Prowly

FEBRUARY 18, 2025

This can be a lifesaver when you're running an international campaign and simply can't access every newspaper in various countries or states. It was relatable, creative, and anchored in a universal experience. campaign, which featured celebrities wearing milk mustaches alongside the memorable tagline. The tagline Got Milk?

Examples 104

Examples How To Product Launch Print 104

PRSay

APRIL 8, 2019

Owner and Creative Director, ColorThisWorld Communications. PR practitioners have a responsibility to counsel their organizations with an ethics-based approach, and I believe Accreditation signals a practitioner’s commitment to sound public relations strategies and practice.”. . — Catherine Brozena, APR. Oakland, Calif.

Public Affairs 148

Public Affairs Healthcare Ethics Corporate 148

PRSay

JANUARY 14, 2022

Developing plans to deal with potential problems is a must, and creative ways to think beyond obvious crisis points is overdue. They will also survey internal teams to see how the pandemic has permanently changed the band. Objective criteria to delete or remove people who spread hate and falsehoods also deserves a a solo.

Communications 167

Communications Trends Nonprofit Radio 167

PRSay

JUNE 16, 2023

Not a substitute for PR skills Still, generative AI is not a substitute for human creativity and intuition. We must be willing to experiment with new technologies and find what works best for ourselves, our clients and our internal audiences.

Technology 146

Technology Crisis Management Social Media Training 146

Maxim Behar

JANUARY 24, 2022

His first graduation was from Prague University on International Economic Relations. Although jumped into Public Relations, he did not realize that it’s nothing but pure unique business surrounded by creativity, ethics, and responsibilities. Everything transparent is ethical!

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Stephen Waddington

AUGUST 12, 2020

We help brands, organisations and businesses develop and deploy measurable communications through PR, internal comms, digital marketing, SEO, social media and advertising. Clients want blended, agile, creative solutions to their challenges. What’s your proposition? Strategic, pragmatic, authentic communication. What’s your why?

Agency 161

Agency Meeting Retail Energy 161

Stern + Associates

SEPTEMBER 28, 2023

Harvard Professor of Law and Computer Science Jonathan Zittrain underscores the need for creativity when identifying often-overlooked vulnerabilities , especially in the Internet of Things (IoT) era where a connected appliance might just be a hacker’s invitation.

Government 133

Government Technology Policies Ethics 133

Maxim Behar

NOVEMBER 22, 2023

I am still on the executive board of the global PR organization ICCO and together with my colleagues we’re trying to establish principles on how to govern the ethical use of AI in terms of copyright. All that has a clear purpose and reason is ethical, as I’ve been saying for years. I think it will support creativity.

Ethics 64

Ethics Guidelines Comparison Creativity 64

Stern + Associates

MARCH 15, 2023

Read on to learn about the pioneers who are on the cutting edge of how organizations can better understand and leverage LLMs to save costs and boost creativity today. The co-director of the Stanford Cyber Policy Center, he’s now taking a close look at what “authenticity” will mean in a world increasingly dominated by AI-powered tools.

Technology 118

Technology Ethics Creativity Tools 118

Waxing UnLyrical

AUGUST 10, 2011

As one great article I read recently from IABC described it, the future communicator must be able to think both creatively and strategically. Funnily enough, they called this the “creative strategist.&#. PR and business ethics: The great irony is that PR continues to struggle to manage its own reputation.

Ethics 78

Ethics Community International Internal 78

Prowly

FEBRUARY 26, 2025

How to create buzz ethically? Where humans win is in emotional intelligence, creative storytelling, and long-term relationship building. How to use (and get) first-party data Start off by surveying the community , the users, analyzing internal product data (always remember about confidentiality), and turn them into compelling stories.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. Marketing turns to creative to stand out from the clutter .

Marketing 212

Marketing Content Marketing Data Social Media 212

Ethical Voices

SEPTEMBER 18, 2023

She discusses a number of important ethics issues, including: The ethical implications of blurred lines Influencer ethics and disclosure Ethics and AI Why don’t you tell us more about yourself and your career? What is the most difficult ethical challenge you ever confronted? Now, internal is external.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Waxing UnLyrical

SEPTEMBER 11, 2018

The question of ethics is one that seems simple, but can become quite complex. Certainly, there are legal ethics, and there are parameters and guidelines that are encoded in law that must be followed. In all circumstances, I find it helpful to refer to the Code of Ethics (PRSA, IABC, National Press Club) for guidance.

Communications 87

Communications Real Estate Ethics Enterprise 87

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center.

Social Media 128

Social Media Agriculture Marketing Media 128

Stern + Associates

JUNE 5, 2023

Read Part 1 of Our Series on Generative AI The Surprises of Generative AI GenAI is transforming jobs and industries and delivering unprecedented creativity and productivity boosts, says Andrew McAfee , bestselling technology author and principal research scientist at the MIT Sloan School of Management.

Technology 118

Technology Ethics Leadership Groups 118

Communications Conversations

JULY 23, 2019

In addition to external communications, Kristen also oversees internal communications with People Incorporated’s 700+ employees at several locations in the Twin Cities metro area. Andi Pepin, creative producer-Target. “Caitlin was a wonderful intern and has a bright future in the communications world! “Nerland Co.

Transportation 122

Transportation Social Media Corporate Agency 122

Solo PR Pro

NOVEMBER 10, 2020

Ahem, by the way, that's against our code of ethics.). Tara McDonagh is President and Founder of Tara McDonagh Communications LLC where she helps clients in the green energy, technology and healthcare industries advance their business goals through thoughtful and creative communications planning and execution.

Communications 101

Communications Comparison Exercises Interviews 101

PR in High Definition

AUGUST 28, 2024

UK Government shifts from ‘pro-innovation’ to targeted regulation The previous Conservative government had championed a ‘pro-innovation’ approach to AI regulation, built on regulatory principles designed to encourage industry creativity and growth while ensuring safety, transparency, and fairness.

Government 62

Government Ethics System Training 62

PR Conversations

AUGUST 7, 2014

In the end, I found myself dabbling with hindsight, thinking ahead to a few years from now, when the great and good will gather for the annual International History of Public Relations Conference and expound their views on how our profession dealt with one of its greatest challenges: The Internet of Everything and wearable technology.

Publicity 87

Publicity Ethics Technology Government 87

Sword and the Script

DECEMBER 26, 2023

Clear and present AI “A renewed focus on and commitment to internal communications. Leaders have to care about and communicate with their internal team just as much as their external audiences. AI will continue to have a profound impact on creative and marketing fields, including PR.

Writing 211

Writing Communications Marketing B2B 211

Wadds Inc.

JANUARY 16, 2023

The masterful public relations professional understands the enormous value of living a personal and professional life that reflects the highest standards of moral conduct and ethical behaviour. They are proverbial rotten apples that attempt to spoil many of us in public relations practice who abide by the highest ethical standards.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Shift Communications

MAY 17, 2023

They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. How we use it: with an eye toward our firm’s ethical standards. How we use it: to spark creativity and speed up the cycle between ideation and execution.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. How we use it: with an eye toward our firm’s ethical standards. How we use it: to spark creativity and speed up the cycle between ideation and execution.

Publicity 78

Publicity Guidelines Training Transportation 78

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Creativity: PR practitioners must be able to think creatively and come up with new and innovative ideas for campaigns and projects. Should companies hire public relations people internally?

Interviews 113

Interviews Publicity Technology Social Media 113

PR in High Definition

MAY 24, 2023

This celebration of diversity, inclusivity, creativity, and culture was a clear reminder that the human influence is invaluable for businesses – particularly as AI creeps further into our lives. Because AI lacks the aforementioned soft skills, its inability to think critically or creatively generates concerns surrounding ethics.

Reputation 62

Reputation Tourism Creativity Television 62

Maxim Behar

NOVEMBER 22, 2020

Maxim Behar will be one of the judges of PRCA MENA Regional Awards 2021 , honouring the year’s most effective and creative digital PR and communications campaigns, individuals, and teams across The Middle East and North Africa. The PRCA’s mission is to create a more professional, ethical, and prosperous PR industry.

Ethics 52

Ethics Government Journalism Local 52

Maxim Behar

AUGUST 11, 2024

As a passionate and influential PR professional, Maxim Behar has a mission to shape the public communications business’s future and promote ethical and effective practices worldwide. is now a benchmark of high precision in Public Relations business and a very high level of innovation and creativity. And it has never been easy.

Leadership 64

Leadership Industry Crisis Management Groups 64

Buzzstream

APRIL 2, 2025

I think digital PR is a more clever, sustainable, and ethical way of building links. What it should be is something a bit more creative. Enabling people to try out these sneakers before anyone else can, or something unique and creative, to get people interested and engaged with the product on the website. Vince: Yeah.

Digital PR 62

Digital PR Brand Branding SEO 62

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Josh Rose, Chief Creative Officer, Weber Shandwick. Rob Six, Senior Vice President of Corporate Communications, Roll International. However, the visuals have to be creative and well-designed and executed.

Content Marketing 100

Content Marketing Facebook Groups Reputation 100

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. The report provides an international perspective on the challenges facing the PR business. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team.

Government 103

Government Education Print Ethics 103

5W PR

SEPTEMBER 11, 2019

News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. Unless you had the opportunity to intern in such an organization and demonstrate your potential, it’s likely that the large company will require several years of proven experience before considering you.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Contently - Strategy

APRIL 14, 2021

Lumping people into blanket categories like “political activists” or “BIPOC college students” based on their news media consumption or textbook purchases, for instance, is ethically murky territory. Brands have gotten creative every step of the way, and they’re already starting to prepare for the cookie ban.

Privacy 102

Privacy Google Advertising Advertising 102

Contently - Strategy

JUNE 11, 2020

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. CSR Is a Popular Use Case That Often Lacks Creativity. The commercials themselves lack creativity and don’t have enough air time to provide meaningful insights or specifics. Reports + Data Are the Biggest Differentiators.

Healthcare 112

Healthcare Content Marketing Industry Trends 112

Solo PR Pro

DECEMBER 14, 2021

It was during that experience that he truly found his love for PR, enjoying the way it combined his passion for meeting new people and interviewing clients with the creative freedom he’d been yearning for while working as a journalist. But when you've got a wedding to pay for you do what you have to do.”.

Meeting 102

Meeting Journalism Interviews Employee 102

PR Matters

JANUARY 12, 2018

Don’t Be: Inconsistent in your ethics, words and actions. each of your social media communities, internal comms, the media, customers, speeches, investor updates, website copy, etc.). Do Be: Passionate, creative, engaging and sincere in your communications efforts. And, to end on one more positive point: 23.

Reputation 133

Reputation Construction Writing Communications 133

Stephen Waddington

JULY 11, 2018

We're the world's most creative PR agency delivering work that matters. It was high on the agenda of this year’s BledCom , the international public relations research symposium. Valin’s identified four areas, namely law, ethics, professional standard and personal interaction that are likely to see minimal impact from AI.

Analysis 60

Analysis Ethics Technology Crisis Management 60