The Future Of Conferences And Events: A PR Planner’s View
ImPRessions - Crenshaw Communications
JANUARY 26, 2021
I recall the first big event to cancel was South By South West (SXSW). Soon, the event dominoes toppled in a quick series of cancellations and postponements, with most moving their meetings to the fall. Event producers hustled to pivot to virtual conferences, which forced innovation throughout the entire live events industry.
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