ImPRessions - Crenshaw Communications

JUNE 28, 2016

Universal pitching rules apply here, but a few twists are in order when it comes to getting out technology news. In some ways, pitching tech is more straightforward than working with mass media or consumer lifestyle publications, since the parameters for what tech journalists cover are more specific and well defined. Share insights.

Pitching 180

Pitching Technology Trends Consumer 180

ImPRessions - Crenshaw Communications

JULY 7, 2021

PR agency teams, like all creative services people, love to keep our clients happy. To build trust, and to encourage a response to a solid pitch, even if the answer is no. Do you have any news for us to pitch? The best PR specialists know how to use creative tactics, research, and data to create newsworthy stories.

Agency 353

Agency Interviews Pitching Retail 353

PR for Anyone

MARCH 26, 2020

Take a moment to pause and think about what you're most good at when it comes to things happening inside your industry. Pitch your expertise and use that as a platform or stepping stone to help with whatever is going on. Get Creative! Do your best to get creative because this is an enormous opportunity for you to stand out.

Publicity 299

Publicity Pitching YouTube Creativity 299

ImPRessions - Crenshaw Communications

MARCH 11, 2021

That starts with planning earned and branded content around the schedules of target publications, as well as key dates, milestone events, and industry happenings. Planning is vital to successful pitching and one essential component is the humble editorial calendar. A successful PR campaign is a strategic one.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

PRSay

OCTOBER 15, 2024

” By 2008, there were massive layoffs in the media industry, but he persevered and became an investigative producer at 22 years old. He realized there was a story there and pitched the idea of recording the story of people waiting in line with the actual iPhone.

Storytelling 140

Storytelling Local Transportation Television 140

ImPRessions - Crenshaw Communications

MAY 13, 2021

Create and develop proactive pitch ideas for clients based on their industry, current trends and various announcements. Participate in/lead brainstorming sessions to develop strategic/creative thinking for clients. Prior experience within the technology industry (adtech, martech, SaaS, security, AI, etc.) Summer Fridays.

B2B 291

B2B Policies Case Study Enterprise 291

Stephen Waddington

JANUARY 21, 2020

Announcing a new PR award scheme because it’s an area in which the industry is undeserved. The PR industry doesn’t do enough to celebrate the excellence it delivers to the clients and organisations it serves. The industry is awash with unsung heros that deserve recognition. You’ll undoubtedly have suggestions for categories.

Industry 125

Industry Pitching Agency Measurement 125

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

Tis the season for public relations ‘ best and brightest to wield creative wit and savvy strategy in the name of meaningful holiday media placements. And, despite the calendar, digital media seem to publish holiday-themed news until the 11th hour, so it’s almost never too late to pitch a good idea. Look back at learnings.

Pitching 136

Pitching Print Survey Local 136

PR for Anyone

MAY 13, 2020

In order to be successful, it’s important to plan an annual calendar for pitching the media and have an actual strategy in place. Not only does it give you massive visibility, it also positions you as the expert in your industry. That means that in January you are pitching stories for May or June editions.

Publicity 246

Publicity Pitching Television Newspapers 246

ImPRessions - Crenshaw Communications

JUNE 30, 2021

It’s also helpful to understand the reporter’s perspective on the major topics in the industry. This is because you not only know what stories they will cover instantly when a story breaks, but how they’re likely to approach, which enables a more targeted pitch. Understand and manage deadlines. Use email well.

Media 333

Media Pitching Report B2B 333

5W PR

FEBRUARY 9, 2025

Smart, strategic PR doesn’t require a massive budget – it demands creativity, relationship-building, and consistent execution. If you’re entering a new market, prioritize local business press and industry analysts who can validate your expansion. When you do pitch, keep it brief and relevant.

Strategy 78

Strategy Case Study Pitching Measurement 78

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

While nothing’s easy, the companies we work with are high-growth businesses, and in many cases, leaders in their industries. PR people often plan out pitch calendars months in advance. Feedback on pitches. Over the years, PR people have learned that not every pitch will generate immediate interview opportunities.

Agency 310

Agency B2B B2C Pitching 310

PR for Anyone

MAY 4, 2022

I always like to give my followers ideas for pitching the media. Now that we are into early May I wanted to give you ideas on what to pitch to both national publications and regional publications. It’s important to remember that national publications are 4 months out so in May, we are pitching for October. Have some fun.

Pitching 130

Pitching Media Financial YouTube 130

Deirdre Breakenridge

MAY 14, 2015

They say this because they have a certain amount of experience in particular industry, or similar experience working inside a related company. Sure, stunts can be fun, creative, stimulating, etc. The post Clichés of the PR Industry appeared first on Deirdre Breakenridge. They can’t. … Read more.

Industry 150

Industry B2B Corporate Agency 150

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. What is the purpose of Digital PR?

Digital PR 170

Digital PR Industry Strategy Film 170

PR for Anyone

SEPTEMBER 16, 2022

What are you going to pitch the media in October? So much to consider like the season – it’s fall – what happens in your industry in fall? Pick one of these and start pitching the media today! NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! But get creative.

Pitching 130

Pitching Financial Small Business YouTube 130

PR for Anyone

JUNE 30, 2021

PITCH IDEAS. You need to be pitching national publications NOW for stories that will go to print in October. If you want a little head start on what the magazine might already be covering which instantly makes your pitch a warm pitch because you know they are covering that topic, check out editorial calendars.

Pitching 130

Pitching Nonprofit Financial Insurance 130

PR for Anyone

MARCH 24, 2020

She pitched it to her editor who loved it too and they wrote an article about me. You can also get creative with “new.” It is vital that you find someone covering your industry. Many are overwhelmed with emails and often forget your pitch came in, even if they loved it. One of my first interviews was in Examiner.com.

Publicity 331

Publicity Television Local Pitching 331

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

And there are certain B2B tech sectors, like cybersecurity, where reactive media pitching is often a large and important program component. ” Reactive media pitching should not be the centerpiece of a good PR program; however, it can help capitalize on opportunities that generate tangible results and positive buzz.

Trends 293

Trends Pitching Agency B2B 293

ImPRessions - Crenshaw Communications

MAY 20, 2020

Think Tinder meets pitching. Simply upload your pitch on the app to connect with interested journalists. Just like on Tinder, or any dating app, journalists will swipe right if they feel your pitch is a fit for them. It’s an effective content marketing platform for any industry but especially for PR people.

Mobile 306

Mobile Content Marketing Pitching Social Media 306

Prowly

MARCH 4, 2025

Some industries are as slow as a turtle when it comes to change, but not PR. It has already reshaped the industry and altered how professionals conduct research, analyze data, write press releases, and create content. Email pitches? Thats why weve broken down the five biggest PR trends shaping 2025. The key benefit?

Trends 104

Trends Reddit Pitching Data 104

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Training 370

Training Media Training Crisis Communications Reputation 370

Cision

JANUARY 20, 2016

Change may be constant in the PR world, but traditional pitching methods are alive and well. In fact, while reporters’ presence on social media platforms has risen over the past few years, email still remains their preferred pitching method. Revisit traditional PR tactics to build a better, tighter email pitch.

Pitching 120

Pitching Policies Guidelines Report 120

Onclusive

JUNE 9, 2021

To determine the right creative angle, ask yourself—why would my audiences care about this topic? At this stage, it is useful to go back to the insights about what’s currently trending in your industry, what your competitors are talking about, and what is being covered by the media. Which messaging and stories worked best in the past?

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Cision

DECEMBER 12, 2017

Be creative and keep an open mind. They are powerful, and they direct your reader to what makes your pitch stand out. The latter suggests an ease of use, addresses a specific yet common problem and makes it timely, all which improve the allure of your pitch. They’re only human. Stand Out From The Crowd! The First Impression.

How To 279

How To Media Pitching Creativity 279

Sword and the Script

SEPTEMBER 24, 2024

Get creative and be sure the sales team is involved in developing the plays. In this case, I’d interview the customers and write up a contributed article to pitch. Instead of asking customers to say great things about you, you are simply asking customers to help educate their peers, and that puts them on an industry pedestal.

B2B 141

B2B Case Study Study Conference 141

Cision

NOVEMBER 11, 2015

You won’t get there unless you learn how to pitch journalists with your story. The kiss of death is sending a pitch to editor@yourfavoritepublication.com. That’s why it’s important to research what journalists are writing about your industry. Now that you know who you want to pitch, slow your roll before you send an email.

Pitching 120

Pitching Newspapers Writing Local 120

ImPRessions - Crenshaw Communications

MAY 25, 2021

When considering a career in PR — or a pivot from another industry — size can matter. But chances are, even during your first months on the job, you’ll have the chance to write, pitch media, research business categories, and even participate in high-level creative sessions and business development meetings.

Agency 361

Agency Mobile Meeting Sports 361

ImPRessions - Crenshaw Communications

JULY 6, 2022

Today’s PR business is definitely not your grandparents’ PR industry. Take the case of social media; what was once a creative space for brands to engage with customers is now so cluttered that making connections is difficult, and paid media strategies are often necessary. Getting on the phone.

SEO 333

SEO Analysis Meeting Travel 333

Onclusive

FEBRUARY 22, 2018

“Nail the elevator pitch.”. Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. One of the ways I have seen PR evolve is pitching used to be only to the assignment desk and now I mainly pitch directly to the reporter.

Interviews 284

Interviews Radio Small Business Pitching 284

Cision

FEBRUARY 29, 2016

Ninety-three percent of journalists prefer to receive pitches by email, according to Cision’s State of the Media 2016 Report. But with so many brands emailing pitches in the hopes of getting coverage, reporters’ inboxes are getting crowded, and most brands’ messages are getting lost in the clutter. Pitch interesting content.

Pitching 120

Pitching Report Brand Branding 120

Cision

FEBRUARY 29, 2016

Ninety-three percent of journalists prefer to receive pitches by email, according to Cision’s State of the Media 2016 Report. But with so many brands emailing pitches in the hopes of getting coverage, reporters’ inboxes are getting crowded, and most brands’ messages are getting lost in the clutter. Pitch interesting content.

Pitching 120

Pitching Report Brand Branding 120

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. I become a mini-expert on the journalist I’m pitching.

Pitching 228

Pitching Agency Social Media Creativity 228

Cision

MARCH 1, 2016

With more and more people pitching reporters every day, your pitches may be falling under the radar. You need to adjust your tactics and learn “ The New Rules of Media Pitching.” ” Want to get all of Michael Smart’s pitching tips? How do you recommend pitching a service like an app?

Pitching 120

Pitching Twitter Report Analytics 120

Buzzstream

JULY 24, 2024

Abi comes from digital marketing agency Propellernet, where some of my favorite, most creative campaigns come from ( dirty cars anyone? ) Takeaway 1: Dive Deep into Subtopics and Pain Points When working with clients, especially in less exciting industries, focus on exploring subtopics and specific services they offer. Takeaway 5.

Creativity 99

Creativity How To Automotive LinkedIn 99

ImPRessions - Crenshaw Communications

APRIL 13, 2021

A well organized thought panel discussion around a key industry issue or trend lets a leadership team showcase expertise to clients, prospects and often trade journalists. In the old days before the pandemic, most people would attend industry panels after office hours in order to network. Schedule it during the work day.

Leadership 332

Leadership Trends B2B Agency 332

ImPRessions - Crenshaw Communications

JULY 10, 2019

As a profession, public relations evokes images of media pitching or crisis management. From blog posts to media pitches, we shift gears constantly, adapting to many different kinds of written content. Media pitches and social posts require writers to pack the most punch into the lowest word count. Less is more. Am I boring you?

Case Study 231

Case Study Writing Pitching SEO 231