Sword and the Script

JANUARY 25, 2022

I had plans to cover a survey – as I often do with attribution. I’ve long advised marketers to use a Creative Commons license. Creative Commons has several different licenses that can both meet your needs and clearly facilitate sharing. I found it on the Creative Commons website. There’s a better way.

Infographics 108

Infographics Marketing Viral Creativity 108

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

Tis the season for public relations ‘ best and brightest to wield creative wit and savvy strategy in the name of meaningful holiday media placements. Pull the whole idea together as an infographic or slide show to illustrate for media, especially for digital who could end up using piece as is. Craft a seasonal survey.

Pitching 136

Pitching Print Survey Local 136

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

SelfMade lets you “be the creative director of your life” with packages that offer slick professional photo editing and social media support at an affordable budget. Wakefield Research adds value to traditional PR surveys. This survey provider goes the extra mile in a couple of ways. Jump on now.

Tools 147

Tools Radio Data Analytics 147

Sword and the Script

JUNE 7, 2016

For the purpose of satisfying curiosity, marketing surveys are a useful vehicle for research. To that end, this post summarizes five recent market research surveys worth of a purposeful poke and pry. That’s according to a survey of 150 marketing leads conducted by executive search firm Spencer Stuart as reported by Marketing Charts.

Survey 60

Survey Marketing B2B Infographics 60

Sword and the Script

APRIL 13, 2019

Accenture surveyed about 935 CMOs and 564 CEOs around the world and found 17% of respondents said, “they have been extremely successful at delivering highly relevant customer experiences.” Comment: The survey data about engagement in digital reflects my experience over the course of my career. click image for higher resolution ).

Study 112

Study Survey Infographics B2B 112

Cision

OCTOBER 28, 2015

In a recent survey of 300 media professionals, 54 percent responded that they were more likely to review a multimedia press release than one that was entirely text. Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics.

Communications 120

Communications Telecommunications Infographics Video 120

Stephen Waddington

JULY 11, 2017

The ECM 2017 survey is based on responses from 3,387 communication professionals in 50 countries. The ECM 2017 survey was organised by the European Public Relations Education and Research Association (EUPRERA) and the European Association of Communication Directors (EACD), with support from PRIME Research. #1 But only 4.6% and 9.6%).

Communications 115

Communications Publicity Survey Newspapers 115

Sword and the Script

JULY 21, 2018

Limited is the operative word, because while measurements are important, you can’t directly measure everything, like the impact of creativity, and yet we know these things have value. 1) Creative and analytics as whole-brained partners. I’m afraid the creative process will lose its soul,” said one CMO but those fears are overblown.

Creativity 63

Creativity Marketing Analytics Measurement 63

Sword and the Script

DECEMBER 28, 2022

Nearly three-quarters (73%) said they believe “most vendors fall short” of the honesty mark, according to a third-party survey commissioned by Rob Roy Consulting. Read more: “Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues. Read more: Communications Influence with C-Suite Grows [Gartner Survey].

B2B 113

B2B Marketing Survey Software 113

Shift Communications

JANUARY 2, 2019

Decisions need to be made in advance of creating content: Ask yourself if there are internal resources internal available to develop the content and determine a budget for creative executions. Is there an opportunity to create one long form piece of content that can be utilized across different channels?

Analysis 95

Analysis Infographics Internal International 95

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. Read more: 6 Benchmarks from a Survey of CMOs through the Lenses of B2B Marketing. of revenue to 10.5%

Marketing 78

Marketing Publicity Survey Study 78

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. However, remember that AI should not replace human-written content and creativity.

Trends 105

Trends YouTube Video Social Media 105

Waxing UnLyrical

JANUARY 17, 2019

Conduct Surveys. Can you survey customers to discover a new point of view? These results can be used for a press release, infographic, social media post and media relations outreach. Image: qimono via Pixabay, Creative Commons CC0. Facts and figures are generally well-received and can support your company’s position.

Leadership 90

Leadership Survey Exercises Education 90

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic.

Infographics 72

Infographics Case Study Video Survey 72

Buzzstream

FEBRUARY 1, 2024

We’ve covered tips on successful survey ideation in the past, so the next step is distributing your content. Survey Pitch Outreach Template When pitching a survey, highlighting the key takeaways is the most effective way to inspire your target to cover your post. Here’s Jodie’s recommendation for a press release template.

Pitching 87

Pitching Infographics Survey Resources 87

Contently - Strategy

JANUARY 9, 2019

We also went over the top of the marketing funnel, typically reserved for blog posts, infographics, and other types of shorter content meant to educate and entertain. This could mean filling out a form, signing up for an email newsletter, or answering a survey.

How To 111

How To Transportation Content Marketing Healthcare 111

The Stalwart Blog

DECEMBER 18, 2015

A recent survey from MarketWired confirmed this shift and revealed some interesting insights: ▪ PR and marketing professionals are using an expanding range of content in their communications: blog posts (55%), photos (29%) and news releases (24%) were identified as the content used most frequently by respondents.

Content Marketing 60

Content Marketing Infographics Marketing Pinterest 60

ISEBOX

FEBRUARY 2, 2017

Results of a survey published January 26, 2017 by InCrowd, a provider of market intelligence for pharma marketing firms, might send a shiver down the spine of every marketer in the health and life sciences world. Or, you could take a multimedia approach with engaging images, video, and infographics that give a visual of your message.

Marketing 70

Marketing Pharmaceuticals Survey Consumer 70

Contently - Strategy

AUGUST 22, 2019

Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity. Deloitte’s annual back to school survey. When most of us sit down to research where to bank, we’re not really jumping for joy. Take the brand’s annual back to school report for example.

Banking 106

Banking Content Marketing Examples Industry 106

Cision

NOVEMBER 27, 2015

Conduct surveys polling the dynamics of your industry and build reports from that data. Turn a tip sheet into an infographic by visualizing data found within it. Campbell , DaveBleasdale , Kevin Dooley ( Creative Commons ). Host webinars featuring respected thought leaders. Images: The U.S.

Strategy 120

Strategy How To Data Infographics 120

Cision

AUGUST 6, 2015

Results from a 2014 survey by Honeywell International that appeared in the Washington Times indicated that roughly one in five travelers switch from their preferred airline carrier to one that offers better Wi-Fi. Read the full-length white paper or check out the infographic below! . – TripAdvisor.com, May 29, 2015.

Travel 120

Travel Technology Airlines Wireless 120

Contently - Strategy

MAY 9, 2024

This can include: Case studies Surveys Internal data Industry reports Research from third parties Historical information Academic studies Some brands also include quotes from their executives or leaders to emphasize points and expertise in their white papers. Gather up everything you’ll need to lay out the problem and proposed solutions.

Writing 108

Writing Case Study Study Brand 108

The Proactive Report

JANUARY 30, 2015

Josh Rose, Chief Creative Officer, Weber Shandwick. However, the visuals have to be creative and well-designed and executed. The 2014 PRESSfeed survey showed 87% of journalsts and editors said they want visuals with company news, yet only 26% of all press releases posted on the wire services have visuals.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Sword and the Script

MAY 20, 2017

A new survey of 2,400 B2B marketers suggests content marketing is the top priority this year – and by a wide margin. The instinctive conclusion stemming from such studies is more content, but with a little planning, creativity and even daring to be different – and make a little bit budget go a long way. Give our services a try.

Content Marketing 62

Content Marketing Marketing Real Estate B2B 62

Sword and the Script

FEBRUARY 25, 2017

Her story links to an online statement and infographic by the talent agency The Creative Group which conducted the survey: “Companies increasingly see the business value of good design and content marketing, and seek people with expertise in these areas. ” The company says it surveyed 400 U.S.-based

Marketing 69

Marketing Employee Survey Social Media 69

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. If you have really interesting regional data , but aren’t sure how to highlight it creatively – maps are a great way to do so.

Digital PR 62

Digital PR Analysis B2C Examples 62

Sword and the Script

DECEMBER 10, 2019

Note: Professor Moorman also champions The CMO Survey. Nine out of 10 companies surveyed by MIT show that they already use AI in some form to improve customer journeys. The high touch of creativity, big ideas and market smarts will reign over tech and hacks; we’ll all look to see what comes next after content.”.

Marketing 98

Marketing Content Marketing Advertising Advertising 98

Sword and the Script

AUGUST 16, 2016

Get to the latest infographic before it’s published – and pitch it to a media outlet first. Round up 10, 20 or 50 customer comments from NPS surveys into a blog post. Here are some easy ways to get involved and make a significant impact: Break sections from existing white papers into guest blog posts.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content.

Digital PR 71

Digital PR Construction Case Study SEO 71

Sword and the Script

DECEMBER 17, 2016

The focus on measurement in marketing has become so intense that some argue it’s choking creativity. That’s according to a joint survey of 250 marketers by Conversion Logic and IDG Connect. Note: Image nearby from an infographic included with this contribution. From web analytics to surveys – we measure, iterate and improve.

Analytics 60

Analytics Data Report Measurement 60

Newsfile

JANUARY 24, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. However, remember that AI should not replace human-written content and creativity.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Contently - Strategy

AUGUST 15, 2024

As Robert Rose at the Content Marketing Institute points out , “In a perfect world, creative content workers would spend less time assembling content and more time thinking of innovative and remarkable content to create.” First of all, what’s your mission? Then, when you create content, you’ll have an idea in your head of who it’s for.

Content Marketing 65

Content Marketing Strategy How To Marketing 65

Sword and the Script

DECEMBER 13, 2016

For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. By now you can begin to see how a systematic approach to content provides both marketing integration with plenty of room for creativity.

B2B 60

B2B Infographics Interviews eBook 60

Contently - Strategy

JUNE 11, 2020

And according to a recent Weber Shandwick survey of 1,700 adults , 52 percent are concerned today’s health-related information is either false or misleading. CSR Is a Popular Use Case That Often Lacks Creativity. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy.

Healthcare 111

Healthcare Content Marketing Industry Trends 111

Waxing UnLyrical

MAY 22, 2015

So it wasn’t a huge surprise that the survey really focused on whether, and how, journalists would use externally-produced video. ” On the flip side, this doesn’t give you a pass when it comes to creativity with your content and pitching; leverage that to generate even more earned media through your outreach efforts.

Leadership 40

Leadership Report Media Video 40

Contently - Strategy

JULY 17, 2024

Reason 4: Mental agility moves your audience Novelty in marketing storytelling enhances cognitive functions like problem-solving, decision-making, and creativity. Presenting unique ideas stimulates creativity, inspiring your audience to explore their own creative thinking. Use infographics to present data visually.

Storytelling 52

Storytelling Marketing Creativity Tools 52

Contently - Strategy

NOVEMBER 27, 2018

Contently conducts an annual survey at the end of every year to test assumptions about our audience. When you’re done compiling data, we recommend illustrating it with a grid that highlights your biggest creative opportunities. What topics interest them the most?

Strategy 111

Strategy How To Content Marketing Analysis 111