Remove Creativity Remove Healthcare Remove Infographics
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How to Create A Content Marketing Strategy From Scratch

Contently - Strategy

As Robert Rose at the Content Marketing Institute points out , “In a perfect world, creative content workers would spend less time assembling content and more time thinking of innovative and remarkable content to create.” For example, to reach lawyers or healthcare professionals, you might focus on promoting content on LinkedIn.

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‘Give Them Back Something of Value’: How to Start Your Lead Generation Program

Contently - Strategy

We also went over the top of the marketing funnel, typically reserved for blog posts, infographics, and other types of shorter content meant to educate and entertain. On athenaInsight , the brand’s main publication, creators explore healthcare trends, speak to issues affecting physicians, and unpack the latest medical data.

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Content Scale & Alignment: 7 Steps for Building a Better Content Program

Contently - Strategy

In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. In previous years we’ve had campaigns that are very focused on the pain, and we’re now pointing the way out of the pain and pointing toward a bright future for healthcare.”.

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Ban DTC Ads? No, But Physicians Have Some Tips for Pharma Marketers

ISEBOX

The bright side is that 65 percent of healthcare providers aren’t in favor of an overall ban. The second prong is the creative part where you use different means, channels, and tactics to help your audience easily digest your message. Say goodbye to Mr. Mucus, spokes-slime for Mucinex? An end to racy Viagra promotions?

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2024’s Top 5 PR Trends: What to Watch

Newsfile

However, remember that AI should not replace human-written content and creativity. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

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How to Create Your Content Strategy From Scratch

Contently - Strategy

At various points in our history, we’ve talked a lot about what’s wrong with healthcare, what’s broken. When you’re done compiling data, we recommend illustrating it with a grid that highlights your biggest creative opportunities.

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How Pharma Companies are Nailing It on Social Media

ISEBOX

The Ogilvy/Pulsar project looked at all types of content, across the relevant social media channels – including text, videos, images, infographics – and found that followers were more likely to share when the post referred to an outside resource. .