5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. An Apple media kit from 1993 even included physical slides showcasing their newest technologies. Creative Media Kit Ideas. Evolution and History of Media Kits.

How To 176

How To Media Guidelines Pitching 176

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. But actually, it’s going to help smart, analytic focused and data focused, people do a better job and be more creative in many ways.

Media 202

Media Storytelling Technology Data 202

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Look at leaders in fashion, music, and technology for inspiration. Mark Zuckerberg famously quit school (though that’s not so uncommon among technology founders.) Assign a small, but demonstrative project to scope out an agency’s creative and strategic chops. Not convinced?

Skype 136

Skype Conference Agency Product Launch 136

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. Those insights will lead to better briefs to inform creative and content. Established examples include Joe Wicks’ daily exercises, Martin Lewis’ financial information and Sophie Ellis-Bextor’s disco sing-a-longs.

Government 151

Government Crisis Energy Community 151

Stephen Waddington

JUNE 9, 2017

Planning, creativity and measurement lies at the heart of campaigns. Creativity – in the shift to new forms of media it’s easy to forget the importance of creativity as a means of public relations engagement. This exercise is no different with 94% of respondents citing is as important. Management. Professional issues.

Publicity 111

Publicity Survey Measurement Community 111

Cision

JUNE 1, 2017

Getting others excited about moving forward to reach executive level positions in any industry motivates and inspires me to stay creative and open to what’s to come. Good competition helps keep you flexible, nimble and creative. In most, if not all, industries there is good and bad competition.

Sports 245

Sports Agency Creativity Industry 245

Sword and the Script

SEPTEMBER 25, 2018

I like to ask that kind question because it’s an interesting mental exercise that really makes marketing think about what they want to achieve. Interestingly, the top three “skills” marketing leaders look for in new hires are: a) creativity – 25%; b) natural leadership ability – 21%; and. That’s also a useful mental exercise.

Survey 98

Survey Marketing Exercises Study 98

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. At that point, we altered our focus to target female runners concerned about safety while exercising outdoors. This is evidenced by companies like Starship Technologies, which closed a $ 17.2M

Measurement 120

Measurement Study Data Agency 120

Solo PR Pro

NOVEMBER 10, 2020

Here are some questions you can ask to help understand whether what your pro is doing makes sense and will support your goals: How does this tactic (messaging exercise, award submission, internal communications audit, media pitch, submitted article, news release, other) connect to our business goals? instead of another tactic?

Communications 98

Communications Comparison Exercises Interviews 98

Melissa Agnes

MAY 14, 2015

However, after experiencing this process, I highly recommend this exercise to every communication professional out there. However, creating the title is also a great exercise to keep your speech focused and on track. Creating my title. The first step was to create the title of my talk.

How To 185

How To Crisis Management Crisis Exercises 185

5W PR

JANUARY 16, 2019

So, a field that allowed me to work across industries and explore aspects of technology, travel, fashion, food and even neuroscience every day was a natural fit. Always exercise your creative muscles whether through reading, cooking or drawing. Read the full interview below! What inspired you to get into PR?

Nonprofit 68

Nonprofit Exercises Fashion Travel 68

Cision

AUGUST 9, 2016

But I find enjoyment in testing new technologies and exploring new trends. It’s a fun exercise to then think of ways to connect your brands to emerging trends. It’s a fun exercise to then think of ways to connect your brands to emerging trends. Sometimes it’s a fit; many times not. Rapid Fire Round.

Crisis 0

Crisis Reputation Study Social Media 0

Contently - Strategy

DECEMBER 5, 2019

This number includes content creation, distribution, technology, and talent. However, the other industries like travel, technology, and healthcare boasted a better average engagement rate (70 percent) and finish rate (60 percent) in 2019. Get creative with compliance. Get creative with compliance. Trust me.).

Financial 108

Financial Industry Report Insurance 108

Sword and the Script

JANUARY 2, 2018

Often, I’m looking for good research, but also for creative ideas for developing and distributing this type of content that I might adopt for my clients. They are using data validation technology that prevents would-be registrants from using personal email accounts for gated content. Can your agency bring big ideas and execute?

eBook 76

eBook Exercises Employee SEO 76

Sword and the Script

JUNE 26, 2018

Whereas second screen devices distract from television shows or even conversations, listening is one of the few consumption activities we can do while engaged in another: commuting, exercising or doing chores. For me, the appeal of this podcast is the coverage of marketing technology (martech) by hosts John Wall and Christopher Penn.

Marketing 107

Marketing B2B Interviews Content Marketing 107

Karen Freberg

OCTOBER 20, 2017

This conference captured not only attention, but my creative soul, and that is a first. This is my third Creative Campus event by Adobe, but my second MAX. However, I was invited as a Creative Campus Thought Leader, one honor I will truly treasure. You may be asking what conference is this and where do I sign up. So exciting!

Creativity 40

Creativity Social Media Education Conference 40

Contently - Strategy

MARCH 15, 2019

Marketers typically think about lobbing their pitch at prospective clients, but the same exercise could help you here. Introduce the team and technology. Sending a style guide to freelancers will give them answers to all the little creative questions that you already know in the back of your head.

Company 111

Company Pitching System Interviews 111

Cision

JULY 29, 2015

They’re listening to you while they exercise or drive to work. Q: New technology is constantly expanding, making podcasting more and more accessible. Campbell , Junya Ogura (Creative Commons). Q: What makes podcasting unique in comparison to other forms of content (blog posts, videos, etc.)? Want to know more?

Interviews 120

Interviews Comparison Video Exercises 120

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). For a fun exercise, ask ChatGPT to write your bio. While it can produce passable output, it largely lacks the context, creativity and authenticity of human-produced content. Compare this to the 4.5

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). For a fun exercise, ask ChatGPT to write your bio. While it can produce passable output, it largely lacks the context, creativity and authenticity of human-produced content. Compare this to the 4.5

Publicity 78

Publicity Guidelines Training Transportation 78

Stephen Waddington

APRIL 18, 2020

I’ve become irrationally irritated by the bakers, creatives, gardeners, homeschoolers and language learners posting motivational content around the internet. Joe Wickes, The Body Coach , runs exercise sessions on YouTube each morning for his two million subscribers. This is my fourth lockdown letter.

Media 83

Media Crisis YouTube Television 83

The Hoffman Agency

AUGUST 21, 2019

Following the lead of other companies such as LinkedIn , we decided to host Bring Your Family to Work Day so each of our team members could bring one or two family members to our office in Vancouver, Washington, for a little taste of our world: storytelling, PR, technology … and a happy hour, of course.

Storytelling 31

Storytelling Technology Publicity Exercises 31

Stephen Waddington

MAY 2, 2020

There’s the technology issue. People out and about taking their daily exercise have created hundreds of pebble stacks on our local beach in Whitley Bay. Audio and video is broken up into packets and transmitted across the internet. Sometimes they’re delayed and don’t get reassembled correctly. It’s a wonderful community act of craft.

Transportation 84

Transportation Government Community Facebook 84

Waxing UnLyrical

DECEMBER 21, 2018

This is a group exercise for an internal team working for a client. This could be … the competition, a trend, a technological breakthrough, a consumer mindset, or internal issues. She believes in the “Three C’s” in all life endeavors … Creativity, Collaboration, Communication.” Connect with her on LinkedIn.

Strategy 90

Strategy Analysis Small Business Measurement 90

Sword and the Script

DECEMBER 28, 2022

The exercise is a useful reflection on what happened over the course of this past year. A surefire way to get more value out of the thousands of dollars we will spend creating content in 2023 is to put a percentage of the time and budget that goes into content creation into creatively promoting it. Trusted sources of B2B information.

B2B 146

B2B Marketing Survey Software 146

Stephen Waddington

MAY 23, 2018

A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. It examines the impact of technology and specifically AI on public relations practice. Technology is impacting PR in a variety of ways, including the simplification of tasks; listening and monitoring; and automation.

Analysis 60

Analysis Technology Tools Exercises 60

Stuart Bruce

MAY 20, 2016

Despite this appearing to defy logic and common sense it exists for a good reason to prevent ‘creative’ accounting. They reflect the economic and technology trends in which organisations operate. In plain English this means unless there is an original cost – buying it – there can’t be a new higher or lower value for the asset.

Reputation 94

Reputation Measurement Branding Brand 94

Stern + Associates

SEPTEMBER 22, 2022

His evidence-based exercises and vivid stories illustrate essential confidence-boosting strategies and principles that sharpen focus, increase energy and altogether bring a sense of purpose to work. Put People First to Unlock Innovation, Creativity – and Higher Profits. Striking a Balance Between Independence and Loyalty.

Employee 62

Employee Leadership Exercises Mobile 62

Sword and the Script

AUGUST 14, 2018

6) Technology that will change reporting. When asked which technologies are having the biggest impact on the job of reporting, the answers stacked up as follows (globally): 34% said “updated social media algorithms;”. 26% said “better and cheaper video production technology;”. A good place to start is with your own content.

Survey 114

Survey Report Media B2B 114

Sword and the Script

DECEMBER 24, 2016

It’s a little more involved to perform an analysis of tweets for an entire year, but it can be done with a little creative use of the export tool and some spreadsheet yoga. MarTech Today: Introducing the “influencer marketing technology landscape”. HBR: Content marketers need to act like publishers.

Twitter 60

Twitter How To B2B Analytics 60

PR in High Definition

NOVEMBER 30, 2023

It could be a new piece of technology that we’ve read about in the news, a new way of working that we’ve learnt from a podcast or a new way of thinking we’ve learnt from our friends. More exercise Walk into a gym in January and no doubt it will be heaving with people trying to shave off the pounds after Christmas.

Exercises 71

Exercises Employee Energy Communications 71

Landis PR

JANUARY 18, 2023

A terrific foundational exercise for a 15-year-old. Gretchen Krueger : What I’ve noticed is the lack of creative content. Not everyone has access to technology and internet connections, so ChatGPT may not be available or reliable for all in all situations. Rinse and repeat. A much less compelling read for a 30-year PR veteran.

Education 52

Education Training Technology Journalism 52

Sword and the Script

JANUARY 3, 2017

One part of an answer is bound to sound like a “get off my lawn” response, but I think there’s been a decline in the effort younger marketers put into learning the craft aspects of creative. That doesn’t mean there is no good creative, but too many people claim expertise based on some technology when they don’t really know what they’re doing.

Journalism 65

Journalism Content Marketing Creativity Leadership 65

Karen Freberg

AUGUST 15, 2017

What is exciting always is to see what professors have come up with to integrate new forms of technologies, platforms, and exercises to teach their students all about social media. Some of the exercises I wrote about for Hootsuite can also be applied and adapted today with some of the changes we have seen with some of the platforms.

Social Media 69

Social Media Media Resources Education 69

Shift Communications

JANUARY 12, 2015

If Twitter’s data does us justice, we’ll all be exercising more, drinking less and losing all of that holiday weight in no time. Work more with our Marketing Technology and Creative teams and LEARN SOMETHING. Well, it’s officially 2015. Welcome to a new year and a new you, right? Megan Hand, SHIFT Boston. Ansleigh W.

eBook 60

eBook Creativity Agency Exercises 60

Wadds Inc.

JANUARY 16, 2023

We are eager to learn and absorb all we can about and from our new employer, make new friends, meet new people, visit new places, exercise our creative muscles, and demonstrate our talents and skills. We desire to perform our work excellently with plenty of zest and zeal. We are, by calling, relationship builders.

Meeting 98

Meeting Ethics Storytelling Publicity 98

PR in High Definition

DECEMBER 16, 2019

It could be a new piece of technology that we’ve read about in the news, a new way of working that we’ve learnt from a podcast or a new way of thinking we’ve learnt from our friends. More exercise. Instead of going in at the deep end when it comes to exercise, try making small changes. And we should be doing more if it.

Exercises 62

Exercises Energy Social Media Resources 62