5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Whether the company is looking to promote its media kit on social media, feature it in a post on LinkedIn, or send a link to a content creator via Instagram DMs, it can link a media kit on any platform.

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How To Media Guidelines Pitching 176

Contently - Strategy

AUGUST 15, 2024

As Robert Rose at the Content Marketing Institute points out , “In a perfect world, creative content workers would spend less time assembling content and more time thinking of innovative and remarkable content to create.” For example, to reach lawyers or healthcare professionals, you might focus on promoting content on LinkedIn.

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Content Marketing Strategy How To Marketing 65

5W PR

OCTOBER 9, 2017

5 – Get Creative. Getting (and staying) creative can be difficult. Her creativity has allowed her page to quickly amass over 35,000 engaged followers. Here’s what keeps her creative: “My three children are definitely the inspiration for my feed. LinkedIn: [link]. comScore 2016 U.S. Cross-Platform Future in Focus.

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Social Media Media Mobile Pinterest 112

PR 20/20

SEPTEMBER 29, 2015

You can connect with Nick on Twitter and LinkedIn. Now, I’m not the most creative person in the world. In this infographic from Wishpond , I’ll show you 14 data-backed techniques for designing higher-converting landing pages. Landing page optimization is part art and part science. Fortunately, I’m good at research.

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Infographics Data Case Study Web 40

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

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Digital PR Industry Strategy Film 170

The Stalwart Blog

DECEMBER 18, 2015

Newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets. Twitter (75%), Facebook (73%) and LinkedIn (63%) are the most commonly used social channels for sharing visual content (video, photos, and infographics). PR professionals, be prepared.

Content Marketing 60

Content Marketing Infographics Marketing Pinterest 60

Cision

APRIL 6, 2016

And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. Rohan Ayyar is a creative content strategist and CRO specialist at E2M , digital marketing firm par excellence.

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How To Tools Exercises Viral 120

Cision

NOVEMBER 27, 2015

Run pilot campaigns on a variety of advertising channels like Google, LinkedIn and Twitter. Turn a tip sheet into an infographic by visualizing data found within it. Campbell , DaveBleasdale , Kevin Dooley ( Creative Commons ). Track which one feeds your sales funnel the most. Images: The U.S.

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Strategy How To Data Infographics 120

Contently - Strategy

APRIL 24, 2019

In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. If you only produced blog posts before, maybe scaling means starting to create visual content like infographics and video. Getting around that obstacle calls for creative thinking.

Content Marketing 101

Content Marketing Infographics Insurance Insurance 101

Waxing UnLyrical

JANUARY 17, 2019

These results can be used for a press release, infographic, social media post and media relations outreach. ’ Heather can be reached via Twitter , LinkedIn and heatherc@rae-communications.com. Image: qimono via Pixabay, Creative Commons CC0. Champion a Purpose.

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Leadership Survey Exercises Education 89

Prohibition

MAY 14, 2024

The ‘image expansion’ tool that is already available for Meta ads has had an update, now allowing Advantage+ creative to expand static posts in reels, making your content fit each format. From an image creation perspective, Advantage+ can now create image variations based on your own uploaded ad creative.

Advertising 62

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Shift Communications

APRIL 6, 2015

Then we cut the treemaps into individual squares and gave them to our Creative Services team. The current occupant of the Iron Throne, Mark Zuckerberg’s Facebook, battles it out for supremacy against Reid Hoffman’s LinkedIn and the combined might of Google and YouTube. Analytics Data Data-Driven PR Infographic'

Social Media 60

Social Media Data-Driven PR Infographics Media 60

Sword and the Script

FEBRUARY 25, 2017

Her story links to an online statement and infographic by the talent agency The Creative Group which conducted the survey: “Companies increasingly see the business value of good design and content marketing, and seek people with expertise in these areas. Now LinkedIn is pitching an employee advocacy tool in this post.

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Marketing Employee Survey Social Media 84

Stern + Associates

DECEMBER 20, 2022

By tapping into the collective creativity of their audience, brands can create authentic, engaging content that resonates with their target audience. The increase in visual content could also extend to the use of visual storytelling techniques, like infographics and animations.

Social Media 62

Social Media Marketing Media Instagram 62

Communications Conversations

APRIL 6, 2016

So, I spent the last few weeks thinking about more creative and truly effective job searching tips for today’s college senior. 2: Polish the areas of your LinkedIn profile your friends aren’t. Most students will start polishing up–or start forming–a LinkedIn profile by their junior or senior years.

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Meeting LinkedIn Creativity Infographics 60

Newsfile

JANUARY 30, 2024

However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

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Trends YouTube Video Social Media 105

Prohibition

AUGUST 17, 2021

Across social media platforms including Facebook, Twitter and LinkedIn, video content tends to have the highest engagement. Video content allows for brands to showcase creativity to existing consumers and attract new consumers as well.

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Video Content Marketing Marketing Product Launch 62

Contently - Strategy

NOVEMBER 27, 2018

When you’re done compiling data, we recommend illustrating it with a grid that highlights your biggest creative opportunities. Brand awareness occupies the top layer of the funnel, establishing trust through blog posts, infographics, videos, and social posts that avoid self-promotion.

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Strategy How To Content Marketing Analysis 111

Contently - Strategy

FEBRUARY 8, 2024

Through Contently, Eni seamlessly managed the entire creative process , from ideation to distribution, ensuring their narrative resonated with precision. This HubSpot post on LinkedIn showed the benefit of their courses in a fun way that likely yielded higher engagement than a straightforward promotional post.

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Storytelling Examples Infographics Viral 52

Waxing UnLyrical

NOVEMBER 8, 2019

Infographics. His creative abilities, academic track record and leadership skills made him one of the key industry influencers as well. Connect with him via LinkedIn and Twitter. Not just your business blog is enough to fulfill the content needs of the modern web. Blogs and articles. Short-form videos. Longer form videos.

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Content Marketing Marketing Web SEO 82

Critical Mention

OCTOBER 24, 2019

Our take on HubSpot: HubSpot delivers wonderful content, infographics and templates to help guide your marketing techniques. Our Top Picks: Stay informed with the latest ways to improve your brand’s presence through creative tactics: Disruptive Tactics To Spur Creativity. Until next time! Critical Mention.

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Blogging Education Resources Creativity 68

Shift Communications

APRIL 2, 2015

It means it’s time to get creative. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. Social Media Analytics – Twitter, LinkedIn and Facebook all offer analytics and insights into brand pages. That doesn’t mean our job to generate more awareness stops.

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Marketing Data-Driven PR Analytics Training 60

Buzzstream

FEBRUARY 1, 2024

Infographic Outreach Infographics have been used for link building for years, though interest and reliability have waned due to overuse. Ensure your post is compelling, the graphics are original and high quality, and your infographic topic is relevant to your site. In the example above, I lean on Google. Please let me know.

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Pitching Infographics Survey Resources 87

Waxing UnLyrical

APRIL 19, 2018

The life of a communications pro for a nonprofit organization is one that seems to require a daily mix of magic tricks, extreme sport level time management and creativity. Piktochart : PIktochart is an online infographics tool. Image: Kevin Bhagat via Unsplash, Creative Commons CC0. Guest Post by Laura Petrolino.

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Nonprofit Tools Marketing Skype 82

PR 20/20

MAY 17, 2018

There’s no shortage in creativity, so why the shortage in leads? This could be in the form of a visual checklist, infographic, SlideShare presentation, quiz or even a Facebook Live webcast. Depending on where your audience already is, social channels including LinkedIn , Twitter and Facebook offer advanced targeting capabilities.

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LinkedIn Pitching Facebook Infographics 53

Shift Communications

DECEMBER 10, 2015

If you have no images at all, get creative. Certain images, such as infographics, are “allowed” to have a lot more information packed into them than other images. Best of all, Canva’s blur option allows for an entire spectrum of blurring. Is the graphic calling out the accomplishments of a speaker at a company event?

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Infographics Tools Writing Guidelines 60

Waxing UnLyrical

MAY 22, 2015

” On the flip side, this doesn’t give you a pass when it comes to creativity with your content and pitching; leverage that to generate even more earned media through your outreach efforts. Be creative with your content (including video). If the media feels misled, the chances of your story getting placed will be nil.

Leadership 40

Leadership Report Media Video 40

Contently - Strategy

NOVEMBER 1, 2023

That means not just creating eBooks but also infographics, videos, blog posts, social media posts, and so on. Atom 2: A LinkedIn carousel ad highlighting a key statistic about warehouse automation followed by steps your company is taking to stay ahead of industry trends. Of course, creating all that content sounds daunting.

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Content Marketing Strategy eBook Marketing 52

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Another common tactic is for the author to share an article about the content offering on his or her LinkedIn profile through LinkedIn Pulse.

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Marketing Content Marketing Pinterest LinkedIn 48

PR 20/20

MARCH 30, 2016

As marketers, we are forever pressed for creative, performance-driven ideas. At the HUG, we brought together creative minds from all marketing disciplines and backgrounds to unlock the true value of results-driven ideas. 15 Free Infographic Templates in PowerPoint. You know the drill. And, we must do it quickly.

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Resources Marketing Pinterest eBook 40

Buzzstream

MARCH 13, 2024

For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. Tip: Brands get creative and overlap hero content types. For instance, a brand may utilize datasets to create a map or infographic and pitch it together.

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Digital PR Construction Case Study SEO 71

Beyond PR

JUNE 16, 2016

Get creative with infographics, product demos, animation and other visuals to connect emotionally with readers. You can also connect with her on LinkedIn. On top of this, social media users are more likely to share something with rich visuals. Boilerplates. Follow her on Twitter at @kellsmason and @PRNbiztech.

Infographics 40

Infographics Writing Video Storytelling 40

PR 20/20

JULY 11, 2017

Consider a checklist, infographic or shorter form of the ebook to give away key highlights, but still encourage the reader to download the full content. Consider the platform your audience is most active on (ex: Facebook, LinkedIn, Instagram, Twitter, Pinterest, etc.), Creating repurposed content from the larger asset. Paid Audiences.

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eBook How To Pinterest Examples 43

Buzzstream

DECEMBER 13, 2023

Pricing: Free for 25 monthly searches, $34/mo starter tier Alternatives: ContactOut combines LinkedIn and a web crawler to find email addresses. Get Prospect syncs up with your LinkedIn to help find contacts’ email addresses. Free for four emails per day. Anymail Finder is similar to Hunter, but only allows for two free daily searches.

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Digital PR Tools Google Pitching 62

MaccaPR

JANUARY 19, 2015

Use LinkedIn and other social channels to do your homework and then tailor a cover note that is specific to the individual and the PR agency. When composing a cover note, keep in mind that among the items our agency is looking for is a firm command of business writing skills, laced with creativity.

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How To Agency Writing Interviews 48

Beyond PR

SEPTEMBER 13, 2016

For far too long, brand communicators and marketers have been pushed to create, create, create – be it press releases, blog posts, videos, infographics, etc. She believes the key to successful content is balancing creativity, analytics and commonsense. Connect with her on LinkedIn and follow her on Twitter @ADHicken.

Resources 40

Resources Analytics Measurement Infographics 40

Beyond PR

AUGUST 4, 2016

Instagram may be fun and conversational, while LinkedIn has a more professional and formal atmosphere. Unlike other social platforms, LinkedIn is more focused on business and industry insights. These 9 tips help keep us on target when posting to LinkedIn. Remember that LinkedIn is the more formal representation of your brand.

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Social Media Pinterest Media Marketing 40