5W PR

DECEMBER 6, 2024

Balancing Creativity and Compliance Crafting engaging and memorable alcohol advertising campaigns while adhering to strict regulatory standards can be a delicate balancing act. While creativity is essential for capturing attention and driving brand awareness, it must be tempered with a deep understanding of the boundaries set by local laws.

Advertising 78

Advertising Advertising Ethics Local 78

Karen Freberg

MARCH 12, 2022

I gave the students only a certain amount of time to create content – focusing on the need to be agile, adaptive AND creative all at the same time. Lastly, both brands had women founders – and this assignment was launched on International Women’s Day. Allowing for creativity in assignments is KEY!

Creativity 99

Creativity Social Media Groups Video 99

Sword and the Script

SEPTEMBER 24, 2024

These AEs and CSMs serve as internal advocates for customers. Get creative and be sure the sales team is involved in developing the plays. Local groups – often facilitated through platforms like Meetup – are another opportunity. Their duties include everything about the account post-sale.

B2B 142

B2B Case Study Study Conference 142

Stephen Waddington

JUNE 20, 2017

New research published by Ketchum in conjunction with Fast Company is a klaxon for dissent and diversity as part of the creative process in public relations. It’s an issue that we were keen to investigate at Ketchum in the lead up to this year’s Cannes Festival of Creativity. Engaging with publics as part of the creative process.

Creativity 87

Creativity Analysis Publicity Public Affairs 87

Deirdre Breakenridge

FEBRUARY 12, 2015

A Guest Post by Nicole Rodrigues, CEO & Founder, NRPR Group. Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities.

Tools 150

Tools Agency Instagram Groups 150

Stephen Waddington

SEPTEMBER 16, 2021

Two documents published by the Chartered Institute of Personnel and Development (CIPD) provide best practice guidelines for using individual and group communication channels. Internal communication is an important management function that contributes to leadership, productivity, and employee engagement within organisations.

International 78

International Internal Communications Employee 78

Contently - Strategy

AUGUST 27, 2024

Encouraging any group of employees to march in step is difficult. Just because they won’t physically be in the office doesn’t mean you should rattle off names of people on a group email. They pick up on brand messaging faster if they can see internal discussions.

Pitching 52

Pitching Interviews Employee System 52

Cision

JULY 5, 2016

Kathy Walsh, director of marketing at Fallston Group, recommends thinking about your goals and letting them guide your strategy. What are you most excited about in your new role as director of marketing at Fallston Group? Don’t waste time and effort on something that won’t help you. How does client research inform marketing strategy?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. The resurgence of internal communications Internal communications is one of the hottest areas of contemporary PR. I’ve developed each of these themes below. It is enjoying significant growth.

Storytelling 78

Storytelling Social Media International Internal 78

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

Creativity 80

Creativity Study Survey Advertising 80

Cision

JULY 7, 2016

I’ve been very fortunate in my career to have been offered the opportunity to broaden my communication skills to other areas, such as speech writing and internal communications. Spend your tuition money learning something which sparks your curiosity and creativity. Learn about meditation. for the first several months.

Education 227

Education Writing Pitching Groups 227

ImPRessions - Crenshaw Communications

MAY 15, 2017

While some PR firms boast comprehensive intern or entry-level programs, they may be short on actual PR practice and long on busy work. A chance to show creative flair. . We also encourage everyone – even interns – to write blog posts and try their hand at short videos for social sharing.

Skype 147

Skype Agency Meeting Software 147

Cision

APRIL 28, 2017

This week, Cortés sat down with me to discuss the importance of internal communication, creating and following an effective business plan, and knowing how to add value to your team. Not applying the same energy and creativity to their brand/company as they do to their client’s needs. My life philosophy is… have fun!

Local 227

Local Energy Agency Policies 227

ImPRessions - Crenshaw Communications

MARCH 15, 2018

The advent of spring means that public relations people are devising creative ways to put a fresh spin on program activities as well as spruce up client relationships. Brands should review creative strategies, new product updates and budgets to ensure the current investment is appropriate to reach PR goals. Fashion trend insights?

Analytics 130

Analytics Pitching International Internal 130

Prowly

FEBRUARY 18, 2025

If you identify multiple similar groups, divide them into segments for even better results. #3 This can be a lifesaver when you're running an international campaign and simply can't access every newspaper in various countries or states. It was relatable, creative, and anchored in a universal experience. The tagline Got Milk?

Examples 104

Examples How To Product Launch Print 104

PR Matters

APRIL 21, 2016

Unlike marketing and advertising―which arguably remain fundamentally about relationship-building through the psychology and influence of selling and promotion― PR is tasked with building relationships that matter for their own sake, i.e., to sustain a shared understanding between groups. Advising management.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Stephen Waddington

OCTOBER 16, 2018

Ketchum is an agency that defines itself by its creativity and its culture. It’s been a privilege to work with some of the smartest and most creative people in the industry. I’ll be working at Ketchum in London until the end of the year and join Metia Group , the international digital marketing agency, in January.

Creativity 113

Creativity Leadership Agency International 113

ImPRessions - Crenshaw Communications

APRIL 13, 2023

A diverse team makes a difference inside and out Diversity is attractive to both potential employees and prospective clients because it offers a range of experiences, perspectives and skills that enhance the creativity and effectiveness of an agency’s work. Industry groups like PRSA are vowing to do the same.

Employee 156

Employee Community Groups Interviews 156

Maxim Behar

DECEMBER 4, 2022

Maxim Behar, President of the World Communications Forum Association and CEO of M3 Communications Group Inc., expressed his best wishes for the Beijing International Brand Week in his video speech. The PR expert highlighted “We all have to work creatively and tell the truth in a way people understand it.”.

International 59

International Internal Branding Brand 59

Maxim Behar

MAY 12, 2021

M3 Communications Group, Inc. At a glamorous ceremony, the prestigious international jury honored the agency for its successful projects in 2019/2020 among a total of 150 entries. The creative projects, with which M3 Communications Group, Inc. M3 Communications Group, Inc. M3 Communications Group, Inc.

Groups 52

Groups Communications Public Affairs International 52

Polaris

NOVEMBER 24, 2014

The marketing and communications group can’t make a hire unless it obtains several proposals from different vendors. Marketing and PR includes everything from media relations and blogger outreach to content marketing and social media, not to mention government relations, internal communication and issues management.

Marketing 168

Marketing Policies Agency eBook 168

Contently - Strategy

JULY 21, 2021

.” Besides supplying the info we need to target Sally with Instagram ads for crap she’ll regret buying, personas are designed to help the creative process. This is based on a long-established idea about creativity: It’s best to have a person in mind when you’re creating. The problem with personas.

How To 144

How To Creativity Storytelling Writing 144

Marketwired

MARCH 1, 2016

While there are many creative ways to make your message grab attention, have you ever thought about creating a ‘pull’ rather than a ‘push’ pitch so others do the work for you? We partnered with Ink Factory , a group of artists who do real-time illustration (“you talk, we draw, it’s awesome”). In other words, you don’t pitch.

Pitching 153

Pitching Media Conference Storytelling 153

Deirdre Breakenridge

JANUARY 27, 2020

Our PR intern, Lauren McDonald , stepped forward to suggest creative ways of building awareness for the movie and educate the public as we do it. Pioneers in Skirts is taking its first steps of our impact campaign – with an outcome of having an international deep dive changing-of-the-world for women who dream big.

Film 194

Film Marketing Nonprofit Education 194

Maxim Behar

AUGUST 24, 2021

Maxim Behar's leading PR agency M3 Communications Group, Inc. was awarded with Silver in the PR Agency of the Year in Europe category at the international competition Stevie International Business Awards 2021. The awards are a huge success for M3 Communications Group, Inc., M3 Communications Group, Inc.

Groups 52

Groups Agency Communications Internal 52

Stern + Associates

MARCH 8, 2023

International Women’s Day is a global celebration of the social, economic, cultural and political achievements of women. When an organization makes it a priority to remove barriers and equalize opportunities, they can better tap into the potential of their workforce while encouraging innovation and creativity.

Leadership 118

Leadership Groups Viral Crisis 118

Business Wire

MARCH 31, 2017

By Matt Allinson, International Media Relations Manager Earlier this month, six journalists from a variety of Seattle media outlets joined Business Wire for a media speed-dating session. It’s tough out there for new media outlets, so creative partnerships are possible.

Local 150

Local Media Pitching Report 150

PRSay

APRIL 5, 2022

A few years ago while serving in an internal communication role for a large Catholic health system, I worked alongside nuns who would sing, “We are standing on the shoulders of those who came before us.” It’s a place where there are employee resource groups for women, LGBTQIA+, people of color, veterans and others.

Resources 142

Resources Nonprofit Groups System 142

The Proactive Report

DECEMBER 2, 2022

Nearly half of Gen Z is using TikTok and Instagram for search instead of Google, according to Google’s own internal data. Although the main users are in a younger age group, GenXs and older Americans are also discovering these platforms. Making good use of these platforms can be a very smart move when it comes to promoting your brand.

Trends 147

Trends Instagram Small Business Creativity 147

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

When it comes to choosing a public relations agency, experience, credentials and creativity are key factors. In smaller companies this person may even be the head of the agency, while in larger organizations it’s likely a group director or EVP. Creative, fearless, assertive and on top of the news and pop culture.

Agency 136

Agency Analytics Creativity Social Media 136

ImPRessions - Crenshaw Communications

JUNE 15, 2017

They might be looking to join a large international company as the newest corporate communications hire, or want to break into PR at a nonprofit group. Like nearly any creative services business, a PR firm earns its keep nearly every day. I often speak to new graduates who ask advice about how to start their career.

Agency 122

Agency Nonprofit Corporate Training 122

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

PRSay

SEPTEMBER 19, 2017

9 at PRSA’s 2017 International Conference in Boston. They are innately creative. The photos of these shoes are pure eye candy, and the creativity behind this campaign is undeniable. A-plus PR teams are empowered to act on insights drawn from results, not just report results to the group. They have a get-it-done attitude.

Measurement 136

Measurement Analytics Data Conference 136

Cision

MARCH 10, 2016

The guys at Burger & Lobster liked the fact we’d spent time getting under the skin of the brand and why it’s here in the first place before embarking on the creative process. Curiosity is the foundation of creativity. Helping brands find and communicate purpose is where the true value of our work lies.

Creativity 120

Creativity Agency Content Marketing International 120

Sword and the Script

MARCH 16, 2021

A client of mine produces an annual survey of creatives and marketers which had a similar finding in this area. Creative teams showed remarkable adaptability and “gained a higher standing in business, which relied on their expertise to support the remote work transformation.”. This is a blind spot and area of marketing risk.

Survey 157

Survey Marketing B2B Comparison 157

Flack's Revenge

NOVEMBER 12, 2015

The post is about Singles Day (11/11), which started out as a Chinese holiday but has grown into an international phenomena. In the first 90 minutes, Alibaba Group said it pulled $5 billion in total sales. The Singles’ Day has intensified the rivalry between the two e-commerce retailers in China, Alibaba Group and JD.com.

Social Media 120

Social Media Media Apparel Retail 120