that opted for Google over Open AI. The Cision-owned newswire service says, “The AI algorithm analyzes your input and crafts compelling content tailored to your industry and target audience.”

Publicity 155

Publicity Software Google Reddit 155

Sword and the Script

JULY 30, 2019

Or consider these comparisons: Graphic design software is not creativity. Enterprise search is not knowledge management. Marketing technology (martech) is not marketing. Not any more than, a CRM database is customer service. A press release is not public relations. A spreadsheet is not accounting. An oven is not cooking.

Marketing 107

Marketing Comparison Enterprise Technology 107

PRSay

JUNE 13, 2019

Dalvey’s firm manages a $100 million venture fund that focuses primarily on high-tech and life-sciences companies specializing in data storage, virtual reality and augmented reality, enterprise security, regenerative medicine and a variety of other fast-growing industries. He’s a frequent contributor to Strategies & Tactics.

Enterprise 141

Enterprise Pitching Company Employee 141

PRSay

AUGUST 16, 2022

While I discovered this platform during the height of COVID when creative solutions were needed for social impact initiatives, we continue to use it to host virtual 5Ks. . • RunSignUp. RunSignUp makes it easy for anyone to add the title of “virtual race director” to their résumé!

Company 158

Company Nonprofit Apparel Banking 158

Cision

NOVEMBER 10, 2015

This morning, managing director, enterprise and insight business at Cision, Jeni Lee Chapman, explored how nonprofits can teach B2B companies to increase conversions. Images: Sharon Sinclair , Simply CVR ( Creative Commons ). Leads don’t grow on trees, and success certainly doesn’t spring forth from winging a marketing strategy.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Cision

SEPTEMBER 30, 2015

Every associate in our organization contributes to the customer experience; therefore, an enterprise-wide approach is critical to ensuring we’re able to deliver a consistent and great brand experience.”. Images: 드림포유 , Yahoo , Airwolfhound ( Creative Commons ). Lewis Bertolucci, Head of Social Media at Humana.

Social Media 120

Social Media Report Media Training Training 120

Cision

DECEMBER 21, 2015

Facebook at Work is Facebook’s (currently in beta) enterprise solution, and they have a pretty compelling sales pitch: an enterprise social solution with functionality that most people are familiar with. Images: Spencer E Holtaway ( Creative Commons ). Facebook at Work. Comparable services: Yammer , Slack.

Facebook 48

Facebook Nonprofit Enterprise Google 48

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” But, it’s not creative for the sake of creativity. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Wadds Inc.

NOVEMBER 11, 2023

The AI industry recognises the need to develop enterprise-level solutions. It’s an insight both in terms of the reputational impact to individuals and organisations, and the threat to creative and professional work. The results are equally surprising and terrifying. Andrew Bruce Smith, chair of the CIPR AI in PR panel, is optimistic.

Report 119

Report Publicity Training Policies 119

Barokas

DECEMBER 3, 2019

We embraced the creative process and took it as an opportunity to really dissect how we are different from every other communications agency out there. Clients have endless choice when it comes to marketing, communications, content, PR and creative partners.

Case Study 78

Case Study Enterprise System Fashion 78

Contently - Strategy

APRIL 3, 2019

This session covers how marketing can join forces with other teams to get the most out of content and build buy-in across the enterprise. Speakers: Whitney Jones, Director, Enterprise Digital Marketing & Ecommerce, Cardinal Health ( Slides ). Stacy Simpson, SVP & CMO, Genpact ( Slides). Ask a Content Strategist.

Enterprise 77

Enterprise Content Marketing B2C Data 77

Cision

FEBRUARY 1, 2016

As excited as some people are for an enterprise version of Facebook, Facebook Groups could host collaborative workgroups or committees with easy setup, no fees and even with a mobile app. With some creativity, it’s not hard to imagine this feature being far more useful for many businesses than it is right now.

Facebook 48

Facebook Video Groups Creativity 48

Stephen Waddington

JANUARY 15, 2020

Progressive organisations have spotted the opportunity that social collaboration tools offer enterprise and are calling on internal communicators to help lead the charge along with colleagues in human resources and IT. In the shift to data driven programmes there’s a danger that we lose sight of creativity.

Storytelling 78

Storytelling Social Media International Internal 78

Mindful Marketing

JANUARY 8, 2024

” It’s no surprise that on a planet full of creative and entrepreneurial people, wheels were already turning before public domain day 2024 toward ways of monetizing the newly liberated mouse. To be protected, works must possess some minimal amount of creativity. The Walt Disney Company and Disney Enterprises, Inc.

Film 95

Film Creativity Video Enterprise 95

Barokas

SEPTEMBER 12, 2018

It has personally been one of the most rewarding transformations to watch as Karli quickly mastered PR and became a trusted counselor to her clients at hundreds of enterprise and consumer companies. As President, I strive to build an inspiring culture across both our office that fosters creativity and incredibly meaningful work.

Agency 138

Agency Hotels Healthcare Enterprise 138

5W PR

MAY 24, 2023

For those of you who don’t know Clutch, they are an established platform in the heart of Washington, DC, committed to helping small, mid-market and enterprise businesses identify and connect with the service providers they need to achieve their goals. We couldn’t have done it without our amazing team!

Industry 88

Industry Enterprise Fashion Financial 88