Onclusive

AUGUST 9, 2021

Internal Communications. The truth is that internal communications are really important to how things get done in any organization. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. How do you know what’s working? Media Training. Data Journalism.

Training 370

Training Media Training Crisis Communications Reputation 370

5W PR

DECEMBER 6, 2024

Balancing Creativity and Compliance Crafting engaging and memorable alcohol advertising campaigns while adhering to strict regulatory standards can be a delicate balancing act. While creativity is essential for capturing attention and driving brand awareness, it must be tempered with a deep understanding of the boundaries set by local laws.

Advertising 78

Advertising Advertising Ethics Local 78

Sword and the Script

AUGUST 17, 2021

88% of PR pros say creativity is more important in the era of Covid. PR places a premium on creativity in Covid era. Nearly nine in 10 (88%) to the Creativity in PR study “believe creativity will be either ‘extremely’ or ‘very’ important to business recovery post-Covid.”

Creativity 99

Creativity Study Ethics Publicity 99

Onclusive

MAY 31, 2018

Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis. AirPR Software shows that media coverage and Facebook social media activity significantly slowed after Johnson’s apology.

Crisis 191

Crisis Data Software Privacy 191

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? The partnership gives PR Newswire customers access to AKA creatives – ostensibly to help produce videos to go with their press releases.

Analysis 173

Analysis Tools SMB Software 173

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

But we do have those days where it may be after hours and we need to be connected in case of an emergency, especially working with international media or companies. We geek out over the latest tech announcements – For anyone who doesn’t work in tech, things like the latest product launch or software update are not important.

Product Launch 296

Product Launch Training Interviews Software 296

ImPRessions - Crenshaw Communications

JULY 10, 2019

It’s not the most creative PR product, but the news release is still essential for announcements – and don’t forget the power of SEO. Further, many companies use blogs content to communicate directly with both internal and external stakeholders, requiring more carefully measured tones. Am I boring you?

Case Study 231

Case Study Writing Pitching SEO 231

Sword and the Script

OCTOBER 1, 2024

It covers August and September as news from the PR software community has been slow recently. Germany-based Staffbase an internal communications platform, said it “secured a revolving credit facility in an amount of up to €50 million from J.P. Prowly was acquired by the SEO software vendor Semrush in 2020. No reason was noted.

Publicity 156

Publicity Software Google Reddit 156

Buzzstream

OCTOBER 21, 2021

Some of our clients were using project management software (such as Teamwork, Asana and Monday) and I loved how organized it was across their companies. These are a few of the things I implemented and led me to win a 10 from all clients on the last NPS score survey before I left the agency – to work for a project management software!

Software 151

Software How To SEO System 151

PRSay

MARCH 11, 2019

Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.” Social media is changing the way companies communicate internally and externally. Brands are beginning to over-rely on data and measurement.

Trends 151

Trends Communications Employee Enterprise 151

ImPRessions - Crenshaw Communications

MAY 15, 2017

While some PR firms boast comprehensive intern or entry-level programs, they may be short on actual PR practice and long on busy work. A chance to show creative flair. . We also encourage everyone – even interns – to write blog posts and try their hand at short videos for social sharing.

Skype 147

Skype Agency Meeting Software 147

Prohibition

DECEMBER 1, 2021

Working at our friendly PR agency , you will have the opportunity to be part of a fun, talented and creative team working on a wide variety of innovative, insight-driven campaigns. Proven communication skills to meet requirements of daily contact with client and internal departments and formal presentations. Creativity and imagination.

B2C 133

B2C Healthcare Training Agency 133

ImPRessions - Crenshaw Communications

MARCH 15, 2018

The advent of spring means that public relations people are devising creative ways to put a fresh spin on program activities as well as spruce up client relationships. Brands should review creative strategies, new product updates and budgets to ensure the current investment is appropriate to reach PR goals. Fashion trend insights?

Analytics 130

Analytics Pitching International Internal 130

Cision

OCTOBER 19, 2015

It’s hugely helpful to use social listening software at this step; there’s simply no way to manually gather data from so many diverse sources today. As the internal community manager, your action item could be to share more social media best practices and information about the company. The tools are there to help you—use them.

Creativity 120

Creativity International Internal Data 120

Onclusive

NOVEMBER 8, 2023

Internal Communications Internal communications are crucial in determining how things are accomplished in any organization. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Training 195

Training Media Training Crisis Communications Reputation 195

Prowly

FEBRUARY 3, 2025

This helps you internally and makes it easy to hire contractors for creative work. 4 Invest in innovative PR tools and software With the right tools, you can explore AI-powered features , a high level of personalization, vast databases of media contacts and much more. In measuring PR campaign reach and impressions.

Brand 104

Brand Branding How To Measurement 104

Cision

OCTOBER 29, 2015

While ad blocking software has been around for years, concern about ad blocking has become one of the hottest topics in advertising and marketing this year, especially for mobile advertising. Some software providers and consumers declare that ad blocking is a right, or at least close enough that it shouldn’t be stopped.

Trends 120

Trends Software Advertising Advertising 120

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 211

Writing Communications Marketing B2B 211

Prowly

FEBRUARY 26, 2025

Tip: Make sure to invest in good media monitoring software (such as Prowly) to prevent potential crises, especially if you plan to incorporate a bit of controversy into your digital strategy. Where humans win is in emotional intelligence, creative storytelling, and long-term relationship building.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Sword and the Script

MARCH 7, 2023

This month’s PR technology summary includes: Cision partners with video ad network Captivate; Q4 enhances investor relations CRM software; Updates from Notified, and Earnings from Meltwater and Q4; PR tech people on the move and more. Q4 releases software enhancements for investor relations Investor relations software provider Q4 Inc.

Software 154

Software Analytics Technology Video 154

Cision

DECEMBER 9, 2015

A copyright is legal protection for your creative works and ideas that are published, broadcast, or presented or displayed publicly. If you’re more interested in having people reuse original branded content, check out Creative Commons. Create an internal wiki that houses up-to-date information and resources. Not so fast.

How To 120

How To Training Education Creativity 120

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2017

Audit your internal staffing needs. Many companies and PR firms have done away with formal weekly meetings in favor of bi-weekly meetings or smart use of inter-office comms tools like Slack or HipChat to keep internal and external teams apprised of ongoing projects, new business opps and other workflow topics. Maybe standing desks?

Meeting 136

Meeting Software Product Launch Agency 136

Onclusive

JANUARY 10, 2018

Trends will continue to support a wave of education for PR and it’s internal partners to consider and accept PR’s positive impact.”. I want marketers to think more creatively and broadly about what to measure. Schedule a demo to find out how AirPR Software can help you with content marketing and PR measurement.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

NewsWhip

NOVEMBER 9, 2022

This interest comes after some major moves that have already been made, such as Musk firing Twitter’s top executives and having Tesla engineers review the software code. It was decisions like these that caught the media’s eye, resulting in 22 of the 23 articles about Twitter in October also mentioning Elon Musk. .

Twitter 148

Twitter Brand Branding Retail 148

PR in High Definition

MARCH 26, 2020

If ever there was a time for some creative thinking, it’s now. What we need now is to learn how to think creatively alone, or with the help of your loved ones (yup, really), or your virtual pals and colleagues. Brainstorming can be a brilliant way to boost creativity. Feeling overwhelmed? Hell, yeah. Brainsparker.

Creativity 54

Creativity Software Exercises Video 54

PRSay

JUNE 16, 2023

Generative artificial intelligence, such as ChatGPT or Google’s Bard chatbot, can generate text, images and other content derived from the data on which the AI software is trained. Not a substitute for PR skills Still, generative AI is not a substitute for human creativity and intuition.

Technology 146

Technology Crisis Management Social Media Training 146

Cision

FEBRUARY 11, 2016

By investing in social listening software , you’ll be able to help all departments, including solving customer service issues, monitoring rising crises and identifying sales opportunities. If your social team is only made up of one or a few people, then you’re missing an opportunity to expand on your team’s creativity.

Enterprise 120

Enterprise Strategy Pinterest Customer Service 120

Cision

OCTOBER 31, 2015

No matter which software or tools your brand uses, set up multiple keyword searches based on your company name, product names, words and phrases describing your services and misspellings of any of the above keyword examples. Employees must be able to communicate their findings externally and internally.

System 120

System Social Media Media Data 120

Prowly

DECEMBER 13, 2024

Print media monitoring software tools allow you to track media coverage across global, national, regional and local newspapers, along with trade publications, consumer magazines, and business journals. Not all print monitoring software has licenses and permissions to access gated articles and content.

Print 104

Print Tools Software Media 104

Sword and the Script

NOVEMBER 10, 2020

“I don’t think I can code better than the software developers or do F&I better than the CFO; that’s not a thing. After a week of internal wrangling, the CMO was unhappy with the angle his team was suggesting and called me up for help. But everyone thinks they can do marketing.”. Outside consultants can help.

B2B 175

B2B Marketing Survey Case Study 175

PRSay

SEPTEMBER 19, 2017

9 at PRSA’s 2017 International Conference in Boston. They are innately creative. The photos of these shoes are pure eye candy, and the creativity behind this campaign is undeniable. This post is brought to you by AirPR , a proud sponsor of PRSA. Public relations can be a thankless job. Each of the sneakers represents a U.S.

Measurement 136

Measurement Analytics Data Conference 136

Stephen Waddington

JUNE 22, 2017

In each case public relations is represented at the highest level internally. Big win for public relations at Cannes Festival of Creativity. We’re incredibly proud of our client relationships that enable us to deliver breakthrough creative campaigns. It’s not perfect but it’s an incredible piece of software.

Public Affairs 112

Public Affairs Privacy Creativity Software 112

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Think of your content contributor guide as a map for creatives to follow. Think of your content contributor guide as a map for creatives to follow.

How To 177

How To Guidelines Content Marketing Video 177

Sword and the Script

JULY 30, 2019

Or consider these comparisons: Graphic design software is not creativity. This makes the education of business leaders – the internal marketing of marketing if you will – a continuous effort. Marketing technology (martech) is not marketing. Not any more than, a CRM database is customer service. A spreadsheet is not accounting.

Marketing 107

Marketing Comparison Enterprise Technology 107

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Creativity: PR practitioners must be able to think creatively and come up with new and innovative ideas for campaigns and projects.

Interviews 113

Interviews Publicity Technology Social Media 113