Cision

OCTOBER 10, 2017

You can no longer simply email journalists and hope to get coverage online or in print-based media. You can quickly uncover and understand what topics are of most interest to your target audience, which you can then use to inform future content creation. Let’s examine three ways of distributing content and how to get them up to date.

Strategy 251

Strategy Case Study Instagram Print 251

Bianchi Biz Blog

DECEMBER 5, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Communications, media and PR market in Ireland On the media front Irish people are spending more time consuming information, but in increasingly fragmented ways. Business Plus – Monthly print and online business news outlet.

Radio 83

Radio Sports Marketing Local 83

Stephen Waddington

MAY 26, 2021

Services: creativity, data and lead generation, eg. This is despite the fact that the pandemic has shown that there is no need for creative or professional services to be based in London. A print edition is also available. Report HTML version PDF download version Print version - please contact stephen.waddington@wadds.co.uk

Agency 161

Agency Report Print Healthcare 161

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Find creative ways to make the standard announcement. Yes, real news and announcements merit media coverage on their own, but creative storytelling tactics can make a bigger splash and leave a more lasting impression. Here are some PR lessons we gleaned from some of our favorite Instagrammers. Appeal to the imagination.

Instagram 159

Instagram Reddit Transportation Creativity 159

Cision

OCTOBER 16, 2015

Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. While online marketing and content production may be the trend, other forms of media still lead the charge when informing the public about what’s new and important.

Content Marketing 120

Content Marketing Marketing Radio Media 120

ImPRessions - Crenshaw Communications

MAY 8, 2017

Not literally, but there’s almost no such thing as oversharing when it comes to informing and educating your PR team. One thing that makes for an excellent PR partnership is the organization’s willingness to share raw information that can be translated into media interviews and stories. Take some chances.

Media 199

Media Interviews YouTube Hotels 199

5W PR

JULY 15, 2020

While a media kit is a collection of information about the brand, not all media kits will look the same. In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Creative Media Kit Ideas. Evolution and History of Media Kits.

How To 176

How To Media Guidelines Pitching 176

Prowly

APRIL 11, 2025

Let Prowly handle that for you so you can stay focused on the creative work that matters. Determine if there are any outdated or inaccurate online pieces of information that could damage your company's reputation. Create high-quality, informative, and engaging content that provides value to your audience.

Reputation 104

Reputation Publicity How To Marketing 104

Cision

MARCH 24, 2017

I have immensely talented colleagues at Austin & Williams: Madison Avenue veterans and young, inspirational creatives. Good clients are always forthcoming with information; good agencies take that information and fashion it into actionable ideas. Finally, having patience is a must.

Enterprise 227

Enterprise Agency Radio Fashion 227

Cision

JULY 5, 2016

How does client research inform marketing strategy? Instead of thinking you know what you need, gather all the information to make an informed decision about which marketing tactics will really deliver the most bang for your buck. How important is client research?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

Tis the season for public relations ‘ best and brightest to wield creative wit and savvy strategy in the name of meaningful holiday media placements. There are countless opportunities in print, digital and broadcast available with a little research, packaging and know-how. Seize all holiday PR opportunities.

Pitching 136

Pitching Print Survey Local 136

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2016

If you love tech PR , you might have the opportunity to learn something about data security, e-payments, or explore the future of 3D-printing. And even though we look for hard news, our coverage is broad, and so is our readership, so we appreciate “creative” pitches as long as they are well thought out.

Print 136

Print Interviews Pitching Meeting 136

Cision

JUNE 27, 2015

When your brand improves operations, make sure you inform the public of what you’ve done, especially if the move is a direct result of customer complaints. As long as there’s technology, there will be glitches–print out a hard copy in addition to providing access to an electronic version of your revised plan.

Crisis 120

Crisis Crisis Communications Brand Branding 120

ImPRessions - Crenshaw Communications

AUGUST 19, 2016

We did some informal polling of people in the profession and came up with some go-to gadgets and digital tools to help improve PR productivity. The trend toward open-plan offices makes collaboration easier but also means coming up with creative ways to enhance focus. Has the time come for PR and 3D printing?

Wireless 120

Wireless Print Hotels Travel 120

Cision

MAY 27, 2015

Whether you’re looking to provide journalists with easily accessible information about your brand or attract potential advertisers, having a digital media kit is a smart idea. If you remember back in the day when PR folks would print their press kits, you already understand what a digital media kit is. Click to enlarge.

Media 120

Media Trade Shows Print Advertising 120

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

The target audiences will dictate which media to include, but be creative when thinking through the story possibilities. While this may seem easy and obvious, it takes a certain talent for “creative analysis” to avoid missing pitch opportunities. Read the fine print. Themes, angles, and beats.

Media 136

Media Mobile Telecommunications Pitching 136

Sword and the Script

JUNE 18, 2019

I culled through the answers pulling out as many as possible that were fit for print and listed them below. 19) “I write stories for our magazine and newsletters, manage the print production and put them on our website.”. 19) “I write stories for our magazine and newsletters, manage the print production and put them on our website.”.

Employee 154

Employee Print Writing Survey 154

Stephen Waddington

MAY 19, 2020

In the public sector, communicators have never been busier, as energy is directed to public education and information. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Sneeze guards top the list.

Government 151

Government Crisis Energy Community 151

Cision

APRIL 1, 2015

It’s useful to journalists, who can easily get the information and latest news they need about your company, and it’s helpful to potential customers who want to know what your brand is up to. From a journalist’s perspective, there are a few pieces of information that they need in order to write a killer article about your brand.

Print 120

Print Pitching System Video 120

ImPRessions - Crenshaw Communications

APRIL 26, 2016

A good PR campaign is informed by and reflects messaging from marketing efforts but should never supplant those efforts. An exec I worked with once told me he didn’t exist until he saw his name in print. Look at the campaigns as complementary. For more on that subject, revisit this post from our Impressions blog.

Print 120

Print Advertising Advertising Survey 120

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. It takes time for writing and filming — and a strong, informed point of view. But in recent years, data has shown its efficacy.

Case Study 178

Case Study SEO Film Video 178

Cision

DECEMBER 3, 2015

While traditional journalists seek to inform and educate, brand journalism aims to engage audiences and increase brand impact. For example, Red Bull publishes “ The Red Bulletin ,” a print and digital magazine that offers stories about celebrities, sports, fashion and lifestyle topics. Image: Sboukatch ( Creative Commons ).

Journalism 120

Journalism Brand Branding Fashion 120

Rock the Status Quo

SEPTEMBER 9, 2014

#PRProChat — Ruth Carter (@rbcarter) September 4, 2014 It’s a common misunderstanding that is perpetuated, at least in part, by the fact that many creative commons images only require attribution of the images source to be used in a public or even commercial manner. Any mistakes are purely my own.

Blogging 194

Blogging Agency Social Media Content Marketing 194

Cision

AUGUST 17, 2015

This article will address the global falling trust in businesses and their representative CEOs, the implications of the growth of search engines as a trusted source of information and the growing importance of thought leader mobilization to compensate for the decrease in trust allotted to CEOs. Search Engines Become Top Source of Information.

Study 120

Study Engineering Mobile Crisis 120

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

When it comes to choosing a public relations agency, experience, credentials and creativity are key factors. Creative, fearless, assertive and on top of the news and pop culture. This person is also well-versed on the inner workings of broadcast, print and online media and on how to sell a brand’s story to an outlet.

Agency 136

Agency Analytics Creativity Social Media 136

Cision

MAY 11, 2015

The Zimbabwe native received her bachelor’s in print journalism from Claflin University, and later received her master’s in communication from Johns Hopkins University. ​​ How do you innovate PR? ’ Social media serves as a real-time stream of thoughts and information that could make or break a story or relationship.

Reddit 120

Reddit Social Media Pitching Comparison 120

Cision

NOVEMBER 24, 2015

Forty-five percent of executives think it’s okay to share other brands’ information as either digital or print paid content. Images: Marco Gomes , ·tlc∙ , Gage Skidmore ( Creative Commons ). But copyright violations can have disastrous consequences.

Examples 120

Examples Viral YouTube Infographics 120

Cision

JULY 2, 2015

Rather than having a print publication that hosts many stories and viewpoints, social media exposes people to stories that are being shared by their social connections, who often share similar viewpoints, beliefs and values. Image: winnifredxoxo ( Creative Commons ). Want to see how journalism is changing? Conclusion. Click here!

Journalism 120

Journalism Facebook Social Media Consumer 120

Buzzstream

NOVEMBER 19, 2024

Although digital PR can yield TV, radio, and print coverage, it is mainly concerned with digital coverage. They often need to collaborate with other departments or hire freelancers to support tasks such as research, creative, strategy, and production. Think data studies, press releases, and expert commentary. What is Traditional PR?

Digital PR 71

Digital PR SEO Radio Guidelines 71

Cision

OCTOBER 14, 2015

For example, there may be a biological cause behind the growth of media sensationalism and polarizing media invective; information overload can create a state of emotional arousal that draws consumers to more emotionally-laden content. For example, they are more likely to turn to newspapers (print or online) for local news.

Journalism 120

Journalism Trends Print Local 120

The Hoyt Organization

SEPTEMBER 21, 2024

Recent adoption of telemedicine and virtual care require innovative ways to protect client medical information. 3D printing is being used to create personalized prosthetics and implants for patients. Providers are grapling with how to leverage AI to better study predictive analytics and develop personalized treatment plans.

Healthcare 91

Healthcare Industry Strategy Case Study 91

Cision

MAY 11, 2016

I’m inspired by their creativity and enthusiasm to deliver results. . Brands should seek out communication professionals who are motivated by change and find creative solutions to keep their clients relevant. During the length of my career, public relations has evolved from mailing out press releases (yes, as in printed materials!)

Television 120

Television Travel Tourism Pitching 120

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

This means posting links and images to all brand social accounts of course, but there are also opportunities to get more creative. Also consider something more elaborate like creating a slick online piece with the help of a site like Coverage Book or producing a printed brochure with more than one piece of coverage.

Interviews 136

Interviews Pitching Infographics Print 136

Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry. million in print and 3 million online subscribers.

Marketing 107

Marketing Newspapers Print Corporate 107

Shift Communications

SEPTEMBER 18, 2017

How might we understand customer behavior to inform our public relations efforts? If I knew when my audience was searching for topics the most intensely, I’d incorporate this information into my public relations program so that I’d be in the news right at the time when interest was highest. Example: Matching Search Intent to PR.

Analytics 132

Analytics Data-Driven PR Data Software 132

Presspage

JULY 25, 2018

Cut it down into digestible chunks of information.” Although random reporters might admire your creative writing workshop brilliance, they’re going to turn to Wikipedia for a straightforward rundown of your business if you don’t provide it. Avoid Ciceronian sentences and Faulknerian flamboyance.

Wikipedia 103

Wikipedia Writing Video Report 103

Cision

MAY 12, 2015

Analytics and data provide support to better inform clients on how to strategize to meet their goals. A wealth of information is now at our fingertips, and it’s up to us to use it correctly. Now, it’s so much more than that, as the metrics social platforms offer allow a more scientific approach to addressing communication needs.

Data 120

Data Nonprofit Social Media Analytics 120