This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. You’d pay for a photo shoot or an infographic or a video production, right?
Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute. In one minute, 216,000 new photos are added to Instagram. Bob Stone’s framework is elegantly simple: list, offer, creative. The third and final step in a direct marketing program is the creative.
Sites like Trendspottr to get ahead of the curve on any number of topics and spur creative and buzzworthy writing. Another easy way to take a blog post or other content to the next level is by creating an infographic with help from a site like Picktochart or Venngage. Or check out blog topic generators from HubSpot or Portent.
Is your brand’s Instagram stalled at a few thousand followers? SelfMade lets you “be the creative director of your life” with packages that offer slick professional photo editing and social media support at an affordable budget. It was created with Instagram in mind but can be applied to any social platform.
GUEST POST by Mike Falkow, Creative Director of Meritus Media. And unless you are a bikini model posting photos of yourself posing on a tropical beach somewhere, you will have to be creative in how you present your message. Infographics are your key language elements here. This platform is more about a visual journal of sorts.
Brand voice exercises can help channel creativity where it’s most needed and develop a content strategy that hits all the right notes. If you’re a bold and creative brand like Ben & Jerry’s, Frida Kahlo could be a great fit. It encourages creativity and problem-solving without being overwhelming. Take Ikea, for instance.
Don’t neglect the basic plot; exposition, rising action, climax, falling action and resolution can play a role in designing a visual story or an asset like an infographic. In the case of an infographic, you can use different design principles for different effects. Images: Frits Ahlefeldt-Laurvig , Kennisland ( Creative Commons ).
Instagram is more than mouthwatering food photos and lusty travel pictures, it can be a powerful business tool for solo PR pros. Instagram has over 800 million users and 25 million business profiles. The addition of Instagram stories drove a 13.1% The infographic below provides a quick an easy guide to instagram ads.
Tis the season for public relations ‘ best and brightest to wield creative wit and savvy strategy in the name of meaningful holiday media placements. Pull the whole idea together as an infographic or slide show to illustrate for media, especially for digital who could end up using piece as is. Predictions are a perennial.
5 – Get Creative. Getting (and staying) creative can be difficult. Joy Miles ( @lunchesandlittles ) is a food influencer with an incredibly innovative and unique Instagram profile. Her creativity has allowed her page to quickly amass over 35,000 engaged followers. Instagram: [link]. comScore 2016 U.S.
In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Whether the company is looking to promote its media kit on social media, feature it in a post on LinkedIn, or send a link to a content creator via Instagram DMs, it can link a media kit on any platform.
When it comes to choosing a public relations agency, experience, credentials and creativity are key factors. Creative, fearless, assertive and on top of the news and pop culture. Those who work to generate high-impact coverage get to know contacts personally and use creative follow-up to gain a reporter’s interest.
More recent outcry surfaced in response to Richard Prince’s New Portraits series where he added emoticons and comments to original Instagram posts and put the results on display. Images: Marco Gomes , ·tlc∙ , Gage Skidmore ( Creative Commons ). Media outlets aren’t pointing towards fair use to defend the use of other’s material.
For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Existing social media data from your Instagram, YouTube, or Facebook accounts could help to inform what imagery resonates best with your audience.
If you publish a study, you can turn it into an infographic and video spotlights. You can pull interesting stats and develop tweets or visual content for Instagram or Pinterest. Image: losmininos ( Creative Commons ). Each piece of content has multiple arms and legs. Make your content more effective. Think outside the box.
What must also be kept in mind is that creativity and innovation don’t come in a vacuum. ” Instagram: How many followers do they have? Your aim in all of this activity is to spark your imagination, build a list of creative ideas and then innovate. Cool infographics. ” – Henry Ford. Nieman Lab.
What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.
Co-Founder of Status Creative, a leader in social media engagement. Want to make Instagram your most effective channel? Click here for your free Instagram tip sheet! Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? ” https://t.co/XuswAAsGAo.
Newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets. Twitter (75%), Facebook (73%) and LinkedIn (63%) are the most commonly used social channels for sharing visual content (video, photos, and infographics). PR professionals, be prepared.
Craft a Creative Headline. You want to be creative while also making sure the headline is short, concise, and informative. Infographics are another great tool to use to break up your written content. You want to make your infographics scannable using negative space, colors and shapes to separate your ideas. Blog About It.
Photographs, illustrations, memes, and infographics paint a thousand stories without a single word, engaging people through color, composition, and symbolism. From writing platforms like Scrivener to editing suites like Adobe Creative Cloud, countless programs cater to specific needs.
Canva The arrival of Canva on the plugin scene opens up a world of creative possibilities. This versatile tool can generate social media posts, design videos for platforms like Instagram Reels and TikTok, craft website templates, and even create presentations—all within the chat interface.
Do it yourself Taking your own images eliminates the need for acquiring permissions and allows you to be creative and take control of the final product. These websites contain millions of images ranging from animals, food and drinks, to people and infographics.
By tapping into the collective creativity of their audience, brands can create authentic, engaging content that resonates with their target audience. This could include a rise in the use of video, with short-form content like TikTok, Instagram Reels and YouTube Shorts.
Our guest was Mike Falkow, creative director for Meritus Media and Studio98. Visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated. Every Friday we do a Twitter chat on #DigitalPR. You can follow him on Twitter @mikefalkow or visit his site [link].
Our guest was Mike Falkow, creative director for Meritus Media and Studio98. Visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated. Every Friday we do a Twitter chat on #DigitalPR. You can follow him on Twitter @mikefalkow or visit his site [link].
Video content is nothing new but with the introduction of video only social media platforms such as TikTok and the launch of Instagram’s IGTV and Reels – concise an consumable content is a strong content marketing tactic. Videos are more likely to be shared by online users.
The high touch of creativity, big ideas and market smarts will reign over tech and hacks; we’ll all look to see what comes next after content.”. This unlikely union will create some of the most creative, impactful and best-in-class marketing the planet has ever seen. 29) A logical investment in creativity. “As
Take Back Your Mornings (Infographic). Finally, You Can Now Edit Captions on Instagram. 5 Creative Ways Small Businesses can Kill it on Twitter. Finally, You Can Now Edit Captions on Instagram. 5 Creative Ways Small Businesses can Kill it on Twitter. Resistance to Google+ and Hangouts Is Social Media Déjà Vu.
Canva – Your Creative Hub Best for: Visual content creation Canva is an easy-to-use content creation tool that’s super popular with marketers. It’s a great way to start designing some stand-out graphics for your socials and infographics, with plenty of templates to choose from if staring at a white square scares you!
Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity. View this post on Instagram. When most of us sit down to research where to bank, we’re not really jumping for joy. Let’s celebrate the return of #CitiSoundVault during the biggest week in music!
CSR Is a Popular Use Case That Often Lacks Creativity. The commercials themselves lack creativity and don’t have enough air time to provide meaningful insights or specifics. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. View this post on Instagram.
19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Read more: Separating Creativity from Technology in Thinking about Marketing Innovation [UML]. Read more: Separating Creativity from Technology in Thinking about Marketing Innovation [UML].
Our take on HubSpot: HubSpot delivers wonderful content, infographics and templates to help guide your marketing techniques. Our Top Picks: Stay informed with the latest ways to improve your brand’s presence through creative tactics: Disruptive Tactics To Spur Creativity. Until next time! Critical Mention.
In either case, it’s important to strive to understand both, and some of the blogs I follow get creative with the year-end wrap up: The Best Business Storytelling Posts of the Year (Part I) via @louhoffman. Photo credit: Instagram; Stone Mountain, Atlanta. My 5 Most Popular Posts of 2015 via @profkrg. What say you?
When new followers come across a testimonial from a thrilled client praising your creative genius, this positive feedback could encourage them to contact you for their needs. There are many strategies for asking questions, including: Hosting line Q&A sessions Using built-in stories features on Instagram Using polling features 4.
They include infographics. Actually, it looks a lot like a Pinterest or Instagram page. Sometimes, Starbucks is finding a way to get creative with more mundane and recurring corporate news: Such as when the CEO speaks at the annual shareholder meeting. Blog posts, on the other hand, tend to be more visual. Take a peek.
4 Tips to Unleash Your Inner Content Creative Genius. In this post, we featured four tips to get your creativity flowing. This particular book, Manage Your Day-to-Day: Build Your Routine, Find Your Focus, and Sharpen Your Creative Mind , by 99U ( @99u ), was among our favorite reads in 2018. Are You Tracking Data Daily?
When you’re done compiling data, we recommend illustrating it with a grid that highlights your biggest creative opportunities. Brand awareness occupies the top layer of the funnel, establishing trust through blog posts, infographics, videos, and social posts that avoid self-promotion.
For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. Instagram has an extensive set at its disposal to create its Annual Trends Report. Tip: Brands get creative and overlap hero content types. Internal Datasets.
The stats from a recent white paper you published find new life as a shareable infographic. You don’t want your audience to feel like your content is repetitive across all channels, so you’ll need to get creative with your remixes and make sure you’re continuing to deliver value, regardless of the medium.
Everywhere we look—Facebook to Twitter to Instagram—we can’t avoid promoted links vying for eyeballs. It might be time to re-evaluate your blog from top to bottom, and awaken a more stimulating, creative brand personality. Publish long and short-form pieces, as well as multimedia like videos and infographics to keep readers engaged.
As marketers, we are forever pressed for creative, performance-driven ideas. At the HUG, we brought together creative minds from all marketing disciplines and backgrounds to unlock the true value of results-driven ideas. 15 Free Infographic Templates in PowerPoint. You know the drill. And, we must do it quickly.
Luckett says marketers should stop focusing on outdated tactics - such as banner ads - and instead look at what attracts a non-cognitive response, such as infographics, videos or art. Channels such as Twitter and Instagram thrive on this human connection. Social media needs to be nourished by human expression.
We organize all of the trending information in your field so you don't have to. Join 48,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content