Remove Creativity Remove Industry Remove Viral
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TikTok’s Role in Modern PR: Creating Viral Content That Builds Brand Value

5W PR

PR professionals who master TikTok’s unique blend of authenticity, creativity, and rapid content creation gain direct access to journalists, influencers, and consumers alike. Building Meaningful Connections with Journalists PR professionals can use TikTok to catch journalists’ attention through creative storytelling.

Viral 78
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How to Amplify Your Stories With Social Influencers and Viral Platforms

PRSay

If you asked people where they get their content these days, you might be surprised by how many rely on social influencers and viral platforms like Uplift and Humankind to hear from their favorite brands. Find viral platforms. Another strategy to help your brand see results is to push out content on viral platforms.

Viral 154
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The Rise and Fall of the Pumpkin Spice Latte

Cision

Plan your content in advance; prepare a creative post the month before you plan to use it. Advance a conversation by building off of where the conversation ended last year — start with new information and creativity and then cover more familiar tropes. What was popular last year will most likely be popular the next.

Analysis 318
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6 Trends That Will Affect PR In 2022

ImPRessions - Crenshaw Communications

The talent market in many industries is tighter than ever. The voracious appetite for viral stories on social platforms will assure plenty of exaggerated, distorted, and downright fake stories that seek to stoke tribal divisions. How many “Great Resignation” stories did we see in 2021?

Trends 385
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Cannes Lions 2023: AdTech Dominates At The World’s Biggest Creative Meet

ImPRessions - Crenshaw Communications

As summer blooms along the French Riviera, the world’s leading creative talents are gathering once again for the Cannes Lions International Festival of Creativity. Here are four ad industry and adtech trends to watch during Cannes Lions 2023. A striking surge in adtech’s prominence at this global event.

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Choosing a PR Career

Ronn Torossian

The public relations industry was ranked as the third-best creative and media job last year by the World Report, and the evidence is clear – PR jobs have become incredibly popular, especially in the digital age. Contrary to popular belief the PR industry isn’t all about press releases, media coverage, and viral ads.

Viral 195
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Creative Campaigns to Spark Your Next Big Idea

Konnect Agency

The best ideas dont always emerge from marketing textbooks or industry case studiestheyre found in real-life events, cultural shifts, and the unique ways brands connect with their audiences. When you step back and take a wider view, youll notice opportunities for creativity everywhere you look. Orders surged by 57%.