5W PR

FEBRUARY 9, 2025

Smart, strategic PR doesn’t require a massive budget – it demands creativity, relationship-building, and consistent execution. Focus on truly newsworthy announcements and include multimedia elements like images, videos, and infographics that make your story more shareable.

Strategy 78

Strategy Case Study Pitching Measurement 78

Buzzstream

SEPTEMBER 18, 2024

If you’re struggling to create interesting, creative content, this is an episode to pay close attention to. And that, that goes across these pages as well as creative camp. So I think keeping your ear to the ground is just essential in digital PR as well and again, creative campaigns, evergreen assets. Darren: Yeah.

Creativity 117

Creativity Digital PR Data Pitching 117

Prowly

FEBRUARY 26, 2025

Case study: Duolingo's unhinged TikTok digital PR content There's not a single chance you haven't heard about their brand image. Case study: Notion's user-driven digital PR strategy Did you know that Notion's growth wasn't fueled by traditional public relations and press releases? Try Prowly free for seven days - no credit card needed.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Sword and the Script

FEBRUARY 10, 2018

Is creativity a talent or a skill? It seems to me if creativity is a talent it can be fine-tuned, like a natural athlete trains to compete in professional football. On the other hand, if creativity is a skill, it can be taught in the same way, we might teach our children to throw or catch a football. Or it might remain elusive.

Creativity 77

Creativity Analytics Study Exercises 77

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. You’d pay for a photo shoot or an infographic or a video production, right?

Pitching 228

Pitching Agency Social Media Creativity 228

Sword and the Script

JULY 21, 2018

Limited is the operative word, because while measurements are important, you can’t directly measure everything, like the impact of creativity, and yet we know these things have value. This is why a new study by McKinsey is so important and why I’ve included it in this week’s Unscripted Marketing links [UML].

Creativity 67

Creativity Marketing Analytics Measurement 67

Contently - Strategy

SEPTEMBER 19, 2024

Brand voice exercises can help channel creativity where it’s most needed and develop a content strategy that hits all the right notes. If you’re a bold and creative brand like Ben & Jerry’s, Frida Kahlo could be a great fit. It encourages creativity and problem-solving without being overwhelming. Take Ikea, for instance.

Exercises 52

Exercises Branding Brand Airlines 52

Cision

OCTOBER 28, 2015

A 2014 study of more than 72,000 Facebook pages shows that visuals, including video and photos, generate the highest levels of engagement among users. Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics. Images inspire sharing.

Communications 120

Communications Telecommunications Infographics Video 120

Contently - Strategy

AUGUST 27, 2024

Sending a style guide to freelancers will give them answers to all the little creative questions that you already know in the back of your head. On the other hand, if you have a directory of standout articles, infographics, white papers , and case studies to choose from, they’ll have an easier time seeing things your way.

Pitching 52

Pitching Interviews Employee System 52

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

When it comes to choosing a public relations agency, experience, credentials and creativity are key factors. Creative, fearless, assertive and on top of the news and pop culture. Those who work to generate high-impact coverage get to know contacts personally and use creative follow-up to gain a reporter’s interest.

Agency 136

Agency Analytics Creativity Social Media 136

Cision

JUNE 18, 2015

If you publish a study, you can turn it into an infographic and video spotlights. A study about teenagers’ favorite frozen yogurt flavors, for example, would perform better on Snapchat. A study about teenagers’ favorite frozen yogurt flavors, for example, would perform better on Snapchat. Think outside the box.

Content Marketing 120

Content Marketing Marketing Pinterest Pitching 120

Sword and the Script

FEBRUARY 3, 2018

Other readers liked these related posts: 3 Cases Studies of Augmented Reality in B2B Marketing [UML]. 3) Rising influence of creative in content marketing. The UK team at LinkedIn took an underperforming ebook created by the US team, redesigned, polished it up with better creative and better title. Give our services a try.

Content Marketing 66

Content Marketing Creativity Apparel Marketing 66

Cision

OCTOBER 12, 2015

According to a Buzzsumo study based on 500 million Facebook posts , Sunday is now the day to post. Mari suggests repurposing a video into everything from an infographic to a text post to social media ads to make the most of your efforts. Images: Andreas Ivarsson , Nadia Szopińska , Bill Stilwell ( Creative Commons ).

Facebook 120

Facebook Education Infographics Social Media 120

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics. Cool infographics.

How To 198

How To Real Estate Web Case Study 198

Contently - Strategy

AUGUST 15, 2024

As Robert Rose at the Content Marketing Institute points out , “In a perfect world, creative content workers would spend less time assembling content and more time thinking of innovative and remarkable content to create.” Study your audience It’s time to dig deep and learn about your customers. First of all, what’s your mission?

Content Marketing 65

Content Marketing Strategy How To Marketing 65

Contently - Strategy

MARCH 18, 2024

Content related to mortgages, insurance, and financial planning has a way of becoming predictable over time—unless you get a little creative. In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content.

Case Study 52

Case Study Financial Content Marketing Study 52

5W PR

SEPTEMBER 26, 2024

The key to unlocking this potential lies in crafting content that resonates deeply with the target audience, which companies can do when they work with a creative agency. Outlining the types of content to be created, such as blog posts, videos, infographics, and social media content, and establishing a consistent publishing schedule is vital.

Infographics 78

Infographics Engineering Comparison Case Study 78

5W PR

AUGUST 23, 2024

Success hinges on understanding the audience, crafting compelling narratives, and utilizing a variety of formats to maintain interest and provide valuable information which can be done when working with a creative agency. Infographics, images, and videos can break down complex information into easily digestible formats.

Education 78

Education Infographics Case Study Exercises 78

Buzzstream

AUGUST 26, 2024

This case study is about a time when I worked with a local NYC pest control company that was on the verge of complete death and brought them back to life with the help of some creative marketing chops and massively helpful tools like Buzzstream. Creating a straight-up pest control infographic would be content marketing suicide.

SEO 71

SEO Company Case Study Infographics 71

Contently - Strategy

DECEMBER 5, 2019

These numbers suggest that companies cornering the institutional finance beat are finding creative ways to tie their analysis to relevant news and trending topics people care about. Create social videos and infographics. Get creative with compliance. Create social-friendly videos and infographics. Trust me.).

Financial 108

Financial Industry Report Insurance 108

Buzzstream

JULY 16, 2024

They may be referred to as “indexes,” “regional studies,” “city studies,” or “city listicles.” For this post, we’ll call them “city studies.” But, city studies have other higher-level goals, from SEO to brand awareness. Ego bait Ranking high on a city study makes a city look good. It’s something to brag about.

Study 62

Study Pitching How To Local 62

PR 20/20

SEPTEMBER 29, 2015

Now, I’m not the most creative person in the world. So in the last few weeks I scoured the web looking for cases studies to give me some ideas to improve the design of my landing pages. In this infographic from Wishpond , I’ll show you 14 data-backed techniques for designing higher-converting landing pages.

Infographics 40

Infographics Data Case Study Web 40

Sword and the Script

DECEMBER 28, 2022

According to a study by McKinsey, 68% want prices published online without negotiation. A study by PathFactory found content costs soared 58% in 2021 compared to the year earlier. Read more: Spending on PR Software Growing Again, Study Finds [PR Tech Sum]. Read more: Communications Influence with C-Suite Grows [Gartner Survey].

B2B 146

B2B Marketing Survey Software 146

ImPRessions - Crenshaw Communications

JULY 18, 2017

As the company was preparing to launch its own Chat Bot, we undertook a study focusing on the popularity of Chat Bots , which set the brand up nicely with data points that made the launch announcement all the more interesting for press. For retail app client Retale, we look at the different ways shoppers connect with stores to find trends.

Survey 136

Survey How To Construction Data 136

Contently - Strategy

DECEMBER 4, 2018

This space is typically reserved for blog posts, infographics, social posts, and e-books. Marketers typically think of the top of the funnel as the place where they get to be most creative. So when you’re creating mid-funnel content, you’re typically working on case studies, product stories, and webinars.

Case Study 110

Case Study Marketing Study Content Marketing 110

Stephen Waddington

JULY 11, 2017

It’s the most detailed and robust longitudinal benchmarking study available that characterises the challenges and opportunities facing our profession. Most organisations use more elements like online videos, infographics and instant photos in their messaging. 1 Visualisation in communication. But only 4.6% 6 Change is a constant.

Communications 115

Communications Publicity Survey Newspapers 115

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” When you can, offer high resolution photos, videos or infographics. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

PR 20/20

FEBRUARY 20, 2023

Some examples of content marketing include: Infographics. Creating relevant infographics for your target audience can attract potential customers and build brand awareness more creatively. Case Studies.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

Sword and the Script

MARCH 19, 2018

Additional trends or tactics where 50% or more of respondents said they’d be more or much more important included: alignment with marketing, influencer relations, organic social media, infographics, and executive speaking. Click To Tweet. You can subscribe for free by emailing him at lundquist989@cs.com. * * *.

Survey 89

Survey Trends Communications Storytelling 89

Cision

AUGUST 17, 2015

Cincinnati-based Ahalogy (obligatory Cincinnati reference there) releases an annual study of Pinterest users that helps to break this audience down even further: Gender of all Pinterest users: 82 percent female, 18 percent male. Businesses are doing creative stuff with Pinterest. 65 percent of daily pinners have children. Checklists.

Pinterest 120

Pinterest Banking Mobile Trends 120

Contently - Strategy

MAY 9, 2024

It’s not just about throwing punches — it’s about knowing the right time to jab with statistics, slip in case studies, and use compelling insights and analysis to deliver a decisive hook. Get creative, and think about ways to turn your white paper content into social media posts, videos, infographics, and even podcast episodes.

Writing 109

Writing Case Study Study Insurance 109

Waxing UnLyrical

OCTOBER 7, 2019

Case studies. Infographics. A study by software firm Beckon recently stated, “Although the amount of content being marketed has tripled in the past year, there has been no increase in engagement.” People are more interested in visuals than ever, whether it’s infographics, images or videos. White papers.

Content Marketing 98

Content Marketing Marketing Infographics Consumer 98

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. Case Studies.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 1) The average blog post is 1,236 words.

Marketing 79

Marketing Publicity Survey Study 79

Contently - Strategy

JANUARY 9, 2019

We also went over the top of the marketing funnel, typically reserved for blog posts, infographics, and other types of shorter content meant to educate and entertain. You still want to study your audience to understand their preferences and pain points. (We’ll

How To 111

How To Transportation Content Marketing Healthcare 111

The Stalwart Blog

DECEMBER 18, 2015

Newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets. Twitter (75%), Facebook (73%) and LinkedIn (63%) are the most commonly used social channels for sharing visual content (video, photos, and infographics). PR professionals, be prepared.

Content Marketing 60

Content Marketing Infographics Marketing Pinterest 60