PR in High Definition

MARCH 26, 2020

If ever there was a time for some creative thinking, it’s now. What we need now is to learn how to think creatively alone, or with the help of your loved ones (yup, really), or your virtual pals and colleagues. Brainstorming can be a brilliant way to boost creativity. Feeling overwhelmed? Hell, yeah. Brainsparker.

Creativity 54

Creativity Software Exercises Video 54

The Proactive Report

JUNE 17, 2018

You can’t hire just any intern or freelancer and ask them to produce a piece of 10X content. Research uncovered the fact that damage to unsupported breasts during exercise is, in fact, a medical issue and an expert at a UK University had done in-depth scientific research on the topic. It must be interesting, different, and creative.

B2C 157

B2C Study Exercises Sports 157

Konnect Agency

APRIL 13, 2022

But I’ve Got a Logo, So Why Do I Need a Creative Agency to Help with Branding? Strong Branding Starts with Strong Research and Listening from your Creative Agency. Some of these additional pieces can include things like custom icon sets, exercises and styles for messaging, illustrations, and photography styles.

Creativity 52

Creativity Agency Brand Branding 52

PRSay

SEPTEMBER 15, 2017

9 at PRSA’s 2017 International Conference in Boston. Instead of discouraging off-the-clock passion projects, innovative leaders encourage their employees to explore creative endeavors that add dimension and richness to their lives. The year was 1992.

Financial 148

Financial Employee Leadership Training 148

Solo PR Pro

NOVEMBER 10, 2020

Here are some questions you can ask to help understand whether what your pro is doing makes sense and will support your goals: How does this tactic (messaging exercise, award submission, internal communications audit, media pitch, submitted article, news release, other) connect to our business goals? instead of another tactic?

Communications 99

Communications Comparison Exercises Interviews 99

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Assign a small, but demonstrative project to scope out an agency’s creative and strategic chops. Client conference calls that involve a large group are sometimes more of a security blanket than a truly productive exercise. Examine your company’s internal and external relationships and look for ways to improve them.

Skype 136

Skype Conference Agency Product Launch 136

PR in High Definition

JULY 24, 2018

Marketers and communicators are under constant pressure to come up with creative and interesting content every day; sometimes we are given exciting campaigns that spur and drive our creativity, and sometimes the brief is less stimulating, and we get stuck. Brainstorming can be a brilliant way to boost creativity. Back to basics.

Creativity 48

Creativity Software Exercises Video 48

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Feeling creative? In routine sessions participants may come unprepared or be reluctant to share, relying on others to do the heavy creative lifting. There’s a very smart exercise to be done when floating an idea internally. Sometimes the process can be daunting but it doesn’t have to be. Do keep up on trends.

Airlines 120

Airlines Exercises Fashion Print 120

Contently - Strategy

MARCH 15, 2019

Marketers typically think about lobbing their pitch at prospective clients, but the same exercise could help you here. They pick up on brand messaging faster if they can see internal discussions. The goal here is to internalize feedback and adjust your system to better serve freelancers who join in the future.

Company 111

Company Pitching System Interviews 111

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

PRSay

JUNE 11, 2021

Here, the team collectively answered questions about their strategic internal and external outreach, which reached and engaged new audiences during the tragedy of a global pandemic and helped the Bloomberg School retain its No. On social media, what creative tactics did the team use to tap the faculty’s expertise?

Publicity 158

Publicity Social Media Report Fashion 158

Shift Communications

MAY 17, 2023

They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. For a fun exercise, ask ChatGPT to write your bio. While it can produce passable output, it largely lacks the context, creativity and authenticity of human-produced content.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. For a fun exercise, ask ChatGPT to write your bio. While it can produce passable output, it largely lacks the context, creativity and authenticity of human-produced content.

Publicity 78

Publicity Guidelines Training Transportation 78

Stephen Waddington

APRIL 18, 2020

I’ve become irrationally irritated by the bakers, creatives, gardeners, homeschoolers and language learners posting motivational content around the internet. If this happened in 2020 it wouldn’t attract a murmur of attention let alone become an international news story and clock up 40 million YouTube views.

Media 83

Media Crisis YouTube Television 83

prTini

DECEMBER 14, 2015

PR pros are often encouraged to think outside the box, but that doesn’t mean creative ideas just come pouring out of our brains all the time. Last month, I spoke at PRSA International / PRSSA National Conference about creative PR. During both panels, questions came up about what PR pros can do to get creative juices flowing.

Creativity 28

Creativity Exercises Conference Content Marketing 28

Waxing UnLyrical

DECEMBER 21, 2018

Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. This is a group exercise for an internal team working for a client. This is a group exercise for an internal team working for a client. You are not brainstorming alone in a silo.

Strategy 90

Strategy Analysis Small Business Measurement 90

Waxing UnLyrical

MAY 17, 2018

We wanted to convince them to approve the funding for such international efforts rather than saying “why does a sick child in Afghanistan pose a threat to me or my constituents?”. As we did a mock exercise replicating a TV interview, each of us took the approach that felt most comfortable or that we thought would be most effective.

Exercises 88

Exercises Interviews Groups Video 88

Stephen Waddington

MAY 19, 2019

There’s lots been written and said this week about mental health and wellbeing for International Mental Health Week. Bold creative and excellent campaigns cannot be delivered by an organisation with a sick culture. Breathing exercises, fresh fruit and yoga aren’t going to help if an organisation has a sick culture.

Policies 60

Policies Exercises Resources Employee 60

Buzzstream

DECEMBER 4, 2024

Strike a balance between creativity and sales Create campaigns that capture attention without coming across as overtly advertorial. Actively seek creative opportunities or collaborate cross-departmentally to keep things dynamic and stimulating. I feel like, that’s going just to do the heavy lifting internal linking.

Digital PR 71

Digital PR SEO Agency Pitching 71

Sword and the Script

DECEMBER 28, 2022

The exercise is a useful reflection on what happened over the course of this past year. Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% Every year I read and write about dozens of reports on B2B marketing and PR. to approximately $5.5

B2B 148

B2B Marketing Survey Software 148

Sword and the Script

JULY 24, 2018

That’s a fruitless exercise for all involved, which brings us to the next point. Content marketing in B2B isn’t a benevolent exercise in goodwill. You need creatives to bring flair and polish. This is an exercise that occurs over months and years. They wanted the white paper. It’s a treasure trove for remarketing.

Content Marketing 66

Content Marketing B2B Marketing Exercises 66

Sword and the Script

FEBRUARY 27, 2018

I’ve observed an increasing number of industry discussions bashing the buyer’s journey as an exercise in uselessness. In other words, the way a CEO finds your company is likely to vary widely than the intern. Can your PR firm bring big creative ideas and execute on them? How B2B Marketing Can Get More out of Trade Shows.

B2B 69

B2B Trade Shows Survey Study 69

Contently - Strategy

DECEMBER 5, 2019

The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. Get creative with compliance. Get creative with compliance. Report Methodology. Create social videos and infographics.

Financial 108

Financial Industry Report Insurance 108

Buzzstream

JUNE 16, 2021

In a serendipitous twist of fate, when I was writing this article, I came across this tweet from Louise Parker , Digital PR Director at @propellernet : Im not saying im massively advocating this because creativity and innovation are great yada yada but I swear the biggest myth is that if your idea has been done before you can’t do it.

Digital PR 160

Digital PR Film Instagram Writing 160

Stuart Bruce

MAY 20, 2016

Despite this appearing to defy logic and common sense it exists for a good reason to prevent ‘creative’ accounting. Measurement – the International Association for the Evaluation and Measurement of Communication (AMEC) has done valuable work in development global best practice for the measurement and evaluation of communication.

Reputation 94

Reputation Measurement Brand Branding 94

Wadds Inc.

JANUARY 16, 2023

We are eager to learn and absorb all we can about and from our new employer, make new friends, meet new people, visit new places, exercise our creative muscles, and demonstrate our talents and skills. We desire to perform our work excellently with plenty of zest and zeal. We are, by calling, relationship builders.

Meeting 98

Meeting Ethics Storytelling Publicity 98

PR 20/20

JUNE 9, 2020

Next, with a firm grasp on current performance, the team developed a Creative Brief. We used this exercise to define our new messaging—zeroing in on how we wanted to communicate an evolving story through the new website. The template we selected ( Jumbo ) aligned with our design concept and needs for differing types of internal pages.

Web 60

Web International Internal Storytelling 60

Buzzstream

JANUARY 8, 2025

Promote Creative Thinking Practice creative thinking by challenging your team (or yourself) with exercises that connect seemingly unrelated ideas. Use brainstorming sessions or even improvisational games to keep creativity sharp. But other times, if you can get creative, you can make it work. Vince: Yeah.

Digital PR 62

Digital PR Google Comparison SEO 62

Stern + Associates

SEPTEMBER 22, 2022

His evidence-based exercises and vivid stories illustrate essential confidence-boosting strategies and principles that sharpen focus, increase energy and altogether bring a sense of purpose to work. Put People First to Unlock Innovation, Creativity – and Higher Profits. Striking a Balance Between Independence and Loyalty.

Employee 62

Employee Leadership Exercises Mobile 62

Solo PR Pro

JUNE 14, 2022

She discovered a theater she loved and reached out to the head of marketing and PR to ask if she could intern with her. I learned a ton—there was no money, so I learned to be creative,” Jen explains. It seems like it’s just enough exercise for me to enjoy it and not hate it.”. Sharing her knowledge.

Meeting 83

Meeting Radio Travel Television 83

ZudePR

JUNE 6, 2016

The root of the problem is always internal. Daily intensive exercise. 8: Dan Slee (Birmingham, UK)​ Dan runs a shared learning space for creative communications professionals. Three – including the New Rules of Marketing and PR – are international bestsellers. Except for when I exercise, I stopped watching TV.

Writing 114

Writing Social Media SEO Blogging 114

Shift Communications

JANUARY 12, 2015

If Twitter’s data does us justice, we’ll all be exercising more, drinking less and losing all of that holiday weight in no time. I am going to refrain from using all buzz or crutch words, internally, with clients and with media, because with so many PR people out there, everyone sounds the same. Well, it’s officially 2015.

eBook 60

eBook Creativity Agency Exercises 60

Sword and the Script

AUGUST 14, 2018

This another reason why content marketing is a useful exercise for PR – the action figuring out what resonates and what doesn’t will help improve your pitching skills. . a) Press releases typically get more internal scrutiny than any other category of public facing content. A good place to start is with your own content. Talk to Us !

Survey 115

Survey Report Media B2B 115

Stephen Waddington

MAY 23, 2018

A crowdsourced exercise by the #AIinPR panel over the past few months has characterised more than 120 tools. In time we plan to share the database in a Creative Commons format and develop a web app to interrogate the data. Tools were benchmarked against the GBOK framework by an international group of practitioners.

Analysis 60

Analysis Technology Tools Exercises 60

5W PR

FEBRUARY 1, 2020

Introducing a new brand to the market can be the most time, labor, and creativity intensive kind of brand strategy, but there is a time and a place where it is the best step a company can take. A sports apparel line might get into equipment or exercise programs. Brand Development for a New Brand.

Brand 109

Brand Branding Publicity Consumer 109

Waxing UnLyrical

OCTOBER 28, 2015

McKee is a creative writing instructor who leads screenwriting workshops for some of the best writers in Hollywood, including Peter Jackson and the writers at Pixar. To get your creative juices flowing, try answering a few writing prompts from “642 Things to Write About,” a collection of fun and playful writing exercises.

Storytelling 40

Storytelling Resources Writing Corporate 40

Sword and the Script

DECEMBER 13, 2016

Whether your primary speaker is internal or external, carve out time for a 30-minute interview. For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. 4) Repurpose high performing promos as a native ad.

B2B 60

B2B Infographics Interviews eBook 60