5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Throughout the years, one thing has remained the same: the purpose of a media kit is to act as a one-stop shop of information for a journalist or media source to write a feature on the company.

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How To Media Guidelines Pitching 176

Cision

JULY 9, 2015

To that end, you may see your distribution service reject your press release initially, or ask you to make some changes to meet guidelines. Ignore Those Guidelines. Hey, if you never saw the guidelines, you can claim ignorance, right? As an example, PRWeb lists its editorial guidelines here. Use the Word “Free” Heavily.

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Guidelines Software Creativity Pitching 120

PRSay

JULY 6, 2020

For many years, offices with open floor plans helped generate creativity for PR professionals. But we can be just as creative during virtual meetings as we are when together in the same room. The CDC also has guidelines that you can follow. Wear cloth face covers. Hold virtual meetings. Network and pursue new business virtually.

Employee 189

Employee Skype Meeting Nonprofit 189

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. You’ve helped many of your clients secure national coverage.

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Pitching Agency Social Media Creativity 228

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Reading and then understanding said guidelines in the Federal Register caused many a migraine for marketers.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. This feature fine-tunes content, aligns tone with brand guidelines”; Recommended topics.

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Analysis Tools SMB Software 173

Onclusive

NOVEMBER 8, 2023

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. PR people may also develop guidelines for interacting with the media or even social media. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Training 195

Training Media Training Crisis Communications Reputation 195

Cision

SEPTEMBER 9, 2016

When writing your press release, make sure you include all the necessary information and answer who, what, where, when and why. There will be exceptions to this guideline; however, longer releases run the risk of losing your audience’s attention. Be compelling and creative, but get to the point quickly. Multimedia.

Infographics 120

Infographics Guidelines Creativity Pitching 120

Sword and the Script

FEBRUARY 13, 2018

This why a good content marketer can take a dense white paper, identify the most interesting parts , re-write it for the web, and then watch it get more traction than the first time around. Over the years, I’ve learned the following three basic guidelines help keep readers engaged. 1) Write short sentences.

Writing 62

Writing Blogging Content Marketing Web 62

Marketwired

APRIL 19, 2016

Writing a quality news release takes time. As you write, incorporate a few tactics to make sure your news release is as shareworthy as it is well-written. Knowing your audience is the first step in writing content with the capacity to engage. Write something newsworthy . You’re writing a story, not copy.

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Writing Guidelines Infographics Social Media 100

Sword and the Script

APRIL 19, 2022

If you are worried about it, develop some guidelines – simple and do’s and do not’s to follow. Instead, learn from it and add it to the guidelines. Lots of ghostwriters work with CEOs to write LinkedIn updates. This is where guidelines have an experienced person doing the work make a difference. Get creative.

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Twitter B2B Branding Brand 106

5W PR

MAY 19, 2020

Creating that communications funnel takes time, discipline, and creativity. Deadlines are constant and, when they pass, their creative team is already working on the next story. Write clear, crackling prose with emphasis on the main point and any key takeaways. Never be late, because the opportunity is already gone.

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Guidelines Creativity Report Writing 88

Onclusive

JUNE 14, 2017

Brand strategy teams set mandates around key messages by creating a boilerplate, message card, branding guidelines and so forth. I, however, believe marketing teams would benefit from inviting at least one person from their public relations teams into the mix more regularly so they’re tapping into the power of PR intelligence.

Marketing 170

Marketing Measurement Trends Web 170

The Stalwart Blog

OCTOBER 31, 2014

I recently read VOSD''s revised reporter guidelines and mission “to turn the chaos of news into a story people can access and understand” and fell even deeper in love. VOSD''s call rings true for what public relations professionals typically try to do with clients whether it’s crafting a pitch, drafting website copy or writing a proposal.

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Guidelines Nonprofit Writing Creativity 76

Communications Conversations

MARCH 1, 2019

Develop a creative brief outlining brand objectives, target audience, desired outcomes, tone and key messaging. The way that we have seen the greatest success in letting this happen is to have multiple touch points with the influencer and providing high level guidelines out of the gate. Step 2 – Create a detailed brand guide.

How To 99

How To Guidelines Creativity Examples 99

Mindful Marketing

FEBRUARY 4, 2024

There’s not much that can be done creatively with boxy LED letters on a black background, but humor is one amendable approach. Despite my decades of driving experience, I’m no expert on road signs, so I reached out to a few people in my home state of Pennsylvania who are well-qualified to address the FHWA’s new guidelines.

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Guidelines Transportation Creativity Airlines 94

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 But not everyone goes long: “Most bloggers (55%) write less than 1000 words per post. hours to write.”.

Blogging 126

Blogging Survey B2B Analysis 126

Buzzstream

JUNE 30, 2021

Sometimes it’s that I’ve slipped onto a media list and am receiving all releases from an agency, but other times it’s when a PR knows I wrote about X once so I must always write about X.”. However, don’t be afraid to pitch freelancers, as your pitches can sometimes spark ideas for us when writing features.

Writing 71

Writing Pitching Study Data 71

Shift Communications

MAY 17, 2023

They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. How we don’t: to write press releases, talking points or other materials that are not already in the public domain. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. How we don’t: to write press releases, talking points or other materials that are not already in the public domain. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78

Sword and the Script

AUGUST 25, 2020

Here are some ideas for developing guidelines for the timely approvals of marketing content so you can drive business results A few years back, a client of mine was having trouble getting content published. PR professionals will joke that it takes a few hours to write a press release and three weeks to get one approved. >>>

Marketing 88

Marketing Guidelines Social Media Conference 88

Communications Conversations

OCTOBER 13, 2015

Of course, you’d have to set up guidelines and parameters with the employees. Find that exec, work with them, and encourage them to tell their story for why they volunteer via LinkedIn Publishing (tip: You will probably have to ghost write the post for them). Just a few ideas to get you thinking.

Corporate 60

Corporate Creativity Employee Instagram 60

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. 13% say not following brand guidelines. A surefire way to get more value out of the thousands of dollars we will spend creating content in 2023 is to put a percentage of the time and budget that goes into content creation into creatively promoting it.

B2B 146

B2B Marketing Survey Software 146

Buzzstream

MARCH 5, 2025

Alex Cassidy of UK digital PR agency Distinctly wrote a post about how they were trying to use ChatGPT to build creative campaigns. It’s really all about benefits for the team’s productivity and removing those admin tasks that might get in the way of creative thinking. That’s how it all started.

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Digital PR How To Analysis Tools 62

Buzzstream

FEBRUARY 28, 2025

So from affiliates, paid social, PPC, creative, um, and then PR as well, obviously, so we have a few different. So whether it’s to support kind of a product launch or key messages that a brand wants to, uh, Really kind of put out there and then there’s bigger creative campaigns as well. Alice: Yeah, sure. Vince: Yeah.

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Strategy SEO Pitching Banking 62

Prohibition

DECEMBER 12, 2023

The Magic Write tool impressively transforms any piece of written content and adjusts the brand voice according to what you want. It’s ability to process vast amounts of information can be a goldmine for generating creative concepts. Don’t neglect brand guidelines. ChatGPT Another tool you can’t go wrong with, is ChatGPT.

Guidelines 62

Guidelines B2C Tools Creativity 62

Karen Freberg

NOVEMBER 25, 2020

The 12 students – a mixture of graduate and undergraduate students – worked extremely hard on their research, creative brainstorming sessions, and writing sessions to produce a final project which was both inspiring and unique. I knew we would be in good shape and would excel this semester. Lead by example.

Meeting 96

Meeting Course Guidelines Education 96

Waxing UnLyrical

NOVEMBER 10, 2010

Image: Chris Lott via Flickr , Creative Commons One of the questions that Joe asked us was what our blogging experience has been like. It’s not quite journalism, it’s full of opinion and bloggers live by their own rules even as the best of them do their utmost to adhere to FTC guidelines. You get even better.

Blogging 98

Blogging Facebook Twitter Writing 98

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Maxim Behar

NOVEMBER 22, 2023

However, I feel like it’s already becoming a predominant part of our work, especially when it comes to writing texts or doing graphic design. There must be some guidelines. Maxim: There could be some guidelines, although I cannot imagine it happening from a practical point of view. I think it will support creativity.

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Ethics Guidelines Comparison Creativity 64

Communications Conversations

OCTOBER 14, 2014

They know the brand guidelines. They may not understand how to write for an online audience. As an employee, those roadblocks hinder your creative thinking–you’re always thinking about what you CAN’T do, not what you COULD do. It means honing writing skills. They may not be the best writers.

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Agency Resources Employee Internal 133

PRSay

DECEMBER 18, 2023

He advises organizations and PR teams to create guidelines for how to harness artificial intelligence in their businesses. When using AI in communications, “We have to be strategic and in some cases, safe, in how we use these tools, especially on behalf of our clients and the companies that we work for,” Perry said.

Communications 73

Communications Guidelines Technology Tools 73

Communications Conversations

MARCH 29, 2019

I put a few guidelines on this–these folks had to be non-manager/non-director level. Of course, I couldn’t write a post like this without nominating a couple people myself! Her empathy, creativity and collaborative approach make her a fantastic colleague, and our clients continually sing her praises.

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Social Media Agriculture Marketing Media 128

Critical Mention

OCTOBER 24, 2019

Set the following guidelines to your PR contracts to ensure your organization is set for success: PR Contracts Should Include These 3 Clauses to Ensure You Get Paid. Our Top Picks: Stay informed with the latest ways to improve your brand’s presence through creative tactics: Disruptive Tactics To Spur Creativity.

Blogging 68

Blogging Resources Education Creativity 68

Waxing UnLyrical

OCTOBER 7, 2019

It has become a discipline in its own right over recent years, meaning it requires its own specific set of expertise, rules and guidelines. And with social media opening new doors of sharing and generating creative forms of content, the possibilities are limitless. For the moment, personalization is taking the industry by storm.

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Content Marketing Marketing Infographics Consumer 98

Solo PR Pro

AUGUST 2, 2022

My first adjunct position was at Texas Christian University, teaching PR Writing. Courses taught: Principles of Public Relations, Public Relations Writing, Communications Ethics, Media Relations, Campaigns (graduate program). I started in the fall of 2000 and taught there for about three years.

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Education Course Nonprofit Resources 107

Shift Communications

DECEMBER 6, 2016

So, prepare and plan for these moments in a thoughtful and creative way to get your client quality air time. Early Outreach : Write the media alert, pitch and start outreach three-four weeks before major calendar moments. Following these guidelines effectively makes reporters’ and producers’ jobs easier. Where can media film?

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How To Film Pitching Guidelines 60