Onclusive

DECEMBER 16, 2020

As companies continue to capitalize on the power of livestream, there will be a lot of room for creativity and innovation around employee and customer communications, including hybrid events and programs for both virtual and physical participants. Request a demo of Onclusive’s industry-leading PR analytics platform today!

Industry 221

Industry Content Marketing Corporate Analytics 221

Deirdre Breakenridge

NOVEMBER 11, 2015

ET, the #PRStudChat community will gather to discuss Creative PR and how smart PR today requires a combination of creative storytelling, powerful visual imagery and data-driven decision making. If you have any questions about Creative PR or thoughts you would like to share in advance of the session, please tweet or DM us.

Creativity 0

Creativity Community Storytelling Agency 0

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. Create and develop proactive pitch ideas for clients based on their industry, current trends and various announcements. Strong writing skills.

B2B 291

B2B Policies Case Study Enterprise 291

ImPRessions - Crenshaw Communications

JUNE 20, 2023

As summer blooms along the French Riviera, the world’s leading creative talents are gathering once again for the Cannes Lions International Festival of Creativity. Here are four ad industry and adtech trends to watch during Cannes Lions 2023. A striking surge in adtech’s prominence at this global event.

Creativity 156

Creativity Meeting Advertising Advertising 156

Onclusive

OCTOBER 29, 2018

The conference will cover how to take advantage of the latest technology and metrics to accurately attribute the ROI of your communications and marketing efforts. He describes the major differences with Performance Storytelling from traditional marketing strategies: “Performance Storytelling integrates both analytics and creativity.

Storytelling 30

Storytelling Analytics Creativity Conference 30

Cision

MAY 23, 2017

South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression. It’s difficult to be creative on command, especially when you don’t know where to start. Know Your Audience. Be Imaginative.

Industry 195

Industry Trade Shows Marketing Film 195

Deirdre Breakenridge

MAY 13, 2019

Example of video recognition technology. Sentiment analysis technology used to have a bad rep in the PR industry because guess what? Sentiment analysis technology used to have a bad rep in the PR industry because guess what? on the Talkwalker listening & analytics platform. AI: Friend or foe?

Training 399

Training Video Analysis Data 399

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. With complex subjects to distill and technical and product-based pitfalls to address, disruptive technology needs PR.

Technology 266

Technology Television Web Social Media 266

ImPRessions - Crenshaw Communications

MAY 3, 2021

Here are a few shortcuts that can help B2B PR pros spiff up their pitches, think creatively, and drive media coverage. When it comes to offering content and commentary, most companies focus on a certain aspect of their industry. Look globally for reactive news. Don’t fear the vertical. Use data and assets — or create your own.

Retail 368

Retail Media B2B Pitching 368

ImPRessions - Crenshaw Communications

APRIL 15, 2021

They’re also an asset for industry award submissions. Here are a few fundamentals I’ve gleaned by crafting award entries for our B2B technology clients. First, state the problem that the customer needed to solve with the use of your company’s technology. Get creative with solutions. That sums it up nicely.

Case Study 298

Case Study Study B2B Technology 298

ImPRessions - Crenshaw Communications

JULY 10, 2020

PR agencies must stay up to date on current events and industry news. While our main goal in PR is staying informed about various industries, from ad tech to zythology , we also need to be plugged into comms and PR. Most PR specialists will have an active Twitter and several news sites open as they work to check for news opportunities.

Sports 332

Sports Radio Retail Advertising 332

Shift Communications

FEBRUARY 4, 2019

During a PRSA Boston event, Matthew Raven, VP of Marketing Technology at SHIFT Communications, presented an insightful discussion about the power of Google Analytics and how it can serve PR professionals. ” This presents a challenge to the public relations industry because it leaves us with a proof problem. The Solution.

Analytics 141

Analytics Google Creativity Publicity 141

PRSay

NOVEMBER 25, 2019

But behind the scenes, it represents a shift in the industry, and one that your creative team can learn from. This holiday season, here are some gear ideas that can help take your creative team’s content from amateur to professional quality — without burning through your entire budget — thanks to some shopping-season deals: iPhones.

Creativity 148

Creativity Film Video Retail 148

Deirdre Breakenridge

MAY 14, 2015

They say this because they have a certain amount of experience in particular industry, or similar experience working inside a related company. Sure, stunts can be fun, creative, stimulating, etc. The post Clichés of the PR Industry appeared first on Deirdre Breakenridge. They can’t. … Read more.

Industry 150

Industry B2B Corporate Agency 150

Deirdre Breakenridge

SEPTEMBER 30, 2014

theSkimm breaks down headlines across industries, subjects and party lines and makes it easy and fun every morning. This year we expanded our team, moved into an office and have created a culture built around collaboration, creativity and getting sh*t done. Every day is different and brings a new challenge, it keeps things interesting.

Interviews 329

Interviews Social Media Technology Resources 329

Critical Mention

JULY 13, 2021

The release follows a number of other significant feature adds, including a Google Analytics integration , industry-first Media Contact Database features and Podcast Monitoring. Making the decision to build our features internally meant that our entire organization had to make a commitment to a lot of hard work and creative solutions.

Instagram 156

Instagram Industry Media Analytics 156

ImPRessions - Crenshaw Communications

JANUARY 26, 2021

Event producers hustled to pivot to virtual conferences, which forced innovation throughout the entire live events industry. B2Bs and media outlets rely heavily on their own events and industry conferences as full-funnel engines of customer engagement, conversion, and retention. Virtual is more “real” than ever.

Conference 299

Conference B2B Meeting Fashion 299

ImPRessions - Crenshaw Communications

JULY 6, 2022

Today’s PR business is definitely not your grandparents’ PR industry. Digital technologies have disrupted both journalism and PR, in ways that often help us work together. Yet, many PR teams look for technology shortcuts. Today content is dynamic; much of it can be created instantly and is more personalized than ever before.

SEO 333

SEO Analysis Meeting Travel 333

ImPRessions - Crenshaw Communications

JULY 7, 2021

PR agency teams, like all creative services people, love to keep our clients happy. This was not new technology and the name was virtually unknown in the States. The best PR specialists know how to use creative tactics, research, and data to create newsworthy stories. Never ask an executive if they have anything for us to pitch.

Agency 353

Agency Interviews Pitching Retail 353

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

But for B2B companies — particularly in the technology space — sometimes the best way to get in front of a key audience isn’t just with trade and business press, but through industry analyst reports that influence media and customers. Industry analyst relations (AR) can be a foundation for lead generation.

Wireless 309

Wireless B2B Report Media Relations 309

Deirdre Breakenridge

NOVEMBER 13, 2017

The year 2017 has been quite a year for the PR industry. With this year almost over, it’s time to make some predications for what 2018 will look like for the PR industry. Storytelling will become more creative. More specifically, companies will need to craft more creative stories in order for them to get any attention at all.

Trends 0

Trends Storytelling Creativity Reputation 0

Cision

AUGUST 6, 2015

Estimates for summer air travel by the industry group Airlines for America predict that a record 222 million travelers are expected to fly between June 1 and August 31–that’s an average of 2.4 Want to learn how travel technology impacts your brand? million people traveling daily. In-Flight Entertainment (IFE).

Travel 120

Travel Technology Airlines Wireless 120

ImPRessions - Crenshaw Communications

DECEMBER 23, 2020

We’re banking on a boost from Santa (and some creative tactics) to help our team achieve a healthy increase in engagement or followers for our social accounts. M ore speaking engagements for execs at industry events. One way to do this is through keynote and panel speaking opportunities at industry events. How about 50%?

Banking 310

Banking Creativity B2B Conference 310

Onclusive

OCTOBER 23, 2019

However, the challenge with the communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. Onclusive is a marketing analytics company revolutionizing the communications industry with data science. Creative and design abilities.

Marketing 46

Marketing Case Study Software Analytics 46

Onclusive

JUNE 2, 2021

Before setting your objectives, you’ll need to conduct research around where your brand is today relative to the industry, the competition and the environment that you’re operating in. You’ll want to know how your story will fit into the broader industry trends and what the media are currently interested in.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Cision

FEBRUARY 3, 2017

Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. As Harvard Business Review notes, the ability of the agency to critically and creatively coach the client is vital in order to engage specific solution. Search dominates.

Creativity 120

Creativity SEO Mobile Journalism 120

ImPRessions - Crenshaw Communications

APRIL 30, 2020

For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. In this new series, AdExchanger editors invite top industry newsmakers and practitioners in digital and data-driven advertising – all while under social isolation. and beyond. AdAge Marketer’s Brief.

Marketing 306

Marketing Advertising Advertising Industry 306

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Participate in brainstorming sessions to develop strategic/creative thinking for clients. Creative and energetic personality! .

B2B 203

B2B Policies Case Study Enterprise 203

Cision

MAY 17, 2016

I knew that I wanted to be around creative people so I majored in graphic design and minored in fine art. My first job was as an art director at a direct marketing firm, and ever since that time, I’ve had the good fortune to work with truly great industry talent. Each step of the way feeds into the next. From my spaceship….

Real Estate 227

Real Estate Pharmaceuticals Automotive Healthcare 227

Agility PR Solutions

AUGUST 14, 2022

When utilized correctly, PR is a great tool in the tech industry. When used creatively, PR strategies can be used to help with various challenges that may arise for […]. The post Effective technology PR strategies you need to know appeared first on Agility PR Solutions.

Technology 97

Technology Strategy Reputation Creativity 97

ImPRessions - Crenshaw Communications

JULY 20, 2020

Many reporters aren’t willing to write a story about a technology provider without an advertiser or publisher willing to speak about the value proposition. They want to see third-party validation to understand just how valuable the technology is to the industry. Weshould get creative with tactics. Clients need to speak.

How To 241

How To Advertising Advertising Data 241

Cision

OCTOBER 3, 2016

With a little creative keyword searching, you can easily find people looking to purchase your product or service. Purchase: “bought” “purchase” “buy” “buying” [company name or industry or product category]. You can also use it to find industry conversations that you may be missing out on or emerging trends.

Software 0

Software Comparison Media System 0

ImPRessions - Crenshaw Communications

JUNE 22, 2021

The platform offers PR teams a new way of storytelling for organizations and gives business personalities who are talented speakers with a strong point of view about industry trends an opportunity to ride the social audio wave. You can also reach out to an industry influencer to create reels in your interest. Twitter Spaces.

B2B 405

B2B Social Media Media Twitter 405

ImPRessions - Crenshaw Communications

MAY 18, 2021

That’s why it’s especially important for PR people not only to understand the tech, but to follow the key media in the industry very closely. As one of the leading sources of news in the industry, AdWeek is the perfect target for breaking news. What better way to see which companies in the industry are the most recognized?

Advertising 322

Advertising Advertising Privacy Television 322

Stephen Waddington

SEPTEMBER 10, 2020

What’s your take on the industry and what are other agencies doing? Technology, heathcare and areas of corporate development have continued to perform strongly. Behaviour change, internal communications, online events, training design and voice technologies are in huge demand. It’s understandable. We live in uncertain times.

Agency 122

Agency Creativity Marketing Government 122

Onclusive

JANUARY 28, 2021

Technology is an increasingly important part of running a business today. The right technology stack is crucial across almost all aspects of operations. However, choosing that technology is not always easy. When choosing a technology platform, customer support can sometimes be overlooked – but it shouldn’t be.

Media 195

Media Customer Service Enterprise Technology 195

5W PR

JULY 3, 2024

The Cannes Lions International Festival of Creativity 2024 showcased an inspiring blend of humanity and humor, highlighting the enduring importance of creativity in a world increasingly influenced by technology. AI and Innovation AI’s role in creativity was a major talking point at the festival.

Creativity 78

Creativity Technology Print Trends 78