5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email.

How To 176

How To Media Guidelines Pitching 176

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

APRIL 14, 2017

This was in the days of fax machines and pitches dropped into the mail, of journalist lunches and genuine relationships between PR and writer, so it was a good time to learn — even though everything I mastered in the late 1980s is completely obsolete. Also, never forget how to apologize, course correct and revise.

Reputation 177

Reputation Measurement Exercises Pitching 177

ImPRessions - Crenshaw Communications

AUGUST 12, 2016

The experience gained by collaborating and exercising creative and strategic muscles was important for the interns and the work product was useful. Translated into the workaday world, this means the PR student intern can be a font of fresh information for press releases, pitches, media outlets and more. The best part?

International 120

International Internal Exercises Ethics 120

The Resolution Blog

FEBRUARY 14, 2016

Free alcohol on Fridays and free fruit are common, so you need to go deeper than that, literally free lunches, massages and exercise classes (with time to enjoy them) will create more of a warm fuzzy feeling. Don’t listen in on their pitches. Let them find their feet with pitching. Listen to their ideas. Photo credit.

Training 120

Training Pitching Exercises Creativity 120

Cision

JULY 7, 2015

They’re seeking the latest exercises and health tips for a summer-ready body. They can spot a sales pitch a mile off. You’re looking for ways to provide value to your target customers that won’t come off as a sales pitch but will eventually induce people to invest time and/or money.”. They like shoes, maybe Burberry jackets.

Pinterest 120

Pinterest Measurement Exercises Travel 120

ImPRessions - Crenshaw Communications

MARCH 14, 2017

That said, a well-executed RFP, drafted for any industry assignment, can be a strong tool to help determine a good fit, as many creative services experts point out. with an RFI an organization can winnow down to 2-3 strong contenders and then efficiently engage in the creative showdown. Media responses from every pitch?

Meeting 191

Meeting Agency Creativity Case Study 191

Solo PR Pro

NOVEMBER 10, 2020

If it’s about earned media, then it might be about how pitching your position on a specific trend is unique and powerful and can draw additional attention. Why are you approaching this as (a pitch, a news release, a social media post, etc.) instead of another tactic? How can I help you achieve our goals? to turn into a result?

Communications 99

Communications Comparison Exercises Interviews 99

Contently - Strategy

MARCH 15, 2019

Marketers typically think about lobbing their pitch at prospective clients, but the same exercise could help you here. Style guide and pitch guide. Sending a style guide to freelancers will give them answers to all the little creative questions that you already know in the back of your head.

Company 111

Company Pitching System Interviews 111

Buzzstream

DECEMBER 4, 2024

With that in mind, we took to the podcast to discuss the challenges of ideating, designing, and pitching digital PR campaigns from an in-house. Strike a balance between creativity and sales Create campaigns that capture attention without coming across as overtly advertorial. I remember pitching somebody something freelance.

Digital PR 71

Digital PR SEO Agency Pitching 71

Contently - Strategy

MARCH 13, 2019

What Goldman captures here is simple: Creativity doesn’t always happen on a schedule. It’s also true for any creative endeavor, not just writing. Then I create a spreadsheet where each person can fill in their pitches before we discuss. Out of all his famous lines, this one resonates with me the most.

Meeting 111

Meeting System Writing Exercises 111

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Assign a small, but demonstrative project to scope out an agency’s creative and strategic chops. Client conference calls that involve a large group are sometimes more of a security blanket than a truly productive exercise. Ask for credentials and applicable case histories. Hold weekly conference calls to keep abreast of activity.

Skype 136

Skype Conference Agency Product Launch 136

Marketwired

MARCH 8, 2016

Every campaign, pitch, or piece of content starts with an idea. ” It helps that the Spin Sucks team is focused, but also engaged – their passion and genuine love for PR make their meetings the creative space that fosters hashing out ideas: “Our brainstorm sessions are full of positive creative energy, laughter and common sense.

International 100

International Internal Exercises Tools 100

Cision

OCTOBER 6, 2015

One exercise that helps is to give the spokesperson a lot of leash during the practice interview. To the contrary, I believe that simplifying complexity takes more creativity and intelligence, not less. Not sure what to include in your pitch to reporters? A: Marilyn, I’ve found tasers to be highly effective.

Interviews 120

Interviews How To Healthcare Media Training 120

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. If you can pack your pitch into 140 characters, do it. It’s a fun exercise to then think of ways to connect your brands to emerging trends.

Crisis 0

Crisis Reputation Study Social Media 0

ImPRessions - Crenshaw Communications

JANUARY 16, 2017

This method has been shown to help people focus, break down tasks more efficiently and most importantly, help prevent creative burnout. Using its DISC (Dominant, Influencing, Steady, Calculated) assessment tool, you gain personality insights into individuals at companies you want to work with or journalists you want to pitch.

Tools 168

Tools Pinterest Exercises Social Media 168

Sword and the Script

JANUARY 2, 2018

Often, I’m looking for good research, but also for creative ideas for developing and distributing this type of content that I might adopt for my clients. Typically, I’d get added to a newsletter or email distribution list, and sometimes I’ll keep these subscriptions to see who is pitching what and how they pitch it.

eBook 76

eBook Exercises Employee SEO 76

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Feeling creative? In routine sessions participants may come unprepared or be reluctant to share, relying on others to do the heavy creative lifting. There’s a very smart exercise to be done when floating an idea internally. Sometimes the process can be daunting but it doesn’t have to be. Let’s get started.

Airlines 120

Airlines Exercises Fashion Print 120

5W PR

JANUARY 16, 2019

Always exercise your creative muscles whether through reading, cooking or drawing. Crafting stories for media is a major part of what we do every day, so the more creative your brain is the better! You never know what is going to inspire a new pitch angle; it might just be Cake Week on The Great British Bake Off.

Nonprofit 68

Nonprofit Exercises Fashion Travel 68

Bad Pitch Blog

AUGUST 31, 2006

AGENCY was honored yesterday by the NON-PROFIT for our creative work documenting the distribution of donations to Katrina victims. If you want to generate more coverage for your client, pitch less. Does this exercise make you nervous? Below is a release detailing the ceremony and the work done. The moral of this snarky story?

Pitching 40

Pitching Agency Exercises Newspapers 40

Buzzstream

JANUARY 8, 2025

Rewrite pitches for clarity and relevance. Promote Creative Thinking Practice creative thinking by challenging your team (or yourself) with exercises that connect seemingly unrelated ideas. Use brainstorming sessions or even improvisational games to keep creativity sharp. Sage Singleton: Sure.

Digital PR 62

Digital PR Google Comparison SEO 62

Shift Communications

JUNE 25, 2018

Armed with this information, the team should: Dig into data – Any good PR plan should be data-driven, i.e. contains creative ideas that are rooted and backed by good ol’ analysis. Take a step back – If you were going to pitch this client as a prospect, what would you tell him or her about their current PR program?

Analysis 94

Analysis Conference Data Exercises 94

Shift Communications

MAY 17, 2023

For a fun exercise, ask ChatGPT to write your bio. While it can produce passable output, it largely lacks the context, creativity and authenticity of human-produced content. While it can produce passable output, it largely lacks the context, creativity and authenticity of human-produced content. (AI hallucinations are real.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

For a fun exercise, ask ChatGPT to write your bio. While it can produce passable output, it largely lacks the context, creativity and authenticity of human-produced content. While it can produce passable output, it largely lacks the context, creativity and authenticity of human-produced content. (AI hallucinations are real.

Publicity 78

Publicity Guidelines Training Transportation 78

Sword and the Script

JUNE 26, 2018

Whereas second screen devices distract from television shows or even conversations, listening is one of the few consumption activities we can do while engaged in another: commuting, exercising or doing chores. If you’ve got one to suggest or pitch, please leave a comment, and I’ll check it out. 9 Marketing Podcasts Worth a Listen.

Marketing 108

Marketing B2B Interviews Content Marketing 108

Shift Communications

SEPTEMBER 17, 2015

On the people front, I’m lucky to work with a strong team of smart, creative, fun colleagues. How we get creative for client campaigns is what I find can be the biggest difference. No pitch topic is off the table. Among other angles, we are currently pitching “Dog Tees to Turn your Ruff Day Around.”.

Agency 60

Agency Apparel Pitching Creativity 60

Waxing UnLyrical

NOVEMBER 10, 2010

Image: Chris Lott via Flickr , Creative Commons One of the questions that Joe asked us was what our blogging experience has been like. It helps you understand what a journalist feels like when you start receiving completely off-topic pitches. Once you’ve been blogging for a bit, you’ll start being pitched.

Blogging 98

Blogging Facebook Twitter Writing 98

Prohibition

MARCH 20, 2019

Wigan Warriors test out Sealy product on the pitch. As we launch head on into our spring campaigns, it’s an exciting time across the board at Prohibition, but for one of our clients it allows us to get stuck in with some of their exciting sponsorship partners – a great chance to exercise our PR muscles in the world of sport!

Exercises 54

Exercises Sports Creativity Pitching 54

Sword and the Script

DECEMBER 28, 2022

The exercise is a useful reflection on what happened over the course of this past year. A surefire way to get more value out of the thousands of dollars we will spend creating content in 2023 is to put a percentage of the time and budget that goes into content creation into creatively promoting it. Image credit: Pexels.

B2B 148

B2B Marketing Survey Software 148

Bad Pitch Blog

AUGUST 27, 2009

Here are some quick links to help you with your pitching efforts -- they all focus on writing. It’s a great creative exercise to keep your writing chops honed and your brain thinking. Don’t read into that though. 1) One Word One Word.com One word, sixty seconds.

Writing 47

Writing Exercises Engineering Twitter 47

Sword and the Script

AUGUST 14, 2018

Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video. This another reason why content marketing is a useful exercise for PR – the action figuring out what resonates and what doesn’t will help improve your pitching skills. . and execute them?

Survey 115

Survey Report Media B2B 115

Landis PR

JUNE 27, 2022

While I absolutely love working with journalists to develop and shape a story, I really ( really ) hate pitching. That’s why I’m so grateful for my many pitch-whiz colleagues here at Landis Communications! I had no idea it would be so varied, creative and intellectually engaging – which is exactly what I had hoped for!

Healthcare 52

Healthcare Exercises Pitching Sports 52

Waxing UnLyrical

DECEMBER 21, 2018

This is a group exercise for an internal team working for a client. She believes in the “Three C’s” in all life endeavors … Creativity, Collaboration, Communication.” Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. Engagement will change in priority over time.

Strategy 90

Strategy Analysis Small Business Measurement 90

Journalistics

JANUARY 24, 2016

But you will be far more successful on the other side of completing this strategy exercise. A key point to this exercise is homing in on what your passion or motivation was for starting the blog in the first place. The best publicists in the business do their homework to get to know the outlets and journalists they are pitching.

Blogging 69

Blogging Strategy How To Writing 69

Shift Communications

JANUARY 12, 2015

If Twitter’s data does us justice, we’ll all be exercising more, drinking less and losing all of that holiday weight in no time. Even if I am currently up to my ears in pitching or writing a quarterly PR plan, saying that I’m busy will not only turn off the person who asked me but it will also trick my brain into stress mode.

eBook 60

eBook Creativity Agency Exercises 60

Shift Communications

JUNE 4, 2015

Staffers who aren’t quite profitable from across the organization can be corralled and pitched together to get their firm’s “revenue by PR professional” up. PR is an exercise in altering someone’s behavior or perception for your own or another’s benefit. While this is good for the firm it’s bad for your program. Seriously, ask.

Reputation 60

Reputation Groups Exercises Energy 60

Wadds Inc.

JANUARY 16, 2023

We are eager to learn and absorb all we can about and from our new employer, make new friends, meet new people, visit new places, exercise our creative muscles, and demonstrate our talents and skills. We desire to perform our work excellently with plenty of zest and zeal. We are, by calling, relationship builders.

Meeting 98

Meeting Ethics Storytelling Publicity 98