Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. Cybereason recognized that the professionals doing the work of protecting organizations and defending the enterprise simply don’t get enough credit. execute them? Talk to Us !

B2B 75

B2B Creativity Film Trade Shows 75

Sword and the Script

OCTOBER 1, 2024

The announcement says its generative AI is “powered by enterprise-level Google Gemini,” which would make it the second vendor I’m aware of that opted for Google over Open AI. Germany-based Staffbase an internal communications platform, said it “secured a revolving credit facility in an amount of up to €50 million from J.P.

Publicity 156

Publicity Software Google Reddit 156

Sword and the Script

JULY 30, 2019

Or consider these comparisons: Graphic design software is not creativity. Enterprise search is not knowledge management. This makes the education of business leaders – the internal marketing of marketing if you will – a continuous effort. Marketing technology (martech) is not marketing. A press release is not public relations.

Marketing 107

Marketing Comparison Enterprise Technology 107

Cision

NOVEMBER 10, 2015

This morning, managing director, enterprise and insight business at Cision, Jeni Lee Chapman, explored how nonprofits can teach B2B companies to increase conversions. Her professional development workshop at PRSA International proved that operating on a shoestring budget doesn’t limit how much a strategy can succeed.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Sword and the Script

OCTOBER 15, 2024

The PR firm says, “Generative AI has democratized access to insights, allowing non-technical users to engage with complex data sets through intuitive interfaces and natural language queries” Edelman is out with a new “enterprise-focused evaluation guide” for the communications industry. I couldn’t agree more.

Report 142

Report Marketing Analysis Tools 142

Cision

DECEMBER 21, 2015

Facebook at Work is Facebook’s (currently in beta) enterprise solution, and they have a pretty compelling sales pitch: an enterprise social solution with functionality that most people are familiar with. Images: Spencer E Holtaway ( Creative Commons ). Improved Search. Comparable services: Google , Bing.

Facebook 48

Facebook Nonprofit Enterprise Google 48

Prowly

DECEMBER 13, 2024

Additionally, in terms of print media monitoring capabilities, Prowly's users are also able to track brands, competitors, or keyword press hits across domestic and international outlets (both print and those behind a pay wall). What monitoring features does it offer? What monitoring features does it offer? Who is it best for?

Print 104

Print Tools Software Media 104

Shift Communications

OCTOBER 17, 2014

One minute I’m participating in a brainstorm for ideas around a new lifestyle store opening, the next I’m editing a byline for a tech trade from the founder of an enterprise software company. It requires agility, and keeps me thinking creatively. From our CEO to our interns, SHIFTers are genuinely service-oriented people.

Agency 146

Agency Pitching Training Meeting 146

ISEBOX

MARCH 18, 2016

The upgrade to Advanced Project Management is $10, and the Full In-House version for creative teams is $15. Internal Messaging Apps = Effective Internal Communications. Streamlining internal communication is critical when organizing public relations campaigns. An Enterprise version is slated for release in early 2016.

Publicity 70

Publicity Enterprise Analytics Tools 70

Cision

NOVEMBER 2, 2015

But there are other tools that can help to create some neat visuals that can help you with media pitches or to enhance your organic content: IBM Watson Analytics – This is a really powerful toolset that allows for thorough visualization, but feels like an internal tool rather than for public data visualization. It is a free up to.5

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

But there are other tools that can help to create some neat visuals that can help you with media pitches or to enhance your organic content: IBM Watson Analytics – This is a really powerful toolset that allows for thorough visualization, but feels like an internal tool rather than for public data visualization. It is a free up to.5

Data 120

Data Tools Google Examples 120

Waxing UnLyrical

SEPTEMBER 11, 2018

Image: rawpixel via Unsplash, Creative Commons CC0.

Communications 87

Communications Real Estate Ethics Enterprise 87

Sword and the Script

SEPTEMBER 24, 2019

The company provides custom software development and helps companies of all sizes form SaaS startups to enterprise innovation. How is that line of work different your work in enterprise software sales? . CF: When I was at Vocus selling enterprise software I started having real success once I took a value-based sales approach.

Agency 72

Agency Software Enterprise Marketing 72

Waxing UnLyrical

MAY 3, 2018

Image: rawpixel.com via Unsplash , Creative Commons CC0.

Communications 76

Communications Healthcare Enterprise Leadership 76

ISEBOX

FEBRUARY 26, 2016

Your next challenge is organizing, navigating internal approvals and then distributing the content to the press and various thought leaders. As a result, there are typically limited creative options, and there is a complete loss of control after the “push” occurs on the wire. Speed matters. But, the work doesn’t stop there.

Pharmaceuticals 70

Pharmaceuticals Communications Internal International 70

Waxing UnLyrical

MARCH 31, 2019

AI is not inherently creative, nor is it good at crafting messages. If you are fortunate enough to work in a larger organization that deploys an enterprise-wide AI system like Lucy or Albert, then you can expect to see deep insights about your stakeholders and the content you are using. Will people (e.g. will I) lose my job to AI?

Analytics 71

Analytics Data Pinterest System 71

Stuart Bruce

MAY 20, 2016

Despite this appearing to defy logic and common sense it exists for a good reason to prevent ‘creative’ accounting. Measurement – the International Association for the Evaluation and Measurement of Communication (AMEC) has done valuable work in development global best practice for the measurement and evaluation of communication.

Reputation 94

Reputation Measurement Brand Branding 94

Sword and the Script

NOVEMBER 26, 2019

According to the product management team, one of its corporate PR customers was showing some of the firmographic and demographic data around their earned media coverage to a broader internal team. But it’s also new and creative thinking in a time when the same old tactics are less and less effective.

Publicity 106

Publicity Media Advertising Advertising 106

Shift Communications

OCTOBER 26, 2015

For example, suppose you were telling the narrative of how a new enterprise software platform was rolled out. Flash back to the critical internal meeting where pros and cons of switching systems was heavily debated. Flash back to the struggles that employees had under the old system.

Blogging 60

Blogging Enterprise System Media 60

Bianchi Biz Blog

AUGUST 22, 2024

Alessandra Malvermi – Sound Public Relations – Italy We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Diverse and Regionally Nuanced Media Landscape: Italy boasts a diverse media landscape, with a wide array of local and international news outlets.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Sword and the Script

JANUARY 14, 2020

This includes running a team of seven PR, email, website, social media, multimedia and creative experts. In short, our main goal is to increase the profile and influence of the association through data-based storytelling and creative communications that inspire our audiences to learn more about what we do and become a part of it.

Marketing 81

Marketing Data Wireless Industry 81

Sword and the Script

OCTOBER 29, 2019

He suggested embedding a CEO’s tweet about an announcement, which I thought was a creative idea. Some communicators on Prezly even use this for internal communications. Prezly offers prospective customers three tiers of pricing : professional, expert and enterprise. 7) Pricing and customers. 9) PR tech assessment.

Pitching 66

Pitching Analytics Enterprise System 66

Critical Mention

APRIL 26, 2017

In this fascinating discussion, we chatted with Michael about his tips for breaking into sports marketing/PR, what it’s like to plan a national championship celebration in two days and the creative way he handled public outcry to a bold move he made. Be unconventional, creative and entrepreneurial in your thinking and approach in life.

Sports 60

Sports Internal International Enterprise 60

PR Conversations

AUGUST 7, 2014

In the end, I found myself dabbling with hindsight, thinking ahead to a few years from now, when the great and good will gather for the annual International History of Public Relations Conference and expound their views on how our profession dealt with one of its greatest challenges: The Internet of Everything and wearable technology.

Publicity 87

Publicity Ethics Technology Government 87

PR 20/20

APRIL 16, 2019

But, what makes a business grow from a startup to an enterprise success story? strong internal candidates ? Each quarter, the PR 20/20 team reads a business and/or marketing-related book to keep up with the latest industry trends and spark creativity. All businesses want to succeed and sustain themselves for many years to come.

Company 66

Company Marketing Leadership Enterprise 66

Wadds Inc.

AUGUST 14, 2023

Creative capabilities in particular are highly sought after – so the Uncommon/Havas deal was not surprising. As the digital groups continue to grow rapidly, the demand for strong creative capabilities will continue as they look for content to win the battle for attention, competing for acquisitions with the networks.

Agency 52

Agency Sports Public Affairs Creativity 52

PR 20/20

SEPTEMBER 17, 2019

Enterprise and workplace. The international event featured speakers from Albert, Conversica, Facebook, Grant Thornton, HubSpot, IBM, MIT Technology Review, Publicis Sapient, SoftBank Robotics, The Natori Company, Yext and many more. These four September days are for you—the product manager, the creative marketer, the start-up founder.

Conference 97

Conference Marketing Case Study Content Marketing 97

The Hoffman Agency

OCTOBER 25, 2019

Today, he’s an AE at Edelman and specializes in Enterprise Technology, the Cannabis Industry and Startups. Hannah began her PR journey as a public relations intern. RJ began his public relations journey five years ago as a PR intern for Ubisoft. After college, Marissa began her PR journey as an intern at Praytell.

Agency 28

Agency LinkedIn B2B B2C 28

PR 20/20

SEPTEMBER 14, 2018

She called us out for operating like efficient, fine-tuned machines losing the creative ability to think beyond. Permission to imagine, permission to explore and lean into our creative and our curiosity, and permission to act. Some of our best clients are inbound marketing champions within an enterprise. So how do we get there?

Enterprise 46

Enterprise Agency Creativity Print 46

Contently - Strategy

AUGUST 2, 2024

Content marketers often use disparate systems to create, distribute, and collaborate on creative assets instead of housing everything in one place. A comprehensive content marketing strategy includes clear goals and objectives, detailed personas , content pillars, and competitive intelligence.

Content Marketing 52

Content Marketing Strategy Marketing SEO 52

Communications Conversations

MAY 1, 2015

I provide oversight for his accounts – for creative assets like header or profile images, among other things. What’s been the impact internally and across the country with your AmFam agents and teams? Jack believes in the power of social media – to connect people inside our company and our enterprise with each other.

Social Media 60

Social Media Media Twitter Insurance 60

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Sales/Internal Champions - Make sure your entire sales department and other internal champions of your content know when it launches. You're done! It's ready for primetime!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Contently - Strategy

APRIL 1, 2024

For enterprise B2B companies, the math gets even worse. CUSTOMER SERVICE Seek out internal reports or insights about the most common complaints or issues customers have with your product or service. Are they seeking customers, or do the customers find them (hunting vs. gathering)? What’s causing their biggest pain points? Start there.

SEO 52

SEO Engineering Writing How To 52

wiredPRworks

AUGUST 2, 2016

Interestingly, one of the components of the Confidence Index is the knowledge void and lack of empathy among senior management as to how rapidly marketing has evolved and how it can contribute to the enterprise. It all goes back to being a values-driven enterprise. is mentioned as one of the most exciting developments.

Leadership 40

Leadership Survey Enterprise Conference 40

Journalistics

MARCH 24, 2015

I suggest everyone that produces content be linked through a central workflow management system – whether its an enterprise software platform or a shared Google Spreadsheet. In my experience working with dozens of large organizations, and many more smaller ones, you’re going to have to be creative with how you measure performance.

Strategy 72

Strategy How To Measurement Analytics 72

Beyond PR

MARCH 15, 2016

The best creative managers know how to fashion visuals that are both attractive and functional, while creating a rich and consistent visual story across your website, events and individual pieces of content. Find your brand’s Janet van Dyne. The biggest key here is to remain agile.

Marketing 40

Marketing Storytelling Fashion Technology 40

PR 20/20

MAY 12, 2016

Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. They offer similar services, tout impressive client lists, and flaunt industry awards lauding their creativity.

Agency 40

Agency Marketing Financial System 40