Cision

APRIL 28, 2017

What are some of the differences in building a communication strategy on a national level compared to a local level? However, one key difference that comes to mind is how the data is used to inform a campaign from national to local. Not applying the same energy and creativity to their brand/company as they do to their client’s needs.

Local 227

Local Energy Agency Policies 227

Business Wire

MARCH 31, 2017

The session allowed attendees the opportunity to engage in small group discussions with journalists and learn more about how the media works; current challenges facing the industry; how journalists like to be pitched; and other useful information about interacting with the press. If you’re pitching local, it helps to have a local area code.

Local 150

Local Media Pitching Report 150

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Find creative ways to make the standard announcement. Yes, real news and announcements merit media coverage on their own, but creative storytelling tactics can make a bigger splash and leave a more lasting impression. Here are some PR lessons we gleaned from some of our favorite Instagrammers. Appeal to the imagination.

Instagram 159

Instagram Reddit Transportation Creativity 159

Cision

MAY 23, 2017

South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression. It’s difficult to be creative on command, especially when you don’t know where to start. Be Imaginative.

Industry 195

Industry Trade Shows Marketing Film 195

PRSay

AUGUST 16, 2022

Or, if your company is a well-established iconic brand looking to give back as a team (with a bit of fun competition), then you can host a collection drive that engages groups to vie for the title of “making the greatest social impact.”. Our neighbors collectively donated $2,000. Custom Ink. You can search by subject focus too.

Company 158

Company Nonprofit Apparel Banking 158

Cision

JUNE 22, 2017

Further, his work at MCS has led to many successful national and local broadcast media relations campaigns. We are moving away from quantitative success metrics like mass audience and moving toward a qualitative approach of strategically reaching a finely-tuned target group. I am quite capable with select hand percussion instruments!

Healthcare 266

Healthcare Analytics Agency Trends 266

Stern + Associates

AUGUST 13, 2024

Jasper : An AI writing assistant that helps craft high-quality content quickly, ensuring that messaging is both creative and precise. Midjourney : This AI can generate complex art and design elements, saving countless hours in the creative process. Mastery of these tools can set us apart in a crowded market.

Tools 125

Tools Marketing Creativity Analysis 125

PRSay

MAY 23, 2023

The pro-bono initiative matches local nonprofit organizations with PRSA Colorado members who can provide the nonprofits with communications services. How PR Paid Forward works Through the PRSA Colorado website , local nonprofit organizations are invited to submit their most pressing current communications challenges.

Nonprofit 148

Nonprofit Local Training Media Training 148

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2017

million to local customers. It was part of a summer 15th anniversary promotion to challenge the local baseball team into winning 15 straight games. Local Author Stages Book-Signing at Favorite Retailer… 7-Eleven? Like the best PR-driven ideas, it is creatively designed yet simply executed. Kudos all around.

Brand 136

Brand Branding Local Hotels 136

Communications Conversations

FEBRUARY 21, 2020

This usually involves coming up with creative ideas to sell the city of Richfield and promote tourism (i.e., Fun creative challenge each month! Follow-up with the 30+ folks in the local mastermind group I manage with a note about our meeting tomorrow. Draft social content for my Visit Richfield client. 11: 44 a.m.:

Social Media 157

Social Media Media LinkedIn Tourism 157

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2016

When done well, social marketing programs can showcase corporate values, demonstrate commitment to community, and engage consumers, while providing needed resources for a group or cause. Our local partners knew the “lay of the land” and were cooperative on every level. Always start with a strategic media plan and timeline.

Local 120

Local Corporate Groups Ethics 120

PRSay

DECEMBER 10, 2021

As much as possible, make workplace decisions based on specific, widely available data such as a sustained rise or fall in local coronavirus infections. But workgroups that lean heavily on collaboration — strategists and creative teams, for example — benefit from being in close proximity to one another for at least part of the time.

Employee 193

Employee Policies Agency Study 193

PRSay

JANUARY 9, 2020

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. 2020 is the perfect time to take a fresh, creative approach to your partnerships. This includes newsletters, closed Facebook groups and social media pages, among other places. Highly-targeted story angles.

Trends 168

Trends Nonprofit Consumer Newspapers 168

ImPRessions - Crenshaw Communications

MARCH 6, 2020

At Crenshaw, we have a great group of people who constantly go above and beyond what is expected of them. Consider spontaneously surprising groups of employees by announcing an after-hours outing to the movies, bowling, or a nice meal. A change of scenery can sometimes help spark creativity. Spontaneous outings go a long way.

Employee 156

Employee Policies Pitching Groups 156

Cision

JUNE 15, 2017

Lorie has been with the organization since 2014 and is thrilled to lead this group of the foremost Hispanic public relations practitioners in the U.S. Awards, providing a forum that reflects the innovative, creative, and cultural competence of Hispanic market campaigns across several categories.

Automotive 245

Automotive Resources Consumer Course 245

PRSay

NOVEMBER 17, 2020

You’ve served in a variety of PRSA leadership roles at the local and national level. It also marked a major movement for PRSA in growing engagement with a new constituency group. In short, I’m excited to work with a tremendously talented and creative group of folks. Number of years as a PRSA member : 30-plus.

Meeting 148

Meeting Leadership Groups Local 148

Cision

JUNE 21, 2016

Jessica Van Eyck, a recruiter for Vaco Memphis – which offers consulting, contract and direct hire solutions in the areas of accounting, finance, technology, health care, operations and administration – confirms that it’s imperative that candidates have an online portfolio, especially those in the creative industry. Put yourself out there.

Brand 189

Brand Branding Real Estate Tourism 189

Cision

MARCH 24, 2017

I have immensely talented colleagues at Austin & Williams: Madison Avenue veterans and young, inspirational creatives. If I could join any music group, it would be… one that didn’t care how bad I was. There’s a sense of coming home — of being in the right place at the right time. She’s a food magician.

Enterprise 227

Enterprise Agency Radio Fashion 227

Shift Communications

MARCH 20, 2015

Building connections is also about taking the initiative and getting creative. Whether your alma mater is across town or halfway across the country, colleges and universities often host local and regional events. As I’ve worked to expand my professional horizons (i.e. Coffee dates. But don’t stop there. Zach Burrus. Marketing Analyst.

Creativity 60

Creativity LinkedIn Meeting Interviews 60

Deirdre Breakenridge

NOVEMBER 3, 2016

Often, discovering these requires thinking creatively about how to solve problems or add value to organizations in which students already belong. For instance: Are you offering to manage the organization’s or the group’s social media? Are you helping the organization seek media coverage for their events and local fundraisers?

Trade Shows 150

Trade Shows Community Social Media Resources 150

PRSay

JANUARY 11, 2021

I have been part of other trade groups and associations that were focused on staff time and had much more limited member engagement. I’ve mostly met the Board of Directors at this point, but what I’ve heard about the individual members and local Chapters — it’s amazing how involved they are!

Energy 183

Energy Journalism Leadership Meeting 183

Cision

NOVEMBER 12, 2015

According to the Aberdeen Group, 43 percent of brands that use video for marketing are able to perform (positively) across all channels. He covers local search optimization, link building tactics and social media marketing strategies. He covers local search optimization, link building tactics and social media marketing strategies.

Video 120

Video Strategy Marketing YouTube 120

Solo PR Pro

NOVEMBER 28, 2023

Offering an experience — like tickets to a sought-after event, a reservation at a renowned restaurant, or a voucher for a unique local experience — can create memorable moments for your client. Custom Artwork or Decor Commissioning a piece of artwork or decor from a local artist can be a distinctive and personal gift.

Local 95

Local Travel Print Groups 95

Communications Conversations

MARCH 29, 2019

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. Courtney Filipovich, senior specialist digital planning – United Health Group (nominated by Christy Warner). Amelia Friedrichs , manager, influencer and social engagement, W2O Group (nominated by Katie Schutrop).

Social Media 128

Social Media Agriculture Marketing Media 128

Cision

NOVEMBER 20, 2015

Throughout the week, speakers shared their unique thoughts on creativity, technology and innovation. Newsrooms on both the local and national level are still figuring out how to package and deliver news to different social platforms and how to become their target audience’s trusted source.

Media 120

Media Social Media Community Measurement 120

PRSay

FEBRUARY 22, 2019

To shift this direction, MSHDA teamed up with local companies Airfoil Group (a creative marketing and PR firm) and Perich Advertising + Design to build an integrated marketing communications campaign centered on demystifying the home-buying process for potential first-time homebuyers — specifically Michigan millennials.

Case Study 94

Case Study Study Guidelines Creativity 94

Cision

OCTOBER 14, 2015

Buzzfeed , best-known for light list-based content, now runs regular long-form stories about topics such the local economic impact of Spaceport America and the suicide of a corrections officer who reported his colleagues for abuses. Its UK office announced that it’s starting to cover more local news.

Journalism 120

Journalism Trends Print Local 120

The Hoyt Organization

SEPTEMBER 21, 2024

They’re listening to soundbites on podcasts, and being “entertained” by hyper-localized and unique, but relevant, content that captures and holds their attention. Localize And Engage With Your Community Healthcare practices will more than likely get the bulk of their clients from their local communities.

Healthcare 91

Healthcare Industry Strategy Case Study 91

Buzzstream

JANUARY 8, 2025

Pair this with existing content or tools your brand already offers and build campaigns around localized or visual data. Promote Creative Thinking Practice creative thinking by challenging your team (or yourself) with exercises that connect seemingly unrelated ideas. Well, I’m part of Facebook groups.

Digital PR 62

Digital PR Google Comparison SEO 62

Cision

DECEMBER 30, 2015

It could help return patients who discontinued drug use due to intolerable side effects, while building positive relationships with large groups of end users, their families and medical practitioners. . Images: David Trawin , Mark ( Creative Commons ). Support reclassifying marijuana. Translate existing research.

Chemicals 120

Chemicals Pharmaceuticals Analysis Local 120

Cision

SEPTEMBER 22, 2015

According to a report from Triggertrap , journalists are the largest group of verified Twitter users. For example, Twitter helped citizens participate in local and worldwide conversations during the Arab Spring. Goun , claireteat , Norbert Relmer ( Creative Commons ). Images: Roger H.

Journalism 120

Journalism Social Media Media Study 120

Prowly

FEBRUARY 3, 2025

This helps you internally and makes it easy to hire contractors for creative work. They made a press release inviting 100 participants to have a sleepover at IKEA after noticing a Facebook group called I wanna have a sleepover in IKEA. Engaging storytelling One of the easiest ways to get widespread brand recognition is to tell a story.

Brand 104

Brand Branding How To Measurement 104

Deirdre Breakenridge

OCTOBER 26, 2015

Should it be doing internal or external internships, joining a club, working for a local organization, or serving as volunteers, hands-on experience is students’ best teacher and number one motivator. PR profs must understand that preventing students from exposure to this group is detrimental to careers”.

Education 150

Education Twitter Leadership Trends 150

Cision

SEPTEMBER 1, 2015

Many critics have pointed out how slow her group is to respond to natural disasters. We can’t get into a devastated area until it’s safe to do so, and we need the support of the local government before we can enter an area.”. Images: Audio-Technica , Steven Depolo , Mike Schinkel ( Creative Commons ).

Media Training 120

Media Training Media Training Interviews 120

Waxing UnLyrical

JULY 18, 2011

I created my first ad banner in 1995 (for AT&T) and went digital fulltime when I joined the Strategic Interactive Group (now Digitas) in 1996. I was also an early user , and in 2005 Ogilvy London offered me a job as Interactive Creative Director. What’s your favorite piece of digital creative and why?

Creativity 77

Creativity Local Comparison Groups 77

PRSay

MARCH 7, 2024

This “Barbie” garners media The film’s PR tactics generated immeasurable earned media coverage across varied outlets, from local TV to national outlets like The New Yorker , The Wall Street Journal, The New York Times, CNN and the BBC. PR pros can take note of the creativity and diversity of the movie’s coverage.

Film 130

Film Marketing Sports Hotels 130

Solo PR Pro

JANUARY 17, 2023

Emily Myers Duke, Pretty Creative PR. I also knew other creative freelancers that I still team up with for their specialties: photography, videography, web design, graphic design, etc. In-person, local networking groups are helpful too. Learn from the experiences of: Kathy Casciani, Azul Communications.

Agency 108

Agency Travel Groups Community 108