Shift Communications

SEPTEMBER 18, 2017

For example, here’s the remainder of 2017’s calendar for AdAge magazine: My PR team would advise me to craft stories, topics, articles, bylines, etc. They’d refer me to a Creative Services team to prepare video, audio, and infographics so that they’re in publication – with links to my website – in January.

Analytics 132

Analytics Data-Driven PR Data Software 132

Contently - Strategy

APRIL 24, 2019

In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. Having served as the executive editor at Money Magazine, Magnarelli’s journalism experience gave her an advantage. However, despite bigger budgets and outputs, content teams remain relatively small.

Content Marketing 101

Content Marketing Infographics Insurance Insurance 101

Newsfile

JANUARY 30, 2024

In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. However, remember that AI should not replace human-written content and creativity. Download the report! Instead, it should only be used to supplement.

Trends 105

Trends YouTube Video Social Media 105

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. Image: Karen Cropper ( Creative Commons ). Jay Baer (@jaybaer) August 19, 2015. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Contently - Strategy

MAY 9, 2024

It’s a more editorial style that can make your white paper read like a magazine story. Get creative, and think about ways to turn your white paper content into social media posts, videos, infographics, and even podcast episodes. Some white papers opt to use in-text citations.

Writing 109

Writing Case Study Study Insurance 109

Contently - Strategy

MARCH 18, 2024

Content related to mortgages, insurance, and financial planning has a way of becoming predictable over time—unless you get a little creative. In an effort to break from tradition, BBH started the Center for Women & Wealth, coupled with a pioneering print magazine tailored for these women. infographic.

Case Study 52

Case Study Financial Content Marketing Study 52

Buzzstream

MARCH 13, 2024

Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV. For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content. Tip: Brands get creative and overlap hero content types.

Digital PR 71

Digital PR Construction Case Study SEO 71

Waxing UnLyrical

MAY 22, 2015

” On the flip side, this doesn’t give you a pass when it comes to creativity with your content and pitching; leverage that to generate even more earned media through your outreach efforts. Be creative with your content (including video). If the media feels misled, the chances of your story getting placed will be nil.

Leadership 40

Leadership Report Media Video 40

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Sponsored Content on a Specific Blog or News Site - Increasingly, brands and companies can pay for articles to be published in traditional media such as magazines and newspapers.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Buzzstream

FEBRUARY 15, 2024

Could you see this content in a printed magazine, encyclopedia, or book? Maps, “re-imagined as” concepts, and traditional infographics all fall under that shareable graphic bucket. Many tools, like Visme or Canva , help create graphics, but visual creativity is the best differentiating factor for graphics.

How To 71

How To SEO Google Examples 71

Buzzstream

JULY 16, 2024

I’ve seen city studies get talked about in TV spots, magazines, municipal websites, and even Mayoral speeches! For example, although Thrillist’s “Best US Cities for Creatives (That You Can Afford to Live In)” provides some data to back up how cheap it is to live in the city, there is no outright methodology. Businessfinancing.co.uk

Study 62

Study Pitching How To Local 62

PR Fuel

MARCH 17, 2020

It might mean providing quick tips in a video or on an infographic. It may be a literal space like a billboard or a section of a newspaper or magazine page. Maybe one or two people who have to think creatively to get the best benefits for the company on a strict budget. In short, it’s the opposite of advertising.

Publicity 82

Publicity Small Business Advertising Advertising 82

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Fall is a terrific time for creative public relations teams to dream up seasonal ideas that score with media now and through the rest of the year. Or if a client doesn’t immediately have a tie to a hit show, get creative. Some of the best pitches tie a client product or service to pop culture coverage. The clock is ticking!

Film 180

Film Small Business Pitching Comparison 180

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” When you can, offer high resolution photos, videos or infographics. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

ImPRessions - Crenshaw Communications

JULY 18, 2017

His additions to our media efforts added an extra layer of expertise to create compelling coverage like this Shape Magazine article on Wearsafe’s runners’ survey. Finally, as we’ve written before on this subject , don’t stop with a press release.

Survey 136

Survey How To Construction Data 136

PR Fuel

SEPTEMBER 18, 2018

You must always focus on finding a creative news angle. Instead of sending a regular press release, use an infographic to tell your story. Be creative. Your initial reader, the reporter or editor at the newspaper or magazine, has to go through a ton of these things every day.

Writing 118

Writing Newspapers Report Data 118

PR Fuel

OCTOBER 16, 2018

If it’s not working, get creative! 4.) Team Up with Big Names – Does a magazine or blog dominate your field? The more creative and tenacious you are, the better your return. Be a tenacious, creative guerrilla PR pro. Most issues are forgivable if approached quickly and directly. The public will forgive and forget.

Web 40

Web Pitching Local Writing 40

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. You should not start with three pages of A4, but a tweet, an infographic or a video. The table below sets out the topics that constitute a news story.

Media Relations 115

Media Relations Media Print Newspapers 115

MaccaPR

OCTOBER 26, 2015

We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. Legendary advertising titan Sir Martin Sorrell recently dismissed the idea that PR agencies could replace ad agencies as lead creative firms for clients.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48