PR in High Definition

MARCH 26, 2020

If ever there was a time for some creative thinking, it’s now. What we need now is to learn how to think creatively alone, or with the help of your loved ones (yup, really), or your virtual pals and colleagues. Brainstorming can be a brilliant way to boost creativity. Feeling overwhelmed? Hell, yeah. Brainsparker.

Creativity 54

Creativity Software Exercises Video 54

The Proactive Report

JUNE 17, 2018

You can’t hire just any intern or freelancer and ask them to produce a piece of 10X content. Research uncovered the fact that damage to unsupported breasts during exercise is, in fact, a medical issue and an expert at a UK University had done in-depth scientific research on the topic. It must be interesting, different, and creative.

B2C 157

B2C Study Exercises Sports 157

Konnect Agency

APRIL 13, 2022

But I’ve Got a Logo, So Why Do I Need a Creative Agency to Help with Branding? Strong Branding Starts with Strong Research and Listening from your Creative Agency. Some of these additional pieces can include things like custom icon sets, exercises and styles for messaging, illustrations, and photography styles.

Creativity 52

Creativity Agency Branding Brand 52

PRSay

SEPTEMBER 15, 2017

9 at PRSA’s 2017 International Conference in Boston. Instead of discouraging off-the-clock passion projects, innovative leaders encourage their employees to explore creative endeavors that add dimension and richness to their lives. The year was 1992.

Financial 148

Financial Employee Leadership Training 148

Solo PR Pro

NOVEMBER 10, 2020

Here are some questions you can ask to help understand whether what your pro is doing makes sense and will support your goals: How does this tactic (messaging exercise, award submission, internal communications audit, media pitch, submitted article, news release, other) connect to our business goals? instead of another tactic?

Communications 98

Communications Comparison Exercises Interviews 98

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Assign a small, but demonstrative project to scope out an agency’s creative and strategic chops. Client conference calls that involve a large group are sometimes more of a security blanket than a truly productive exercise. Examine your company’s internal and external relationships and look for ways to improve them.

Skype 136

Skype Conference Agency Product Launch 136

PR in High Definition

JULY 24, 2018

Marketers and communicators are under constant pressure to come up with creative and interesting content every day; sometimes we are given exciting campaigns that spur and drive our creativity, and sometimes the brief is less stimulating, and we get stuck. Brainstorming can be a brilliant way to boost creativity. Back to basics.

Creativity 48

Creativity Software Exercises Video 48

Contently - Strategy

MARCH 15, 2019

Marketers typically think about lobbing their pitch at prospective clients, but the same exercise could help you here. They pick up on brand messaging faster if they can see internal discussions. The goal here is to internalize feedback and adjust your system to better serve freelancers who join in the future.

Company 111

Company Pitching System Interviews 111

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Shift Communications

MAY 17, 2023

They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. For a fun exercise, ask ChatGPT to write your bio. While it can produce passable output, it largely lacks the context, creativity and authenticity of human-produced content.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. For a fun exercise, ask ChatGPT to write your bio. While it can produce passable output, it largely lacks the context, creativity and authenticity of human-produced content.

Publicity 78

Publicity Guidelines Training Transportation 78

Stephen Waddington

APRIL 18, 2020

I’ve become irrationally irritated by the bakers, creatives, gardeners, homeschoolers and language learners posting motivational content around the internet. If this happened in 2020 it wouldn’t attract a murmur of attention let alone become an international news story and clock up 40 million YouTube views.

Media 83

Media Crisis YouTube Television 83

prTini

DECEMBER 14, 2015

PR pros are often encouraged to think outside the box, but that doesn’t mean creative ideas just come pouring out of our brains all the time. Last month, I spoke at PRSA International / PRSSA National Conference about creative PR. During both panels, questions came up about what PR pros can do to get creative juices flowing.

Creativity 28

Creativity Exercises Conference Content Marketing 28

Waxing UnLyrical

DECEMBER 21, 2018

Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. This is a group exercise for an internal team working for a client. This is a group exercise for an internal team working for a client. You are not brainstorming alone in a silo.

Strategy 90

Strategy Analysis Small Business Measurement 90

Buzzstream

DECEMBER 4, 2024

Strike a balance between creativity and sales Create campaigns that capture attention without coming across as overtly advertorial. Actively seek creative opportunities or collaborate cross-departmentally to keep things dynamic and stimulating. I feel like, that’s going just to do the heavy lifting internal linking.

Digital PR 71

Digital PR SEO Agency Pitching 71

Sword and the Script

DECEMBER 28, 2022

The exercise is a useful reflection on what happened over the course of this past year. Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% Every year I read and write about dozens of reports on B2B marketing and PR. to approximately $5.5

B2B 148

B2B Marketing Survey Software 148

Sword and the Script

JULY 24, 2018

That’s a fruitless exercise for all involved, which brings us to the next point. Content marketing in B2B isn’t a benevolent exercise in goodwill. You need creatives to bring flair and polish. This is an exercise that occurs over months and years. They wanted the white paper. It’s a treasure trove for remarketing.

Content Marketing 66

Content Marketing B2B Marketing Exercises 66

Sword and the Script

FEBRUARY 27, 2018

I’ve observed an increasing number of industry discussions bashing the buyer’s journey as an exercise in uselessness. In other words, the way a CEO finds your company is likely to vary widely than the intern. Can your PR firm bring big creative ideas and execute on them? How B2B Marketing Can Get More out of Trade Shows.

B2B 69

B2B Trade Shows Survey Study 69

Stuart Bruce

MAY 20, 2016

Despite this appearing to defy logic and common sense it exists for a good reason to prevent ‘creative’ accounting. Measurement – the International Association for the Evaluation and Measurement of Communication (AMEC) has done valuable work in development global best practice for the measurement and evaluation of communication.

Reputation 94

Reputation Measurement Branding Brand 94

PR 20/20

JUNE 9, 2020

Next, with a firm grasp on current performance, the team developed a Creative Brief. We used this exercise to define our new messaging—zeroing in on how we wanted to communicate an evolving story through the new website. The template we selected ( Jumbo ) aligned with our design concept and needs for differing types of internal pages.

Web 60

Web International Internal Storytelling 60

Buzzstream

JANUARY 8, 2025

Promote Creative Thinking Practice creative thinking by challenging your team (or yourself) with exercises that connect seemingly unrelated ideas. Use brainstorming sessions or even improvisational games to keep creativity sharp. But other times, if you can get creative, you can make it work. Vince: Yeah.

Digital PR 62

Digital PR Google Comparison SEO 62

Solo PR Pro

JUNE 14, 2022

She discovered a theater she loved and reached out to the head of marketing and PR to ask if she could intern with her. I learned a ton—there was no money, so I learned to be creative,” Jen explains. It seems like it’s just enough exercise for me to enjoy it and not hate it.”. Sharing her knowledge.

Meeting 81

Meeting Radio Travel Television 81

Sword and the Script

AUGUST 14, 2018

This another reason why content marketing is a useful exercise for PR – the action figuring out what resonates and what doesn’t will help improve your pitching skills. . a) Press releases typically get more internal scrutiny than any other category of public facing content. A good place to start is with your own content. Talk to Us !

Survey 115

Survey Report Media B2B 115

Stephen Waddington

MAY 23, 2018

A crowdsourced exercise by the #AIinPR panel over the past few months has characterised more than 120 tools. In time we plan to share the database in a Creative Commons format and develop a web app to interrogate the data. Tools were benchmarked against the GBOK framework by an international group of practitioners.

Analysis 60

Analysis Technology Tools Exercises 60

5W PR

FEBRUARY 1, 2020

Introducing a new brand to the market can be the most time, labor, and creativity intensive kind of brand strategy, but there is a time and a place where it is the best step a company can take. A sports apparel line might get into equipment or exercise programs. Brand Development for a New Brand.

Branding 109

Branding Brand Publicity Consumer 109

Waxing UnLyrical

OCTOBER 28, 2015

McKee is a creative writing instructor who leads screenwriting workshops for some of the best writers in Hollywood, including Peter Jackson and the writers at Pixar. To get your creative juices flowing, try answering a few writing prompts from “642 Things to Write About,” a collection of fun and playful writing exercises.

Storytelling 40

Storytelling Resources Writing Corporate 40

Sword and the Script

DECEMBER 13, 2016

Whether your primary speaker is internal or external, carve out time for a 30-minute interview. For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. 4) Repurpose high performing promos as a native ad.

B2B 60

B2B Infographics Interviews eBook 60

Sword and the Script

JUNE 6, 2017

The best in-house marketers will then socialize those expectations with internal stakeholders to prevent any future questioning. Doing so delights them and, more importantly, results in better preparation, more creative ideas, and spot-on messaging. Set realistic expectations for the project or contract. Inspect what you expect.

Agency 60

Agency Corporate Interviews eBook 60

Reputation Antistress by Sergii Bidenko

FEBRUARY 23, 2024

Negative emotions, crises, personal events do not stop, depleting all internal resources? Do any physical exercise that pleases you. It turns out that to avoid the negative consequences and symptoms you described, you need to go for a walk, dance, or do some other physical exercises after the air raid.

Energy 52

Energy System Exercises Examples 52

Burrelles Fresh Ideas

JUNE 20, 2023

Collaborating with them adds another layer of creativity as they bring their unique perspectives and voices to the table. User-generated content allows food and beverage brands to tap into the creativity and passion of their customers, creating an authentic and relatable brand image.

Branding 40

Branding Brand Local Instagram 40

PR 20/20

DECEMBER 6, 2016

Additionally, any time you communicate the findings of an internal report or dataset, you’re also telling a story. You may be able to profitably automate internal reporting of this kind. It’s not your typical creative writing exercise. Should my brand even consider content automation?

Content Marketing 40

Content Marketing Marketing System Technology 40

MaccaPR

APRIL 12, 2016

Founder/Creative Director of Fast Horse and former Executive Vice President at Weber Shandwick, Minneapolis. “ Director of Global Internal and Business Communications for Honeywell; former Senior Vice President with Kohnstamm Communications and long-time director of brand public relations for General Mills. "PR Jorg Pierach.

Travel 48

Travel Exercises Corporate Internal 48

Buzzstream

SEPTEMBER 11, 2024

We’ve had to get really creative and rely on free tools and data in order to get big results. We, you know, when we’re trying to get creative and think about how we can do stuff, we’ll basically just weave through all of those methodologies to see if it sparks. Amelia: Yeah, so we are international. Absolutely.

Digital PR 87

Digital PR Travel Data SEO 87

prTini

JULY 12, 2016

If you have a project that requires a lot of concentration or creativity, or just a list of menial tasks to knock out, take half a day to work somewhere outside the office that’s best suited to help you GSD (get stuff done!). A helpful exercise I’ve found in designing your day is mapping out your energy levels. Map Out Your Energy.

Energy 28

Energy Employee Creativity Exercises 28

Karen Freberg

DECEMBER 16, 2021

For example, I did not attend AEJMC for this very reason because for the last few years, instead of being evaluated on merit and the actual work, internal politics came into play. I did make sure to schedule time for exercise and hobbies outside of my work. It’s all about doing a little bit each day.

Handbook 52

Handbook Conference Community Social Media 52

ZudePR

JUNE 6, 2016

The root of the problem is always internal. Daily intensive exercise. 8: Dan Slee (Birmingham, UK)​ Dan runs a shared learning space for creative communications professionals. Three – including the New Rules of Marketing and PR – are international bestsellers. Except for when I exercise, I stopped watching TV.

Writing 114

Writing Social Media SEO Blogging 114

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Feeling creative? In routine sessions participants may come unprepared or be reluctant to share, relying on others to do the heavy creative lifting. There’s a very smart exercise to be done when floating an idea internally. Sometimes the process can be daunting but it doesn’t have to be. Do keep up on trends.

Airlines 120

Airlines Exercises Fashion Print 120