Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

Creativity 76

Creativity Study Survey Advertising 76

Sword and the Script

FEBRUARY 3, 2018

As it is on the occasional Saturday, I’ve vetted three resources below, wrapped in thought, and recommend them for your perusal. 3) Rising influence of creative in content marketing. The UK team at LinkedIn took an underperforming ebook created by the US team, redesigned, polished it up with better creative and better title.

Content Marketing 62

Content Marketing Creativity Apparel Marketing 62

Cision

JUNE 18, 2015

You’ll become a shortlisted resource and partner not only for articles they’re writing but also for preferred vendor lists. If you publish a study, you can turn it into an infographic and video spotlights. Image: losmininos ( Creative Commons ). Each piece of content has multiple arms and legs. Think outside the box.

Content Marketing 120

Content Marketing Marketing Pinterest Pitching 120

Cision

OCTOBER 19, 2015

“If you’re going to spend all this time and put all this money and resources into doing that one really fantastic piece of content, you can get months of content out of that one piece if you think about how to break it up into those smaller pieces.”. Images: Athleya , magicatwork , Vivianna_love ( Creative Commons ).

Infographics 120

Infographics SEO Engineering Strategy 120

Cision

JULY 30, 2015

Be a Resource After the Interview. Check out this infographic for a helpful checklist! Images: www.audio-luci-store.it , Flazingo Photos ( Creative Commons ). During the interview, if a question is asked and you don’t have an answer, it’s O.K. to say you will find that information and get back to him or her ASAP.

Interviews 120

Interviews How To Media Infographics 120

PR 20/20

MARCH 30, 2016

As marketers, we are forever pressed for creative, performance-driven ideas. At the HUG, we brought together creative minds from all marketing disciplines and backgrounds to unlock the true value of results-driven ideas. Resources and Templates for Marketing Acceleration. 15 Free Infographic Templates in PowerPoint.

Resources 40

Resources Marketing Pinterest eBook 40

Cision

JANUARY 6, 2016

How-to videos, video testimonials from existing customers, infographics about industry trends, and even inspirational quotes set against picturesque background images are fair game for a more exciting social media presence. Rohan Ayyar is a creative content strategist and CRO specialist at E2M , digital marketing firm par excellence.

Social Media 120

Social Media Media Airlines Video 120

Cision

NOVEMBER 2, 2015

Without code your sample size may be limited (especially if you’re cutting and pasting from Excel), but as a communication professional you’ll be able to provide more engaging resources to journalists and to the public. Infogram – An intuitive infographic creation tool. Its usability is strong and customizable.

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

Without code your sample size may be limited (especially if you’re cutting and pasting from Excel), but as a communication professional you’ll be able to provide more engaging resources to journalists and to the public. Infogram – An intuitive infographic creation tool. Its usability is strong and customizable.

Data 120

Data Tools Google Examples 120

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

PRSay

JUNE 11, 2021

On social media, what creative tactics did the team use to tap the faculty’s expertise? We regularly used this resource to monitor their takes on certain topics (what’s [going on] with testing, what’s the next challenge in the United States or abroad, what are experts saying about the vaccine timeline, etc.). schools of public health.

Publicity 158

Publicity Social Media Report Fashion 158

Shift Communications

JANUARY 2, 2019

Decisions need to be made in advance of creating content: Ask yourself if there are internal resources internal available to develop the content and determine a budget for creative executions. Is there an opportunity to create one long form piece of content that can be utilized across different channels?

Analysis 95

Analysis Infographics Internal International 95

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” When you can, offer high resolution photos, videos or infographics. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Contently - Strategy

MARCH 15, 2019

Think of it this way, providing freelancers the right resources will help them create better work and ultimately make your job easier. Tell your freelancers exactly how often they’re expected to use your team as a resource. To help you along the way, I’ve compiled a six-step checklist that covers what to include.

Company 111

Company Pitching System Interviews 111

Buzzstream

FEBRUARY 1, 2024

— Resource Page Outreach Resource pages are pages that list multiple resources in the form of links. If you want a page to include your resource, include a compelling reason. Subject Line: [Topic] resource for [Website Name] Hi [First Name], I came across your resource page on [Research Page Title] – [personalize].

Pitching 87

Pitching Infographics Survey Resources 87

Presspage

NOVEMBER 10, 2017

And in October, the airfield won two more awards in recognition of its efforts to reduce its environmental footprint and conserve natural resources from the Florida Airports Council Specialty Conference in Orlando. But the job is not close to being done, Davis assures. This surely bringing more value to their newsroom.

Internal 0

Internal International Industry Infographics 0

The Stalwart Blog

DECEMBER 18, 2015

Newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets. For those who answered “no” to using influencers, they commonly cited budget and/or resource restrictions and not knowing where to start with an influencer program as their primary challenges.

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

Critical Mention

OCTOBER 24, 2019

Luckily, the internet provides many educational resources to them in the loop. Consider using these excellent resources: 4 tips for finding fantastic free photos. Our take on PRsay’s blog: PRsay is an excellent resource for those looking for professional development advice or PR leadership tips. Share Tweet Share.

Blogging 68

Blogging Education Resources Creativity 68

Cision

NOVEMBER 27, 2015

a quantitative cost of the time and resources required to convert the sale.) Turn a tip sheet into an infographic by visualizing data found within it. Campbell , DaveBleasdale , Kevin Dooley ( Creative Commons ). The goal is to find a grouping of clients who have a high value and incurred low opportunity cost.

Strategy 120

Strategy How To Data Infographics 120

Contently - Strategy

JUNE 11, 2020

CSR Is a Popular Use Case That Often Lacks Creativity. Plus, brands usually don’t have the resources or infrastructure in place to go after hard news. The commercials themselves lack creativity and don’t have enough air time to provide meaningful insights or specifics. Reports + Data Are the Biggest Differentiators.

Healthcare 111

Healthcare Content Marketing Industry Trends 111

Ishmael's Corner

MAY 10, 2015

With this as the backdrop, here are his top 10 tools and resources that he applies to content marketing campaigns. While we’ve built a creative services group within our company, here’s a tool for outsourcing design work. In short, Steve knows content marketing and the nitty gritty of lead generation.

Tools 60

Tools B2B Software Storytelling 60

prTini

NOVEMBER 14, 2014

Take Back Your Mornings (Infographic). 5 Creative Ways Small Businesses can Kill it on Twitter. Follow Team Geben on Twitter for more articles and resources throughout the week. Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! .

Twitter 49

Twitter Case Study Infographics Small Business 49

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? Image: Karen Cropper ( Creative Commons ). Jay Baer (@jaybaer) August 19, 2015. Jeff Barrett – @BarrettAll . XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Shift Communications

APRIL 23, 2015

Video, photos, infographics and the like are necessary in a mobile and digital world. Find a creative director who can act as a mentor. While you may not be able to create your own infographic at the end of it, you’ll begin to have a better eye for visuals and will appreciate the intricacies of storytelling with fewer words.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Sword and the Script

MARCH 19, 2018

Ned is a retired senior naval officer who launched the “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR pros looking for work. Interestingly, a separate study of 400 in-house creatives and marketers by inMotionNow * put award programs at bottom of the list of results that matter. Click To Tweet.

Survey 70

Survey Trends Communications Storytelling 70

The Proactive Report

JANUARY 30, 2015

Josh Rose, Chief Creative Officer, Weber Shandwick. However, the visuals have to be creative and well-designed and executed. When Weber Shandwick, long known as a PR agency, starts a section devoted only to paid media (Sawmill) and makes Josh Rose the Chief Creative Officer, you know things are changing in our industry.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

ISEBOX

MARCH 18, 2016

In public relations, it’s all about bigger, better, faster, more – and doing it with fewer resources. The upgrade to Advanced Project Management is $10, and the Full In-House version for creative teams is $15. These demands are challenging; after all, you’re not a machine. Enter public relations automation tools.

Publicity 70

Publicity Enterprise Analytics Tools 70

Contently - Strategy

AUGUST 27, 2024

Providing freelancers the right resources from the beginning will help them create better work and ultimately make your job easier. Sending a style guide to freelancers will give them answers to all the little creative questions that you already know in the back of your head.

Pitching 52

Pitching Interviews Employee System 52

Solo PR Pro

OCTOBER 18, 2022

We offer everything from strategic communications to public relations, marketing, branding and creative services. Then, as you add resources to your team, do that again. That’s one reason why we provide services such as graphic design, data visualization and video. Strategic communications is part and parcel of public relations.

Media Relations 97

Media Relations Media Social Media Internal 97

Shift Communications

DECEMBER 10, 2015

Learn to Use Your Resources Well. If you have no images at all, get creative. Certain images, such as infographics, are “allowed” to have a lot more information packed into them than other images. Don’t have great, hi-res images to incorporate in your graphic? Don’t have any images at all?

Infographics 60

Infographics Tools Writing Guidelines 60

Contently - Strategy

MAY 9, 2024

Get creative, and think about ways to turn your white paper content into social media posts, videos, infographics, and even podcast episodes. You can also repurpose the content from your white paper to make it even more engaging. It gives your audience more ways to interact with the content you’ve worked hard to create.

Writing 108

Writing Case Study Study Branding 108

Contently - Strategy

NOVEMBER 27, 2018

For us, a primary keyword is “content marketing resources”–it’s a frequent search term that just about everyone in our audience cares about. When you’re done compiling data, we recommend illustrating it with a grid that highlights your biggest creative opportunities. ” Lastly, be honest about resources.

Strategy 111

Strategy How To Content Marketing Analysis 111

Mindful Marketing

APRIL 18, 2016

They create content – everything from award and speaking submissions to infographics, videos, photos, bylines and white papers – as well as train executives on speaking and presentation skills, assist HR with creative ad copy, manage crisis situations and even manage social media channels for brands and executives.

Analytics 50

Analytics Training Meeting Measurement 50

Buzzstream

MAY 9, 2018

They are mostly doing things like resource page outreach and link reclamation (unlinked mention) campaigns. SEO Content Marketers – This type of outreach team blurs the line between traditional SEO and PR, using a range of tactics including blogger outreach, infographic placement, broken link building.

Data 120

Data SEO Groups Pitching 120

Contently - Strategy

OCTOBER 4, 2023

But it can also be challenging at times, especially in today’s market with ambitious revenue goals and tight talent resources. With over 160,000 creative professionals in the Contently network, we help our clients achieve their content goals and atomize their assets in different mediums.

Content Marketing 52

Content Marketing eBook Marketing Infographics 52

Contently - Strategy

NOVEMBER 1, 2023

That means not just creating eBooks but also infographics, videos, blog posts, social media posts, and so on. Atom 5: An infographic that features important data about automation trends (which are all contained in your eBook) and showcases your expertise. Of course, creating all that content sounds daunting.

Content Marketing 52

Content Marketing Strategy eBook Marketing 52

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding.

B2C 52

B2C Case Study B2B Content Marketing 52