Konnect Agency

MARCH 10, 2023

The importance of asking questions, creating moodboards, and fostering collaboration in the work of a Creative Agency. More than 50 percent of the cortex, the surface of the brain, is devoted to processing visual information.” Why Does a Creative Agency Use Moodboards? David Williams, the William G. We do this with moodboards.

Creativity 52

Creativity Agency Survey Examples 52

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

AI has been promoted as a tool to automate repetitive tasks, freeing us to engage in the strategy and creative work involved in a typical PR engagement. I’ve played around with ChatGPT; in fact, I asked it to write this blog post to see how useful it is for first-draft content. But the latest iteration promises much more.

Tools 353

Tools Trends Creativity Web 353

PR Fuel

AUGUST 19, 2020

If your small business can write a concise, well-thought-out press release for your event, it may get coverage. This article will tell you how to write a press release for an event to get coverage and tell your brand’s story. How to Write a Press Release for an Event. Remember, this is news writing. The Basics.

Writing 98

Writing How To Small Business Engineering 98

Contently - Strategy

APRIL 1, 2024

But the problem (probably) isn’t the writing. We write this content to cast a broad net over hundreds or even thousands of people, knowing that only a small fraction of those we lure in are even in the market to buy what we sell. In other words, we are writing content to capture attention from the wrong eyeballs.

SEO 52

SEO Engineering Writing How To 52

Flack's Revenge

FEBRUARY 1, 2023

Those in the creative fields are the most freaked out. If tools like ChatGPT can write pitches, articles and press releases, where does that leave us? In other words, it can generate inaccurate information at scale. Even when used by legitimate news outlets to write articles, errors can creep in. Will it turn on us?

Pitching 168

Pitching Writing Creativity Tools 168

Cision

SEPTEMBER 26, 2015

Despite the changing environment and increasing use of technology, one skill remains as relevant as ever: knowing how to write press releases. Here are five mistakes to steer clear of when writing your next press release and advice on what to do instead: 1. Start With General Information. Omit Contact Information.

Writing 120

Writing Employee Creativity Internal 120

Stern + Associates

AUGUST 13, 2024

Jasper : An AI writing assistant that helps craft high-quality content quickly, ensuring that messaging is both creative and precise. Midjourney : This AI can generate complex art and design elements, saving countless hours in the creative process. Mastery of these tools can set us apart in a crowded market.

Tools 121

Tools Marketing Creativity Analysis 121

Remote PR Jobs

JANUARY 30, 2024

Strong Writing Skills PR professionals are tasked with creating persuasive content that engages target audiences and effectively conveys key messages. Analytical Thinking The ability to analyze information critically, identify patterns, and draw meaningful insights is crucial in the fast-paced PR industry.

Crisis Management 130

Crisis Management Analytics Creativity Reputation 130

Onclusive

AUGUST 22, 2017

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Today’s PR pro is responsible for ideating, writing/editing, pitching, placing, and then promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Media Training 397

Media Training Crisis Communications Conference Training 397

Cision

FEBRUARY 3, 2017

Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. As Harvard Business Review notes, the ability of the agency to critically and creatively coach the client is vital in order to engage specific solution. Search dominates.

SEO 120

SEO Creativity Mobile Journalism 120

PR Fuel

FEBRUARY 1, 2021

Want to write a press release that secures readers’ attention? This means that journalists and content creators must structure attention-grabbing and efficient information. The inverted pyramid style of writing is a proven way to deliver news in a fast and efficient manner. What Is the Inverted Pyramid Writing Style?

Writing 52

Writing SEO Construction Newspapers 52

Onclusive

NOVEMBER 8, 2023

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. How do you know what’s working?

Training 195

Training Media Training Crisis Communications Reputation 195

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Sharpen your writing – There’s a reason why most companies ask for a writing sample or require a writing test for PR positions. We write a great deal in PR. Before you hit send, reread that note two or three times with an eye toward information gaps or obvious questions that are not answered.

Writing 310

Writing LinkedIn Social Media SEO 310

Prohibition

JULY 23, 2024

Here we’ll explore how these three cutting-edge AI tools can enhance our creativity and supercharge your PR efforts. Its ability to generate text, produce ideas for a brainstorm and create various types of creative content makes it an invaluable tool for any PR professional.

Pitching 62

Pitching Creativity Analysis B2C 62

Onclusive

AUGUST 9, 2021

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Writing & Editing of Miscellaneous PR Assets.

Training 370

Training Media Training Crisis Communications Reputation 370

Waxing UnLyrical

MAY 24, 2018

Let’s face it, when the rubber hits the road – as my first professional mentor used to say – we want information that’s entertaining, mentally stimulating or challenging. ” So not only do we have to be creative, but we also must prove our value – each and every time. (Oh, Of Pictures and Prose. Are you one of them?

Creativity 96

Creativity Storytelling LinkedIn System 96

PRSay

JULY 23, 2024

They can reduce time and effort devoted to routine tasks and free professionals to focus on higher-order thinking and creativity. That makes it inappropriate — and possibly illegal — to use customers’ or employees’ confidential information in a prompt. Accuracy: Like an online search, an AI tool may return helpful information.

Policies 105

Policies Ethics Privacy Training 105

PR for Anyone

NOVEMBER 3, 2021

I realize agents might be worried about breaking clients’ confidentiality, but they can share information without naming names. ” What is the most creative residential real estate story the Washington Post has run? Email is best to get it in writing. Who is the contact at the Washington Post . A call could get lost.

Real Estate 223

Real Estate Local Pitching Media 223

PRSay

MAY 18, 2023

One year later, many of us are grappling with the implications of artificial intelligence technology that can search the internet, write text, edit images, create videos and speak in lifelike voices. The technology scrapes information from the internet to create a written response based on probability, not reason. Sound familiar?

Publicity 182

Publicity Software Education Technology 182

The Proactive Report

APRIL 15, 2023

This makes it easier to develop targeted campaigns, measure the impact of their efforts, and make informed decisions about future strategies. AI-powered tools can help generate headlines, craft social media posts, and even write news articles. Crisis Management: In times of crisis, PR practitioners need to act quickly and decisively.

Social Media 130

Social Media Measurement Tools Data 130

Action PR

JULY 5, 2019

The aim of a press release is to promote something specific and grab a journalist’s attention so they seek you out for more information. At Action PR, we write a lot of press releases. Here’s our list of the Dos and Don’ts of headline writing. Here’s our list of the Dos and Don’ts of headline writing. Rely on clickbait.

Writing 40

Writing Creativity Brand Branding 40

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Now more than ever, public relations recruiters prioritize writing skills. But some just entering our profession may be surprised by what type of writing a typical PR position requires. PR writing may not be what you think. Each requires different writing styles, though all feature the elements of persuasion.

Writing 147

Writing Storytelling Pitching Creativity 147

Polaris

APRIL 14, 2015

Unless you happen to be a gifted writer, there is nothing simple or painless about writing blog posts. Fortunately, there are steps you can follow to enjoy the benefits and make writing blogs a little bit easier. When we write about a topic, we try to look at it through the eyes of these audiences. Before You Begin.

Writing 100

Writing Blogging eBook Google 100

Shift Communications

MAY 17, 2023

Our guardrails for generative AI in public relations Keep private information private. genAI apps are ultimately owned by private companies that may use information entered into their queries to train future versions. How we don’t: to write press releases, talking points or other materials that are not already in the public domain.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

Our guardrails for generative AI in public relations Keep private information private. genAI apps are ultimately owned by private companies that may use information entered into their queries to train future versions. How we don’t: to write press releases, talking points or other materials that are not already in the public domain.

Publicity 78

Publicity Guidelines Training Transportation 78

Communications Conversations

NOVEMBER 16, 2022

But I thought what would be more interesting–and helpful–is to get that information from the people who are most important in this equation: the social media professionals themselves. Creativity – the ability to think outside the box and quickly for those time sensitive opportunities. Strong copywriting skills.

Social Media 174

Social Media Media Analytics Data 174

ISEBOX

OCTOBER 4, 2016

People always talk about finding your “angle” when referring to writing. Find the right angle for the personas you’re writing for, and create an article (or multiple articles if you’re distributing to multiple personas) for distribution. It’s also important to write in a tone that is on point with what you’re writing.

Writing 70

Writing SEO Engineering Blogging 70

Polaris

JANUARY 6, 2015

Think you don’t have time to write a PR brief ? A well-written brief that provides your PR team with the right information will actually save you time in the long-run. There is no one way to write a PR brief, but here are 9 elements that fit most situations. Think again. Don’t believe me?

Writing 100

Writing How To Measurement Advertising 100

The Hoyt Organization

SEPTEMBER 21, 2024

Recent adoption of telemedicine and virtual care require innovative ways to protect client medical information. The bulk of your potential clients are consuming bite-size, engaging, educational, and informative pieces of content in carefully curated social media posts. That is, if the journalist even chooses to publish your content.

Healthcare 89

Healthcare Industry Strategy Case Study 89

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? The Wrike Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. Tressa Robbins writes about the state of ethics in PR for Burrelles. PR tech mentions Video makers.

Analysis 143

Analysis Tools Software SMB 143

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. Don’t fear the data The stereotypical PR person is an English, Journalism or Communications major with a facility for writing and a love of media. But there’s no need to fear data!

Analytics 170

Analytics Tools Social Media Trends 170

PR for Anyone

MARCH 24, 2020

Did you invent a new product, write a book, or win an award? You can also get creative with “new.” Ask Google, “Who writes about [your topic] at [name of publication]?” In the majority of searches for journalists at local media outlets, all their contact information comes up including email address and phone number.

Publicity 331

Publicity Television Local Pitching 331

Flack's Revenge

JANUARY 17, 2019

After all, there already are algorithms writing and editing news stories. Can we expect an army of PR writing and pitching flack-bots any time soon? He has also said that jobs that are complex and require empathy and creativity are safe – which made me smile, as there are important for most types of PR.

Insurance 234

Insurance Insurance Privacy Interviews 234

Mindful Marketing

NOVEMBER 18, 2023

Competent users of AI should be able to: Choose the right AI tool – since the rapid ascension of ChatGPT, a variety of other chatbots and AI tools have emerged, some of which are tailored to particular types of information, e.g., Jasper for business and marketers and Chatsonic for news content creators.

Brand 99

Brand Branding Ethics Tools 99

Stern + Associates

MARCH 15, 2023

Since the release of incredible generative artificial intelligence (AI) tools like ChatGPT, Bing AI and DALL-E, the world has been astounded by their seemingly human-like ability to tell stories, have conversations, create art and write code. Cars can drive themselves and machines outperform doctors in medical diagnostics.

Technology 118

Technology Ethics Tools Creativity 118

Deirdre Breakenridge

OCTOBER 21, 2019

If you want to add creative sonic elements to your audio, try some of these free sound effects. No matter the subject, you want your podcast to inform and entertain your listeners with catchy and engaging topics to keep them wanting more. This Forbes article is one of my favorites and offers excellent technical tips for podcasters.

Social Media 268

Social Media Film Construction Television 268