Bianchi Biz Blog

AUGUST 22, 2024

Alessandra Malvermi – Sound Public Relations – Italy We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Spanning sectors from food to fashion, design and logistics, Italy is also becoming a tech and startup hub supported by government incentives.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

ImPRessions - Crenshaw Communications

JANUARY 9, 2019

A good PR agency will need significant time and attention from the client, including an in-depth onboarding, timely input into its strategy and programming, quick responses to questions about opportunities, quarterly or monthly reviews, and regular contact with senior officers outside the internal PR function.

Agency 224

Agency Construction Fashion Pitching 224

Prohibition

JUNE 28, 2023

With their rise in popularity, fashion houses have started to recognize the potential of podcasts as a valuable tool for enhancing their luxury brand image. As fashion houses strive to stay relevant and connect with their target audience, integrating podcasts into their marketing strategies has become essential.

Fashion 62

Fashion Brand Branding Case Study 62

ImPRessions - Crenshaw Communications

MARCH 15, 2018

The advent of spring means that public relations people are devising creative ways to put a fresh spin on program activities as well as spruce up client relationships. Brands should review creative strategies, new product updates and budgets to ensure the current investment is appropriate to reach PR goals. Fashion trend insights?

Analytics 130

Analytics Pitching International Internal 130

ImPRessions - Crenshaw Communications

MAY 15, 2017

Most new hires will get broad exposure to the range of essential PR skills, from writing to research, to media outreach, and their work may touch several different PR sectors, from financial to fashion. While some PR firms boast comprehensive intern or entry-level programs, they may be short on actual PR practice and long on busy work.

Skype 147

Skype Agency Meeting Software 147

Stephen Waddington

MAY 17, 2020

Celebration of Britain - with international travel limited there’s likely to be a rapid resurgence in British art, culture and tourism. The college and university campus - the market for international students won’t recover until we learn to live with COVID-19. Fashion and design Fashion meets personal protection equipment (PPE).

Tourism 118

Tourism Fashion Retail Travel 118

ImPRessions - Crenshaw Communications

JUNE 15, 2017

They might be looking to join a large international company as the newest corporate communications hire, or want to break into PR at a nonprofit group. Here in New York, some set their sights on a media or fashion brand to learn those businesses while also gaining experience in external communications. You’ll learn to produce.

Agency 122

Agency Nonprofit Corporate Training 122

Melissa Agnes

NOVEMBER 19, 2014

Some crises need immediate intervention, while others can be addressed through a slower, more analytical fashion. Delegation – understanding whether the situation requires strict adherence to rules or demands creativity (ex: the difference between a chess player and a sports coach). Just not at the forefront of initial response!)

Crisis Management 157

Crisis Management Crisis System Policies 157

ImPRessions - Crenshaw Communications

JUNE 12, 2018

the concept of two-way internal communications to improve the company’s image after a mine strike massacre. But as VP of public affairs, he fashioned a unique response to mounting criticism of Mobil during the energy crisis. Most of all, Schmertz pioneered “creative confrontation” with media by corporate communicators.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Cision

APRIL 12, 2016

What sparked my interest in public relations for magazine brands was the idea of learning something new each time you pitch a story, discovering trends and delving into a variety of topics — from culture to politics to fashion. And what fueled it has been working with incredible mentors and leaders in both publishing and PR.

Fashion 120

Fashion Pitching Journalism Social Media 120

Sword and the Script

NOVEMBER 8, 2016

Our trades, our blogs, our internal strategy memos – have all devolved to tools, tips and techniques to drive a quick bump in whatever KPI is currently in fashion. Has your B2B agency stopped bringing creative content ideas? These words get tossed around thoughtlessly in business meetings.

Strategy 130

Strategy Crisis Marketing B2B 130

The Hoffman Agency

DECEMBER 5, 2024

If you had told me a year ago that I would be a tech PR intern at the Hoffman Agency, I would not have believed you. By networking and having conversations with my connections in the PR industry, I landed my first internship at a fashion agency. I discovered my passion for writing, storytelling and being creative.

Agency 36

Agency Fashion Travel Creativity 36

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Look at leaders in fashion, music, and technology for inspiration. Assign a small, but demonstrative project to scope out an agency’s creative and strategic chops. Examine your company’s internal and external relationships and look for ways to improve them. Not convinced?

Skype 136

Skype Conference Agency Product Launch 136

Buzzstream

SEPTEMBER 4, 2024

Since not many agencies do pitching and content ideation for international clients, I thought I could learn a lot from speaking with her—and I was not disappointed. Manual Prospecting is Key Although helpful, media databases may not always provide up-to-date contacts for international markets. Like you have to be pitching your stuff.

International 62

International Internal Digital PR Course 62

Sword and the Script

SEPTEMBER 19, 2022

Goals, channels and metrics for internal comms. Internal communicators are striving to better inform employees – and improve engagement rates. That’s according to a survey of 250 internal comms pros conducted by Ragan in May 2022. Good ‘ole fashioned email topped the list – and Slack didn’t even rank.

Survey 82

Survey Corporate Communications Financial 82

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center. Simply put, she’s a hustler.

Social Media 128

Social Media Agriculture Marketing Media 128

Prohibition

FEBRUARY 26, 2021

This month, get to know our creative and talented Account Manager (and also our Employee of the Year 2020), Victoria! I started out studying journalism at university, I did a string of interning at publishing houses and magazines before eventually making the leap to the dark side of PR (haha!). How long have you been at Prohibition?

Meeting 62

Meeting Fashion Film Creativity 62

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

MaccaPR

JUNE 21, 2017

Man Repeller, a comedic sartorial website aimed at style-oriented millennials, offers articles that range from fashion ( “My Never-Ending Quest for the Perfect Boiler Suit” ) and pop-culture commentary ( “Has Beyoncé Already Given Birth?” ) to career advice and ‘how-to’ guides ( “How to Stay Friends With Your Friends Who Have Kids” ).

Video 54

Video Brand Branding Fashion 54

Offleash

OCTOBER 26, 2022

Get creative. Teams know they need to align strategy more closely and efficiently across global, marketing, social, internal comms, sales and marketing, and executive priorities. So in true Offleash changemaking fashion, we are excited to expand our services today. Get ahead of it.

Fashion 59

Fashion Analytics Agency Creativity 59

Buzzstream

JANUARY 8, 2025

Many are realizing that old-fashioned link building just isn’t enough these days. Promote Creative Thinking Practice creative thinking by challenging your team (or yourself) with exercises that connect seemingly unrelated ideas. Use brainstorming sessions or even improvisational games to keep creativity sharp.

Digital PR 62

Digital PR Google Comparison SEO 62

Konnect Agency

MARCH 1, 2021

Cybex announces its newest collection, Petticoat, a bow-topped, feminine collaboration with famed fashion designer, Jeremy Scott. Written by INTIMINA’s creative director Ana Ivuši?, the book will educate tweens about all things puberty and periods, and normalize conversations about early menstruation.

Fashion 52

Fashion Retail Education Creativity 52

PR Conversations

JULY 17, 2014

That, and because I can indulge my need for creative expression. Although, if she’s really honest it started right back when she began in event management in the dark ages, totally inexperienced, organising a fashion parade for around 700 people for the local kindergarten fundraiser. What is your idea of PR nirvana? Nelly Benova.

Real Estate 71

Real Estate Local Government International 71

Waxing UnLyrical

MAY 31, 2018

Contrary to popular belief, lawyers do not enjoy making your job harder by nixing your creative campaign ideas. Some content creators do post their pictures, videos and other content pursuant to a Creative Commons license. And there are risks arising from international law, too. The most creative photo.

Creativity 80

Creativity Video Interviews Blogging 80

Sword and the Script

FEBRUARY 17, 2018

For example: “At one fashion company, the CMO partnered with the CIO to develop an omnichannel strategy that focused on the need to be able to move customers from online to the physical store and back again – within critical buying windows personalized to the individual shopper. Can your PR firm bring big creative ideas and execute on them?

Data 64

Data Technology Fashion Interviews 64

Maxim Behar

APRIL 2, 2024

Radio and television, the electronic media that came after the press, were constituted in the same fashion as print media — they had different channels for delivering their messages. Their messages might have even been different, but they were all one-way. No dialogue.

Print 64

Print Social Media Web Television 64

Shift Communications

OCTOBER 26, 2015

Sometimes, a narrative can effectively be told from beginning to end in a linear fashion. Flash back to the critical internal meeting where pros and cons of switching systems was heavily debated. Blogging is about telling a compelling narrative, something that educates or entertains.

Blogging 60

Blogging Enterprise System Media 60

Buzzstream

NOVEMBER 7, 2017

When I first started using BuzzStream for Taylor & Hart ’s internal outreach 6 months ago, I was completely unfamiliar with its functionalities and, needless to say, too proud to admit that an online platform could outdo my personal efforts in PR. Lifestyle/fashion/celebrity media. Niche media outlets. We follow-up (nicely).

Fashion 48

Fashion Pitching Tools Twitter 48

Buzzstream

JANUARY 7, 2025

1 Based on these results, most believe digital PR mainly involves pitching data-led content, expert commentary, and creative hero content. With bigger creatives, there’s more of a gamble given it often uses more resource and might flop. So, to get everyone on the same page, thats the first section of our report.

Digital PR 62

Digital PR Report SEO Data 62

Stephen Waddington

JULY 17, 2018

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. It’s a means of news to story gathering from around a national or international organisation and making decisions about which stories to develop as part of a PR campaign.

Storytelling 60

Storytelling Local Community Case Study 60

The Hoffman Agency

NOVEMBER 22, 2022

By Miho Sakai, Intern. A book spotlighted people who work in the PR fashion industry, and I still remember how exciting it was when I read their interviews about their daily work and projects. I first encountered PR when I was in elementary school.

Fashion 36

Fashion Storytelling Web International 36

Sword and the Script

DECEMBER 13, 2016

Whether your primary speaker is internal or external, carve out time for a 30-minute interview. For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. 4) Repurpose high performing promos as a native ad.

B2B 60

B2B Infographics Interviews eBook 60

Buzzstream

JUNE 14, 2024

Most wield digital PR by getting links to a page directly and then internally linking to a secondary page that they want to get ranking. This supports the common digital PR practice of getting links to a page and then passing that link value internally via an internal link to a product or service page. More on that later.)

SEO 62

SEO Digital PR Pitching Google 62

PR Conversations

FEBRUARY 15, 2015

However, from a publicity point of view, undoubtedly #pinkbus got people talking, and taking to Twitter with creative satirical images as picked up by the Telegraph. From a feminist perspective, pink needn’t even be an issue. Such articles maybe wouldn’t be an issue if a similar lens was applied routinely to male politicians.

Policies 40

Policies Publicity Fashion Construction 40

PR Conversations

FEBRUARY 15, 2015

However, from a publicity point of view, undoubtedly #pinkbus got people talking, and taking to Twitter with creative satirical images as picked up by the Telegraph. From a feminist perspective, pink needn’t even be an issue. Such articles maybe wouldn’t be an issue if a similar lens was applied routinely to male politicians.

Policies 40

Policies Publicity Fashion Construction 40

Karen Freberg

MAY 7, 2017

Beautiful hats that display personality and creativity fill the stands at Churchill Downs. Danielle Henson, Bell Holder, and Sebastian Inchauste were three of the social media interns this year for the Kentucky Derby. I knew when I saw creative visual text displays on IG stories, that was Bell. Mint juleps all around.

Social Media 40

Social Media Analysis Trends Media 40

The Hoffman Agency

DECEMBER 5, 2022

While some of us pursued degrees in PR or journalism, many stumbled upon the industry from something vastly different: from accounting, history, law, to other creative backgrounds. However, I loved the challenge of communicating complex subjects to my classes, working with people and having the chance to get creative.

B2B 36

B2B Tourism Creativity Film 36