Contently - Strategy

AUGUST 22, 2019

Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity. Here are some of our favorite examples of content marketing from banks and financial institutions in the last couple years. Take the brand’s annual back to school report for example.

Banking 107

Banking Content Marketing Examples Industry 107

Solo PR Pro

FEBRUARY 3, 2015

Fortunately, I found many of the ideas in the following infographic, produced by the no longer active Creattica, fun and motivating: “Read a page of the dictionary” is my favorite (am I the only one who used to do this as a kid??). The post 29 Ways to Stay Creative [Infographic] appeared first on Solo PR Pro.

Infographics 40

Infographics Creativity eBook Education 40

ImPRessions - Crenshaw Communications

JUNE 6, 2017

For example, if at the outset, a PR goal was to increase sign-ups for a cause or event, that data should be tracked and offered as a metric. Many also look for over-the-top creativity or that unique “something.” ” Do prioritize. And we don’t mean just a spreadsheet of titles and due dates.

B2B 168

B2B Video Exercises Infographics 168

Sword and the Script

JUNE 12, 2018

It’s one of two creative press releases examples that recently crossed my radar and I’m sharing here in this post. For example, it included a comment suggesting “more exclamation points.”. A Creative Press Release for B2B Tech. These two examples are stunts. The edits were eccentric. This is a press release.

Creativity 60

Creativity Infographics B2B Corporate 60

Shift Communications

OCTOBER 9, 2014

Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute. Bob Stone’s framework is elegantly simple: list, offer, creative. The third and final step in a direct marketing program is the creative. Earlier this year, Mark Schaefer proposed the idea of what he calls content shock.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

Creativity 76

Creativity Study Survey Advertising 76

Cision

SEPTEMBER 9, 2016

Be compelling and creative, but get to the point quickly. This could be a video, photos or an infographic. Think about how you can share your news in a creative way. Think about how you can share your news in a creative way. Be careful not to be too promotional. Multimedia. Today’s audiences are overwhelmed by text.

Infographics 120

Infographics Guidelines Creativity Pitching 120

Contently - Strategy

FEBRUARY 8, 2024

Visual Content Creation Examples Exploring the various forms of visual content can reveal powerful ways to engage your audience. Here, we’ll cover the most common types of visuals used by content marketers, plus visual storytelling examples. It provides the foundation upon which compelling visual storytelling is built.

Storytelling 52

Storytelling Examples Infographics Viral 52

Cision

APRIL 12, 2016

For example, the people coming to your website through search engine result pages (SERPs) or Facebook posts would be considered organic traffic. Dove did a great job reaching their target audience through innovative and creative videos. Infographics : Although it is a form of visual content, infographics are information rich.

Infographics 120

Infographics eBook Content Marketing Video 120

The Proactive Report

JUNE 4, 2016

GUEST POST by Mike Falkow, Creative Director of Meritus Media. Here’s an example: Facebook. See the example below. And unless you are a bikini model posting photos of yourself posing on a tropical beach somewhere, you will have to be creative in how you present your message. Visual content is the key here.

Social Media 100

Social Media Media Infographics Pinterest 100

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

Tis the season for public relations ‘ best and brightest to wield creative wit and savvy strategy in the name of meaningful holiday media placements. Pull the whole idea together as an infographic or slide show to illustrate for media, especially for digital who could end up using piece as is. Predictions are a perennial.

Pitching 136

Pitching Print Survey Local 136

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Examples of top-tier publications include: The Guardian. I’ve produced an example below, to show my methods. The New York Times.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

FEBRUARY 10, 2018

Is creativity a talent or a skill? It seems to me if creativity is a talent it can be fine-tuned, like a natural athlete trains to compete in professional football. On the other hand, if creativity is a skill, it can be taught in the same way, we might teach our children to throw or catch a football. Or it might remain elusive.

Creativity 65

Creativity Analytics Study Exercises 65

Shift Communications

DECEMBER 18, 2014

For example, if you’re a B2B technology company, you hopefully have a fairly good idea of where your desired buyers spend time in the media. For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic.

Data 157

Data Data-Driven PR System Analytics 157

5W PR

AUGUST 23, 2024

Success hinges on understanding the audience, crafting compelling narratives, and utilizing a variety of formats to maintain interest and provide valuable information which can be done when working with a creative agency. Infographics, images, and videos can break down complex information into easily digestible formats.

Education 78

Education Infographics Case Study Exercises 78

Sword and the Script

FEBRUARY 3, 2018

Despite the title, these ideas are high value, which is pretty clear in her first example about data: “Look no further than Under Armour’s acquisition of mobile apps MyFitnessPal and MapMyFitness to see this business benefit in action. 3) Rising influence of creative in content marketing. We test everything to see what works.

Content Marketing 62

Content Marketing Creativity Apparel Marketing 62

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Creative Media Kit Ideas. Some look like resumes, using bulleted lists, while others use infographics and visuals to convey valuable information about a brand.

How To 176

How To Media Guidelines Pitching 176

Contently - Strategy

DECEMBER 5, 2019

These numbers suggest that companies cornering the institutional finance beat are finding creative ways to tie their analysis to relevant news and trending topics people care about. Create social videos and infographics. Get creative with compliance. Create social-friendly videos and infographics. Trust me.).

Financial 108

Financial Industry Report Insurance 108

Cision

JUNE 18, 2015

If you publish a study, you can turn it into an infographic and video spotlights. A study about teenagers’ favorite frozen yogurt flavors, for example, would perform better on Snapchat. Image: losmininos ( Creative Commons ). You can pull interesting stats and develop tweets or visual content for Instagram or Pinterest.

Content Marketing 120

Content Marketing Marketing Pinterest Pitching 120

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” When you can, offer high resolution photos, videos or infographics.

Creativity 100

Creativity Pitching Writing Conference 100

Contently - Strategy

MARCH 5, 2024

Believe it or not, financial content for a bank can be fertile ground for creativity. Here are some of our favorite examples of branded content marketing from banks and financial institutions in the last couple of years. Take the brand’s annual back-to-school report , for example.

Financial 52

Financial Content Marketing Examples Banking 52

Cision

NOVEMBER 2, 2015

As an example in each instance, I used 2010 fire incident data from Cincinnati for the data in my charts (about 12,000 rows of data). Raw offers you 13 unique visualization options that look very professional (its “Bump” chart for example is modeled after the New York Time’s visualizations). Google Fusion Tables.

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

As an example in each instance, I used 2010 fire incident data from Cincinnati for the data in my charts (about 12,000 rows of data). Raw offers you 13 unique visualization options that look very professional (its “Bump” chart for example is modeled after the New York Time’s visualizations). Google Fusion Tables.

Data 120

Data Tools Google Examples 120

Bad Pitch Blog

SEPTEMBER 2, 2014

Early in my career, I''d declare I''m part of the creative class, in part, because of my dislike for math. And you may love or hate infographics at this point, but they remind us how data can fuel very visual content. Take content marketing for example. Today, I still wouldn''t trade my career for anything.

Data 96

Data Privacy Infographics Measurement 96

ImPRessions - Crenshaw Communications

JULY 18, 2017

For example, when constructing a question for a survey for a property developer, resist phrasing a question with subjective language like “Most renters are willing to pay extra for onsite amenities; how do you feel? Beware of the client who wants to survey his own customers or conduct a website poll. Avoid leading questions. .

Survey 136

Survey How To Construction Data 136

Cision

JANUARY 6, 2016

How-to videos, video testimonials from existing customers, infographics about industry trends, and even inspirational quotes set against picturesque background images are fair game for a more exciting social media presence. Rohan Ayyar is a creative content strategist and CRO specialist at E2M , digital marketing firm par excellence.

Social Media 120

Social Media Media Airlines Video 120

Shift Communications

JANUARY 2, 2019

For example: Increase leads by 20%. Decisions need to be made in advance of creating content: Ask yourself if there are internal resources internal available to develop the content and determine a budget for creative executions. Objectives must be specific and measurable. Make the goal actionable. Research & Insights.

Analysis 95

Analysis Infographics Internal International 95

Marketwired

APRIL 19, 2016

For examples of newsworthy business news you can share in your news release, access our tip sheet, Revenue Generating News Releases. Make sure what you’re sharing is informative and valuable! What Makes a #Newsrelease Share-Worthy? 3 Key Pointers Click To Tweet. Go above and beyond text .

Writing 100

Writing Guidelines Infographics Social Media 100

Sword and the Script

APRIL 13, 2019

For example, they’re much more likely than peers to be tapping into data monetization initiatives or new ventures.”. For example, more companies are returning to “channel partners to go-to-market in 2019” after a dip of about two years. 3) The CMO Council infographic on CMO priorities. c) CMOs that outperform peers challenge.

Study 112

Study Survey Infographics B2B 112

PRSay

JUNE 11, 2021

On social media, what creative tactics did the team use to tap the faculty’s expertise? They spend more time talking through real-life examples within communities to help people understand the true impact of the gun-violence crisis. You can find an example here.). 1 ranking in the latest U.S. schools of public health.

Publicity 158

Publicity Social Media Report Fashion 158

Cision

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. Your aim in all of this activity is to spark your imagination, build a list of creative ideas and then innovate. Cool infographics. The Inside Story on How to Spy on Competitors (& Innovators). ” – Henry Ford.

How To 198

How To Real Estate Web Case Study 198

Stephen Waddington

JULY 11, 2017

The European Communication Monitor (ECM) is a rare example of excellence between communication theory and practice. Most organisations use more elements like online videos, infographics and instant photos in their messaging. The ECM 2017 survey is based on responses from 3,387 communication professionals in 50 countries. But only 4.6%

Communications 115

Communications Publicity Survey Newspapers 115

PR 20/20

FEBRUARY 20, 2023

Some examples of inbound marketing tactics include: Social media. Some examples of content marketing include: Infographics. Creating relevant infographics for your target audience can attract potential customers and build brand awareness more creatively.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

5W PR

SEPTEMBER 7, 2021

That’s why for companies that are looking to increase their odds of standing out for journalists, it’s important to send them a creative and newsworthy piece of content, which will be a part of the initial pitch. A great example of this is visual content, such as infographics.

Pitching 88

Pitching Infographics Social Media Employee 88

The Proactive Report

FEBRUARY 13, 2016

Our guest was Mike Falkow, creative director for Meritus Media and Studio98. Visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated. Q3: Can you give a few examples of how a good photo helps tell the brand story visually? Every Friday we do a Twitter chat on #DigitalPR.

Training 100

Training Film Infographics Examples 100

The Proactive Report

FEBRUARY 13, 2016

Our guest was Mike Falkow, creative director for Meritus Media and Studio98. Visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated. Q3: Can you give a few examples of how a good photo helps tell the brand story visually? Every Friday we do a Twitter chat on #DigitalPR.

Training 100

Training Film Infographics Examples 100

Cision

AUGUST 17, 2015

For example a couple of popular recent trends have been trips that women have traveled alone (“wander woman”) and beer cocktails (”beertails”). PR Director Catriona Pollard notes that you can can create higher organic engagement with the following types of pins: Infographics. Businesses are doing creative stuff with Pinterest.

Pinterest 120

Pinterest Banking Mobile Trends 120