Onclusive

JANUARY 28, 2021

Technology is an increasingly important part of running a business today. The right technology stack is crucial across almost all aspects of operations. However, choosing that technology is not always easy. When choosing a technology platform, customer support can sometimes be overlooked – but it shouldn’t be.

Media 195

Media Customer Service Enterprise Technology 195

Stephen Waddington

JUNE 29, 2021

Research and Development tax relief for small and medium-sized enterprises applies to enterprises with less than 500 employees and turnover under €100m or a balance sheet total under €86m. This is likely to be most applicable to agencies in the creative and professional services sector.

Agency 171

Agency Enterprise Software Financial 171

ImPRessions - Crenshaw Communications

MAY 22, 2023

Crenshaw Communications, an award-winning B2B PR firm representing high-growth technology companies and leading ad tech brands, recently welcomed former ad tech journalist Mez Ambachew and PR agency professional Elana Warshavsky to the team. Before Adweek, she served as a media technology analyst at Digitas North America.

Agency 156

Agency Communications B2B Enterprise 156

Prohibition

JANUARY 28, 2021

We’re absolutely delighted to share the news that we have been selected as one of the Digital Enterprise TOP 100. At Prohibition, we pride ourselves on being innovative, creative and transformational in our approach to the digital technology we use. You can find the full list of diverse businesses here.

Enterprise 62

Enterprise Agency Technology Creativity 62

Cision

JANUARY 2, 2018

And it’s killing your ability to be creative with your campaigns. My team and I have worked with numerous enterprise brands, so I understand the magnetic pull of Facebook’s return on investment (which overshadows most platforms besides Google AdWords ). Staying Creative With Content. About Dan Curran.

Facebook 0

Facebook Marketing Journalism Creativity 0

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I believe the generative AI is based on OpenAI technology, which makes ChatGPT. Kick-ass” PR blogs.

Analysis 173

Analysis Tools SMB Software 173

Sword and the Script

JULY 30, 2019

Marketing technology (martech) is not marketing. Or consider these comparisons: Graphic design software is not creativity. Enterprise search is not knowledge management. Because if martech is marketing, then businesses merely need to buy some technology. Technology is the practical application of science.

Marketing 107

Marketing Comparison Enterprise Technology 107

PRSay

MAY 11, 2020

Sometimes, when creativity struck, or I had a lingering question from an earlier client meeting, I would forgo email and instead stand up and walk over to someone’s desk. She leads PR campaigns for enterprise technology companies in a wide variety of industries from food to robotics and more. Make time to connect with coworkers.

How To 167

How To Transportation Enterprise Meeting 167

Flack's Revenge

JULY 11, 2018

In my previous role in enterprise software sales and consulting, we dealt with similar tech, and pitched it to prospects as software that turned your phone into a web browser. Salesforce did not invent CRM – but they pioneered enterprise software in the cloud. Unfortunately the team’s pitches went unheeded.

Insurance 204

Insurance Insurance Advertising Advertising 204

Contently - Strategy

DECEMBER 28, 2022

Content marketing projects thrive or languish based on the creative brief. Yet we’ve all written creative briefs that seemed clear to us, but the deliverable wasn’t what we wanted. Technology has laid the foundation for modern marketing, and generative AI is reinforcing the walls. Get specific. That’s handy!

Creativity 114

Creativity Enterprise Tools Writing 114

Sword and the Script

OCTOBER 15, 2024

The PR firm says, “Generative AI has democratized access to insights, allowing non-technical users to engage with complex data sets through intuitive interfaces and natural language queries” Edelman is out with a new “enterprise-focused evaluation guide” for the communications industry. social listening, media intelligence, etc.).

Report 142

Report Marketing Analysis Tools 142

Sword and the Script

OCTOBER 1, 2024

The announcement says its generative AI is “powered by enterprise-level Google Gemini,” which would make it the second vendor I’m aware of that opted for Google over Open AI. The Cision-owned newswire service says, “The AI algorithm analyzes your input and crafts compelling content tailored to your industry and target audience.”

Publicity 156

Publicity Software Google Reddit 156

Wadds Inc.

NOVEMBER 11, 2023

The technology has developed slowly over the past ten years following innovation in data processing and natural language development, but then incredibly quickly in the past 12 months. Transparent data management and security policies are required before the technology can be deployed in commercial applications.

Report 119

Report Publicity Training Policies 119

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it.

Media 202

Media Storytelling Technology Data 202

Cision

NOVEMBER 10, 2015

As new tools emerge, the technology and media landscapes continue to shift. . This morning, managing director, enterprise and insight business at Cision, Jeni Lee Chapman, explored how nonprofits can teach B2B companies to increase conversions. Images: Sharon Sinclair , Simply CVR ( Creative Commons ).

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Barokas

DECEMBER 3, 2019

We embraced the creative process and took it as an opportunity to really dissect how we are different from every other communications agency out there. Clients have endless choice when it comes to marketing, communications, content, PR and creative partners. Barokas Communications is more than a top technology PR firm.

Case Study 78

Case Study Enterprise System Fashion 78

PR 20/20

MAY 8, 2019

Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Career paths will evolve.

Agency 84

Agency Enterprise Technology Analytics 84

Flack's Revenge

MARCH 12, 2019

Small Players Get Creative. Cloudify Spire connects and controls distributed networks, devices, and applications from the core to the edge – it is a great answer to the pressing need to bring sprawling IoT and other edge devices into the fold and help enterprises and telcos deploy SD-WAN and 5G. A few tactics stood out.

Trade Shows 136

Trade Shows How To Enterprise Video 136

Stephen Waddington

JANUARY 15, 2020

Progressive organisations have spotted the opportunity that social collaboration tools offer enterprise and are calling on internal communicators to help lead the charge along with colleagues in human resources and IT. Forward-thinking organisations are using new technologies as a means of listening and engaging with employees.

Storytelling 78

Storytelling Social Media Internal International 78

Sword and the Script

AUGUST 1, 2023

This is the first time I’ve seen a PR software company introduce generative AI focused on creative content, like images. Meltwater’s generative AI capabilities are built on OpenAI technology, though the company has made it’s own investments in AI. The multi-pitch generator is only available for enterprise customers ( see pricing ).

Software 146

Software Pitching Ethics Technology 146

Contently - Strategy

APRIL 3, 2019

This session covers how marketing can join forces with other teams to get the most out of content and build buy-in across the enterprise. Speakers: Whitney Jones, Director, Enterprise Digital Marketing & Ecommerce, Cardinal Health ( Slides ). Anna-Lee Muck, Editor-in-Chief, Dell Technologies ( Slides ).

Enterprise 77

Enterprise Content Marketing B2C Data 77

5W PR

MAY 24, 2023

Our team has managed to work with several companies from various industries, such as Fashion, Consumer Brands, Lifestyle & Entertainment, Food & Beverage, Health & Wellness, Technology, and more. They have a dedicated team that’s incredibly organized, reliable, creative, resourceful, and available.

Industry 88

Industry Enterprise Fashion Financial 88

Cision

NOVEMBER 9, 2017

I often find myself pitching B2B enterprise clients creatively to lifestyle publications and vice versa. There is a growing understanding of technology that is becoming a baseline, no matter the industry or media vertical. It’s quite interesting to be on the front lines during change.

Journalism 0

Journalism Enterprise Travel B2B 0

PR 20/20

SEPTEMBER 8, 2021

We will be making new investments over the coming months in talent and technology to advance the agency. Now imagine if every one of those activities could be intelligently automated to some degree with smarter marketing technology. AI is not some abstract thing you see in sci-fi movies. But AI is not just in your consumer life.

Financial 98

Financial Conference Agency Resources 98

Sword and the Script

SEPTEMBER 24, 2019

An interest in digital marketing and technology eventually lead him to a sales gig with Vocus, the former PR software maker that was eventually swallowed up by Cision. The company provides custom software development and helps companies of all sizes form SaaS startups to enterprise innovation. That is technology without a strategy.

Agency 72

Agency Software Enterprise Marketing 72

PR Conversations

AUGUST 7, 2014

Things ain’t what they used to be; the end of the beginning around wearable technologies and the device jumps PR practitioners are about to encounter. As I sit here, at the end of the beginning, I wonder what future colleagues will make of the collective inaction around wearable technologies and the device jumps we are about to encounter.

Publicity 87

Publicity Ethics Technology Government 87

Ethical Voices

APRIL 17, 2023

What to do when a reporter is writing a story that you know will quickly become inaccurate Why we need to confront the uncomfortable truths The ethical use of technology and AI Understanding the Page Principles Why don’t you tell us a little more about yourself and your career? Technology is at the heart of it.

Enterprise 70

Enterprise Ethics Engineering Technology 70

ISEBOX

MARCH 18, 2016

This first installment of a three-part series on automating PR tasks gives you a glimpse into some the top technologies to help you organize tasks, communications and content. The upgrade to Advanced Project Management is $10, and the Full In-House version for creative teams is $15. Enter public relations automation tools.

Publicity 70

Publicity Enterprise Analytics Tools 70

PR 20/20

SEPTEMBER 17, 2019

Enterprise and workplace. You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. If you’re a senior-level marketer and you’re having trouble selecting or maximizing use of your technology, then we’d recommend attending this one.

Conference 97

Conference Marketing Case Study Content Marketing 97

Burrelles Fresh Ideas

JULY 25, 2023

Building organization with Enterprise Resource Planning systems Enterprise resource planning systems (ERPs) are arguably some of the most important tools business leaders can incorporate to help manage operations. The basic premise of the technology is to help businesses collect customer data and better interact with them.

Tools 75

Tools How To System Software 75

Sword and the Script

MAY 8, 2018

This latest survey polled 362 senior marketers and I’ve culled through the 95-page report to review the data from B2B product segment and the technology vertical, which are the markets I serve. In the technology vertical, budget growth is expected to grow even more – to 12.4% As a vertical, technology companies invest 9.7%

Survey 67

Survey B2B Marketing Mobile 67

PR 20/20

SEPTEMBER 5, 2018

MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions. Strategize AI: Access processes, best practices, tools, templates and resources.

Conference 59

Conference Marketing Analytics Case Study 59

Contently - Strategy

OCTOBER 15, 2020

Interactive Tools Give Brands a Creative Edge—and Empower Buyers. On Google, there are 260 million search results for “b2b technology.” ” Based on the numbers, you’d expect b2b technology to be the more popular term. Here are the five biggest trends you need to know. This personality has a point.

B2B 143

B2B Trends Video Course 143

Sword and the Script

JUNE 19, 2018

Steinman is a former Gartner analyst, has a new book out on analyst relations , and recently spelled out his perspective on the infamous Magic Quadrant (MQ) technology research report in a piece for CIO, titled, 3 Things You Need to Know About Gartner Magic Quadrants. Looking for an agency partner that can both bring creative ideas.

Enterprise 67

Enterprise Technology Report Company 67

Beyond PR

MARCH 30, 2018

The good news for comms pros: It will be a blend of both technology and human insight. Most experts suggest AI will augment that strategic thinking by synthesizing details the way marketing automation has done for other parts of the enterprise. Maybe the best way to get started is by learning how technology experts are defining AI.

Publicity 85

Publicity Training Technology Data 85

Stuart Bruce

MAY 20, 2016

Despite this appearing to defy logic and common sense it exists for a good reason to prevent ‘creative’ accounting. They reflect the economic and technology trends in which organisations operate. In plain English this means unless there is an original cost – buying it – there can’t be a new higher or lower value for the asset.

Reputation 94

Reputation Measurement Brand Branding 94

Sword and the Script

JANUARY 14, 2020

This includes running a team of seven PR, email, website, social media, multimedia and creative experts. In short, our main goal is to increase the profile and influence of the association through data-based storytelling and creative communications that inspire our audiences to learn more about what we do and become a part of it.

Marketing 81

Marketing Data Wireless Industry 81