Maxim Behar

NOVEMBER 22, 2023

I am still on the executive board of the global PR organization ICCO and together with my colleagues we’re trying to establish principles on how to govern the ethical use of AI in terms of copyright. All that has a clear purpose and reason is ethical, as I’ve been saying for years. There must be some guidelines. Good morning.

Ethics 64

Ethics Guidelines Comparison Creativity 64

Waxing UnLyrical

SEPTEMBER 11, 2018

The question of ethics is one that seems simple, but can become quite complex. Certainly, there are legal ethics, and there are parameters and guidelines that are encoded in law that must be followed. In all circumstances, I find it helpful to refer to the Code of Ethics (PRSA, IABC, National Press Club) for guidance.

Communications 87

Communications Real Estate Ethics Guidelines 87

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. Craft a Creative Concept: Innovate a unique, engaging, and authentic concept for your brand.

How To 78

How To Ethics Measurement Creativity 78

Shift Communications

MAY 17, 2023

They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. The PR Council’s guidelines have a dozen questions to help suss out any potential bias while using generative AI in public relations. SHIFTers at every level adhere to them.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. The PR Council’s guidelines have a dozen questions to help suss out any potential bias while using generative AI in public relations. SHIFTers at every level adhere to them.

Publicity 78

Publicity Guidelines Training Transportation 78

Ethical Voices

DECEMBER 18, 2023

What is the most difficult ethical challenge you ever confronted? We have a responsibility to use data ethically. But we should do it in a way that’s ethical and honest. What other ethics issue did you want to discuss? And years later I’m like, it was fascinating. What do you mean by responsible use of data?

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Ethics Data Training Agency 105

Karen Freberg

NOVEMBER 25, 2020

The 12 students – a mixture of graduate and undergraduate students – worked extremely hard on their research, creative brainstorming sessions, and writing sessions to produce a final project which was both inspiring and unique. I knew we would be in good shape and would excel this semester. Lead by example.

Meeting 96

Meeting Course Guidelines Education 96

Communications Conversations

MARCH 29, 2019

I put a few guidelines on this–these folks had to be non-manager/non-director level. Her empathy, creativity and collaborative approach make her a fantastic colleague, and our clients continually sing her praises. Megan’s positive attitude, mature professionalism and outstanding work ethic stood out to both clients and leaders.

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Social Media Agriculture Marketing Media 128

PRSay

DECEMBER 18, 2023

John Elsasser, editor-in-chief of PRSA’s award-winning publication Strategies & Tactics and host of S&T Live , asked Perry how PR professionals can begin adopting artificial intelligence technology while also keeping its ethical implications in mind. PR professionals “can’t sit around and talk about generative AI,” Perry said. “We

Communications 74

Communications Guidelines Technology Tools 74

Sword and the Script

DECEMBER 26, 2023

There’s a lot of opportunity, particularly on LinkedIn, to experiment with creative, educational and interesting content that keeps people on platform. AI will continue to have a profound impact on creative and marketing fields, including PR. PR agencies and PR departments will be compelled to deliver more with less.

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Writing Communications Marketing B2B 189

Sword and the Script

MARCH 11, 2017

The competitive difference, the drawbacks, or even the misuse, rests in the skill and ethics of the application. When the Federal Trade Commission (FTC) published guidelines for native advertising in 2015, 29% of publishers were in compliance. Is your PR agency bring creative ideas to the table? Brands like Warner Bros.

Tools 67

Tools Marketing Advertising Advertising 67

Prohibition

FEBRUARY 1, 2024

AI is injecting itself into the creative process, reshaping how we express ourselves online. We know it can dramatically improve processes offering an efficient way to distribute and create content, personalisation and accessibility but many concerns around authenticity and ethical considerations remain.

Social Media 62

Social Media Trends Media Guidelines 62

Critical Mention

OCTOBER 24, 2019

Its blog posts give readers a great understanding of ethical PR advice to help media personnel kickstart their profession. Set the following guidelines to your PR contracts to ensure your organization is set for success: PR Contracts Should Include These 3 Clauses to Ensure You Get Paid. Until next time! Critical Mention.

Blogging 68

Blogging Education Resources Creativity 68

Journalistics

SEPTEMBER 13, 2021

Most PR practitioners quickly learn that the wall protecting editorial integrity from the influence of paid advertising can be, like the Pirate Code , “more of a guideline than an actual rule.” Media ethics forbid this, but advertising packages often come with editorial opportunities, access to journalists, or advertorials.

Advertising 52

Advertising Advertising Conference Ethics 52

Konnect Agency

APRIL 20, 2023

Deinfluencing promotes a more conscious and responsible approach toward consumerism, encouraging followers to make informed decisions about their purchases and prioritize sustainability, ethical practices, and quality over quantity. Work with influencers who are open and honest about their partnerships with brands. Konnect with us.

Trends 52

Trends Marketing Ethics Consumer 52

Karen Freberg

FEBRUARY 1, 2019

As I have mentioned on my blog previously, Casey is one of my favorite people to follow on social for not just his creative viewpoint and content creation, but the emphasis he puts on being authentic to his community. Ethics need to be at the forefront of influencer marketing. If you have not seen Casey’s video, here it is.

Marketing 51

Marketing Ethics Guidelines Community 51

Contently - Strategy

JUNE 11, 2020

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. CSR Is a Popular Use Case That Often Lacks Creativity. The commercials themselves lack creativity and don’t have enough air time to provide meaningful insights or specifics. Reports + Data Are the Biggest Differentiators.

Healthcare 110

Healthcare Content Marketing Industry Trends 110

Contently - Strategy

SEPTEMBER 11, 2024

AI-generated content transcends merely meeting the demand for new visuals; it revolutionizes creative production by quickly generating high-quality, detailed images. It communicates luxury, creativity, and boldness, engaging consumers emotionally with its exuberant design.

Trends 52

Trends Marketing Strategy Brand 52

Solo PR Pro

AUGUST 2, 2022

Courses taught: Principles of Public Relations, Public Relations Writing, Communications Ethics, Media Relations, Campaigns (graduate program). ” The class was horrified when I described the chains we used to make out of them, and the dresses, curtains and other assorted creative uses for them.

Education 107

Education Course Nonprofit Resources 107

Contently - Strategy

MARCH 25, 2024

AI-generated content transcends merely meeting the demand for new visuals; it revolutionizes creative production by quickly generating high-quality, detailed images. It communicates luxury, creativity, and boldness, engaging consumers emotionally with its exuberant design.

Trends 52

Trends Strategy Marketing Brand 52

Prohibition

AUGUST 23, 2023

For example, if you sell sustainable fashion, collaborating with influencers in the eco-conscious community can help you connect with consumers who are passionate about ethical and environmentally friendly products. Firstly, it helps boost brand awareness. This will ensure that both parties are aligned and working towards the same goals.

Retail 62

Retail Marketing Advertising Advertising 62

MaccaPR

MAY 28, 2015

AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. Ethically ambiguous? Over my 30 years in the advertising business, I had the challenge of working under strict guidelines regulating advertising for kids cereals - you had to be careful when marketing to children.

Film 48

Film Marketing YouTube Advertising 48

Beyond PR

JULY 20, 2016

Know your standards: AP News Values and other codes of ethics. Keep learning: Guidelines change. Check out Content Tips for Adding Creativity in More Conservative Niches. The journalists you work with need to know and trust that you have the expertise, experience and perspective to add to their story. Learn them.

Media Relations 40

Media Relations Media Local Healthcare 40

Sword and the Script

APRIL 2, 2019

Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising. They developed these things called “outside counsel guidelines” (OCGs) that in part detailed what they will pay for and what they won’t.

Agency 91

Agency Trends Marketing Survey 91

Contently - Strategy

SEPTEMBER 15, 2021

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. CSR Is a Popular Use Case That Often Lacks Creativity. The commercials themselves lack creativity and don’t have enough air time to provide meaningful insights or specifics. Reports + Data Are the Biggest Differentiators.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Ethical Voices

JANUARY 8, 2024

In November 2023, PRSA issued new ethics guidelines titled “Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners ”. I wanted to dig into the guidelines and in mid-December 2023, I interviewed two experts to help me do just that. Our members are used to our Code of Ethics.

Ethics 83

Ethics Publicity Guidelines Technology 83

Mindful Marketing

JANUARY 29, 2023

In my recent article , “An Ethics Professor Tests the Morals of ChatGPT,” I considered the question of whether AI has ethics. Although ChatGPT adeptly identified the ethical issue as “the trolley problem,” it avoided any real recommendation of what should be done.

Ethics 97

Ethics Guidelines Fashion Transportation 97

Stephen Waddington

DECEMBER 15, 2021

Regulators have been unable to keep up with the changes in media, not just from an anti-competitive standpoint, but also in adhering to ethical standards. The PRCA has published guidelines to help communicators improve the accessibility of their communication. In the past year Facebook has proven unfit to regulate itself.

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Publicity Government Guidelines Facebook 128

Contently - Strategy

JULY 19, 2024

Content marketing projects thrive or languish based on the creative brief. As content marketers, we often know what we want or need, at least as it pertains to our brand’s editorial guidelines and visual style. Thankfully, there is a free “prompt book” that teaches creatives how to write better prompts for DALL-E.

How To 52

How To Guidelines Training Tools 52

Masters in Communications

FEBRUARY 12, 2022

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? It is not known whether such creative works were disseminated widely as it is unclear how literate non-Elite Egyptians were. What is Mass Communication?

Ethics 52

Ethics Communications Print Television 52