Stephen Waddington

JULY 11, 2017

Most organisations use more elements like online videos, infographics and instant photos in their messaging. 4 Channel shift from print to social exaggerated. Media relations with print newspapers/magazines are still stronger than expected. #5 . #1 Visualisation in communication. But only 4.6% 5 Hypermodernity. 7 Measurement.

Communications 115

Communications Publicity Survey Newspapers 115

Shift Communications

JULY 20, 2015

We pride ourselves on our smart, dedicated, creative (and who can forget ballsy) culture. Jenny gives us insight into her role on the Creative Services team and offers advice for those looking for a glimpse into the SHIFT life. Anything creative! One of our greatest challenges is educating SHIFTers about our creative services.

Agency 60

Agency Creativity Infographics eBook 60

PRSay

AUGUST 23, 2016

Traditionally, financial news have been less wrapped up with creative videos or fancy images. Infographics for instance, work very well for illustrating statistics and other technical content. The creative format of infographics also help to steer the consumer to look at data, which would have been otherwise more easily overlooked.

Video 60

Video Financial Infographics Web 60

PRSay

AUGUST 10, 2016

Traditionally, financial news have been less wrapped up with creative videos or fancy images. Infographics for instance, work very well for illustrating statistics and other technical content. The creative format of infographics also help to steer the consumer to look at data, which would have been otherwise more easily overlooked.

Video 60

Video Financial Infographics Web 60

PRSay

JUNE 11, 2021

On social media, what creative tactics did the team use to tap the faculty’s expertise? A great example of this was our “COVID is Not the Flu” infographics, which reached over 20 million users on Facebook alone. 1 ranking in the latest U.S. News & World Report rankings for U.S. schools of public health.

Publicity 158

Publicity Social Media Report Fashion 158

Contently - Strategy

AUGUST 22, 2019

Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity. Deloitte spends each year surveying American families about the materials they find themselves buying for kids every time autumn rolls around, and they present their findings in a cool animated infographic.

Banking 107

Banking Content Marketing Examples Industry 107

Contently - Strategy

DECEMBER 4, 2018

This space is typically reserved for blog posts, infographics, social posts, and e-books. Marketers typically think of the top of the funnel as the place where they get to be most creative. Top of funnel is the land of brand awareness and affinity. You want to grab your target audience’s attention and hold it.

Case Study 110

Case Study Marketing Study Content Marketing 110

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage. For instance, say you are looking for journalists who have covered race car driving in the past year.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage. For instance, say you are looking for journalists who have covered race car driving in the past year.

Digital PR 62

Digital PR Tools Google Pitching 62

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. Image: Karen Cropper ( Creative Commons ). Jay Baer (@jaybaer) August 19, 2015. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Norton's Notes

JULY 17, 2014

Digital journalism can mean many things according to Wikipedia: Digital journalism also known as online journalism is a contemporary form of journalism where editorial content is distributed via the Internet as opposed to publishing via print or broadcast. So the future of journalism is creative clever digital journalism.

Journalism 50

Journalism Digital PR SEO Wikipedia 50

Contently - Strategy

JUNE 11, 2020

CSR Is a Popular Use Case That Often Lacks Creativity. The commercials themselves lack creativity and don’t have enough air time to provide meaningful insights or specifics. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy.

Healthcare 112

Healthcare Content Marketing Industry Trends 112

Contently - Strategy

SEPTEMBER 15, 2021

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. CSR Is a Popular Use Case That Often Lacks Creativity. The commercials themselves lack creativity and don’t have enough air time to provide meaningful insights or specifics. The same holds true for healthcare content.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Beyond PR

MARCH 23, 2016

Digesting a page in print is nothing like experiencing content digitally. Jamie Heckler details this in her blog post and infographic about The State of Multimedia in Press Releases. Her team leads social media, PR, creative and blogging for the brand. The digital world allows for a much more interactive experience.

Video 40

Video eBook Viral Infographics 40

Buzzstream

FEBRUARY 15, 2024

Could you see this content in a printed magazine, encyclopedia, or book? Maps, “re-imagined as” concepts, and traditional infographics all fall under that shareable graphic bucket. Many tools, like Visme or Canva , help create graphics, but visual creativity is the best differentiating factor for graphics.

How To 71

How To SEO Google Examples 71

MaccaPR

NOVEMBER 10, 2015

Marketers know that social media is as revolutionary to our culture as the printing press was in Gutenberg’s day, turning mobile phones and PCs into access points for endless connectivity. The social organism evolves through memes and grows when you allow users to be creative with your content. Social media feeds off of emotions.

Marketing 48

Marketing Social Media Video Mobile 48

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Boost Content at an Upcoming Event - Print physical copies of your content and give them out to VIPs who attend an upcoming speech by the author or share them at your trade show booth.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Fall is a terrific time for creative public relations teams to dream up seasonal ideas that score with media now and through the rest of the year. Or if a client doesn’t immediately have a tie to a hit show, get creative. Some of the best pitches tie a client product or service to pop culture coverage. The clock is ticking!

Film 180

Film Small Business Pitching Comparison 180

Stephen Waddington

DECEMBER 5, 2018

The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. As a result print circulation has fallen dramatically.

Media Relations 115

Media Relations Media Print Newspapers 115

Contently - Strategy

MARCH 18, 2024

Content related to mortgages, insurance, and financial planning has a way of becoming predictable over time—unless you get a little creative. In an effort to break from tradition, BBH started the Center for Women & Wealth, coupled with a pioneering print magazine tailored for these women. infographic.

Case Study 52

Case Study Financial Content Marketing Study 52

5W PR

DECEMBER 7, 2019

5W Public Relations , an top 20 US PR agency whose clients include Three Olives, 1800 Tequila and Maestro Doebel, has prepared the infographic below to offer insight on buzzwords used in the spirits industry and their impact on consumers. TBWA/Hakuhodo, a Japanese creative agency, supported Suntory with the campaign.

Brand 78

Brand Branding Creativity Consumer 78

Waxing UnLyrical

MARCH 26, 2014

Creative web content is all the rage in the marketing world. Before we get our hands dirty in digital paint… Let’s look at some of the basic terms you’ll hear when it comes to creative web content. Note, this is different than images for print, which are CMYK (cyan, magenta, yellow, black). Guest Post by Alicia Lawrence.

Web 81

Web Pinterest Creativity Print 81

Journalistics

APRIL 5, 2016

Multimedia journalists are expected to be able to produce or adapt content for an increasingly wider-range of media, including traditional broadcast, print and Web formats, as well as blogging, podcasting (audio and video), social media, and live content platforms (Periscope or Facebook Live for example).

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

Multimedia journalists are expected to be able to produce or adapt content for an increasingly wider-range of media, including traditional broadcast, print and Web formats, as well as blogging, podcasting (audio and video), social media, and live content platforms (Periscope or Facebook Live for example).

Media Relations 40

Media Relations Media Mobile Pitching 40

Cision

MAY 11, 2015

The Zimbabwe native received her bachelor’s in print journalism from Claflin University, and later received her master’s in communication from Johns Hopkins University. ​​ How do you innovate PR? Being creative and moving along with the times means reporters come to you and your client gets the exposure they deserve.

Reddit 120

Reddit Social Media Comparison Pitching 120

Shift Communications

SEPTEMBER 18, 2017

to match these themes in the months when my search volume is highest, so that I’m in print when people are already finding my website. They’d refer me to a Creative Services team to prepare video, audio, and infographics so that they’re in publication – with links to my website – in January.

Analytics 132

Analytics Data-Driven PR Data Software 132

Sword and the Script

AUGUST 2, 2016

Text, graphics, infographics, videos, photos, etc. We can use Twitter, bloggers, infographics, Snapchat stories, and much more to reach people. Know a PR, marketing or sales leader with compelling ideas fit for print? If you enjoyed this post, you might also like: Art or Science: Creative Marketing and PR .

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Sword and the Script

OCTOBER 22, 2016

What I do is a creative PR idea – borrowed from Letterman and Oprah – taking a drawback and transforming it into an opportunity. The top spot in an organic search is many ways what page 1 above the fold in a printed version of a newspaper used to be many years ago. Does your B2B agency stopped bringing creative content ideas?

Web 60

Web Google Mobile B2B 60