Contently - Strategy

AUGUST 15, 2024

As Robert Rose at the Content Marketing Institute points out , “In a perfect world, creative content workers would spend less time assembling content and more time thinking of innovative and remarkable content to create.” For example, a quick Google search may reveal that many banks may offer stories on ETF investing strategies.

Content Marketing 65

Content Marketing Strategy How To Marketing 65

Solo PR Pro

FEBRUARY 3, 2015

Fortunately, I found many of the ideas in the following infographic, produced by the no longer active Creattica, fun and motivating: “Read a page of the dictionary” is my favorite (am I the only one who used to do this as a kid??). The post 29 Ways to Stay Creative [Infographic] appeared first on Solo PR Pro.

Infographics 40

Infographics Creativity eBook Education 40

Contently - Strategy

AUGUST 27, 2024

Sending a style guide to freelancers will give them answers to all the little creative questions that you already know in the back of your head. Along with the style guide, you should also send your freelancers a pitch or brief guide, which can live as a PDF, Powerpoint deck, or Google doc.

Pitching 52

Pitching Interviews Employee System 52

Cision

SEPTEMBER 24, 2015

Google crawls, maybe, 70 characters of a headline. Also remember that Google is seeking quality content, so the “Press Release” title holds little sway, if any, with the Googlebots. Also remember that Google is seeking quality content, so the “Press Release” title holds little sway, if any, with the Googlebots. Use them wisely!

SEO 120

SEO Google Infographics Creativity 120

Cision

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. Step 1: Google Your Competitors. Despite its 1990s appearance, Google is still the “go-to” site to start the competition sleuthing. Cool infographics. It includes search on Google and Facebook. Nieman Lab.

How To 198

How To Real Estate Web Case Study 198

Cision

OCTOBER 28, 2015

Do a quick Google search and you’ll find plethora of other statistics illustrating that visual content beats out text every time. Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics. Images inspire sharing.

Communications 120

Communications Telecommunications Infographics Video 120

Shift Communications

DECEMBER 18, 2014

If you’ve got display advertising data from services like AdRoll, Google AdWords, and other ad networks – especially the results of A/B tests – that data can be used to help guide future content creation. Systems you may be asked about: market research, previous campaign performance data.

Data 157

Data Data-Driven PR System Analytics 157

Prowly

FEBRUARY 26, 2025

Google Search Console: use it to track brand-driven search growth, including monitoring branded search queries, measuring impressions and clicks, analyzing trends over time, and assessing page performance. Where humans win is in emotional intelligence, creative storytelling, and long-term relationship building.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Cision

MAY 9, 2016

The easiest way to identify these are with the public domain designation (Creative Commons calls this license CC0 ) or with the CC-BY (+SA or +ND) licenses. which I can do with public domain and CC-BY or CC-BY-SA (sharealike) licenses (a great infographic describing how different CC licenses can be used can be found here ).

Engineering 120

Engineering Creativity Google Community 120

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. But from a privacy perspective, Google’s move may provide consumers with greater control over their data. Google’s announcement sparked a strong reaction from brands.

Privacy 102

Privacy Google Advertising Advertising 102

Cision

AUGUST 17, 2015

If you ever try to Google anything about Pinterest, you realize that Google has a Pinterest problem. You can get a general direction from Google, but odds are that you need to search Pinterest to find what you want (a lot of the time you may not even know exactly what you want). Pinterest is engineered for (native) discovery.

Pinterest 120

Pinterest Banking Mobile Trends 120

5W PR

SEPTEMBER 26, 2024

The key to unlocking this potential lies in crafting content that resonates deeply with the target audience, which companies can do when they work with a creative agency. Utilizing tools such as Google Keyword Planner, SEMrush, or Ahrefs can help identify the terms and phrases the target audience uses when searching online.

Infographics 78

Infographics Engineering Comparison Case Study 78

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Shift Communications

DECEMBER 22, 2014

From ‘leading,’ ‘innovative,’ and ‘strategic’ to ‘top,’ ‘next,’ and ‘advanced,’ we pulled together the top 50 into a #creative infographic and shared it in a blog post. Keep your eyes peeled in the coming weeks for the 2014 edition!

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

Contently - Strategy

DECEMBER 5, 2019

These numbers suggest that companies cornering the institutional finance beat are finding creative ways to tie their analysis to relevant news and trending topics people care about. Create social videos and infographics. Get creative with compliance. Create social-friendly videos and infographics. Trust me.).

Financial 108

Financial Industry Report Insurance 108

Cision

NOVEMBER 2, 2015

Google Fusion Tables. What post about tools would be complete without mentioning anything Google? Google Fusion Tables are Google’s solution for data visualization. Not only can you do some cool, creative things with Canva but you can also embed and embellish a graph there, too.

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

Google Fusion Tables. What post about tools would be complete without mentioning anything Google? Google Fusion Tables are Google’s solution for data visualization. Not only can you do some cool, creative things with Canva but you can also embed and embellish a graph there, too.

Data 120

Data Tools Google Examples 120

Newsfile

JANUARY 30, 2024

Along the same lines, Google currently offers Gemini Pro in Bard. Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes. However, remember that AI should not replace human-written content and creativity.

Trends 105

Trends YouTube Video Social Media 105

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. Ah, video.

Infographics 72

Infographics Case Study Video Survey 72

Public Relations Sydney

NOVEMBER 30, 2014

Do it yourself Taking your own images eliminates the need for acquiring permissions and allows you to be creative and take control of the final product. Though Google provides a plethora of images, it is important to ensure you are not infringing any copyright laws before using an image.

Banking 85

Banking How To eBook Infographics 85

Contently - Strategy

MARCH 15, 2019

Sending a style guide to freelancers will give them answers to all the little creative questions that you already know in the back of your head. Along with the style guide, you should also send your freelancers a pitch or brief guide, which can live as a PDF, Powerpoint deck, or Google doc.

Company 111

Company Pitching System Interviews 111

Cision

NOVEMBER 27, 2015

Run pilot campaigns on a variety of advertising channels like Google, LinkedIn and Twitter. Turn a tip sheet into an infographic by visualizing data found within it. Campbell , DaveBleasdale , Kevin Dooley ( Creative Commons ). Test paid ad channels. Track which one feeds your sales funnel the most. Images: The U.S.

Strategy 120

Strategy How To Data Infographics 120

Sword and the Script

DECEMBER 10, 2019

Marketing realizes that it can no longer fleece the pock of Google and begin to pull back on AdWords spending.”. The high touch of creativity, big ideas and market smarts will reign over tech and hacks; we’ll all look to see what comes next after content.”. Craig Dekshenieks | Aderant. 10) A pullback on PPC. 16: Ted Seward.

Marketing 127

Marketing Content Marketing Advertising Advertising 127

PR 20/20

JULY 9, 2020

It’s not because you lack creativity, it’s because with millions of ads, blogs, and emails sent and shared across the Internet every minute, it’s hard to push past the clutter. Did you know Google receives more than 4 million search queries per minute, and a majority of those SEO opportunities come from question-driven search queries?

Google 90

Google SEO Trends Content Marketing 90

Shift Communications

APRIL 6, 2015

Then we cut the treemaps into individual squares and gave them to our Creative Services team. The current occupant of the Iron Throne, Mark Zuckerberg’s Facebook, battles it out for supremacy against Reid Hoffman’s LinkedIn and the combined might of Google and YouTube. Analytics Data Data-Driven PR Infographic'

Social Media 60

Social Media Data-Driven PR Infographics Media 60

PRSay

JUNE 11, 2021

On social media, what creative tactics did the team use to tap the faculty’s expertise? A great example of this was our “COVID is Not the Flu” infographics, which reached over 20 million users on Facebook alone. 1 ranking in the latest U.S. News & World Report rankings for U.S. schools of public health.

Publicity 158

Publicity Social Media Report Fashion 158

The Proactive Report

FEBRUARY 13, 2016

Our guest was Mike Falkow, creative director for Meritus Media and Studio98. Visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated. The media wants original visual content and Google rewards original images with better visibility.

Training 100

Training Film Infographics Examples 100

The Proactive Report

FEBRUARY 13, 2016

Our guest was Mike Falkow, creative director for Meritus Media and Studio98. Visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated. The media wants original visual content and Google rewards original images with better visibility.

Training 100

Training Film Infographics Examples 100

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? Forget optimizing for Google. Image: Karen Cropper ( Creative Commons ). Jay Baer (@jaybaer) August 19, 2015. XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Shift Communications

APRIL 23, 2015

For us here at SHIFT, it’s a key part of what we mean when we talk about data-driven PR ; in fact, it’s the driving force that led us to seek out and attain Google Analytics™ Certified Partner status. Video, photos, infographics and the like are necessary in a mobile and digital world.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Contently - Strategy

JUNE 11, 2020

Every day, Google handles more than 1 billion health questions. CSR Is a Popular Use Case That Often Lacks Creativity. The commercials themselves lack creativity and don’t have enough air time to provide meaningful insights or specifics. Google has higher standards for content that affects your health.”

Healthcare 112

Healthcare Content Marketing Industry Trends 112

Buzzstream

FEBRUARY 1, 2024

Some will have specific words to include in a subject line; others may also want the entire pitch in a Word Doc or Google Form. — Link Was Set To Noindex Sometimes, a site might not altogether remove your link; instead, they might just add a noindex tag, rendering it “invisible” for Google. In the example above, I lean on Google.

Pitching 87

Pitching Infographics Survey Resources 87

Sword and the Script

DECEMBER 17, 2016

The focus on measurement in marketing has become so intense that some argue it’s choking creativity. The growth in digital spend has essentially been split between Google and Facebook – the two companies account for 68% of the market share according to Bloomberg. 2) The Scourge of Referral Spam in Google Analytics.

Analytics 60

Analytics Data Report Measurement 60

prTini

NOVEMBER 14, 2014

Take Back Your Mornings (Infographic). Resistance to Google+ and Hangouts Is Social Media Déjà Vu. 5 Creative Ways Small Businesses can Kill it on Twitter. Are You Making These Networking Mistakes On Twitter? The Ultimate Music Playlist for Your Next Business Trip. 7 Tips for Crafting the Perfect Facebook Post.

Twitter 49

Twitter Case Study Infographics Small Business 49

Contently - Strategy

AUGUST 22, 2019

Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity. At least, that’s the identity you might gather from Googling their brand name. When most of us sit down to research where to bank, we’re not really jumping for joy.

Banking 107

Banking Content Marketing Examples Industry 107

Prohibition

NOVEMBER 7, 2023

Canva – Your Creative Hub Best for: Visual content creation Canva is an easy-to-use content creation tool that’s super popular with marketers. It’s a great way to start designing some stand-out graphics for your socials and infographics, with plenty of templates to choose from if staring at a white square scares you!

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Buzzstream

MARCH 13, 2024

As Google continues to tighten the noose on borderline link building tactics with March 2024 Helpful Content updates , building backlinks is more important than ever. Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. Enter digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71