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Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic.
At her recent webinar, Facebook partner and top social media thought leader Mari Smith shared seven proven tactics to build your business’s loyal customer base by driving more Likes to leads. View Mari’s full webinar on-demand now! Images: Andreas Ivarsson , Nadia Szopińska , Bill Stilwell ( Creative Commons ).
Webinars have long been a staple of B2B marketing. For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. That’s not surprising given the high engagement rate webinars tend to earn. Webinars are the #1 lead gen tactic.
Attend Matthew Schwartz’s free “Film School: How to Use Video for PR” webinar. Don’t neglect the basic plot; exposition, rising action, climax, falling action and resolution can play a role in designing a visual story or an asset like an infographic. Images: Frits Ahlefeldt-Laurvig , Kennisland ( Creative Commons ).
The key to unlocking this potential lies in crafting content that resonates deeply with the target audience, which companies can do when they work with a creative agency. Outlining the types of content to be created, such as blog posts, videos, infographics, and social media content, and establishing a consistent publishing schedule is vital.
What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.
3) The CMO Council infographic on CMO priorities. Among the plans CMOs identified for their team development included: 74% plan to encourage peer engagement and knowledge transfer; 67% plan to [encourage their team] to attend relevant conferences, webinars and online course; and. Want to Boost Revenues By 5.8% with One Easy Fix?
Click here to watch Jennifer Cario’s free on-demand webinar now! PR Director Catriona Pollard notes that you can can create higher organic engagement with the following types of pins: Infographics. Businesses are doing creative stuff with Pinterest. Click here to watch our on-demand webinar! Checklists. Conclusion.
Refine that information and share it through media relations, webinars and bylines. Engage your audience with a webinar. These results can be used for a press release, infographic, social media post and media relations outreach. Image: qimono via Pixabay, Creative Commons CC0. Champion a Purpose.
Host webinars featuring respected thought leaders. Register for Gini Dietrich’s “From A to Z: Blogging and Content for PR” webinar! Turn a tip sheet into an infographic by visualizing data found within it. Campbell , DaveBleasdale , Kevin Dooley ( Creative Commons ). Test paid ad channels.
The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. Articles cost an average of $2,854 and earned 2:04 minutes of viewing time. 34% said ebooks. to approximately $5.5
What Goldman captures here is simple: Creativity doesn’t always happen on a schedule. It’s also true for any creative endeavor, not just writing. Most people aren’t going to write a draft or mock up an infographic months in advance, so scheduling assignments that far ahead won’t give you any benefit.
Infographics. Consider podcasting, webinars, videos, ebooks, slide shares and just about everything else out there. People are more interested in visuals than ever, whether it’s infographics, images or videos. Common ones include: Blogs. White papers. Case studies. Generators/Calculators. Assessments. Shake things up.
We also went over the top of the marketing funnel, typically reserved for blog posts, infographics, and other types of shorter content meant to educate and entertain. For lead gen content, other members of Fox’s team work on webinars and longer whitepapers that run upwards of 10 or 20 pages.
Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic.
Newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets. Twitter (75%), Facebook (73%) and LinkedIn (63%) are the most commonly used social channels for sharing visual content (video, photos, and infographics). PR professionals, be prepared.
Set up a home studio for video training sessions and webinars. Principles of our storyselling approach Teach own learnings: Everything we learned, we documented in videos, blog posts, infographics, Build practical solutions: We built a bunch of tools and services to make life easier for our target audience. Frederik is a rare breed.
Photographs, illustrations, memes, and infographics paint a thousand stories without a single word, engaging people through color, composition, and symbolism. Webinars, educational games, virtual reality, and augmented reality blur the lines between consumption and participation, making people active players in the digital playground.
Co-Founder of Status Creative, a leader in social media engagement. Watch her on-demand webinar today! Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? Watch Gary’s free on-demand webinar today! Jay Baer (@jaybaer) August 19, 2015.
On social media, what creative tactics did the team use to tap the faculty’s expertise? Developing a COVID-19 media list, we invited all reporters to our COVID-19-related events, such as our expert media briefings, school webinars and symposia. 1 ranking in the latest U.S. News & World Report rankings for U.S.
To keep the information fresh and engaging, you can also repurpose existing content by creating new formats, such as infographics, podcasts, or webinars. Final Thoughts Crafting valuable content is an ongoing process that requires continuous learning, adaptability, and creativity.
Their website is a business hub that spotlights brand-building tips, educational business webinars and blogs that help drive success. Our take on HubSpot: HubSpot delivers wonderful content, infographics and templates to help guide your marketing techniques. Our top picks: PR strategies can vary from organization to organization.
Get to the latest infographic before it’s published – and pitch it to a media outlet first. Review webinars for pitch-ideas, contributed articles or guest posts. Repurpose archived webinar recordings for blog posts and contributed content. Re-write white papers as long form contributed articles.
The high touch of creativity, big ideas and market smarts will reign over tech and hacks; we’ll all look to see what comes next after content.”. This unlikely union will create some of the most creative, impactful and best-in-class marketing the planet has ever seen. 29) A logical investment in creativity. “As
There’s usually endless potential to break down your content pillars into core topics and subtopics for eBooks, webinars, blogs, social campaigns, and so on. We make sure that if we’re doing a webinar, we want the topic to be something that will lend itself to an eBook for the following quarter.
Whether it’s participating in webinars, interacting with people online, or speaking at industry, company or academic events, I meet people who are at varying levels of comfort with the fast-paced world in which we live. Video, photos, infographics and the like are necessary in a mobile and digital world.
To dive deeper on these findings, sign up for our live webinar on the state of healthcare content marketing. You’ll also get the webinar on-demand.). CSR Is a Popular Use Case That Often Lacks Creativity. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy.
However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.
Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding.
This space is typically reserved for blog posts, infographics, social posts, and e-books. Marketers typically think of the top of the funnel as the place where they get to be most creative. So when you’re creating mid-funnel content, you’re typically working on case studies, product stories, and webinars.
The insurance company Travelers transformed its white paper on managing the risks of AI into a multimedia webinar. Get creative, and think about ways to turn your white paper content into social media posts, videos, infographics, and even podcast episodes.
Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”.
How to Prepare Your Content Marketing Strategy for 2019 [WEBINAR]. We partnered with Influence & Co to host a webinar on the future of content. You can read this post or listen to the full webinar here. 4 Tips to Unleash Your Inner Content Creative Genius. You can read this post or listen to the full webinar here.
Reason 4: Mental agility moves your audience Novelty in marketing storytelling enhances cognitive functions like problem-solving, decision-making, and creativity. Presenting unique ideas stimulates creativity, inspiring your audience to explore their own creative thinking. Use infographics to present data visually.
The stats from a recent white paper you published find new life as a shareable infographic. You don’t want your audience to feel like your content is repetitive across all channels, so you’ll need to get creative with your remixes and make sure you’re continuing to deliver value, regardless of the medium.
As marketers, we are forever pressed for creative, performance-driven ideas. At the HUG, we brought together creative minds from all marketing disciplines and backgrounds to unlock the true value of results-driven ideas. Check out more information about PR 20/20’s Marketing Growth Hackathon model in this blog post or this free webinar.
In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Webinars - Create a webinar dedicated to the topic of your content. In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution.
Then we started to mix up the editorial formula, 500+ words, infographics, video and presentations. At CommPRO we closely track enrollment at webinars with engagement in content and branded intellectual property (e.g. tied to webinar subject matter. The sales process is a creative one. Sharing metrics.
To dive deeper on these findings, sign up for our live webinar on the state of healthcare content marketing. You’ll also get the webinar on-demand.). CSR Is a Popular Use Case That Often Lacks Creativity. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy.
” Videos: “Introduction to Project Management for Creatives” Consideration: Exploring Solutions Now in the consideration phase, prospects actively research and weigh their options. Alex starts comparing project management tools, seeking features relevant to design agencies.
In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. Now, brands from Red Bull to Google are becoming publishers and broadcasters themselves. Content marketing tip: don''t put round peg in square hole.
At her recent webinar, “ Enterprise Level Social Media Strategy ,” strategic advisor Rebecca Lieb shared how your business can create a successful social media strategy with targeted plans and support from others in your organization. Watch Rebecca Lieb’s on-demand webinar! Image: Jason Howie ( Creative Commons ).
Infographics. His creative abilities, academic track record and leadership skills made him one of the key industry influencers as well. Some of the most commonly published types of content include the following. Blogs and articles. Short-form videos. Longer form videos. White papers. How-To Guides. Case Studies. Checklists.
Beyond the title, you can pull a slide from deeper in a presentation or webinar to show the depth of information being covered. Tease out an embedded infographic by cropping it down to a single visualized statistic. Just because your content didn’t include an infographic, doesn’t mean you can’t create a bite-sized graphic of your own.
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