The Resolution Blog

MAY 24, 2017

The award winners are all leading the way in modern PR measurement but when we saw that Smoking Gun PR from Manchester, UK won two awards we had to get in touch and find out their secrets. We’ll let the AMEC judges tell you that: “We loved the creativity both in the execution, media mix and news hijacking.

Measurement 137

Measurement B2B Google Financial 137

Onclusive

MARCH 23, 2020

This is our second post on the topic, and we will share a real life example along with information on what is needed to implement MMM. It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives. This is the only way to provide a unified and accurate measurement.

Media 221

Media Measurement Analysis Television 221

Cision

SEPTEMBER 23, 2015

As public relations professionals, we know that PR measurement is essential to the success of our campaigns, budgets and client relationships. We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. PR Measurement is Not One Size Fits All.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. More PR agencies today are designating a measurement guru on its team to own analytics. Advance legwork can improve the odds of achieving measurable impact. Identify the “core measures.”

Measurement 120

Measurement Study Data Agency 120

Cision

MAY 13, 2015

Master PR measurement? What does Nancy have to teach us about PR measurement? It’ll come in handy when it comes to measuring PR against program and business objectives. Follow Nancy’s example. The same principle applies to PR measurement. Use it to improve efforts and measurement. Quite a bit. Abandon them.

Measurement 120

Measurement Data Internal International 120

Onclusive

MARCH 17, 2020

Traditional models of PR measurement no longer work (i.e. Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. In a time where measurement is increasingly critical, it’s becoming more and more complex to do. A new approach.

Media 221

Media Analysis Measurement Advertising 221

ImPRessions - Crenshaw Communications

MARCH 11, 2021

It’s like an unsung hero of the public relations world — not flashy or creative, but vital to a robust media placement schedule. Measure Performance. Having an editorial calendar can also help measure PR performance over the calendar year. What is an editorial calendar? Align the Team.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

The Resolution Blog

SEPTEMBER 2, 2019

Measure, measure, measure. While we were there, he also gave us some great tips on how to measure your Instagram campaigns: Finding the Right Influencer First things first, you have to know who your audience is and where they hang out. Then you can measure the engagement rates?—?both you can listen here.

Instagram 120

Instagram Measurement How To Tools 120

Onclusive

MARCH 23, 2020

This is our second post on the topic, and we will share a real-life example along with information on what is needed to implement MMM. It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives. This is the only way to provide a unified and accurate measurement.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

This is our second post on the topic, and we will share a real-life example along with information on what is needed to implement MMM. It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives. This is the only way to provide a unified and accurate measurement.

Media 195

Media Measurement Analysis Television 195

PRSay

MAY 9, 2023

Public relations has always been a challenge to measure. For example, being included on Oprah Winfrey’s “favorite things” list can make a company. EMV also doesn’t measure when social media users take screenshots of PR-campaign posts, which they can refer to and act upon later. A case in point is the brand S’well.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Sword and the Script

OCTOBER 29, 2024

Creative briefs. Measurement. click image for higher resolution) Three examples of marketing programs The best part about programs versus campaigns is that it’s an approach that requires re-tasking, re-structuring, and re-organizing – but not more budget or headcount. The same is true for webinars, which is a second example.

Marketing 190

Marketing eBook Guidelines B2B 190

Cision

SEPTEMBER 5, 2017

However, your goals must be specific, measurable, attainable, realistic, and time-bound (SMART). Without SMART goals, measuring the success of your marketing strategy is next to impossible. Generating more leads or sales (without being specific about the numbers) is a classic example of a poorly defined marketing goal.

Strategy 244

Strategy How To Media Measurement 244

Burrelles Fresh Ideas

MAY 7, 2024

While AI plays a valuable role, human analysis remains crucial for generating actionable insights and evaluating key performance indicators (KPIs) that accurately measure PR campaign effectiveness. At the same time, measurement is one of the most challenging parts of PR and communications. They are numbers that are simple to count.

Analysis 95

Analysis Measurement Data Examples 95

PRSay

FEBRUARY 4, 2019

Not long ago, I had a conversation about PR measurement with someone I consider a media relations master — a person who leads global communications for a high-flying public company. For example, she knows her boss loves broadcast clips and seems indifferent to web-only placements (even though it was a “.com”

Measurement 111

Measurement How To Strategy Pitching 111

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For example, you may plan for a company’s product launch to generate a press release, a social post linking to the press release across social channels, a social post with a top media placement across social channels, and an in-depth blog post for the company website. Refresh with formal creative sessions. Measure performance daily.

How To 259

How To Social Media Product Launch Construction 259

Melissa Agnes

NOVEMBER 19, 2014

One’s adaptability is a measure of how effective that reaction is. For example, some threats might include: financial earnings, reputation, human life, or physical assets. Some of our agencies have become slaves to these bureaucratic standards, keeping us from resolving the crisis through creativity or outside-the-box thinking.

Crisis Management 266

Crisis Management Crisis System Policies 266

Onclusive

MARCH 17, 2021

Many in the industry agree and acknowledge that PR/Communications as an organization is way behind in adopting data-driven ways compared to their colleagues in marketing, finance, customer service or human resources as an example. Why this roadblock shows up?

Data 195

Data Communications Reputation Data-Driven PR 195

Shift Communications

MAY 16, 2017

In order to truly have a successful program, you’ll need a planning process that is comprehensive and creative, no matter how long the team has worked with the client or how much knowledge the team has about the industry. Include aggressive measurement : No PR plan is complete without metrics. However, not just any plan will do.

Creativity 141

Creativity Measurement Pitching Internal 141

Cision

NOVEMBER 16, 2017

On top of this, content which inspires real engagement — measured in clickthroughs, shares, tweets, repostings, etc., The more logical the placement of this CTA the more success you’ll have (for example, placing a link to a donation page at the end of a paragraph which detailed an environmental catastrophe). Pick Your Keywords.

SEO 174

SEO Engineering Google Writing 174

Cision

OCTOBER 3, 2016

With a little creative keyword searching, you can easily find people looking to purchase your product or service. For example – say you’re a luxury cosmetics brand. How can what was measured last month be used to guide strategy for the following month? Find “Buying Signals” and New Selling Opportunities.

Software 0

Software Comparison Media System 0

ImPRessions - Crenshaw Communications

JANUARY 8, 2016

Can you offer an example of a creative strategy? This insight into their thinking provides a glimpse of how creative they are, which is typically the spark that takes a ho-hum idea to the next level. Look for examples of work that demonstrate a grasp of strategy and thought leadership where relevant.

B2B 159

B2B Agency Creativity Meeting 159

The Proactive Report

JUNE 18, 2021

For example, if your business is helping chiropractors learn management skills to build their practice you could join the LinkedIn Chiropractic group – it has over 20,000 members. For example, create a group on LinkedIn or Facebook and take an active part. And they paid $500 a month for strategy and measurement.

Small Business 213

Small Business Fashion Groups Local 213

Sword and the Script

DECEMBER 3, 2024

The code too can be highly probable which is why the creative and design are what differentiates software products he said, rather than word choice. The congruence metric aims “to measure the true impact of PR narratives and their potential to connect on a deeper level with the target audience.” Many C-Suite executives have churned.

Software 155

Software Measurement B2B Training 155

PRSay

JULY 6, 2020

Twitter and Square, for example, have both announced that their employees can continue to work remotely. For many years, offices with open floor plans helped generate creativity for PR professionals. But we can be just as creative during virtual meetings as we are when together in the same room. Wear cloth face covers.

Employee 190

Employee Skype Meeting Nonprofit 190

Cision

JUNE 15, 2017

Awards, providing a forum that reflects the innovative, creative, and cultural competence of Hispanic market campaigns across several categories. For example, in the food category, consider ethnic staple ingredients and multi-generational household habits. We also host our annual National ¡Bravo! It is complex, yet simple.

Automotive 245

Automotive Resources Consumer Strategy 245

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. That’s a positive move, but a more creative one was its latest AR filter, which lets users donate directly to WHO’s COVID-19 Solidarity Response Fund. It’s not about the logo.

Brand 284

Brand Branding Small Business Retail 284

Deirdre Breakenridge

OCTOBER 16, 2014

One of my best examples is from the early days of my career when I was an intern. There is no shortage of tools that can collect and filter information about your customers and market so you can creatively pitch to journalists to help them with their stories. Keeping an eye on Data and Data Education. Let’s go back to 1987.

Big Data 250

Big Data Data Education Internal 250

Cision

AUGUST 21, 2017

As the women of Game of Thrones continue to inspire us week after week, they can also give us guidance on everything from career moves to that creative spark we didn’t know our marketing campaign was missing. If you don’t have an end game in mind, how will you determine what actions to take or know how to measure success?

Strategy 258

Strategy Trade Shows Case Study Course 258

Shift Communications

DECEMBER 18, 2014

For example, if you’re a B2B technology company, you hopefully have a fairly good idea of where your desired buyers spend time in the media. For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Owned Media.

Data 157

Data Data-Driven PR System Analytics 157

Onclusive

JUNE 14, 2017

They often go it alone without checking in with PR, instead leaning on the fact that they’re working with the creative team’s copywriter, and copywriters are all the extra “messaging expertise” the marketing team needs, right? Marketing Goal 4: Measure brand perception more effectively.

Marketing 170

Marketing Measurement Trends Web 170

Shift Communications

OCTOBER 9, 2014

For one thing, you need to re-measure its effectiveness frequently, if you don’t already automate the process of measurement. Bob Stone’s framework is elegantly simple: list, offer, creative. The third and final step in a direct marketing program is the creative. Content marketing isn’t a panacea. Do they want video?

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

ImPRessions - Crenshaw Communications

APRIL 7, 2017

For example, someone recently diagnosed may need a long-form video to thoroughly explain a condition and offer insight from other patients. Brainstorm some of the best forms of humor and add creative topspin that can best tell a product or company story. Employ measurement techniques to test for success.

Video 149

Video Measurement Survey Creativity 149

Cision

NOVEMBER 22, 2017

For example, if you’re a travel company that focuses on affordability, you might run a campaign on your website for your low-cost Hawaiian getaway option. You can test the conversions by driving traffic to the test site through your brand’s own social media accounts and then measuring the falloff to give yourself a starting benchmark.

How To 284

How To Instagram Mobile Video 284

PRSay

MAY 29, 2019

You’ll need to iron out specific language (hashtags, links, phrasing) and also establish a way to measure the results of the influencer’s reach. You can also find ways to build on your relationship with creative incentives like free memberships or discounted services that will drive your rapport.

Viral 154

Viral How To Advertising Advertising 154

Cision

JULY 2, 2015

Data measurement is the only way to ensure your business succeeds now and in the future. Consequently, communicators should reassess which model they’re using to measure PR, especially if they consider defending their budget a top priority. For example, multi-touch attribution also helps: Make campaign changes in real time.

Data-Driven PR 120

Data-Driven PR Measurement Data Creativity 120

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. In reading through it, I had several points worth making here.

Study 137

Study Media Relations Media Measurement 137