Cision

NOVEMBER 5, 2015

What helps BuzzFeed’s content go viral — whether it’s a listicle, news story or quiz — is the way it writes in different forms depending on which social media platform will share the story. Images: opensource.com , woodleywonderworks ( Creative Commons ). Upworthy’s target audience is quite general: all Americans.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

The Resolution Blog

MAY 11, 2016

On a recent trip to the United States, Stella went to meet the consumer PR team at Ogilvy in Los Angeles and interviewed Vice President, Ashley Dos Santos to find out how their creative process is doing a lot more than just facilitating ideas. He built an environment where creativity is a priority and that has continued.

Creativity 120

Creativity Comparison Consumer Examples 120

Cision

MAY 11, 2016

In this interview, Brenda shares what she learned from appearing on a reality television show, why you need to work in an environment that motivates you and what skills communication professionals need to be successful. I’m inspired by their creativity and enthusiasm to deliver results. . to viral social media campaigns. .

Television 120

Television Travel Tourism Pitching 120

Sword and the Script

DECEMBER 10, 2019

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Note: see my interview with Ted here – Over-reliance on Marketing Automation Depreciates Leads; Off Script No.

Marketing 127

Marketing Content Marketing Advertising Advertising 127

Buzzstream

NOVEMBER 21, 2024

Then, a roundup of dozens of campaigns categorized by reactive PR, product PR, data-led PR, creative PR, and thought leadership. Next is a weekly interview with a PR expert interview, where experts share their tips and campaigns. Below, you can see examples of the hot topics of the week. These days, you can’t miss Mark.

Digital PR 62

Digital PR SEO Web Resources 62

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

This ad is a creative and humorous expression around the teriyaki bowl, highlighting how a burger brand such as Jack in the Box has the guts — or ‘bowls’ — to go beyond the usual and serve something other than burgers. Media critics led by Adweek as well as the Twitter-verse accused the fast food chain of insensitivity.

Corporate 149

Corporate Viral Community Crisis 149

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. Through this collaboration I learned of Stone Temple’s very creative use of video. What was your most popular video?

Video 153

Video B2B Film Marketing 153

PRSay

MARCH 7, 2024

For example, Barbie’s initial interviews with Margot Robbie, Ryan Gosling and Greta Gerwig revealed little about what the movie was about while galvanizing its intergenerational audience. PR pros can take note of the creativity and diversity of the movie’s coverage. No category was left untouched. He’s just Ken.”

Film 130

Film Marketing Sports Hotels 130

Waxing UnLyrical

OCTOBER 17, 2011

Initiated by our brand team and creative agency Clemenger BBDO , we all worked together to develop a coordinated approach across all of our channels, including social media. The Break-Up campaign has helped to define our tone-of-voice in the social media space, and has given us license to be more creative in our interactions with customers.

Publicity 93

Publicity Banking YouTube Social Media 93

PR for Anyone

MAY 4, 2022

Get creative with it. It went viral because it looked like big worms. National Pasta Month – if you are a cook, chef, food blogger, etc. this is a great time to pitch national pasta month. You don’t want to pitch what everyone else is going to pitch. Have some fun. That’s what people like.

Pitching 130

Pitching Media Financial YouTube 130

Cision

APRIL 6, 2016

Conduct open ended focus group interviews with six to eight clients and prospects, and you will hit the heart of the matter in 30 minutes flat with real concerns, perceptions, opinions and suggestions. Rohan Ayyar is a creative content strategist and CRO specialist at E2M , digital marketing firm par excellence.

How To 120

How To Tools Exercises Viral 120

prTini

SEPTEMBER 24, 2014

Interviews: Become an expert by answering questions in your industry or pose a question to the community for an article you’re writing. Viral Content Buzz. Viral Content Buzz is a crowdsourcing tool to generate organic social shares. Photo credit: OZinOH, via Flickr Creative Commons. Crowdsourcing at its finest.

Tools 72

Tools Viral Engineering Comparison 72

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. We are big fans of Katie here at CoverageBook. A standard in article scoring?

Tools 137

Tools Publicity SEO Measurement 137

Karen Freberg

JANUARY 14, 2021

With the past few years – I’ve had to change and address items AS I AM IN THE CLASSROOM because of breaking news, new platform changes, and campaigns that went viral. We have to have constant media coverage for our innovation in and out of the classroom, research studies, AND interviews for shows and podcasts.

Social Media 88

Social Media Media Resources Creativity 88

Prohibition

AUGUST 15, 2022

Since then, she has become extremely successful, gaining millions of followers on Instagram and YouTube, as well as launching her own fake-tan business and becoming fast-fashion brand Pretty Little Thing’s Creative Director. Molly Mae did an interview on my podcast, yesterday a soundbite from that interview went viral, she trended No.1

Crisis 62

Crisis Viral Government Crisis Communications 62

Bad Pitch Blog

FEBRUARY 6, 2012

We''ve been wanting to reverse engineer pitches for awhile now -- initially to figure out wtf might posses someone to send us pitches about " Affordable Home Decor " and interview opps with Snooki. This connection is a critical strategy and the answer to a question: "How do we display superhuman abilities in a new and creative way?"

Analysis 54

Analysis Strategy Retail Viral 54

MaccaPR

JANUARY 8, 2021

Leveraging a viral social media moment has to start with listening,” says Arik. in the Buzzfeed article where they interviewed the guy (Tony Piloseno), he said he reached out to the (Sherwin-Williams) marketing dept and it took a month before they got back to him! And with Sherwin Williams, it couldn’t have gone much worse. gasps Arik.

Social Media 62

Social Media Trends Viral Marketing 62

Barokas

DECEMBER 5, 2019

now want to know, “How can we go viral?”. Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. If you have a CEO who can slam dunk every interview, good for you. Are your spokespeople working? Keep her in the limelight.

Strategy 78

Strategy Media Storytelling Pinterest 78

NewsWhip

MAY 12, 2021

Every successful creative campaign is powered by insight. Lauren Powell, Analytics & Social Listening Lead with PepsiCo’s Creators League Studio, joins NewsWhip CEO Paul Quigley for a discussion on using content analytics and social listening to support the creative process. How the in-house creative team collaborates | 5:04-5:26.

Trends 78

Trends Brand Branding Reddit 78

Shift Communications

DECEMBER 1, 2016

And it went completely viral – with mentions on radio shows around the country, Good Morning America , lifestyle press like Woman’s Day and other business outlets. An interview took place, and the client was quoted in a story on a very strategic topic to Benefitfocus’ business. Is High-Deductible Health Insurance Worth the Risk?

Strategy 60

Strategy Print Insurance Insurance 60

Waxing UnLyrical

DECEMBER 9, 2010

In my Internet & Mobile Strategy Lab class at Johns Hopkins University , my final group project for the semester was to create a “viral video&# about the JHU M.A. Does our video have the makings of a viral video? Aim high in creativity, but keep in mind the limitations of your tools and skills throughout the process.

Video 95

Video Facebook Twitter Viral 95

Shift Communications

DECEMBER 15, 2016

Each member of the team has a particular hit that they are extremely proud of purely based on the fact that good old creativity, industriousness and smarts resulted in a hit that wowed the client and broke through. Finally, three months later, we got the interview on the books. Take a look…. Julie Staadecker, Account Director.

Print 60

Print Media Travel Wireless 60

Contently - Strategy

APRIL 24, 2019

In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. I interviewed all the people who would be stakeholders in our work,” she told us. “I Getting around that obstacle calls for creative thinking. I said, ‘What do you want to get out of what we do?’

Content Marketing 101

Content Marketing Infographics Insurance Insurance 101

Waxing UnLyrical

JANUARY 25, 2011

The news of these offensive cards has gone viral, and I expect the company will begin to see a dent in their sales figures from sellers shutting down shops and buyers boycotting the site. These cards, and the subsequent viral campaign against them, haven’t just hurt those offended by them. Image: striatic via Flickr, CC 2.0

Policies 94

Policies Twitter Facebook Writing 94

Stephen Waddington

JULY 17, 2018

They interviewed Joe and arranged to get more photos of him working in the store and with his mum Pauline, who talked about how much he loved his job and how much it had boosted his confidence. He’s passionate about the use technology in the creative businesses as well as exploring the theory and practice of great idea generation.

Storytelling 60

Storytelling Local Community Case Study 60

Contently - Strategy

APRIL 9, 2024

You don’t want your audience to feel like your content is repetitive across all channels, so you’ll need to get creative with your remixes and make sure you’re continuing to deliver value, regardless of the medium. Did one of your white papers go viral or get backlinked by many notable websites?

eBook 52

eBook Video YouTube Infographics 52

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. News breaks in a split second today and spreads instantaneously via social.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Prohibition

JANUARY 24, 2022

What causes a crisis to go viral? Our crisis management team controls a firm’s reputation by preparing company leaders and other spokespeople for media interviews, town hall meetings, and press conferences, as well as identifying ways to better control the narrative. Prohibition PR will provide management advice.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Prohibition

MAY 4, 2017

Back in 2016, Bale joined over 150 fellow players in joining a new football related social media network, Dugout.com, a site dedicated to offering exclusive content, interviews and behind the scenes footage to news hungry fans. 5) James Rodriguez (@jamesdrodriguez) Twitter: 12.2m/Instagram: Instagram: 30.7m.

Sports 54

Sports Social Media Instagram Media 54

Waxing UnLyrical

JULY 26, 2018

You can get qualitative feedback from prospects and clients via focus groups, surveys, one-on-one interviews or any other method where you are presenting the audience with questions to which they can reply. Your content is not likely to go viral, so you need to put in the legwork to get it noticed. You didn’t optimize for SEO.

How To 72

How To SEO Content Marketing Data 72

MaccaPR

AUGUST 26, 2015

After a century of producing delicious dairy products, Kemps sought to creatively brings its past into the future. We went on to interview Helgeson, his son, his father, a half dozen retired employees and current leadership. Just one year ago, our firm helped client Kemps Dairy celebrate its 100 th anniversary. Source: Maccabee.com ).

Corporate 48

Corporate Examples Storytelling Brand 48

Katie Paine's Measurement Blog

JANUARY 27, 2023

There’s a reason why Randy Rainbow and Seth Meyers videos go viral. The reality in 2023 is that anyone who writes, takes pictures, does interviews, or doodles on a napkin is a content creator. Still, encourage the creative types to send you their content, and you’ll be surprised at what will come in. Write once, use everywhere.

Communications 40

Communications Measurement Employee Course 40

Buzzstream

JANUARY 7, 2025

We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025. 1 Based on these results, most believe digital PR mainly involves pitching data-led content, expert commentary, and creative hero content.

Digital PR 62

Digital PR Report SEO Data 62

Buzzstream

SEPTEMBER 25, 2024

Britt and Jaclyn interview journalists and PRs from across the media landscape, amassing many insights into the pitch process. This is our first like two person interview. Um, but I find that clients who are more create, like, give me the creative freedom to come up with my own ideas first, uh, show the best results.

Media 77

Media SEO Pitching Digital PR 77

prTini

JUNE 1, 2015

Who’s been in a meeting when someone declares the need for a viral video. In preparation for my PR News talk, I interviewed Dan Farkas , a videographer friend of mine to get some first-hand insights. Ready to take on video? Here are some insights from my presentation to help you get started. Getting Started: Video Strategy.

Video 28

Video Travel Viral Resources 28

Prohibition

DECEMBER 17, 2021

Be flexible and creative. This is the individual that is most likely to be interviewed by the media, and therefore becomes the “face” of your organisation and the representative of your brand. Domino’s Viral Staff Video. This individual needs to: Be well trained. Have good communication skills. Be real and sympathetic.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. A company or organisation is only as good as its ability to quickly, effectively, and creatively manage a crisis. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62