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Caine’s Arcade: How Powerful Storytelling Can Make a Difference

Polaris

creative agency. He posted the event information on Facebook, and it eventually made its way to the front page of Reddit. He also addressed the Cannes Lions International Advertising Festival. Forbe s and Fast Company both wrote about Caine’s determination and creativity. Mullick is a partner at an L.A.

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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Poppulo adds generative AI for internal comms Poppulo, which develops an internal comms platform called Harmony, said it embedded generative AI into its platform.

Analysis 173
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5 New Social Media Tools That You Should Know About

Cision

There is their flagship app, LinkedIn Pulse (content), LinkedIn Recruiter (recruiting), LinkedIn Connected (contacts), LinkedIn Lookup (for internal search), and two new apps: LinkedIn Groups and LinkedIn Job Search. That’s the concept behind Upvoted, an offshoot of Reddit that launched last week. Conclusion.

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Generative AI inches along in public relations [PR Tech Sum 58]

Sword and the Script

Cision stepped lightly around the “use AI to write press releases” message in its press release: “While we are eager to share this new AI solution as an option for our customers, we also recognize that there is no replacement for the human creative process,” said an executive in the announcement. million in its Q2 earnings announcement.

Publicity 156
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How Preply Earned 12K Links and 3M Visitors with Digital PR

Buzzstream

We dive into their in-house vs agency approach, link velocity benchmarks, international strategy, and how theyre preparing for an AI-driven search future. Build campaigns with media in mind first , then optimize for SEO later through internal linking. Repurpose old campaigns year over year (e.g., So yeah, we work really closely.

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International Digital PR Tips for Success with Hana Montgomery

Buzzstream

Since not many agencies do pitching and content ideation for international clients, I thought I could learn a lot from speaking with her—and I was not disappointed. Manual Prospecting is Key Although helpful, media databases may not always provide up-to-date contacts for international markets. Like you have to be pitching your stuff.

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Quick Summaries to 5 Surveys of PR and Corporate Communications

Sword and the Script

Most respondents say Twitter (64%) and LinkedIn (59%) are effective channels in the world of investor and financial communications; many are on the fence about Reddit 42% say it’s effective and 37% say it’s ineffective. Goals, channels and metrics for internal comms. Internal comms demand more focus. “62%

Survey 82