Waxing UnLyrical

NOVEMBER 15, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. But what about SEO for news sites, particularly Google News?

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Google SEO Engineering Measurement 110

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. So far, early research indicates little difference in the length of searches since Google Instant.)

Google 104

Google Nonprofit Engineering SEO 104

Cision

NOVEMBER 16, 2017

Underscoring this, consider that the number of readers who were referred to our site directly from Google has nearly doubled since the start of 2017. Google and other search engines have developed algorithms to more highly rank content which best answers user queries. In other words: neglect SEO at your own risk.

SEO 174

SEO Engineering Google Writing 174

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. More PR agencies today are designating a measurement guru on its team to own analytics. Advance legwork can improve the odds of achieving measurable impact. Identify the “core measures.”

Measurement 120

Measurement Study Data Agency 120

Cision

JUNE 16, 2015

So I guide people toward reasonable goals and then show them what to measure so they know that their press releases were actually a success, despite the lack of fame that resulted. So What Do I Need to Measure? You want quality sites like Google News, Yahoo! Modernize your PR measurement with our free tip sheet.

Measurement 120

Measurement Software Nonprofit Analytics 120

Cision

SEPTEMBER 23, 2015

As public relations professionals, we know that PR measurement is essential to the success of our campaigns, budgets and client relationships. We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. PR Measurement is Not One Size Fits All.

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Measurement Comparison Analytics Nonprofit 120

Waxing UnLyrical

MARCH 26, 2013

As my trust for them has grown, I am inspired by their creativity and love for their profession. Either way, I’m proof that their time spent on Instagram is reaping benefits… but how else can they measure their Instagram success? 4 Free Tools to Measure Your Instagram Success is a post from: Waxing UnLyrical.

Instagram 111

Instagram Measurement Tools Small Business 111

PRSay

MAY 9, 2023

Public relations has always been a challenge to measure. EMV also doesn’t measure when social media users take screenshots of PR-campaign posts, which they can refer to and act upon later. Such measurements include click-through rates, engagement rates, average engagement times, locations, etc. EMV is a mysterious metric.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Stephen Waddington

DECEMBER 2, 2020

What your audience think, feel and do now Free/freemium: Answer the Public , Google News , Google Search , Google Trends , Mintel , and YouGov Profiles Lite Paid: Brandwatch, GWI, Hypr, Meltwater, Mintel, Omnibus Surveys such as Vitreous and TGI, 2. It’s similar to the Government Communication Service (GCS) framework.

Survey 155

Survey Google Data Measurement 155

ImPRessions - Crenshaw Communications

JANUARY 9, 2018

Some do Google searches or scan PR rankings sites to research prospective firms, but that’s rarely a thorough enough way to narrow the field. Creativity and imagination. ” A presentation should offer creative concepts that are well thought out, fit the brand personality and appeal to media, assuming earned media is a goal.

Creativity 224

Creativity Agency Resources Measurement 224

ImPRessions - Crenshaw Communications

MAY 8, 2019

We use data analytics to inform our campaigns and to measure campaign outcomes like message delivery or perception change. Speakers like Amazon’s Alexa, Google Assistant, Apple Siri, and others use artificial intelligence and Natural Language Processing to make interaction with devices more effective and intuitive.

Google 186

Google Course Technology Creativity 186

5W PR

NOVEMBER 26, 2024

Track Performance Monitor metrics such as engagement rates, website traffic, and sales to measure the impact of influencer marketing campaigns. Platforms like Google Ads and Facebook Ads allow companies to target specific demographics and interests. Identify relevant keywords and phrases that potential players are searching for.

Video 78

Video Trends Marketing Advertising 78

Buzzstream

SEPTEMBER 18, 2024

If you’re struggling to create interesting, creative content, this is an episode to pay close attention to. And that, that goes across these pages as well as creative camp. Use the news article on Google search and then do that. Do you use something like Google trends? And you specifically look at news articles.

Creativity 117

Creativity Digital PR Data Pitching 117

The Proactive Report

NOVEMBER 14, 2022

Short, animated videos can help you build long-term relationships with customers and promote your products and services creatively. . Google has a specific set of content guidelines. This gives the searcher what they were looking for right on page one of Google. Set measurable goals and start tracking right away.

Digital PR 264

Digital PR Marketing Infographics Video 264

Burrelles Fresh Ideas

MAY 7, 2024

While AI plays a valuable role, human analysis remains crucial for generating actionable insights and evaluating key performance indicators (KPIs) that accurately measure PR campaign effectiveness. At the same time, measurement is one of the most challenging parts of PR and communications. They are numbers that are simple to count.

Analysis 95

Analysis Measurement Data Examples 95

Stephen Waddington

APRIL 10, 2021

We’ve characterised the market across six segments: Insight and planning Stakeholder identification and management Creative Content and conversation Monitoring and measurement Backoffice We’ve identified more than 20 sub-segments and 80 tools. You can view our initial analysis in a Google Document.

Case Study 160

Case Study Analysis Tools Agency 160

Cision

AUGUST 17, 2017

Google uses big data to show you as many useful ads as possible when you search for things online. PR will always be a creative discipline. But creative storytelling powered by data-driven insights will enable your communications programs to reach their full potential.

Big Data 166

Big Data Data Communications Creativity 166

Cision

NOVEMBER 22, 2017

You can test the conversions by driving traffic to the test site through your brand’s own social media accounts and then measuring the falloff to give yourself a starting benchmark. During your micro campaign, you are going to get the most traffic via Google search, so take advantage by buying AdWords during the campaign.

How To 284

How To Instagram Mobile Video 284

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

The unofficial kickoff of the digital PR industry goes back to late 2011 and early 2012, when Google’s Panda and Penguin algorithm updates turned the SEO category upside down. A course in Google Analytics or a partnership with a search expert is a worthy investment. Today, everything is measurable and measured.

Digital PR 168

Digital PR SEO Storytelling Instagram 168

Contently - Strategy

AUGUST 15, 2024

As Robert Rose at the Content Marketing Institute points out , “In a perfect world, creative content workers would spend less time assembling content and more time thinking of innovative and remarkable content to create.” From there, outline your specific goals, making sure they’re measurable and achievable.

Content Marketing 65

Content Marketing Strategy How To Marketing 65

PR Job Coach

FEBRUARY 24, 2014

In a recent New York Times editorial , Thomas Friedman opines about the factors necessary to get a job at Google. You may want to scour the Internet, including Google to look for signs and validation. Have they demonstrated an equal measure of humility and ownership? Collaboration.

How To 187

How To Leadership Interviews Google 187

Flack's Revenge

DECEMBER 20, 2018

Brands must also make sure their community manager or agency has the experience, curiosity, and imagination needed to conceive, implement and measure their social efforts. My prediction is that social platforms will continue to morph, expand, contract and disappear following in the iconic footsteps of My Space and Google+.

Marketing 244

Marketing Facebook Social Media Community 244

Stephen Waddington

FEBRUARY 4, 2019

Unique downloads provide a measure of how many people downloaded a podcast but it’s not that useful if you want to know how many people have opened and actually listened to your podcast. Digital marketers have grown up with real time data provided by platforms such as Google and Facebook.

Measurement 90

Measurement Analytics Comparison Advertising 90

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? And one of the main reasons is that they find it difficult to measure. Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Unique Visits. Page Views. Average Time on Page.

Content Marketing 84

Content Marketing Measurement Marketing SEO 84

Prowly

FEBRUARY 3, 2025

Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. Power up your brand recognition strategy by pitching to the right media and measuring key metrics. By looking at Google search trends and branded keyword traffic.

Branding 104

Branding Brand How To Measurement 104

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

Refresh with formal creative sessions. Measure performance daily. Besides Excel and Google Sheets, some other tools for creating content calendars include monday.com , Smartsheet , and Wrike. Of course, a good plan will take into consideration major news-generating events like Election Day, for example, which should be avoided.

How To 259

How To Social Media Product Launch Construction 259

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. We need to be able to use social media platforms to reach and engage curated audiences, as well as measure the success of our campaigns. Just ask Google. Post-ChatGPT, our jobs may get easier.

Analytics 170

Analytics Social Media Tools Trends 170

Onclusive

SEPTEMBER 23, 2019

However, the challenge with the communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. Requirements.

Software 150

Software Analytics Data Technology 150

Onclusive

JUNE 29, 2018

KFC is apologized with a creative stunt: rearranging its name to spell “FCK” in a full-page ad in top newspapers. He then discussed the five elements of the crisis data cycle: Listen: Implement & Validate media monitoring & measurement ahead of time. Measure: Monitor and measure results in near real-time to track the situation.

Crisis 186

Crisis How To Branding Brand 186

Cision

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out.

Infographics 235

Infographics Case Study Content Marketing Video 235

ImPRessions - Crenshaw Communications

APRIL 7, 2017

Brainstorm some of the best forms of humor and add creative topspin that can best tell a product or company story. Important to remember here: the viewing public loves creative twists on the latest relevant topics like this week’s Pepsi commercial fail. Employ measurement techniques to test for success.

Video 149

Video Measurement Survey Creativity 149

PRSay

MARCH 11, 2019

The Google employee walkout over sexual harassment, for instance, was a key example of how these interests align; it highlighted a workplace culture issue and a company politics one, too. Brands are beginning to over-rely on data and measurement. According to thecompany10, “Who can say exactly why a video or story goes viral?

Trends 151

Trends Communications Employee Enterprise 151

Sword and the Script

OCTOBER 1, 2024

Google Gemini to write press releases for PR Newswire “Generate high-quality press releases with just a few clicks.” The announcement says its generative AI is “powered by enterprise-level Google Gemini,” which would make it the second vendor I’m aware of that opted for Google over Open AI.

Publicity 156

Publicity Software Google Reddit 156

The Resolution Blog

NOVEMBER 25, 2015

That’s an hour back a week for creative! Watch our video to find out how to make your PR coverage more visible on Google. Free tool: visualise multi-channel reports in Google Analytics. Is anybody else confused by multi-channel reports in Google Analytics? Measuring coverage success - Metrics on a mountain.

eBook 120

eBook Google Tools Analytics 120

Deirdre Breakenridge

NOVEMBER 11, 2019

Earlier this year, Google began including direct podcast links in its search results , providing an immediate opportunity for potential listeners to discover and sample podcasts. Don’t forget that engagement can also be measured. Google Voice is easy to set up and convert into usable audio. Be Creative. Welcome Comments.

Community 206

Community Nonprofit Conference Social Media 206

Shift Communications

DECEMBER 18, 2014

If you’ve got display advertising data from services like AdRoll, Google AdWords, and other ad networks – especially the results of A/B tests – that data can be used to help guide future content creation. Systems you may be asked about: audience research tools you own such as Cision/Vocus*, media lists, brand measurement tools.

Data 157

Data Data-Driven PR System Analytics 157

Cision

JANUARY 2, 2018

And it’s killing your ability to be creative with your campaigns. My team and I have worked with numerous enterprise brands, so I understand the magnetic pull of Facebook’s return on investment (which overshadows most platforms besides Google AdWords ). Staying Creative With Content.

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Facebook Marketing Journalism Creativity 0