Konnect Agency

FEBRUARY 27, 2025

When you step back and take a wider view, youll notice opportunities for creativity everywhere you look. These examples show that great marketing isnt just about the what its about the how. Two viral TikToks generated around $100,000 in organic sales. The results were impressive: Sales increased by 48%. Orders surged by 57%.

Creativity 52

Creativity Agriculture Viral Mobile 52

Cision

NOVEMBER 24, 2015

After he sent a takedown notice, the website took down the photo and updated its post, however, the photographer alleges the photo had already spread virally to other websites without proper attribution. This ongoing case has the public contemplating the way viral content hubs choose and use images in their listicles and articles.

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Examples Viral YouTube Infographics 120

Prowly

DECEMBER 10, 2024

The quickest way to get recognition as an individual, sell out a new line as a brand, or simply to be heard nowadays is to go viral on social media. No, it doesn't happen each time you launch a creative campaign, of course, but it remains that your brand's reputation is hugely dependent on what's being said about you and where.

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Twitter Software Tools Social Media 104

Buzzstream

JANUARY 16, 2025

Read on to find out detailed examples of how they achieved it – and how. Managing 3 Streams of PR Activity With Folders For one of our clients in the home sector, our holistic strategy includes three workstreams of activity including reactive and proactive stories and creative campaigns. And, the results?

Digital PR 62

Digital PR Creativity Pitching Automotive 62

PRSay

MARCH 11, 2019

The Google employee walkout over sexual harassment, for instance, was a key example of how these interests align; it highlighted a workplace culture issue and a company politics one, too. Though data and analytics are helpful for brands looking to measure the success of a campaign, they can also be a creative hindrance, reads the report.

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Trends Communications Employee Enterprise 151

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. Previous Crenshaw client Sundial Brands, makers of inclusive personal care and beauty products, is another example. For example, our tech PR team at Crenshaw supported the U.S. Away, the luggage company, is another example.

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Brand Branding How To Storytelling 136

Sword and the Script

JUNE 12, 2018

It’s one of two creative press releases examples that recently crossed my radar and I’m sharing here in this post. For example, it included a comment suggesting “more exclamation points.”. A Creative Press Release for B2B Tech. These two examples are stunts. The edits were eccentric. and execute on them ?

Creativity 62

Creativity Infographics B2B Corporate 62

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Examples of top-tier publications include: The Guardian. I’ve produced an example below, to show my methods. The New York Times.

Digital PR 170

Digital PR Industry Strategy Film 170

The Resolution Blog

MAY 11, 2016

On a recent trip to the United States, Stella went to meet the consumer PR team at Ogilvy in Los Angeles and interviewed Vice President, Ashley Dos Santos to find out how their creative process is doing a lot more than just facilitating ideas. He built an environment where creativity is a priority and that has continued.

Creativity 120

Creativity Comparison Consumer Examples 120

Marketwired

MARCH 1, 2016

While there are many creative ways to make your message grab attention, have you ever thought about creating a ‘pull’ rather than a ‘push’ pitch so others do the work for you? It may not exactly be viral, but you’re getting the word out to the people who count. In other words, you don’t pitch. An out-of-the-box way to create buzz .

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Pitching Media Conference Storytelling 153

Cision

NOVEMBER 19, 2015

For example, the business goal may be to drive sales, whereas the marketing goal is to drive qualified leads to demo X product, enter X store, etc. Landsberg used a great example from REI, a brand that is currently anchoring around its audience’s human needs exceptionally well. Sounds easy, right? Start by starting.

Viral 120

Viral Content Marketing Consumer Social Media 120

Cision

JULY 20, 2015

Want to learn the three ways to make your idea go viral? One example Dorie brings up is Question Box , a nonprofit that connects rural villages to accessible information with the touch of a call button. For example, farmers could call up and ask how to treat an ongoing crop disease affecting their land. Today, that has shifted.

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Nonprofit Viral YouTube Leadership 120

Waxing UnLyrical

FEBRUARY 5, 2013

When their followers share your post again, it’s considered viral content. SEOmoz recently did a great study on the theory and proof of why content goes viral. In it they concluded that the following criteria were generally associated with their most viral posts: Long, in-depth posts. Using a tone that conveys emotion.

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B2B Facebook Community How To 100

Cision

DECEMBER 7, 2015

For example, if you want to grow brand recognition in San Francisco, seek out the influencers in that geographic region. To go widespread (breadth) often means handing out a pretty penny or two or entrusting a campaign to the viral gods. Images: Robert Pittman , chrisbb@prodigy.net ( Creative Commons ).

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How To Marketing Viral Survey 120

Buzzstream

NOVEMBER 21, 2024

Below, you can see examples of the hot topics of the week. Then, a roundup of dozens of campaigns categorized by reactive PR, product PR, data-led PR, creative PR, and thought leadership. Finding great digital PR examples , campaigns and resources takes a lot of work and time. These days, you can’t miss Mark. Why Subscribe?

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Digital PR SEO Web Resources 62

Contently - Strategy

FEBRUARY 8, 2024

Visual Content Creation Examples Exploring the various forms of visual content can reveal powerful ways to engage your audience. Here, we’ll cover the most common types of visuals used by content marketers, plus visual storytelling examples. Memes: Injecting Humor and Virality Memes are a unique breed of visual content.

Storytelling 52

Storytelling Examples Infographics Viral 52

Cision

DECEMBER 5, 2017

Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out. For example, Lavu was able to drive website traffic , generate quality leads, and boost long-term search visibility. For example, I recently fell victim to a clickbait-ish headline from the Huffington Post.

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Infographics Case Study Content Marketing Video 235

ImPRessions - Crenshaw Communications

MAY 3, 2016

If your company falls into a creative category, a DIY design tip could do the trick, such as this article’s practical tips on how to create your own flower bouquet (yes even from the grocery store flower section). But of course not every business can be Apple partnering with Taylor Swift to create a commercial that goes viral.

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Local Viral Survey Consumer 120

Cision

OCTOBER 15, 2015

Ignore it and risk it going viral? With our hairy example, you could respond: “Oops! Images: Steven Shorrock , Duncan Hull , J E Theriot ( Creative Commons ). What to do? The longer your silence, the more people decide that you’re guilty. Instead, respond instantly and apologize for the error.

Social Media 120

Social Media Media Viral Creativity 120

Buchanan PR

JUNE 30, 2023

For example, this tweet served up the perfect meme template. McDonald’s put on a masterclass on how to create buzz for a new product with a younger generation, but it couldn’t have predicted its virality. A viral sensation that spread like wildfire across social media platforms. The result?

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Viral Trends Social Media Creativity 79

Buchanan PR

AUGUST 28, 2023

Partaking in a social media trend can help spotlight businesses (and even help them go viral!) Trends can be more engaging than traditional social content for their surprise element and creativity; they make a statement. Seeing as many trends go viral, they can be helpful in expanding a brand’s reach and exposure.

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Social Media Trends Viral Media 91

ImPRessions - Crenshaw Communications

OCTOBER 13, 2016

Take time out from catching the latest viral video (we like this one ) or binge-watching an addictive show like “Narcos” and pick up a book that will let you explore something in depth. For a great example of how an obsession can lead to unchecked online chat and ultimate disaster, also read French’s Broken Harbor.

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Viral Storytelling Writing Crisis 120

Cision

OCTOBER 21, 2015

We all want as many social media shares as we can get, but in order for us to increase our content’s chances of going viral, we must first look at the demand side. Images: BiblioArchives / LibraryArchives , Dennis Jarvis , Joanna Penn ( Creative Commons ). What does your audience want to hear?

Storytelling 120

Storytelling Case Study Crisis Viral 120

Waxing UnLyrical

MARCH 12, 2014

In the parlance of our times, memes are already viral: they’re engaging and fun, and perfect for sharing with friends and family. Memes are a perfect way to cash in on existing viral trends. If you want a great example of a viral video that took its inspiration from a popular meme, look to Abercrombie. Why Does It Work?

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How To Marketing Viral Community 82

Flack's Revenge

NOVEMBER 29, 2017

Through this collaboration I learned of Stone Temple’s very creative use of video. But these guys clearly got it down, and consistently produce compelling segments (one example – they actually duplicated the deck and garb of Star Trek’s Starship Enterprise in this one about Why Enterprise SEO is so Challenging ).

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Video B2B Film Marketing 153

PRSay

MARCH 7, 2024

For example, Barbie’s initial interviews with Margot Robbie, Ryan Gosling and Greta Gerwig revealed little about what the movie was about while galvanizing its intergenerational audience. PR pros can take note of the creativity and diversity of the movie’s coverage. No category was left untouched. He’s just Ken.”

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Film Marketing Sports Hotels 130

PR for Anyone

MAY 4, 2022

Get creative with it. It went viral because it looked like big worms. National Pasta Month – if you are a cook, chef, food blogger, etc. this is a great time to pitch national pasta month. You don’t want to pitch what everyone else is going to pitch. Have some fun. That’s what people like.

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Pitching Media Financial YouTube 130

PR in High Definition

JUNE 3, 2020

Memes, public Instagram images, and screenshots of funny things that’ve made it into the media via Facebook are just a few examples of the popular content we see constantly in today’s digital world. For example. Seen a funny picture in a forum that would make a viral-worthy news piece? Attribute the author.

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Digital PR Viral Creativity Examples 77

Karen Freberg

FEBRUARY 2, 2020

For example, in this particular campaign, you could tell the type of content that was the top priority for them is of course video (with their commercials), and then visuals. For example, the highlight covers for IG were not consistent, which could have been addressed to make it all aligned with their overall content. Genius, Sprint.

Social Media 78

Social Media Analysis Media Viral 78

Buzzstream

APRIL 16, 2025

So Ruder Cities is an example of that. For example, things like I said, like getting over the line, lowest hanging fruit yeah. Do the creatives and then give it to a PR agency, a traditional PR agency with the specific KPI of “please get a link if you can.” We’re looking at culture. Are the most annoying.

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Prohibition

AUGUST 4, 2023

On TikTok and Instagram, viral challenges and trending topics can catapult content to a broader audience. Embrace these trends creatively and authentically, while also ensuring that they align with brand values and messaging. Failing to adapt and staying stagnant can lead to a decline in relevance.

Social Media 118

Social Media Video Marketing Media 118

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. Craft a Creative Concept: Innovate a unique, engaging, and authentic concept for your brand.

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How To Ethics Measurement Creativity 78

PR in High Definition

FEBRUARY 22, 2024

A viral clip of an Irish rugby coach leading La Rochelle through France’s Top 14 competition got me thinking about this very topic. Creativity and consistency are key Whether you believe that O’Gara’s approach to coaching is effective or not, we can all agree that it’s creative. And what about local cultural context?

Local 62

Local Leadership Viral Creativity 62

Konnect Agency

MAY 15, 2020

Never before have brands been able to create virality on such a massive scale. Content creators can use popular sounds and hashtags to join in on these TikTok challenges or trends, further increasing a brand’s likelihood of landing on the FYP and extending potential reach and virality of videos.

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Viral Video Social Media Creativity 52

Cision

OCTOBER 16, 2017

As an example. So, as an example, it used to be that, for instance, going into the journalism community and finding someone who wanted to jump that proverbial fence into PR and comms made a lot of sense. Steve Barrett: We’ve all seen those go viral haven’t we? I still think it. .

Media 202

Media Storytelling Technology Data 202

5W PR

MAY 18, 2018

For instance, if a company was to create a unique experiential marketing event, then tie that campaign to a branded hashtag or social media sharing strategy, they could even create viral content that takes their brand reach to the next level. This social-media aired event followed Felix Baumgartner jumping through the stratosphere.

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Company Marketing Social Media Analytics 96

Karen Freberg

JANUARY 14, 2021

Each year brought forth new examples, best practices, cases, and insights that helped me be more informed and up-to-date as a professor. With the past few years – I’ve had to change and address items AS I AM IN THE CLASSROOM because of breaking news, new platform changes, and campaigns that went viral.

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Social Media Media Resources Creativity 88