PRSay

JUNE 7, 2023

But the actual work of reporting — and ensuring that public-facing content is accurately and ethically sourced, as well as factually correct — will be the work of humans for some time to come. As journalists and PR practitioners, now is the time to work with AI and apply it as a creative and productivity tool — without fearing the future.

Journalism 158

Journalism Public Affairs Ethics Technology 158

PR Job Coach

FEBRUARY 24, 2014

You might want to also include other elements that are important to you in a job such as ethical behavior, salary, perks, health care coverage, 401K, free lunch, Friday beer bashes, free donuts in the morning, etc. Are you able to join forces with others in pooling your intellectual talents and creative ideas based on your experience.

How To 187

How To Leadership Interviews Google 187

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. Not a substitute for PR skills Still, generative AI is not a substitute for human creativity and intuition.

Technology 146

Technology Crisis Management Social Media Training 146

Prowly

MARCH 4, 2025

It has already reshaped the industry and altered how professionals conduct research, analyze data, write press releases, and create content. Sure, it can assist with analyzing data and even in writing content for you, but it often lacks context, understanding, and emotional intelligencethings only a PR professional can provide.

Trends 104

Trends Reddit Pitching Data 104

Sword and the Script

AUGUST 1, 2023

Cison released a code of ethics including “Privacy protection and security of client information.” ( Source ) I haven’t seen any announcements from Cison about generative AI, but perhaps they are trying to get ahead of ethical issues. A code of ethics isn’t a bad idea. And now onward with this month’s PR tech sum. Fair enough.

Software 145

Software Pitching Ethics Technology 145

Stern + Associates

MARCH 15, 2023

Since the release of incredible generative artificial intelligence (AI) tools like ChatGPT, Bing AI and DALL-E, the world has been astounded by their seemingly human-like ability to tell stories, have conversations, create art and write code.

Technology 118

Technology Ethics Creativity Tools 118

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing.

Marketing 212

Marketing Content Marketing Data Social Media 212

Ethical Voices

JUNE 12, 2023

What is the most difficult ethical challenge you ever confronted? When you’re able to do this process of collaboration, creative thinking, some training and coaching, you’re able to get better client understanding of what works and what doesn’t while also serving the stories and narratives they want to tell.

Ethics 72

Ethics Storytelling Communications Training 72

Maxim Behar

NOVEMBER 22, 2023

However, I feel like it’s already becoming a predominant part of our work, especially when it comes to writing texts or doing graphic design. I am still on the executive board of the global PR organization ICCO and together with my colleagues we’re trying to establish principles on how to govern the ethical use of AI in terms of copyright.

Ethics 64

Ethics Guidelines Comparison Creativity 64

Waxing UnLyrical

AUGUST 10, 2011

As one great article I read recently from IABC described it, the future communicator must be able to think both creatively and strategically. Funnily enough, they called this the “creative strategist.&#. The fact remains, whether new media or old, you must learn and know how to write content that connects with your communities.

Ethics 78

Ethics Community International Internal 78

Prowly

FEBRUARY 26, 2025

How to create buzz ethically? Where humans win is in emotional intelligence, creative storytelling, and long-term relationship building. Why the best digital PR today doesnt look like traditional PR at all Traditional PR specialists are taught to write compelling press releases and then use outreach as a promotional tactic.

Digital PR 104

Digital PR Case Study SEO Measurement 104

ImPRessions - Crenshaw Communications

AUGUST 12, 2016

When one summer’s team of interns banded together and came to ask if they could write a new business plan for a potential account, we didn’t hesitate. The experience gained by collaborating and exercising creative and strategic muscles was important for the interns and the work product was useful. Come from a place of yes.

Internal 120

Internal International Exercises Ethics 120

Cision

JUNE 1, 2017

To stay focused, I break down yearly and quarterly goals into bite-sized, weekly to-do’s and write them down at the beginning of each week. Getting others excited about moving forward to reach executive level positions in any industry motivates and inspires me to stay creative and open to what’s to come.

Sports 245

Sports Agency Creativity Industry 245

Stephen Waddington

AUGUST 12, 2020

Clients want blended, agile, creative solutions to their challenges. We connect disparate things and ideas to solve problems creatively and we strive to help new talent break into an industry built on connections. Write a business plan and go for it. Why start an agency in 2020, during lockdown? Read as much as you can.

Agency 161

Agency Meeting Retail Energy 161

Ethical Voices

SEPTEMBER 18, 2023

She discusses a number of important ethics issues, including: The ethical implications of blurred lines Influencer ethics and disclosure Ethics and AI Why don’t you tell us more about yourself and your career? What is the most difficult ethical challenge you ever confronted? Now it’s all regulated.

Ethics 52

Ethics Product Launch Corporate Consumer 52

The Hoyt Organization

SEPTEMBER 8, 2023

This not only improves efficiency but also allows PR professionals to focus more on strategic and creative aspects of their work. The Legal & Ethical Implications Another issue to keep in mind is the legal and ethical implications of using AI in public relations. Retaining this balance is essential.

Publicity 91

Publicity Ethics Analysis Data 91

Mindful Marketing

NOVEMBER 18, 2023

These strategies are critical, yet such collective actions are often a function of individuals’ attitudes, which prompts the question: What's a personal approach for ethical use of AI? The ones that seem best suited for positive personal branding are: Grammarly – to improve one’s writing mechanics.

Brand 100

Brand Branding Ethics Tools 100

Wadds Inc.

NOVEMBER 11, 2023

They produced two versions of the article: an original with words by Arlen and pictures by Chris , and a second using ChatGPT to write in the style of Christopher Hitchens, Marina Hyde and George Orwell. It’s an insight both in terms of the reputational impact to individuals and organisations, and the threat to creative and professional work.

Report 119

Report Publicity Training Policies 119

Communications Conversations

JULY 23, 2019

Kayla’s exceptional work has established her as a go-to source for writing, corporate communications, integrated marketing campaigns and media relations counsel within Digi-Key. Kayla’s positive attitude, bright mind and standout writing capabilities have made her a valuable asset both to Digi-Key and our team. .”

Transportation 122

Transportation Social Media Corporate Agency 122

PR Matters

JANUARY 12, 2018

Don’t Be: Inconsistent in your ethics, words and actions. It’s vital in PR that when you write, do, create, respond – whatever it may be – your first consideration always should be the stakeholders of your organisation and to factor in how your efforts, once actioned, may impact them.

Reputation 133

Reputation Construction Writing Communications 133

Ethical Voices

DECEMBER 18, 2023

It’s funny because I look back at the 22-year-old me, I think the very first difficult press release I had to write was something about pricing in SAP. What is the most difficult ethical challenge you ever confronted? We have a responsibility to use data ethically. What other ethics issue did you want to discuss?

Ethics 106

Ethics Data Training Agency 106

The Hoffman Agency

JULY 16, 2019

I’ve been mulling the idea of creativity in public relations lately. It was prompted by a decision not to enter an award scheme specifically focused on creativity, not because I don’t think we do creative work — far from it — but because the awards sponsor stated that they aimed to reward “those who create the ‘big idea’ and make it happen.”.

Creativity 41

Creativity Energy Ethics Course 41

Cision

AUGUST 9, 2016

I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree. Working at newspapers for a few years taught me to always consider the audience when you’re writing. In a crisis, ethics has to be a top consideration. Start simple by asking: Who cares?

Crisis 0

Crisis Reputation Study Social Media 0

Mindful Marketing

JANUARY 8, 2024

” It’s no surprise that on a planet full of creative and entrepreneurial people, wheels were already turning before public domain day 2024 toward ways of monetizing the newly liberated mouse. To be protected, works must possess some minimal amount of creativity. Some of those ways would probably make Walt shudder.

Film 95

Film Creativity Video Enterprise 95

Wadds Inc.

JANUARY 11, 2023

The shiny new toy is an ethical minefield. Text at the click of a button There’s a great deal of excitement about the technology as it seemingly is able to mimic human creativity and generate and edit content incredibly quickly. It can also use machine learning to summarise text. GPT-3 is very good at summarising a block of text.

Publicity 98

Publicity Wikipedia Marketing Training 98

Buzzstream

APRIL 2, 2025

So myself and our digital PR director had this idea about five years ago when we set the digital PR team or a bit longer to write a book and we finally did it. I think digital PR is a more clever, sustainable, and ethical way of building links. What it should be is something a bit more creative.

Digital PR 62

Digital PR Brand Branding SEO 62

Stephen Waddington

FEBRUARY 12, 2021

Given that we have clients that span a variety of sectors, we engage with journalists who write for everything from mainstream to specialist publications. An area in which we excel as specialists is being able to target a wide range of media with our stories.

Crisis Management 88

Crisis Management Print Ethics Local 88

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas.

Trends 105

Trends YouTube Video Social Media 105

ZudePR

JANUARY 21, 2016

There is no better blogger writing about website strategy. At the moment, he’s focussing on influencer marketing and I am learning a lot from a series of posts he’s writing. Makes me tired even thinking about this bloke’s work ethic. There are so many gems in his writing. And I love well-designed things.

Digg 104

Digg SEO System Reddit 104

Shift Communications

MAY 17, 2023

How we don’t: to write press releases, talking points or other materials that are not already in the public domain. How we use it: with an eye toward our firm’s ethical standards. For a fun exercise, ask ChatGPT to write your bio. How we use it: to spark creativity and speed up the cycle between ideation and execution.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

How we don’t: to write press releases, talking points or other materials that are not already in the public domain. How we use it: with an eye toward our firm’s ethical standards. For a fun exercise, ask ChatGPT to write your bio. How we use it: to spark creativity and speed up the cycle between ideation and execution.

Publicity 78

Publicity Guidelines Training Transportation 78

Communications Conversations

MARCH 29, 2019

Of course, I couldn’t write a post like this without nominating a couple people myself! Her empathy, creativity and collaborative approach make her a fantastic colleague, and our clients continually sing her praises. I put a few guidelines on this–these folks had to be non-manager/non-director level.

Social Media 128

Social Media Agriculture Marketing Media 128

PR Conversations

AUGUST 7, 2014

My question is this: What are public relations and communication management professionals doing to educate their organisations (and/or governments and leaders) as to the ethical and moral implications of the social shifts ahead? The wake up call. In June of this year, the Global Alliance held a summit to discuss professional credentials.

Publicity 87

Publicity Ethics Technology Government 87

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Co-Founder of Status Creative, a leader in social media engagement. You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Karen Freberg

NOVEMBER 25, 2020

The 12 students – a mixture of graduate and undergraduate students – worked extremely hard on their research, creative brainstorming sessions, and writing sessions to produce a final project which was both inspiring and unique. I knew we would be in good shape and would excel this semester. Lead by example.

Meeting 96

Meeting Course Guidelines Education 96

Burrelles Fresh Ideas

OCTOBER 24, 2023

Soliciting customer review videos on social media enables decision-makers to assess the customer’s experience and define creative, targeted solutions for improving the product. In an era where company ethics matter as much as product function and affordability to many customers, advancing a trustworthy and customer-focused image is paramount.

Strategy 97

Strategy Ethics Social Media Print 97

Solo PR Pro

DECEMBER 14, 2021

While studying journalism at UW Madison, Bob started out working as a student state reporter and had the opportunity to interview and write about several big-time politicians. “I I did end up writing an article about him speaking in Milwaukee. I know you're not supposed to do that.

Meeting 102

Meeting Journalism Interviews Employee 102