Deirdre Breakenridge

MARCH 12, 2015

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. We shared ideas, concepts and I was able to watch how creative ideas came to life.

Creativity 150

Creativity Web Social Media Data 150

ImPRessions - Crenshaw Communications

MAY 3, 2021

Here are a few shortcuts that can help B2B PR pros spiff up their pitches, think creatively, and drive media coverage. By looking to leverage diverse knowledge, PR pros and internal comms teams can dramatically raise the thought leadership profile of an entire organization and also generate new ideas for content and pitching.

Retail 368

Retail Media B2B Pitching 368

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

PR people often plan out pitch calendars months in advance. Holidays like Black Friday, Cyber Monday and holiday shopping (for example) present both B2B and B2C PR teams with strong earned media opportunities. Feedback on pitches. Who doesn’t love a news cycle that invites timely story ideas? Tech tools for staying connected .

Agency 310

Agency B2B B2C Pitching 310

ImPRessions - Crenshaw Communications

MARCH 11, 2021

Planning is vital to successful pitching and one essential component is the humble editorial calendar. It’s like an unsung hero of the public relations world — not flashy or creative, but vital to a robust media placement schedule. Repurposed content: Refresh previous content and select successful pitch ideas and posts.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

ImPRessions - Crenshaw Communications

JANUARY 21, 2016

Top PR agencies know the value of a well-crafted PR pitch to get the attention of an overworked and cynical media contact. With that in mind, we have prepared a list of the type of PR pitches to avoid at all costs. The overly commercial pitch. The long pitch. The “too creative” pitch.

Pitching 149

Pitching Sports Print Creativity 149

Onclusive

JUNE 9, 2021

To determine the right creative angle, ask yourself—why would my audiences care about this topic? A solid media list is a foundation of any PR strategy and program, and media outreach in the form of pitching journalists and placing articles is one of communications pro’s main responsibilities. How will it break through the noise?

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

ImPRessions - Crenshaw Communications

JUNE 30, 2021

This is because you not only know what stories they will cover instantly when a story breaks, but how they’re likely to approach, which enables a more targeted pitch. Our job is to think outside the strict product news parameters, and that creative thinking can benefit journalists. Understand and manage deadlines. Use email well.

Media 333

Media Pitching Report B2B 333

Marketwired

MARCH 1, 2016

When pitching media and other influencers – whether on traditional or social channels – we tend to gravitate to: “How can I make my pitch stand out so it’s compelling to journalists, bloggers and other target audiences?” In other words, you don’t pitch. What could be better PR pitching than that?

Pitching 153

Pitching Media Conference Storytelling 153

ImPRessions - Crenshaw Communications

MARCH 15, 2022

Many larger agencies are also known for the “bait and switch” where senior leaders pitch and sell to the client but then the account is turned over to junior staff to execute on their own. The agency is proactive and creative. When partnering with a big agency, companies forget that it usually means a bigger overhead.

Agency 322

Agency Creativity Strategy Communications 322

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

Tis the season for public relations ‘ best and brightest to wield creative wit and savvy strategy in the name of meaningful holiday media placements. And, despite the calendar, digital media seem to publish holiday-themed news until the 11th hour, so it’s almost never too late to pitch a good idea. Look back at learnings.

Pitching 136

Pitching Print Survey Local 136

ImPRessions - Crenshaw Communications

JULY 6, 2022

For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. Take the case of social media; what was once a creative space for brands to engage with customers is now so cluttered that making connections is difficult, and paid media strategies are often necessary.

SEO 333

SEO Analysis Meeting Travel 333

PR for Anyone

JUNE 30, 2021

PITCH IDEAS. You need to be pitching national publications NOW for stories that will go to print in October. If you want a little head start on what the magazine might already be covering which instantly makes your pitch a warm pitch because you know they are covering that topic, check out editorial calendars.

Pitching 130

Pitching Nonprofit Financial Insurance 130

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

For example, compare Apple’s official press release announcing an expansion of its self-service repair with coverage of the announcement on The Verge. Our work includes not just press releases, but pitches to journalists, bylines, blogs posts, op-Ed pieces, and more. What kinds of things do you write? And whose voice do you use?

Writing 294

Writing Journalism Pitching Guidelines 294

PR for Anyone

MARCH 24, 2020

She pitched it to her editor who loved it too and they wrote an article about me. You can also get creative with “new.” Look at magazine covers for great hook examples. Many are overwhelmed with emails and often forget your pitch came in, even if they loved it. Additionally, you never know where they might end up.

Publicity 331

Publicity Television Local Pitching 331

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. But the best campaigns are fueled by creativity, yet informed by research.

How To 257

How To Interviews Measurement Storytelling 257

Cision

DECEMBER 12, 2017

Be creative and keep an open mind. They are powerful, and they direct your reader to what makes your pitch stand out. The latter suggests an ease of use, addresses a specific yet common problem and makes it timely, all which improve the allure of your pitch. They’re only human. Stand Out From The Crowd! The First Impression.

How To 279

How To Media Pitching Creativity 279

PR for Anyone

MAY 4, 2022

I always like to give my followers ideas for pitching the media. Now that we are into early May I wanted to give you ideas on what to pitch to both national publications and regional publications. It’s important to remember that national publications are 4 months out so in May, we are pitching for October. Have some fun.

Pitching 130

Pitching Media Financial YouTube 130

ImPRessions - Crenshaw Communications

MAY 28, 2020

For example, a client of ours, Fractal , which is a global leader in artificial intelligence and analytics, powering decision-making in Fortune 500 companies, helps its customers to allocate capital, generate new business opportunities, manage risk and develop new products. Make your pitch schedule timely.

Strategy 287

Strategy Media Measurement Product Launch 287

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

And there are certain B2B tech sectors, like cybersecurity, where reactive media pitching is often a large and important program component. ” Reactive media pitching should not be the centerpiece of a good PR program; however, it can help capitalize on opportunities that generate tangible results and positive buzz.

Trends 293

Trends Pitching Agency B2B 293

Cision

MARCH 1, 2016

With more and more people pitching reporters every day, your pitches may be falling under the radar. You need to adjust your tactics and learn “ The New Rules of Media Pitching.” ” Want to get all of Michael Smart’s pitching tips? How do you recommend pitching a service like an app?

Pitching 120

Pitching Twitter Report Analytics 120

Cision

FEBRUARY 29, 2016

Ninety-three percent of journalists prefer to receive pitches by email, according to Cision’s State of the Media 2016 Report. But with so many brands emailing pitches in the hopes of getting coverage, reporters’ inboxes are getting crowded, and most brands’ messages are getting lost in the clutter. Pitch interesting content.

Pitching 120

Pitching Report Brand Branding 120

Cision

FEBRUARY 29, 2016

Ninety-three percent of journalists prefer to receive pitches by email, according to Cision’s State of the Media 2016 Report. But with so many brands emailing pitches in the hopes of getting coverage, reporters’ inboxes are getting crowded, and most brands’ messages are getting lost in the clutter. Pitch interesting content.

Pitching 120

Pitching Report Brand Branding 120

Flack's Revenge

OCTOBER 30, 2019

We’ve all done things we thought were great but were not well received, or where reality crashed the perfection party: The golf putt that almost went in The drunken wedding toast that seemed funny at the time The baseball pitch that was for sure a strike, until the ump ruled “ball!” And what about PR pitches?

Pitching 120

Pitching YouTube Data System 120

ImPRessions - Crenshaw Communications

MAY 25, 2021

For example, it’s common to get together with team members to figure out the most effective way to roll out a product announcement for a given client. As a result, junior staff are often muted or intimidated. A small agency, on the other hand, affords the chance for your voice to not only be heard, but also be seriously considered.

Agency 361

Agency Mobile Meeting Sports 361

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. With this, my mind is fresh everyday to think creatively for clients. For example, we may recommend that a client sit down with a journalist or producer to familiarize them with their brand or business category.

Publicity 334

Publicity How To Agency Product Launch 334

Cision

OCTOBER 7, 2015

Here’s what journalists want to know that you need to include in your pitch. For example, let’s say your award was for customer service. Why’d You Pitch Me and Not Another Journalist? Don’t be shy about mentioning an article you liked, or one that ties in to your own pitch. Why Do My Readers Give a #^&$?

Pitching 120

Pitching Customer Service Print Writing 120

ImPRessions - Crenshaw Communications

APRIL 13, 2021

In ad tech, for example, we (ideally) want to include the perspectives of analysts, agencies, vendors, publishers, and brands to get a full understanding of a topic. PR and marketing can also use the insights discussed to develop other content such as pitches, bylines, blog posts, and more. Start promoting early.

Leadership 332

Leadership Trends B2B Agency 332

Shift Communications

OCTOBER 27, 2014

Like most creative pieces, the infographic was an evolution and team effort that didn’t happen overnight. We pride ourselves on collaboration at SHIFT, and this was a great example of multiple teams coming together to create the best final product possible. Creative Data Marketing' Zach Burrus. Marketing Analyst.

Infographics 164

Infographics Case Study Creativity Data 164

OnePitch

AUGUST 24, 2022

On this week’s Pitches That Placed, we are highlighting a pitch incorporating strong data findings around pay cuts that landed a placement in Bloomberg Law. Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: . with your pitch and 3-5 reasons why you believe it worked.

Pitching 85

Pitching How To Employee Engineering 85

Flack's Revenge

JULY 11, 2018

The pitch is delivered, building to a crescendo – the “a ha” moment in which the idea comes into focus. Usually delivered via the pitch, the big idea captivated agency clients and brought each episode to a climax. PR is not as well-known as advertising or associated with glitzy pitches or Mad Men style theatrics.

Insurance 204

Insurance Insurance Advertising Advertising 204

Sword and the Script

OCTOBER 29, 2024

Creative briefs. click image for higher resolution) Three examples of marketing programs The best part about programs versus campaigns is that it’s an approach that requires re-tasking, re-structuring, and re-organizing – but not more budget or headcount. The same is true for webinars, which is a second example. Measurement.

Marketing 190

Marketing eBook Guidelines B2B 190

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

That means cybersecurity PR pros must be savvy, creative and tactical to ensure their companies are noticed by target audiences. . For example, a company specializing in enterprise IT security probably has no place commenting on data privacy surrounding government contact tracing.

Enterprise 261

Enterprise Privacy Government Software 261

Buzzstream

JULY 24, 2024

Abi comes from digital marketing agency Propellernet, where some of my favorite, most creative campaigns come from ( dirty cars anyone? ) Takeaway 3: Validate Ideas Rigorously Before pitching to clients, ensure thorough validation of your ideas. Unfortunately, as you’ll see, it’s on a bit of hiatus.) Takeaway 5.

Creativity 90

Creativity How To Automotive LinkedIn 90

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2019

Here are some examples of times when I broke the PR agency or media relations “rules” and was rewarded. Rule #1: The shorter the pitch, the better. If you’re on the receiving end of thousands of daily pitches, you need to skim fast, or ignore most of your email. Rule #6: Scale your pitch. Be creative.

Pitching 197

Pitching Conference Internal International 197

Shift Communications

NOVEMBER 12, 2018

During my first year at SHIFT, I have learned several pitch writing techniques and seen some success, but I’ve also had days when I’ve received radio silence from reporters. One of the most valuable things I learned during the seminar was how to write a pitch that gets attention. Be creative and visual. Be clear and precise.

Pitching 89

Pitching Comparison Writing Radio 89

Rock the Status Quo

NOVEMBER 12, 2014

You distributed a press release, landed a byline and pitched your heart out last month, but THIS month is looking pretty grim when it comes to landing fresh press. Let’s use the example of a luxury residential real estate client. Pitch some fast blog post ideas related to their audience and their needs.

Real Estate 195

Real Estate Pitching B2C Fashion 195

ImPRessions - Crenshaw Communications

JANUARY 9, 2019

During a competitive review, agencies will naturally bring out the most successful examples of their work. But most journalists won’t accept a pitch just because they like you. We promote our talent and our creative spark, but the biggest contributor to great media coverage might be old-fashioned spadework. But should it?

Agency 224

Agency Construction Fashion Pitching 224