Deirdre Breakenridge

FEBRUARY 19, 2019

Leaders are creative and they have passion. When you pair the words, “leader” and “creativity” or “leader” and inspire,” the conversations are strong and the reach is wide. E = Communicate with Ethics especially in the age of social conversations. Leaders have vision.

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Leadership Ethics Creativity Video 42

PRSay

JULY 23, 2024

For further reading on this topic: PRSA released a comprehensive framework titled “Promise and Pitfalls: The Ethical Use of AI for Public Relations Practitioners” last fall. The report, authored by PRSA’s Board of Ethics and Professional Standards (BEPS), results from extensive research, expert input and peer review. Hall, APR, J.D.,

Policies 176

Policies Ethics Privacy Training 176

Cision

FEBRUARY 3, 2017

Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. As Harvard Business Review notes, the ability of the agency to critically and creatively coach the client is vital in order to engage specific solution. Search dominates.

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Creativity SEO Mobile Journalism 120

Ethical Voices

SEPTEMBER 28, 2023

This week in PR Ethics the issues ran the gamut from undisclosed promotions to agencies deciding with whom they should work and the importance of PR Codes of Ethics: The undisclosed promotions of Ozempic – Ozempic is everywhere – but this blogger highlights how some of the promotions are not disclosing conflicts of interest and paid relationships.

Ethics 85

Ethics Employee Agency Creativity 85

Mindful Marketing

DECEMBER 18, 2022

Advertising gaffes, which may reach millions, are much more damaging and difficult to roll back, so why do some of the world’s most creative companies and brightest people continue to make promotional faux pas, and what can be done to avoid them? It’s best to nib potential ethical offenses in the bud.

Advertising 86

Advertising Advertising Ethics Fashion 86

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. With this, my mind is fresh everyday to think creatively for clients. Others may have a completely different work style or service ethic, but the point is that it should be communicated at the outset. Explain what is required .

Publicity 334

Publicity How To Product Launch Agency 334

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. ” So not only do we have to be creative, but we also must prove our value – each and every time. (Oh, Are you one of them?

Creativity 101

Creativity Storytelling LinkedIn Conference 101

5W PR

DECEMBER 29, 2024

By harnessing the power of data, technology, and creativity, CPG brands can deliver tailored experiences that resonate with consumers, drive sales, and build lasting relationships. As consumer preferences continue to evolve, personalization will remain a key driver of growth and innovation in the CPG industry.

Consumer 78

Consumer How To Privacy Fashion 78

Ethical Voices

SEPTEMBER 19, 2022

For Ethics Month, I wanted to look at new topics and geographies. He discusses several important ethics issues, including: What should you do when clients are even tangentially affiliated with a coup? Ethical challenges with clickbait. So, I moved into a creative agency. That’s obviously not ethical.

Ethics 86

Ethics Radio Sports Facebook 86

5W PR

DECEMBER 21, 2024

By harnessing the power of data, technology, and creativity, CPG brands can deliver tailored experiences that resonate with consumers, drive sales, and build lasting relationships. As consumer preferences continue to evolve, personalization will remain a key driver of growth and innovation in the CPG industry.

Consumer 78

Consumer How To Privacy Fashion 78

Ethical Voices

SEPTEMBER 14, 2023

This week in PR Ethics the issues ran the gamut from AI and government overreach, to how much should brands cooperate with the government and should we believe what we read: Conflict of Interest – One of the most common ethical dilemmas PR pros face deals with conflict of interest. The reconsidered.

Government 80

Government Ethics Media Relations Film 80

PRSay

AUGUST 16, 2024

We are calling on all practitioners around the world to act and fulfill their ethics. When AI came along, everyone felt a huge need to control its ethics. But if you look at each association’s ethics around the world, AI is already incorporated into them. Again, that goes back to individuals’ ethics and how they operate.

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Trends Communications Ethics Corporate 154

Maxim Behar

OCTOBER 4, 2022

Ethics, transparency, this is telling the truth. So, from that perspective, the workshop on ethical business will be one of the most important in the summit. This is the most creative part, but without the first one we can’t do anything. Ethics, Ethics, Ethics. Simple and clear messages to the audience.

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Ethics Creativity Meeting Video 52

Waxing UnLyrical

SEPTEMBER 20, 2018

It most often bubbles up when I find myself confronted by a situation that presents an ethical challenge. The Public Relations Society of America makes it crystal-clear that “Honesty” is a key element in its Code of Ethics. “We Image: James & Carol Lee via Unsplash, Creative Commons CC0. You can’t handle the truth.”.

Ethics 74

Ethics Nonprofit Guidelines Exercises 74

Stephen Waddington

JULY 14, 2021

From creative treatment through scripting, the act of producing a story to inspire response has the potential to reinforce stereotypes and, however unwittingly, inequalities. The consultation was distilled into our IDS ethical content guidelines 2021. And this is where our profession can make a difference.

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Guidelines Ethics Study Community 171

Ethical Voices

JULY 24, 2023

This week on Ethical Voices, KayAnn Schoeneman , President of Curley Company discusses: How to determine if a client is right for you Ethical issues in opposition research AI ethics challenges Why don’t you tell us more about yourself and your career? What is the most difficult ethical challenge you ever confronted?

Ethics 78

Ethics Government Pharmaceuticals Policies 78

Sword and the Script

OCTOBER 3, 2023

The partnership gives PR Newswire customers access to AKA creatives – ostensibly to help produce videos to go with their press releases. Meltwater announced six principles to govern the ethical development of AI. Meltwater announced six principles to govern the ethical development of AI. Content picks PR ethics.

Analysis 173

Analysis Tools SMB Software 173

Tough Sledding

AUGUST 21, 2014

I’m eager to see how folks with serious interest in ethics will analyze the Ice Bucket campaign. As a fairly devout utilitarian and long-time ethics instructor, I give the campaign high marks. Were I still a PR practitioner, I’d have bought a truckload of ice and searched for the most creative way to douse all my clients.

Ethics 58

Ethics Nonprofit Viral Social Media 58

Prowly

FEBRUARY 18, 2025

It was relatable, creative, and anchored in a universal experience. Ikeas "Bookbook" Campaign In 2014, Ikea showcased its signature creativity with the "Bookbook" campaign, a parody of tech product launches to promote its printed catalogue. campaign, which featured celebrities wearing milk mustaches alongside the memorable tagline.

Examples 104

Examples How To Product Launch Print 104

Wadds Inc.

SEPTEMBER 19, 2023

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. The public relations profession is slowly adopting artificial intelligence (AI) tools which have the potential to work smarter and more effectively.

Publicity 126

Publicity Ethics Government Policies 126

Stern + Associates

AUGUST 16, 2023

We share the best clips from our chat with Columbia University Creative Machines Lab Director, Hod Lipson , in which we touched on the (near) future of driverless cars, how AI can manipulate with love and if AI self-awareness is in the cards.

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Meeting Ethics Energy Technology 118

Maxim Behar

JANUARY 24, 2022

Although jumped into Public Relations, he did not realize that it’s nothing but pure unique business surrounded by creativity, ethics, and responsibilities. The most important aspect that affects us is ‘outcomes’ and to match those we focus on being creative, innovative, proactive, and knowledgeable.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Cision

AUGUST 21, 2017

As the women of Game of Thrones continue to inspire us week after week, they can also give us guidance on everything from career moves to that creative spark we didn’t know our marketing campaign was missing. However, the true takeaways are the lessons we learn about family, friendship and ourselves. Arya Stark: Define Your Goals.

Strategy 258

Strategy Trade Shows Course Case Study 258

Stern + Associates

FEBRUARY 16, 2024

Furthermore, according to the study, “45% of business leaders said the main reason they have diversity initiatives is to improve business performance, improve talent acquisition (43%), and increase innovation and creativity (38%).”

Communications 133

Communications Ethics Corporate Conference 133

Ethical Voices

JUNE 12, 2023

What is the most difficult ethical challenge you ever confronted? When you’re able to do this process of collaboration, creative thinking, some training and coaching, you’re able to get better client understanding of what works and what doesn’t while also serving the stories and narratives they want to tell.

Ethics 72

Ethics Storytelling Communications Training 72

Wadds Inc.

MAY 17, 2023

Anyone with a web browser can ask the tool to generate text, role play or perform creative tasks. The payoff is expected to be creativity and higher-value work. Public relations practitioners recognise the opportunity to advocate within organisations for the moral and ethical concerns related to AI.

Publicity 141

Publicity Case Study Privacy Ethics 141

ImPRessions - Crenshaw Communications

JUNE 28, 2023

Concerns about job losses, privacy breaches, and ethical use are widespread. Ultimately, the challenge for PR and communications is to highlight the ways these AI systems can enhance human creativity, rather than replace it, while alleviating fears of an apocalyptic robot uprising.

Technology 170

Technology Strategy Privacy Healthcare 170

PR Job Coach

FEBRUARY 24, 2014

You might want to also include other elements that are important to you in a job such as ethical behavior, salary, perks, health care coverage, 401K, free lunch, Friday beer bashes, free donuts in the morning, etc. Are you able to join forces with others in pooling your intellectual talents and creative ideas based on your experience.

How To 187

How To Leadership Interviews Google 187

PRSay

JUNE 7, 2023

But the actual work of reporting — and ensuring that public-facing content is accurately and ethically sourced, as well as factually correct — will be the work of humans for some time to come. As journalists and PR practitioners, now is the time to work with AI and apply it as a creative and productivity tool — without fearing the future.

Journalism 156

Journalism Public Affairs Ethics Technology 156

PRSay

APRIL 8, 2019

Owner and Creative Director, ColorThisWorld Communications. PR practitioners have a responsibility to counsel their organizations with an ethics-based approach, and I believe Accreditation signals a practitioner’s commitment to sound public relations strategies and practice.”. . — Catherine Brozena, APR. Oakland, Calif.

Public Affairs 147

Public Affairs Healthcare Ethics Corporate 147

PRSay

JANUARY 14, 2022

Developing plans to deal with potential problems is a must, and creative ways to think beyond obvious crisis points is overdue. Measurable success, proactive client advocacy, active listening and ethical discourse should always top a team’s charts, but life can get out of tune. As the Bossman said, “Come on up for the rising…”.

Communications 165

Communications Trends Nonprofit Radio 165

Maxim Behar

NOVEMBER 22, 2023

I am still on the executive board of the global PR organization ICCO and together with my colleagues we’re trying to establish principles on how to govern the ethical use of AI in terms of copyright. All that has a clear purpose and reason is ethical, as I’ve been saying for years. I think it will support creativity.

Ethics 64

Ethics Guidelines Comparison Creativity 64

Ethical Voices

JUNE 6, 2022

I asked them to share insights from a recent journal article they authored titled The Role of Ethical Leadership in Building Influence: Perspectives from Female Public Relations Professionals. . Would you please tell us more about this latest ethics study? Ethical leadership is critical. We found several key things.

Ethics 52

Ethics Leadership Training Study 52

Stern + Associates

MARCH 15, 2023

Read on to learn about the pioneers who are on the cutting edge of how organizations can better understand and leverage LLMs to save costs and boost creativity today. The co-director of the Stanford Cyber Policy Center, he’s now taking a close look at what “authenticity” will mean in a world increasingly dominated by AI-powered tools.

Technology 118

Technology Ethics Creativity Tools 118

Prowly

MARCH 4, 2025

3 Automate repetitive tasks Creative work is your oyster, but do you dread checking grammar and punctuation? We have created an AI Policy discussing how we have adopted AI in our business, how we ethically use it, and where we would never use it. Youre not alonebut thankfully, AI can help. Not showing tangible business impact?

Trends 104

Trends Reddit Pitching Data 104

ImPRessions - Crenshaw Communications

MAY 24, 2022

This helps brew individual creativity and allows everyone to share thoughts and collaborate. The best communications people don’t try to shade the truth or blur ethical lines to gain a temporary advantage; rather they keep it straightforward and credible. . After all, we are communicators. Persuasive language is another key PR skill.

Interviews 170

Interviews Ethics Study Course 170

PRSay

JUNE 16, 2023

Not a substitute for PR skills Still, generative AI is not a substitute for human creativity and intuition. But even as we learn to incorporate AI technology into our work, we need to stay mindful of the ethical considerations involved. Content generated by AI should be clearly labeled as such.

Technology 146

Technology Crisis Management Social Media Training 146