Cision

NOVEMBER 10, 2015

This morning, managing director, enterprise and insight business at Cision, Jeni Lee Chapman, explored how nonprofits can teach B2B companies to increase conversions. Measure to Learn. ROI is vital to success, but one in five marketers don’t measure this for inbound marketing efforts.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Sword and the Script

OCTOBER 1, 2024

The announcement says its generative AI is “powered by enterprise-level Google Gemini,” which would make it the second vendor I’m aware of that opted for Google over Open AI. The Cision-owned newswire service says, “The AI algorithm analyzes your input and crafts compelling content tailored to your industry and target audience.”

Publicity 156

Publicity Software Google Reddit 156

Marketwired

FEBRUARY 23, 2016

“Whether you’re planning, executing or measuring, there is a growing list of tools that can help with automation, optimization, productivity, granularity and more. Canva does an incredible job empowering everyone to be creative. But you have to know what you need before you can select the proper tool.”. Try it out. TechCalendar.

Tools 125

Tools Analytics Software B2C 125

Contently - Strategy

DECEMBER 28, 2022

Content marketing projects thrive or languish based on the creative brief. Yet we’ve all written creative briefs that seemed clear to us, but the deliverable wasn’t what we wanted. As writers, we need to learn how to “speak” AI with better creative briefs. Get specific. That’s handy!

Creativity 114

Creativity Enterprise Tools Writing 114

Flack's Revenge

NOVEMBER 29, 2017

Through this collaboration I learned of Stone Temple’s very creative use of video. But these guys clearly got it down, and consistently produce compelling segments (one example – they actually duplicated the deck and garb of Star Trek’s Starship Enterprise in this one about Why Enterprise SEO is so Challenging ).

Video 153

Video B2B Film Marketing 153

Sword and the Script

MAY 13, 2017

3) Measuring an influencer marketing program. In B2B circles, PR, content marketing, social media and influencer relations all face the same measurement challenge: it’s non-linear. that she penned for Simply Measured : “A prospect might attend a webinar, watch videos, or download more content. Give our services a try.

Strategy 95

Strategy Marketing Measurement B2B 95

Wadds Inc.

NOVEMBER 11, 2023

The AI industry recognises the need to develop enterprise-level solutions. It’s an insight both in terms of the reputational impact to individuals and organisations, and the threat to creative and professional work. This is powerful in planning, measurement and decision-making. The results are equally surprising and terrifying.

Report 119

Report Publicity Training Policies 119

Cision

DECEMBER 21, 2015

Facebook at Work is Facebook’s (currently in beta) enterprise solution, and they have a pretty compelling sales pitch: an enterprise social solution with functionality that most people are familiar with. This could have ramifications for measurement and monetization for branded content. Facebook at Work. Improved Search.

Facebook 48

Facebook Nonprofit Enterprise Google 48

Barokas

DECEMBER 3, 2019

We embraced the creative process and took it as an opportunity to really dissect how we are different from every other communications agency out there. Clients have endless choice when it comes to marketing, communications, content, PR and creative partners.

Case Study 78

Case Study Enterprise System Fashion 78

5W PR

MAY 24, 2023

For those of you who don’t know Clutch, they are an established platform in the heart of Washington, DC, committed to helping small, mid-market and enterprise businesses identify and connect with the service providers they need to achieve their goals. We couldn’t have done it without our amazing team!

Industry 88

Industry Enterprise Fashion Financial 88

Sword and the Script

NOVEMBER 26, 2019

PR measurement has long been the Achilles heel of the industry. Measuring behavior is harder. Sometimes you can use UTM tags to measure an incremental online action attributable to PR, but truly measuring behavior change (sales, votes, donations) is very difficult. 5) Cision Impact pricing and customers.

Publicity 106

Publicity Media Advertising Advertising 106

Cision

MAY 12, 2015

New ways to accurately measure and track PR’s value. One of the most innovative clients I work with is Dog Tag Bakery, a social enterprise that consists of a holistic education program embedded in a fully functioning bakery operation for military veterans and their caregivers. The proliferation of owned media. Click here!

Data 120

Data Nonprofit Social Media Analytics 120

Stephen Waddington

JANUARY 15, 2020

Progressive organisations have spotted the opportunity that social collaboration tools offer enterprise and are calling on internal communicators to help lead the charge along with colleagues in human resources and IT. In the shift to data driven programmes there’s a danger that we lose sight of creativity.

Storytelling 78

Storytelling Social Media Internal International 78

Sword and the Script

FEBRUARY 12, 2019

They always use analytics to measure performance. Analysis: Merely logging hours on a writing project isn’t necessarily a measure of success. If you do it often, and you build systems and processes, including reviews and approvals, it will become easier, operate more smoothly and generate measurable results. Talk to Us !

Blogging 127

Blogging Survey B2B Analysis 127

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it.

Media 202

Media Storytelling Technology Data 202

Cision

NOVEMBER 2, 2015

Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! Tableau – Tableau probably would warrant consideration in the list (it is an enterprise data visualization tool), but it is probably cost prohibitive to use for basic data visualization purposes. Want to be even more data-savvy? Datawrapper.

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! Tableau – Tableau probably would warrant consideration in the list (it is an enterprise data visualization tool), but it is probably cost prohibitive to use for basic data visualization purposes. Want to be even more data-savvy? Datawrapper.

Data 120

Data Tools Google Examples 120

Waxing UnLyrical

MAY 3, 2018

They wanted to refresh their logo and image; which was fortunate because their mission was again focused entirely on what they did – they measured the quality of healthcare. So, I proposed that their mission statement link what they did with the outcomes it achieved; “measuring quality, improving healthcare.”.

Communications 76

Communications Healthcare Enterprise Leadership 76

Sword and the Script

MARCH 19, 2019

Headquartered in Raleigh, NC, the company is a global, financial reporting and enterprise performance management solution provider. In the past, it was more about using creative approaches to break through the clutter to reach someone in a broad audience. 8) How do you measure success? 2) What hasn’t changed about marketing?

Marketing 80

Marketing Measurement Analysis Enterprise 80

ISEBOX

MARCH 18, 2016

Managing a PR campaign starts with a documented strategy, built around concise goals and measurable milestones. The upgrade to Advanced Project Management is $10, and the Full In-House version for creative teams is $15. An Enterprise version is slated for release in early 2016. All prices are per month, per user.

Publicity 70

Publicity Enterprise Analytics Tools 70

Burrelles Fresh Ideas

JULY 25, 2023

Building organization with Enterprise Resource Planning systems Enterprise resource planning systems (ERPs) are arguably some of the most important tools business leaders can incorporate to help manage operations. The goal of ERPs is to centralize the core aspects of business management all in one place.

Tools 75

Tools How To System Software 75

Sword and the Script

OCTOBER 3, 2017

For all the upbeat indications in the study, an alarming statistic made a debut late in the report: Just 35% of B2B marketers are measuring content marketing ROI. 38% they need an easier way to measure ROI. 21% said it was too time consuming to measure ROI. Measuring ROI is hard. Measuring ROI takes time.

Content Marketing 69

Content Marketing B2B Survey Analysis 69

The Hoffman Agency

MARCH 21, 2018

Running out of office space is a good problem to have since it reflects a growing enterprise. In the case of our Beijing office located in the prestigious China World Building, our creative space planning finally ran out of options after we had to put a desk in our lobby area. Humor definitely has a place in our culture.

Real Estate 53

Real Estate Enterprise Energy Mobile 53

Waxing UnLyrical

MARCH 31, 2019

AI is not inherently creative, nor is it good at crafting messages. If you are fortunate enough to work in a larger organization that deploys an enterprise-wide AI system like Lucy or Albert, then you can expect to see deep insights about your stakeholders and the content you are using. Will people (e.g. will I) lose my job to AI?

Analytics 71

Analytics Data Pinterest System 71

Barokas

AUGUST 1, 2019

While many consumer brands have developed robust strategies that fight to keep readers’ fleeting attention spans—one study said the average person will spend only 37 seconds reading an article—about half of B2B and enterprise marketers struggle with content output.

B2B 60

B2B Survey Case Study Enterprise 60

Sword and the Script

MAY 8, 2018

For example, if you are a B2B enterprise software provider, your mobile applications should have customer communication components baked in from the start rather than bolted on in a crisis. There’s no reason businesses can’t find a non-intrusive way to do this on the enterprise side. Creativity: 19.4%.

Survey 67

Survey B2B Marketing Mobile 67

PR 20/20

SEPTEMBER 5, 2018

Improve AI: Monitor, measure and adapt based on performance. The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions. Experience AI: Engage in workshops, labs, interactive exhibits and a science fair. Who Should Attend?

Conference 59

Conference Marketing Analytics Case Study 59

PR Conversations

AUGUST 7, 2014

We are not just talking about a few people sporting Google Glasses, or measuring their heartbeats via the latest wristband or smart watch. If, on the other hand, my dress, smart jacket or t-shirt is monitoring, measuring and capturing data…what then? Strip search will take on a new and vastly more public dimension.

Publicity 87

Publicity Ethics Technology Government 87

PR 20/20

JANUARY 29, 2019

We excel at the creative side of the process, like the creation of compelling content and telling stories that resonate with customers. BrightEdge is a global leader in SEO and content performance marketing that blends search intent discovery, optimized content creation, and performance measurement into one integrated solution.

Tools 51

Tools Strategy SEO Enterprise 51

Sword and the Script

JANUARY 14, 2020

This includes running a team of seven PR, email, website, social media, multimedia and creative experts. In short, our main goal is to increase the profile and influence of the association through data-based storytelling and creative communications that inspire our audiences to learn more about what we do and become a part of it.

Marketing 81

Marketing Data Wireless Industry 81

Contently - Strategy

AUGUST 2, 2024

We’ll cover how to ideate, strategize, create, scale, optimize, and measure content and how using a platform like Contently can help improve your results. Content marketers often use disparate systems to create, distribute, and collaborate on creative assets instead of housing everything in one place.

Content Marketing 52

Content Marketing Strategy Marketing SEO 52

Sword and the Script

OCTOBER 29, 2019

Some of the important things you can do with the newsroom include: Schedule the time you want a press release to be published; Embed social content or multimedia; Auto-post the announcement on your social channels when it is published; Integrate Google Analytics for measurement. You can also edit things easily. 7) Pricing and customers.

Pitching 66

Pitching Analytics Enterprise System 66

Journalistics

MARCH 24, 2015

What outcomes will you measure? – what do you want to measure? I suggest everyone that produces content be linked through a central workflow management system – whether its an enterprise software platform or a shared Google Spreadsheet. Is audience growth important to you? Brand sentiment?

Strategy 72

Strategy How To Measurement Analytics 72

Shift Communications

FEBRUARY 19, 2015

Software from companies like Sysomos, Moz, and Zignal Labs can do plenty of heavy lifting up front, and enterprising firms can even start to use Big Data tools in pursuit of new answers. The creative process can’t be automated or scaled well – again, a function of dealing with humans. Can PR be automated?

Advertising 60

Advertising Advertising SEO Software 60

Beyond PR

MARCH 27, 2018

Off-the-shelf enterprise ambassador programs usually won’t resonate with Millennials or Generation Zers. Follow these tips to stand out from the crowd with an ambassador program that drives measurable and sustainable growth. Be creative — there are hundreds of ways to get ambassadors excited about your brand.

Fashion 73

Fashion Instagram Enterprise Television 73

PR 20/20

SEPTEMBER 17, 2019

Enterprise and workplace. Tracks include content strategy, core content concepts, future of content, and content management and measurement. These four September days are for you—the product manager, the creative marketer, the start-up founder. Experiential storytelling. Media and journalism. Professional development.

Conference 97

Conference Marketing Case Study Content Marketing 97

PR 20/20

SEPTEMBER 5, 2018

Improve AI: Monitor, measure and adapt based on performance. The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions. Experience AI: Engage in workshops, labs, interactive exhibits and a science fair. Who Should Attend?

Conference 40

Conference Marketing Analytics Case Study 40